Indonesia. When you think about Indonesia, what are the first three things that come to mind?
5 things you may not know about pr in Indonesia
-
Upload
total-communications-system-inc -
Category
Business
-
view
90 -
download
0
description
Transcript of 5 things you may not know about pr in Indonesia
![Page 1: 5 things you may not know about pr in Indonesia](https://reader035.fdocuments.in/reader035/viewer/2022070321/558cbd04d8b42acd358b461e/html5/thumbnails/1.jpg)
Total Communications System Inc. 2014
5 THINGS YOU MAY NOT KNOW ABOUT PR IN INDONESIA
![Page 2: 5 things you may not know about pr in Indonesia](https://reader035.fdocuments.in/reader035/viewer/2022070321/558cbd04d8b42acd358b461e/html5/thumbnails/2.jpg)
Total Communications System Inc. 2014
A SHORT PRESENTATION FOR:- Foreign companies doing PR in Indonesia; and
- PR pros working with Indonesia-bound clients
![Page 3: 5 things you may not know about pr in Indonesia](https://reader035.fdocuments.in/reader035/viewer/2022070321/558cbd04d8b42acd358b461e/html5/thumbnails/3.jpg)
Total Communications System Inc. 2014
MILLI-MEDIA
![Page 4: 5 things you may not know about pr in Indonesia](https://reader035.fdocuments.in/reader035/viewer/2022070321/558cbd04d8b42acd358b461e/html5/thumbnails/4.jpg)
Total Communications System Inc. 2014
GREATER FREEDOM HAS SPAWNED A VIBRANT MEDIA INDUSTRY
![Page 5: 5 things you may not know about pr in Indonesia](https://reader035.fdocuments.in/reader035/viewer/2022070321/558cbd04d8b42acd358b461e/html5/thumbnails/5.jpg)
Total Communications System Inc. 2014
100s OF PAPERS, TABLOIDS, MAGS; SCORES OF RADIO STATIONS
![Page 6: 5 things you may not know about pr in Indonesia](https://reader035.fdocuments.in/reader035/viewer/2022070321/558cbd04d8b42acd358b461e/html5/thumbnails/6.jpg)
Total Communications System Inc. 2014
A NEW ONLINE NEWS PORTAL IS LAUNCHED PRACTICALLY EVERY DAY
![Page 7: 5 things you may not know about pr in Indonesia](https://reader035.fdocuments.in/reader035/viewer/2022070321/558cbd04d8b42acd358b461e/html5/thumbnails/7.jpg)
Total Communications System Inc. 2014
BUT CONGLOMERATES CONTROL ALMOST ALL OF THESE OUTLETS …
![Page 8: 5 things you may not know about pr in Indonesia](https://reader035.fdocuments.in/reader035/viewer/2022070321/558cbd04d8b42acd358b461e/html5/thumbnails/8.jpg)
Total Communications System Inc. 2014
… ARE INVOLVED IN POLITICS … AND SUPPORT AN AGENDA OR PARTY
![Page 9: 5 things you may not know about pr in Indonesia](https://reader035.fdocuments.in/reader035/viewer/2022070321/558cbd04d8b42acd358b461e/html5/thumbnails/9.jpg)
Total Communications System Inc. 2014
DO YOUR HOMEWORK: FIND OUT WHO OWNS WHAT, AND WHY
MEDIA
![Page 10: 5 things you may not know about pr in Indonesia](https://reader035.fdocuments.in/reader035/viewer/2022070321/558cbd04d8b42acd358b461e/html5/thumbnails/10.jpg)
Total Communications System Inc. 2014
CLICK FACTORY
![Page 11: 5 things you may not know about pr in Indonesia](https://reader035.fdocuments.in/reader035/viewer/2022070321/558cbd04d8b42acd358b461e/html5/thumbnails/11.jpg)
Total Communications System Inc. 2014
INDONESIANS ARE AMONG ASIA’S LEADING USERS OF SOCIAL MEDIA
![Page 12: 5 things you may not know about pr in Indonesia](https://reader035.fdocuments.in/reader035/viewer/2022070321/558cbd04d8b42acd358b461e/html5/thumbnails/12.jpg)
Total Communications System Inc. 2014
MSM IS INFLUENCED BY, ENGAGES WITH TOP BLOGGERS/TWEETERS
![Page 13: 5 things you may not know about pr in Indonesia](https://reader035.fdocuments.in/reader035/viewer/2022070321/558cbd04d8b42acd358b461e/html5/thumbnails/13.jpg)
Total Communications System Inc. 2014
YOUTH CONSUME MORE DIGITAL NEWS THAN MSM PRINT/BROADCAST
![Page 14: 5 things you may not know about pr in Indonesia](https://reader035.fdocuments.in/reader035/viewer/2022070321/558cbd04d8b42acd358b461e/html5/thumbnails/14.jpg)
Total Communications System Inc. 2014
ROLLING COVERAGE IS TAKEN TO AN EXTREME IN THE BATTLE FOR CLICKS
![Page 15: 5 things you may not know about pr in Indonesia](https://reader035.fdocuments.in/reader035/viewer/2022070321/558cbd04d8b42acd358b461e/html5/thumbnails/15.jpg)
Total Communications System Inc. 2014
NEWS SITES PARSE EVERY EVENT INTO SENSATIONAL MICRO-POSTS
![Page 16: 5 things you may not know about pr in Indonesia](https://reader035.fdocuments.in/reader035/viewer/2022070321/558cbd04d8b42acd358b461e/html5/thumbnails/16.jpg)
Total Communications System Inc. 2014
STORIES ARE UPDATED MANY TIMES EVERY HOUR …
THIS JUST THIS JUST THIS JUST IN …
![Page 17: 5 things you may not know about pr in Indonesia](https://reader035.fdocuments.in/reader035/viewer/2022070321/558cbd04d8b42acd358b461e/html5/thumbnails/17.jpg)
Total Communications System Inc. 2014
LEVERAGING ON SNS TO GENERATE PAGE VIEWS AND AD REVENUE
![Page 18: 5 things you may not know about pr in Indonesia](https://reader035.fdocuments.in/reader035/viewer/2022070321/558cbd04d8b42acd358b461e/html5/thumbnails/18.jpg)
Total Communications System Inc. 2014
APPLES AND ORANGES
![Page 19: 5 things you may not know about pr in Indonesia](https://reader035.fdocuments.in/reader035/viewer/2022070321/558cbd04d8b42acd358b461e/html5/thumbnails/19.jpg)
Total Communications System Inc. 2014
AT WESTERN MEDIA, MANY REPORTERS WRITE FOR BOTH PRINT AND WEB
![Page 20: 5 things you may not know about pr in Indonesia](https://reader035.fdocuments.in/reader035/viewer/2022070321/558cbd04d8b42acd358b461e/html5/thumbnails/20.jpg)
Total Communications System Inc. 2014
IN INDONESIA, A WALL SEPARATES ONLINE AND PRINT REPORTERS
![Page 21: 5 things you may not know about pr in Indonesia](https://reader035.fdocuments.in/reader035/viewer/2022070321/558cbd04d8b42acd358b461e/html5/thumbnails/21.jpg)
Total Communications System Inc. 2014
AND A MEDIA’S PRINT & ONLINE EDITIONS HAVE DIFFERENT CONTENT
![Page 22: 5 things you may not know about pr in Indonesia](https://reader035.fdocuments.in/reader035/viewer/2022070321/558cbd04d8b42acd358b461e/html5/thumbnails/22.jpg)
Total Communications System Inc. 2014
SO MAKE SURE YOU KNOW TO WHOM YOU’RE PITCHING THAT STORY
![Page 23: 5 things you may not know about pr in Indonesia](https://reader035.fdocuments.in/reader035/viewer/2022070321/558cbd04d8b42acd358b461e/html5/thumbnails/23.jpg)
Total Communications System Inc. 2014
Speed 1 – 0 Accuracy
![Page 24: 5 things you may not know about pr in Indonesia](https://reader035.fdocuments.in/reader035/viewer/2022070321/558cbd04d8b42acd358b461e/html5/thumbnails/24.jpg)
Total Communications System Inc. 2014
JOURNALISTS SACRIFICE ACCURACY FOR SPEED IN QUEST OF CLICKS
HIT THE ROAD, JACK
![Page 25: 5 things you may not know about pr in Indonesia](https://reader035.fdocuments.in/reader035/viewer/2022070321/558cbd04d8b42acd358b461e/html5/thumbnails/25.jpg)
Total Communications System Inc. 2014
TYPOS, FACTUAL ERRORS, AND PHOTO GAFFES ARE FREQUENT
![Page 26: 5 things you may not know about pr in Indonesia](https://reader035.fdocuments.in/reader035/viewer/2022070321/558cbd04d8b42acd358b461e/html5/thumbnails/26.jpg)
Total Communications System Inc. 2014
PRs STRUGGLE TO ENSURE CLIENT MESSAGES ARE DELIVERED INTACT
![Page 27: 5 things you may not know about pr in Indonesia](https://reader035.fdocuments.in/reader035/viewer/2022070321/558cbd04d8b42acd358b461e/html5/thumbnails/27.jpg)
Total Communications System Inc. 2014
AND CAN’T COUNT ON MEDIA TO CHECK WEBSITES, READ FACTSHEETS
![Page 28: 5 things you may not know about pr in Indonesia](https://reader035.fdocuments.in/reader035/viewer/2022070321/558cbd04d8b42acd358b461e/html5/thumbnails/28.jpg)
Total Communications System Inc. 2014
TO GUARANTEE ACCURACY, GIVE MEDIA READY-TO-USE MATERIALS
![Page 29: 5 things you may not know about pr in Indonesia](https://reader035.fdocuments.in/reader035/viewer/2022070321/558cbd04d8b42acd358b461e/html5/thumbnails/29.jpg)
Total Communications System Inc. 2014
DO THE BAHASA-NOVA
![Page 30: 5 things you may not know about pr in Indonesia](https://reader035.fdocuments.in/reader035/viewer/2022070321/558cbd04d8b42acd358b461e/html5/thumbnails/30.jpg)
Total Communications System Inc. 2014
INDONESIANS STUDY ENGLISH IN H.S. BUT FEW HAVE ACHIEVED FLUENCY
AHH … ERM …
![Page 31: 5 things you may not know about pr in Indonesia](https://reader035.fdocuments.in/reader035/viewer/2022070321/558cbd04d8b42acd358b461e/html5/thumbnails/31.jpg)
Total Communications System Inc. 2014
ENGLISH COMPREHENSION LEVELS VARY AMONG REPORTERS …
![Page 32: 5 things you may not know about pr in Indonesia](https://reader035.fdocuments.in/reader035/viewer/2022070321/558cbd04d8b42acd358b461e/html5/thumbnails/32.jpg)
Total Communications System Inc. 2014
SO PLAY IT SAFE AND PROVIDE THEM WITH MATERIALS IN INDONESIAN …
BROSUR
![Page 33: 5 things you may not know about pr in Indonesia](https://reader035.fdocuments.in/reader035/viewer/2022070321/558cbd04d8b42acd358b461e/html5/thumbnails/33.jpg)
Total Communications System Inc. 2014
ESPECIALLY WHEN YOUR STORYUSES TECHNICAL/SPECIALIZED TERMS
![Page 34: 5 things you may not know about pr in Indonesia](https://reader035.fdocuments.in/reader035/viewer/2022070321/558cbd04d8b42acd358b461e/html5/thumbnails/34.jpg)
Total Communications System Inc. 2014
AND USE AN INTERPRETER FOR PRESS CONFERENCES, INTERVIEWS
ABC PERUSAHAAN MEMBUKA PABRIK BARU DI JAWA.
ABC COMPANY IS OPENING A NEW FACTORY IN JAVA.
![Page 35: 5 things you may not know about pr in Indonesia](https://reader035.fdocuments.in/reader035/viewer/2022070321/558cbd04d8b42acd358b461e/html5/thumbnails/35.jpg)
Total Communications System Inc. 2014
THANK YOU AND GOOD NIGHT.
![Page 36: 5 things you may not know about pr in Indonesia](https://reader035.fdocuments.in/reader035/viewer/2022070321/558cbd04d8b42acd358b461e/html5/thumbnails/36.jpg)
Total Communications System Inc. 2014
Icons made by Freepik: Slides 1-35Icons made by Daniel Bruce: Slide 5Icons made by Stephen Hutchings: Slide 12Icons made by Picol: Slides 19, 21Icons made by Situ Herrera: Slides 19, 21Icons made by Heydon: Slides 20-21All icons are from Flaticon.com and used under a Creative Commons 3.0 license.
PRESENTATION BY:
TOTAL COMMUNICATIONS SYSTEM INC.TOKYO, JAPAN
@TOCS_PR
http://www.pr-tocs.co.jp/?en