By InTouch CRM www.intouchcrm.com

By InTouch CRMwww.intouchcrm.com3 Ways You Are (Unknowingly) Sabotaging Your Own SEO Strategy

It's easy to become bamboozled when thinking about SEO. From keyword strategies to link building tactics, we are willing to try anything and everything in order to get our websites featured above the fold for the relevant search queries. We try so hard, yet sometimes it turns out we are our own worst enemy!

Did you know that there are so many areas where you can get SEO wrong? I certainly didnt know and hopefully after reading this, you will be better informed about your own bad habits and misconceptions that sabotage your SEO efforts.

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ContentContent is one of the easiest ways to get your website up the search engines ladder, but it is also the area where you can sin the most.

You think you are doing it right? Think again! Here are some areas of content marketing that most of us get wrong: FrequencyDuplicated contentThin content

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FrequencySo you wrote a great article a few weeks back and you think you are all set for content? I hate to break it to you but there is more work to be done than that. With the latest Google update Panda 4.1, content needs to be up-to-date and maintained in order to rank well. Duplicated contentGet rid of duplicated content immediately. How? In two easy steps. Step 1. Identify duplicated content (identical or near identical content that appears on two or more pages). Step 2. Get rid of one of the pages.Say no to thin contentCover issues in depth and from various angles thin content is your enemy. A short post that only touches on a subject rather than discussing it extensively will be marked down or pushed down in the search ranking by more sophisticated and comprehensive content. What to do? Invest time, effort and put some thought into creating blog posts and articles for your site.

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KeywordsIs there such a thing as too many keywords? Yes there is. Cramming your content with repetitive keywords will not only result in bad reader-experience, but also in bad search engine rankings.

Dont forget to write for the reader not for Google. Similarly to the point we made about content, you need to focus on delivering valuable, informative and engaging content, and unfortunately jammed keywords here and there wont cut it.

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LinksMany people avoid linking to external sources or other web sites, after all you want people to stay on your site, not leave it. Well, although the idea behind not linking to external resources is good, it is actually really bad for your search rankings.

With the introduction of the latest Panda 4.1 update, the importance of linking to reliable and credible sources has been emphasized and this part of the SEO equation now weighs even more. The more you back up your argument with credible links to outside sources, the more trustworthy your own content will be seen as. So dont be afraid to link to well-known industry leaders whenever you need reliable sources of information. Trust me, this will pay off!

www.intouchcrm.comFor more information on SEO and other small business marketing strategy, visit InTouch CRM