4 Keys to the Future of Mobile Video

#UXMatters

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Unlock

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Unlock Pass Right

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Unlock Pass Right Don’t Worry

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Why do we feel uncomfortable?

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Mobile Devices

are Intimate.

6

In-App Pre-Cached

Value-Added Programmatic

4 Keys to the Future of Mobile Video...

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In-App Pre-Cached



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In-AppRedefining‘Premium’ Inventory

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In-App

87%Mobile User Time Spent In-App1

13%

Time Spent in

Browser...

1 Comscore, 2015 U.S. Mobile App Report, June 2015

Where the players at?

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In-App

Greater Inventory Control

Less Fraud11

100% Viewability

In-App

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In-App Pre-Cached



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In-App Pre-Cached



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#UXMatters

Pre-Cached

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Pre-Cached

Waiting for ads to load sucks!

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Pre-Cached

~30% video abandonment with a 5 second load delay!2

2 Krishnan & Sitaraman, Video Stream Quality Impacts Viewer Behavior: Inferring Causality Using Quasi-Experimental Designs, Akamai Technologies, 2012

Pre-CachedWhat’s

the Hold Up?

Please Wait...

“Mobile” Streaming Designed for Desktop

Blocks Access to Content & Leaves

Users Waiting18

prim·ing verb

/ˈprīmiNG/

In psychology, an implicit memory effect in which exposure to one stimulus influences the response to another stimulus.

Pre-Cached

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https://en.wikipedia.org/wiki/Implicit_memory

https://en.wikipedia.org/wiki/Stimulus_(psychology)

The Context of Your Ad Matters…

3 Acquisiti & Spiekermann, Do Interruptions Pay off? Effects of Interruptive Ads on Consumers' Willingness to Pay Journal of interactive Marketing. 2011

Pre-Cached

Interruptions in people’s content lowered brand

favorability!3

Pre-CachedThere is a

Better Way

Pre-CachingLaunches Instantly

Always in HD Regardless of

Connection Quality21

In-App Pre-Cached



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In-App Pre-Cached



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Value-Added

84% Of people would reconsider installing ad blockers if the ad experience gave them choice4

4 Teads Research, Why People Block Ads, January 2016

3 Acquisiti & Spiekermann, Do Interruptions Pay off? Effects of Interruptive Ads on Consumers' Willingness to Pay Journal of interactive Marketing. 2011

30% reduction in purchase intent due to

interruptive ads!

Value-Added

Solution?

Value-Added

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Give Users What They Want!

They will thank youwith their attention!

Value-Added

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Value-Added

84% Of mobile users are favorable to value-exchange video formats

4 Winterberry Group, In-app Advertising: Defining the Market and Its Unique Dynamics, January 2016 28

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Core elements of value-exchange video

Targeted VideoUser Opt-in

Better UX

Value-Added

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Popify

Hide (Tropkillaz R...N.A.S.A.- Hide (Tropkill...

EntropyGrimes - Entropy

HurricaneMS MR - Secondhand ...

Tremel (Jamie xx ...Glasser - Tremel

GunCVRCHES - The Bones...

CrystalsOf Monsters and Men - ...

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Dating Messaging Value-Added

Buy me a coffee and I’ll give you 10

minutes of my attention.

Value-Added

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prim·ing verb

/ˈprīmiNG/

In psychology, an implicit memory effect in which exposure to one stimulus influences the response to another stimulus.

Value-Added

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https://en.wikipedia.org/wiki/Implicit_memory

https://en.wikipedia.org/wiki/Stimulus_(psychology)

In-App Pre-Cached



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In-App Pre-Cached



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Programm-atic

Software is eating the world.

~ Marc Andreesen

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Programm-atic

Software is eating the world.

~ Me

Programmatic

Media

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Key driver behind the rise in fraud, ad blocking and

consumer backlash!

Programm-atic

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Programm-atic

Programm-atic

We as an Industry Can Do Better!

Programm-atic

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Programm-atic

We’re Making Pre-Cached Value-ExChange Video

Available Programmatically(yes, even via open RTB)

Programm-atic

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Programm-atic

It’s time for us as an industry to be acting like:

#UXMatters

Programm-atic

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In-App Pre-Cached



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#UXMatters

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4 Keys to the Future of Mobile Video

Mobile

Transcript of 4 Keys to the Future of Mobile Video