4 - Can Csr Be the Driver of Change - Jonathon Hanks

8/3/2019 4 - Can Csr Be the Driver of Change - Jonathon Hanks

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Incite Sustainability

Session 4: Consumer Rights and Corporate Social ResponsibilityCan CSR be the driver of change?

Jonathon Hanks

Incite Sustainability (www.incite.co.za)


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Session 4: Consumer Rights and Corporate Social ResponsibilityCan CSR be the driver of change?

Session 4 - Aims

Can CSR really be the driver ofrenewed trust between consumers and business?

Are consumers really interested in CSR and is it really changing business behaviour?

Is a CSR approach sufficient to deliver sustainable development on a global level?

How can consumer groups inspire and empower consumers to achieve sustainability?


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While trust in business is understandably low


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we nevertheless need to recognise

and harness the power of business


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To do so, we need to appreciate what drives business

We should acknowledge that there is only one bottom line in business, and

that to suggest otherwise results in the issue being marginalised

Terms like triple bottom line

(TBL) and environment, social

and governance (ESG) have

played their roles as booster

rockets and willfall awayas

new forms of integrated

accounting and reporting take

over.

John Elkington et al(2010).


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SUSTAINABILITY

An approach to creating value that sustains or enhances the

systems on which that value depends.

We need to embrace this thinking that is informing the

shift globally to integrated reporting

It is becoming increasingly apparent that the success or failure

of organisations is dependent on their ability to create or

sustain value without depletingthe capital assets financial,

human, manufactured, social or natural on which that

value depends.

South African Discussion Paper on Integrated Reporting

Financial andmanufactured capital

Human and social capital

Natural capital

www.theiirc.org


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CreatingShared Value, Harvard Business Review; Michael E.Porter and Mark R. Kramer, Feb 2011

We need to embrace this thinking that is informing the

shift globally to integrated reporting

This shift is reflected in the concept of shared value: creating economic value in a way

that also creates value for society by addressing its needs and challenges


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We need to encourage (and challenge) progressive business leaders

who recognise the link between societal and economic value

Success will require completelynew business models.

It will demandtransformational innovation in product and

process technologies

Interestingly too, the challenge is likely to encourage a much

more collaborative form of capitalism.

Paul Polman, CEO Unilever(2010).


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acknowledging the role (and limitations) of C/SR initiatives


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We need to lobby for progressive policy reform by government

incite |nst|

verb [ trans. ]

encourage or stir up (unlawful behaviour)

urge or persuade (someone) to act in an unlawful way: he incited loyal subjects to rebellion

Addressing the system flaws

Systematic under-pricing of the true costs and risks of

our activities

Pervasive application of the worst sort of business and

ecological values characterised by a profligate and

hedonistic approach to economic life

The tendency of markets to privatise gains and

socialise losses


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And we should acknowledge the responsibilities (and significant

challenges) for the consumer movement

The situation we face has arisen not from the old working class

vice of excessive copulation, but from the modern middle class

vice ofexcessive consumption

In practice green consumerism has failedto induce significant

inroads into the unsustainable nature of production and

consumption and is unlikely ever to do so

By shifting responsibility on to individuals and reinforcing the

sacrosanct nature of consumer lifestyles, green consumerismthreatens to entrench the very attitudes and behaviours that

have given us global warming.

Clive Hamilton

I

= P xA

xT

EnvironmentalImpactis a function ofPopulation, Affluence andTechnology


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Empowering Tomorrows Consumers

Empowering consumers forinteresting times

Source: The NaturalStep (2004) andErwin Laszlo (2006 ) amended

Transition

2012 -

We are here

Breakdown:

Runaway warming?

Escalating violence?

Large-scale extinctions?

Breakthrough:

Global co-operation

Radical innovation

Economy operates

increasingly within

ecological limits

Transformation?

2020 -

Breakpoint


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A closing thought


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Thank you

Jonathon Hanks Director Incite [email protected]

4 - Can Csr Be the Driver of Change - Jonathon Hanks

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