4 Ways to Involve People in Your Content Strategy
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Transcript of 4 Ways to Involve People in Your Content Strategy
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Traackr
Why You Should Involve People In Your Content Strategy
Traackr
@mainwilk
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Traackr “The worst thing to happen to marketing was marketers who never understood that people matter.”
Kathy Klotz-Guest
@mainwilk
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Traackr
9am
12pm
3pm
6pm
Write Content
Producing content takes a lot of time!
Get everything else done
@mainwilk
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Traackr Are we creating content for the right reasons?
@mainwilk
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Traackr Are we creating content for the right reasons?
@mainwilk
Is anyone really listening?
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Traackr 4 Ways to Involve People in Your Content
@mainwilk
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Traackr #1 Listen with a Purpose
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Traackr #1 Listen with a Purpose
Look for unanswered questions & confusion.
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Traackr #2 Support Your Audience
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Traackr #2 Support Your Audience
Give your influencers a place to shine.
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Traackr #3 Crowdsource Content
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Traackr #3 Crowdsource Content
Ask your audience questions.
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Traackr #4 Combine Forces & Expertise
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Traackr #4 Combine Forces & Expertise
Invite experts to help you tell your story.
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Traackr There is a spectrum of ways to involve people in your content.
Learning Supporting Collaborating
@mainwilk
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Traackr BIG TAKEAWAY!Use your content to createrelationships with people.
@mainwilk
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Traackr What other ways you can involve people?#content4people
@mainwilk
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Traackr
I’m [email protected] or @mainwilk.
I wrote a guide about this:www.traackr.com/resources
Thaanks!