Webinar - Critical Keys to Mobile Landing Pages

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Create, Target, Optimize Mobile Landing Pages for Increased Conversions www.atmio.com

description

This webinar, presented by Atmio, describes how mobile landing pages can be used to increase conversion rates and drive phone calls. It is a great marketing webinar.

Transcript of Webinar - Critical Keys to Mobile Landing Pages

Page 1: Webinar  - Critical Keys to Mobile Landing Pages

Create, Target, OptimizeMobile Landing Pages

for Increased Conversions

www.atmio.com

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Atmio Mobile Landing Pages: Self-Serve + No Programmers

Programmers

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Mobile Websites ≠ Mobile Landing Pages

Mobile Websites Mobile Landing PagesTo communicate info To achieve conversionsCan jump around from page to page to page

Restricted page flow (focusing on what’s important for the conversion)

Static, don’t change much Dynamic, frequent changes (to improve conversions)

Don’t need advanced features Need advanced features

9/2012 v1 ©Atmio 2012 3

Mobile Advertising Needs These

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Atmio Platform: Create, Target, Optimize

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Use Case: Mobile Advertising

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Use Case: Email Marketing

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Click-To-Call on Atmio Landing Pages

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Click-To-Call on Atmio Landing Pages

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Using LogMyCalls

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Create Mobile Landing Pages

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Create Landing Pages w/Forms

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Co-Registration Forms

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Target Mobile Landing Pages

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Targeting

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Location Targeting (Coming in November)

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Device Targeting

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Query String Targeting (Coming Soon)

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Day Parting

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Optimize Mobile Landing Pages

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Optimize

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A/B Split Testing

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A/B Split Testing

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Integrations

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Integrations

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Summary

In this case, 1 + 1 > 2Atmio Mobile Landing Pages with Click-

to-call increase conversionsLogMyCalls gives you insights for the call

via Call analytics to further increase conversions!

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Why are call analytics important?

of mobile searches result in a phone call immediately61%

73%of all mobile searchers look up phone numbers and call businesses

20% of mobile website visitors call a business

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Call Analytics

Dynamic Number Insertion (DNI) - Track mobile callers from their original online source

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Call Analytics Reports

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Thank You!

Rekha BaligaProduct Marketing Manager

[email protected]+1-408-755-5710 x104

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Webinar Offer

Sign up for FREE Trial• LogMyCalls.com/30-day-trial• Coupon Code: DAMGOOD

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Next Webinar

- Learn customer service and sales skills for the deluge of calls mobile marketing will produce

- Learn about why unexpected customer service is critically important to any business- With mobile marketing producing 70B new phone calls by 2015, how do you handle

mobile callers?- LogMyCalls.com/webinar

Thursday, October 11 – 2 PM EDT Title: 21 Golden Nuggets: Delivering Great Customer Service on the Phone

Nancy Friedman has presented before Fortune 500 companies in dozens of countries. Oprah, The Today Show, CBS This Morning, CNN and Fox News are just of few of the national media outlets on which Nancy has appeared over the years.

The author of 7 books on communications, sales and customer service, Nancy's articles have appeared in the Wall Street Journal and USA Today as well as dozens of other publications.

Nancy Friedman, President, Telephone Doctor