Webinar - Critical Keys to Mobile Landing Pages
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Transcript of Webinar - Critical Keys to Mobile Landing Pages
Create, Target, OptimizeMobile Landing Pages
for Increased Conversions
www.atmio.com
Atmio Mobile Landing Pages: Self-Serve + No Programmers
Programmers
Mobile Websites ≠ Mobile Landing Pages
Mobile Websites Mobile Landing PagesTo communicate info To achieve conversionsCan jump around from page to page to page
Restricted page flow (focusing on what’s important for the conversion)
Static, don’t change much Dynamic, frequent changes (to improve conversions)
Don’t need advanced features Need advanced features
9/2012 v1 ©Atmio 2012 3
Mobile Advertising Needs These
Atmio Platform: Create, Target, Optimize
Use Case: Mobile Advertising
Use Case: Email Marketing
Click-To-Call on Atmio Landing Pages
Click-To-Call on Atmio Landing Pages
Using LogMyCalls
Create Mobile Landing Pages
Create Landing Pages w/Forms
Co-Registration Forms
Target Mobile Landing Pages
Targeting
Location Targeting (Coming in November)
Device Targeting
Query String Targeting (Coming Soon)
Day Parting
Optimize Mobile Landing Pages
Optimize
A/B Split Testing
A/B Split Testing
Integrations
Integrations
Summary
In this case, 1 + 1 > 2Atmio Mobile Landing Pages with Click-
to-call increase conversionsLogMyCalls gives you insights for the call
via Call analytics to further increase conversions!
Why are call analytics important?
of mobile searches result in a phone call immediately61%
73%of all mobile searchers look up phone numbers and call businesses
20% of mobile website visitors call a business
Call Analytics
Dynamic Number Insertion (DNI) - Track mobile callers from their original online source
Call Analytics Reports
Webinar Offer
Sign up for FREE Trial• LogMyCalls.com/30-day-trial• Coupon Code: DAMGOOD
Next Webinar
- Learn customer service and sales skills for the deluge of calls mobile marketing will produce
- Learn about why unexpected customer service is critically important to any business- With mobile marketing producing 70B new phone calls by 2015, how do you handle
mobile callers?- LogMyCalls.com/webinar
Thursday, October 11 – 2 PM EDT Title: 21 Golden Nuggets: Delivering Great Customer Service on the Phone
Nancy Friedman has presented before Fortune 500 companies in dozens of countries. Oprah, The Today Show, CBS This Morning, CNN and Fox News are just of few of the national media outlets on which Nancy has appeared over the years.
The author of 7 books on communications, sales and customer service, Nancy's articles have appeared in the Wall Street Journal and USA Today as well as dozens of other publications.
Nancy Friedman, President, Telephone Doctor