GoogleCustom Search Engine

CSESteve Rath – Blue Wave Recruiting, Inc.

.What Sourcing Tools look like during a Conference

What Sourcing Tools look like after a Conference.

What we Recall and end up doing with those Sourcing Tools

I think he said do

this…then this…

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Interesting but TRUE Internet Facts

• Web estimated at 60 Trillion webpages (Chris Sherman – Founding Editor Search Engine Land)

• Google claims 48 Billion indexed webpages

• Google only Indexing 0.08% of Web... OR 99.92% is Invisible to Google!!!

Over 1 Yotta-byte of total Data!1 Yotta-byte

is1,000,000,000,000,000,000,000,000 Bytes

10 to power of 24http://www.factshunt.com/2014/01/world-wide-internet-usage-facts-and.html

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What is Google Custom Search (CSE)?

• Customized version of Google Search

• CSE has been around since May 2006

• Specify specific sites or URL Patterns

• Specify Filters/Refinements with Boolean

• Free and Paid versions available

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Free vs Paid Google SearchCSE• Free – for everyone• Ad – Yes• Searching any collection of websites• Limited to 100 results (per refinement)

Site Search• Not Free – starts at $100/year (20,000 search queries/yr)• For Business/Orgs with advanced custom needs• Ads – Optional• Typically for adding search to a business website• Capable of returning Greater than 100 results per search

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Why Use???

• Automate frequent Search Strings

• Exceed 32 word query rule on Google

• Synonym Searches

• Create for a team

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What are you Targeting?

• Technology/Technical – SWE, Big Data, QA, Web Devs, etc.

• Healthcare/Medical – RN’s, Physicians, etc.

• Sales/Marketing

• Energy – Oil, Renewables, etc.

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What Sites to Include???

• Doyoubuzz = site:doyoubuzz.com developer• Snapsore = site:snapscore.me developer• Klout = site:klout.com java• Visualcv = domain:visualcv.com developer • Vizualize.me = domain:vizualize.me.com developer • Talent.me = site:talent.me developer • About.me = site:about.me developer • Beknown = site:beknown.com developer • Career cloud = site:profile.careercloud.com • Resumeup = site:resumup.com developer • Ryze = site:ryze.com/go developer

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Let’s Get Started!

Note: You need a Google Account to create/save a CSE

https://www.google.com/cse

Help Center: https://support.google.com/customsearch

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List of My Sites to Search

List of My Refinements

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Add Refinement/Label

• Each Refinement above could potential yield up to 100 results

The Power of Synonyms

Add “BayArea” – then include city names

san jose,mountain view,sunnyvale,santa clara,palo alto,san bruno,cupertino,san francisco,fremont,los gatos

NOTE: no spaces around comma – only 10 synonyms/variants per term (500 total synonyms per CSE)

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Other sites to include:Dribble - site:dribbble.com developer Stumpleupon - site:stumbleupon.com/stumbler developer Vizify – site:vizify.com developer acquired by yahooBehance - site:behance.net IllustrationKinzaa - site:Kinzaa.com developerOdesk - site:Odesk.com developerFiverr - site:Fiverr.com developerPinterest - site:pinterest.com java programGrabcad - site: grabcad.com seattle developerKaggle - site:kaggle.com/users/* United States dataCarbonmade - site:carbonmade.com Seattle designJobboarders - site:jobboarders.com/profile developer

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Final Word…CSE SourceCon DEN https://www.google.com/cse/publicurl?cx=003001341109228051923:nfg60s0nv9a

When creating your CSE – experiment, test with site commands, hardcode Boolean

While CSE is limited to 100 results you can actually expand that with Refinements/Labels. Each Label is contained to 100 results, however, you can add unlimited Labels! So, add 5 labels = 500 results OR add 10 labels = 1000 results.

Much has been written about CSE – read other presentations/blogs/forums… There’s a lot of good information. What I’ve covered within this 30 minute session just scratches the surface of the CSE’s capabilities – especially if you consider the Paid version…

Continue to be curious! Enjoy… steve

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The Sourcing Cognoscente - My expertise is in Sourcing, Recruiting, Staffing, building relationships, and passionate about creating positive candidate experience. Always networking...

I have a unique combination of Corporate Recruiting/Sourcing, Agency Sales/New Business Development/Recruiting, and Technical development (IBM, G-P, and Coca-Cola). I offer my expertise in best practices, recruiting and sourcing efficiencies, as well as training. I have assisted and presented at several ERE conferences, GAPS 2011 Conference, Sourcing Lab speaker at SourceCon (2010 & 2014), and OnRec's Recruiting Expo 2010.

Connect with me: www.linkedin.com/in/steverath/

Who is Steve Rath?