5 Steps to an All-Star LinkedIn Profile Webinar
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Transcript of 5 Steps to an All-Star LinkedIn Profile Webinar
![Page 1: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/1.jpg)
5 Steps to a LinkedIn All-Star Profile
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 4: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/4.jpg)
SALES SOLUTIONS
• $1.2 Million in Revenue• $3 Million in Sales Pipeline• Joined Vocus in 2012 • Rookie of The Year w/ 269% of Goal• Broke President’s Club Record• 52 Speaking Engagements in past 3 Years• Founded Miami Public Speakers Inc.• Doubled my Income in 2013
![Page 5: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/5.jpg)
SALES SOLUTIONS
Thank you LinkedIn!
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 6: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/6.jpg)
SALES SOLUTIONSLinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 7: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/7.jpg)
SALES SOLUTIONS
LinkedIn goes live in 2003
Day 1 Month 1 2004 2005 2006 2007
355 4,500 81,000
1,600,000
4,000,000
9,000,000
Growth of LinkedIn Members
![Page 8: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/8.jpg)
SALES SOLUTIONS
Fast Forward To Today
2004 2005 2006 2007 2014
81,000 1,600,000 4,000,000 9,000,000
259,000,000
Growth of LinkedIn Members
![Page 9: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/9.jpg)
SALES SOLUTIONS
Went Public in 2011 – Day 1 Stock Closed at $93
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 10: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/10.jpg)
SALES SOLUTIONSLinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
If you invested $10,000 in 2011 you would have double that today.
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SALES SOLUTIONSLinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 12: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/12.jpg)
SALES SOLUTIONS
That’s great for LinkedIn and all…but Jeff, why should I care?
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 13: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/13.jpg)
SALES SOLUTIONS
1) There are 259 million registered LinkedIn users
2) 35% of the users access LinkedIn daily
3) 2.6 million companies have Company Pages
4) There are more than one million groups on LinkedIn
5) 42% update their information regularly
6) Users surpassed 5bil professionally-oriented searches
7) Users in the US earn an average HH income of $83K
8) 7mil C-Level Execs, 3mil MBA Grads, 1.3mil Ivy League
9) Generates more leads for B2B companies than FB, Twitter or blogs
10) 92% of employers plan on using LN for recruiting this year
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 14: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/14.jpg)
SALES SOLUTIONS
In a single picture this is what LinkedIn really means to me:
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 15: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/15.jpg)
SALES SOLUTIONS
@jeffzelaya
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SALES SOLUTIONS
What exactly can LinkedIn help you with?
Research Event Planning Advertising Marketing Public Relations Networking Business Development Partnership Development Education Recruiting Competitive Intelligence
![Page 17: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/17.jpg)
SALES SOLUTIONS
What’s the #1 Key for Success with LinkedIn?
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 18: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/18.jpg)
SALES SOLUTIONS
To remember that it’s more than just LinkedIn!
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 19: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/19.jpg)
SALES SOLUTIONS
Time for a pop quiz
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 20: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/20.jpg)
SALES SOLUTIONS
Have a question?Tweet me @jeffzelaya
What shows up when you Google your name?
![Page 21: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/21.jpg)
SALES SOLUTIONSLinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 22: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/22.jpg)
SALES SOLUTIONS
• LinkedIn has high SEO authority • Optimized URL• Backlinks• Highly relevant results for a person’s name
Why does LinkedIn rank so well?
An optimized URL
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 23: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/23.jpg)
SALES SOLUTIONS
A recent study by the Pew Internet & American Life Project shows that 57% of adults have Googled their own names.
Googling yourself isn't vain -- it's smart.
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 24: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/24.jpg)
SALES SOLUTIONS
81% of millennials say they have searched the name of their date on either Facebook or Google before going out with them.
79% of job recruiters say they screen job candidates by reviewing information about the candidate online
70% of internet users have searched online for information about other people.
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 25: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/25.jpg)
SALES SOLUTIONSLinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 26: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/26.jpg)
SALES SOLUTIONS
Besides LinkedIn what else can I use?
• Slideshare• Twitter• Google+• Own Your Domain• Google Alerts
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 27: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/27.jpg)
SALES SOLUTIONS
Present Yourself Well
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 28: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/28.jpg)
SALES SOLUTIONS
Monitor Your Brand
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 29: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/29.jpg)
SALES SOLUTIONS
Go now to http://google.com/alerts
1) Create an alert for your name2) Create an alert for your business3) Create an alert for your competitor
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 30: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/30.jpg)
SALES SOLUTIONS
Find Content and Influencers
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 31: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/31.jpg)
SALES SOLUTIONS
Own Your Namehttp://jeffzelaya.com
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 32: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/32.jpg)
SALES SOLUTIONSLinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 33: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/33.jpg)
SALES SOLUTIONSLinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 34: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/34.jpg)
SALES SOLUTIONSLinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 35: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/35.jpg)
SALES SOLUTIONS
Are you ready to become a LinkedIn All-Star?
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 36: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/36.jpg)
SALES SOLUTIONS
Pic, Headline, Location, Industry, SummaryWho are you?
Current Position and 2 Past PositionsYour Work History
Education, Skills and CertificationsYour Smarts
A Minimum of 50 ConnectionsYour Connections
LinkedIn All-Star = 100% Completed Profile
Endorsements, Recommendations, AwardsYour Track Record
![Page 37: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/37.jpg)
SALES SOLUTIONS
Quality Picture
Your profile pic speaks a 1000 words
It’s ok to smile
Look approachable and happy…but not too happy
No party pictures
LinkedIn is a professional network so keep it clean
Misleading profile pic
Would people recognize you if they met you in person?
blurry, pixelated, filtered, small, against LinkedIn’s TOS
![Page 38: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/38.jpg)
SALES SOLUTIONS
Great Profile Pic Examples
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 39: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/39.jpg)
SALES SOLUTIONS
The LinkedIn Profile Pic All Star Edge
• Have a default profile pic but change it up every so often• Let your personality shine through• Dress for success• Try action pics once in a while• Consistent theme & brand quirk• Actually have one – profiles with pictures get 7x more views
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 40: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/40.jpg)
SALES SOLUTIONS
Your LinkedIn Elevator Pitch
• Headline• Location• Industry• Summary
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 41: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/41.jpg)
SALES SOLUTIONS
Benefits Instead of Title
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 42: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/42.jpg)
SALES SOLUTIONS
Your Average LinkedIn Summary
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 43: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/43.jpg)
SALES SOLUTIONS
Your Above Average LinkedIn Summary
• Attention grabbing• Compelling• Personality• Bullets• Not about you• Call to Action• No Buzz Words or Jargon
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 44: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/44.jpg)
SALES SOLUTIONS
Your Above Average LinkedIn Summary
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 45: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/45.jpg)
SALES SOLUTIONS
My All-Star LinkedIn
Summary with Multimedia
1% of Most Viewed Profiles
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 46: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/46.jpg)
SALES SOLUTIONS
Work History and Track Record
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 47: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/47.jpg)
SALES SOLUTIONS
Show Off Your Smarts
• Add 50 Skills• Give to Get• Give Thanks• Edit or Change
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 48: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/48.jpg)
SALES SOLUTIONS
How else can you showcase your smarts?
• Certifications• Awards• Education Course
Work• Activities • Societies• Patents• Test Scores• Publications• Projects
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 49: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/49.jpg)
SALES SOLUTIONS
But the best way to showcase your smarts still is…
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 50: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/50.jpg)
SALES SOLUTIONSLinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 51: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/51.jpg)
SALES SOLUTIONS
Recommendations
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 52: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/52.jpg)
SALES SOLUTIONS
Quality over Quantity…but why not both?
Seniority of Recommender
Client, Colleague, Mentor, Boss
One for One
Consistency
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 53: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/53.jpg)
SALES SOLUTIONSLinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 54: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/54.jpg)
SALES SOLUTIONSLinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 55: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/55.jpg)
SALES SOLUTIONS
How to maximize recommendations?
• Ask• Urgency• Timing• Make it Easy• Pick up the Phone
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 56: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/56.jpg)
SALES SOLUTIONSLinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 57: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/57.jpg)
SALES SOLUTIONS
Pic, Headline, Location, Industry, SummaryWho are you?
Current Position and 2 Past PositionsYour Work History
Education, Skills and CertificationsYour Smarts
A Minimum of 50 ConnectionsYour Connections
To recap you become a LinkedIn All Star
Endorsements, Recommendations, AwardsYour Track Record
![Page 58: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/58.jpg)
SALES SOLUTIONS
Have we connected yet?
Send me an invite: http://linkedin.com/in/jeffzelaya
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
![Page 59: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/59.jpg)
SALES SOLUTIONS
What’s next?
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
1) Fix up my LinkedIn profile
2) Connect with Jeff
3) ??????
4) PROFIT!!!!
![Page 60: 5 Steps to an All-Star LinkedIn Profile Webinar](https://reader038.fdocuments.in/reader038/viewer/2022110113/54428f75b1af9f130d8b46bd/html5/thumbnails/60.jpg)
SALES SOLUTIONS
Thank you!
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
Choose your free gift
LinkedIn Social Selling Webinar ($300 value)
LinkedIn Profile Review ($197 value)
http://jeffzelaya.com/webinar