4 Benefits of Video in Internal Communications
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Transcript of 4 Benefits of Video in Internal Communications
Employees are 75 %more likely to watch a
training video than reada training document*
OF VIDEO IN INTERNALCOMMUNICATIONS
4 BENEFITS
1 2 3 4
75%
Add a feeling ofimmersion that thewritten word oftencannot convey as
effectively
Video doesn’trequire any kind of
travel. It can beaccessed as easily
at the office as it canbe at home.
Video cancommunicate in
seconds or minutes.
To Train To Immerse Save Money Save Time
*According to Forrester
Video is the future and the present,
Why Video? online video is predicted to be 69% of allconsumer Internet traffic by the year 2017.
75% of that traffic will be Business Executiveswatching a work-related video at least once
a day.So video is not all just cats it is also a great
platform for business and internalcommunications.
Although there will still be cats.
Clickthe icons/picsfor some video
1Remember in school when the teacherbrought the tv and video machine in?
That joy you felt, well it's a perfectexample of how video has been used
for training for years hence we saidvideo machine and not Blu-Ray.
Video is easily digested andunderstood, allowing employees to
retain the information longer.
To TrainVideo can explain fundamentals that staff may
have forgotten since their first training
Create a corporate community with peer to
peer training, where other staff offer ' work life
hacks'
It allows complex ideas, to be put across in a
short space of time
It's engaging and has longevity, as that content
will always exist.
Icon from Flaticon and designed by Freepik
2Video is a powerful storytellingmedium which can ensure your
business' messages stay in the mindof the viewer. Videos create
emotion, engagement and affectthose watching it. It adds emotionalcontext and a feeling of immersionthat the written word often cannot
convey as effectively.
To ImmerseInteract
Connect
Create and leverage stories about your
business and around your business
Allow your viewer to subconsciously engage
with the message immediately
Create conversations around your content
Icon from Flaticon and designed by Freepik
3Imagine reducing your budget spend
and yet reaching more employees thanever before.
Video’s popularity is due to its scalability,
reach and the fact that it can beprocessed at a personal, comfortable
pace.
Save MoneyVideo doesn’t require any kind of travel. It can
be accessed as easily at the office as it can be
at home. This maximizes distribution and
minimizes disruption while saving organizations
money on roadshows, hotels etc.
Broadcast video facilitates effective employee
communication through its ability to reach
remote and younger workers.
Icons from FlatIcon website, designed by MadeByOliver
4Video saves time bycondensing long and
information heavy topicsinto more manageable
chunks, which your staffcan watch at their own
pace.
Save Time
Icon from FlatIcon website, designed by MadeByOliver
1 2 3 4
To Train To Immerse Save Money Save Time
Want to use Videofor your Internal Communications?
Tel: 011 350 6111
www.globalaccess.co.za
Click the Icons formore info
and click the catfor a fun video. No
cats involved :)
Click our logo if youwant help
communicating andcreating.
