Internal Communications Case Study
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Lorem Ipsum CASE STUDY: Internal Communications The brief: An international firm wanted to engage a large number of employees in offices throughout the world with a coordinated end of year film that would replace expensive and time consuming regional presentations. A core objective was to increase management visibility and to make the messages engaging and applicable to a diverse employee audience.
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Transcript of Internal Communications Case Study
LoremIpsum
CASESTUDY:InternalCommunications
Thebrief:Aninternationalfirmwantedtoengagealargenumberofemployeesinofficesthroughouttheworldwithacoordinatedendofyearfilmthatwouldreplaceexpensiveandtimeconsumingregionalpresentations.Acoreobjectivewastoincreasemanagementvisibilityandtomakethemessagesengagingandapplicabletoadiverseemployeeaudience.
2NewMedium 2
Whatwedelivered:Weproducedatelevisionstylestudio‐basedandpresenter‐ledprogramme,inwhichthefirm'stwomanagingpartnerswerefilmedbyarecognizedtelevisionjournalistinfrontofanimpressiveLondonbackdrop.Thestudiowasfurnishedintheclient’scoloursandbrandingandtheproductionwasfilmedusingmultiplecamerasandafullproductiongallery.NewMediumworkedwiththeinternalcommunicationsteaminadvancetostructurethekeyinternaltopicsandmessages,whichwerethenprovidedtotheintervieweesplentyoftimeinadvanceoffilminginafullpracticesession.
ContactusW:www.newmedium.tv
T:02032834415
A:NewMedium,3MoreLondonRiverside,London,SE12RE2RE2RE
Usingvideoforinternalcommunicationscancontributetowardunitingyourorganizationasone,makingseniormanagementmorevisible,communicatingstrategy,managingchange,sharingresearch,showingclientfeedback,sharingbestpractice,encouragingcrossselling,promotingdiversityandretainingtalent.
Tokeeptheprogrammeinteresting,shortpre‐filmedclipswereinsertedduringthefilmingprocessthatfeaturingemployeestalkingaboutspecificinitiatives,achievementsortopics,andalsoexternalcontributorsincludingaclientofthefirmandtheeditorofanindustrymagazine.Televisionstyleopeninggraphicsandstingsinthefirm'sownbrandingwereincludedintheproduction.Thefinalprogrammewaspublishedonthefirm'sintranetandpromotedtoemployeesaroundtheworld.Additional'extra'contentfeaturinginsightfulextendedinterviewswiththefirms'clientandtheindustrymagazineeditorwerealsopublishedas'extra'content.
