10 TIPSTO IMPROVE

Your Social Media

Strategy Immediately

NATO Experts Forum: Social Media for

International OrganizationsRebekahRadice.com

10 WAYS

of adults now use social networking

sites – a nearly tenfold jump in the

past decade.

- Pew Research

65%

Review Your Current Use of Social Media

01

Checklist:

1. Channels2. Engagement3. Growth4. Frequency5. Traffic

Analyze Your Page: LikeAlyzer.com

Look to Your Analytics: Google, Twitter, Pinterest

Simply Measured (FREE Analysis Tool)

Optimize Your Social Networks

02

Audience

Yourchancetogettoknowtherealpersonbehindthesocialmediaprofile.

If your message is one-size-fits-all…

Your audience will be listening, just not to you.

Connect with a customized message.

Struggle

Identifythestruggle(painpoint)youraudienceisfacing.

Customize

Whatdoesyouraudienceactuallywantfromyou?

Providethatcustomexperience.

Identify Specific Goals

03

of Communication Directors say

brand awareness is their top goal.

61%

But the team?• Executive Directors - “Engaging

the Community”• Development Directors -

“Education and Training”

Are goals and channels aligned with your target audience?

4

When you speak to everyone, you

connect with no one.

Determine what you want to achieve as an organization:

1. Increased awareness2. Engaging community3. Thought leadership4. Trust and rapport5. Expanded reach

CreateYourContentStrategy

04

Create a Content Strategy that Aligns with Goals

of consumers find custom content useful, and 78%

believe that organizations providing custom content are

interested in building good relationships with them.

Source: CMO Council

90%

Where to Curate the Best Content

• BuzzSumo• PostPlanner• Medium• BizSugar

Get Visual!

• 63% of all social media content includes an image

• Content with an image receives over 94% more views

• 60% of people interact with an organization whose images appear within search

Put a System in Place

05

UseAutomationto:

• Share your best content

• Schedule ahead on holidays and weekends

• Listen to what’s being said about you and instantly interact and respond

Empower Your Team

06

• Communicate: who you’re trying to reach

• Educate: on what you’re trying to achieve

• Build: a specialized team that focuses on daily processes

Promote, Engage, Interact

07

of organizations are flying by the

seat of their pants with NO promotional plan in place.

56%

1. Editorial Calendar

2. Types of Content

3. Schedule Response Time

Follow the Golden Rules

08

To-Do’s:

1. Listen2. Tell Your Story3. Stay Consistent4. Maintain Focus5. Create an

Experience6. Be Social

MixitUp

09

Make it Christmas

Everydayforyouraudience!

Track,Measure,Adjust

10

3. Adjust…Review,adjust,andsetnewgoalsandobjectives

2. Measure…• Don’t rely on typical data• Test each entry point• Quantify the value

1. Track…• Goals• Campaigns• Revenue• Leads• Contacts

NeverStopTesting

• Doesyoursocialstrategymatch theorganizationalstrategy?

• Areyoursocialchannelsinterestingandengaging?

• DotheyencourageLikes,sharesandcomments?

• Istheregrowth?

RebekahRadiceRebekahRadice.com@RebekahRadice

DOWNLOADSLIDES:RebekahRadice.com/NATO