PR and Social Media: Two Things That Go Great Together
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Transcript of PR and Social Media: Two Things That Go Great Together
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PR Professionals and
Social Media
Kelly Lux – September 4, 2013
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Who I am. What I do.
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What about you?
Who are you on twitter?
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Questions to be answered
Why are PR and Social Media Inseperable?
How can PR Professionals can use SM Wisely?
Why build a community around yourself or your brand?
How can I build community on social channels?
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“Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations
and their publics.”
PRSA Definition:
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6 Reasons Why the Answer is YES
Are PR Practitioners the
Perfect SM Professionals?
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Experienced Storytellers
Develop Skills in Social and Visual Content
• Video
• Photography
• Graphics
• HTML
• Lynda.com
• GeneralAssemb.ly
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Expert Communicators
Writing skills are necessary for:
• Blog posts
• Tweets
• Status Updates
• Video scripts
• Tag Lines
• Bios
• LI Company Page copy
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Aiming for Relevance
LISTENING in Social Media is of utmost importance.
• Hootsuite
• Sprout Social
• Radian 6
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You Build Relationships
Get to know what your customers need and want from
you via social media. Get involved in the conversation.
BECOME A
TRUST AGENT
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CRISIS COMMSPR PROFESSIONALS ARE
TRAINED IN CRISIS COMMUNICATIONS.
• Swift
• Transparent
• Clear Message
• Continued Updates
• Audience & Platform Specific
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Seeking Feedback
Twitter is your new
Focus Group
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Practical Advice
Using social media wisely
Get in on the conversation
Anticipate
Add Value
Engage
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Practical Advice
Using social media wisely
Make Everything You Create Shareable
Craft press releases with social sharing in mind
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Practical Advice
Using social media wisely
Make your blog your home base
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Practical Advice
Using social media wisely
Use news aggregation sites and apps for relevant content
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Practical Advice
Using social media wisely
LinkedIn is HUGE
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Practical Advice
Growing a Community
For your Brand
For Yourself
Combining the two
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Connect with me
@kellylux
LinkedIn,Twitter, Google+, Instagram, Foursquare, Pinterest
Check out InfoSpace.
Questions?