#PeelNationInternal communication matters

March 2013

We serve 1,254 square km of Peel Region.

239 schools37 secondary202 elementary

153,066 students44,003 secondary109,063 elementary

But not too visual

Communications

Who is your most important audience?

How does this affect me?

Every time you communicate,

you shape public opinion about

your profession, your school,

our Board and public education.

Internal Audience

Get to know the audience What do they want?

Communication vehicles

• strategically choose strategies and tactics based on

employee preference, communication objectives,

desired outcomes

• tailor communication for different employee groups

• tailor communication for different generations

Love me suddenly doesn’t work

Internal Communication• Use your opinion leaders

• Keep your messages simple

• Tie messages to student success/fun

• Repeat messages

• Be enthusiastic

• Encourage dissemination to external audiences

TacticsSharing your message

Effective communication

• timely

• courteous and respectful

• informative

• avoid “educationese”

• checked for spelling, grammar and punctuation

• use the most powerful communication tools

Communication strategies

Hierarchy of Effective Communications1. One-to-one, face-to-face

2. Small group discussion/meeting

3. Speaking before a large group

4. Phone conversation

5. Handwritten, personal note

6. Social media

7. Computer generated or word-processing-generated “personal letter”

8. Mass-produced, non-personal letter

9. Brochure or pamphlet sent out as a “direct mail” piece

10. Article in organizational newsletter, magazine, website

11. News carried in popular press

12. Ads in newspapers, radio, TV, magazines, posters

13. Other (billboards, skywriters, etc.)

• use the most powerful communication tools

• leverage what you’re already doing

Communication strategies

Communication strategies

• oral/written reports to Board

• e-newsletter

• staff meetings

• start-of-year presentations

• memos/email

• work with union/federation stewards

• use the most powerful communication tools

• leverage what you’re already doing

• use technology to enhance communication

Communication strategies

Why use Twitter?

• effective platform for learning and

engaging

• open, two-way communication

• helps foster positive relationships

• gets messages out fast

• rapid-fire updates

Results

Measuring the impact

Did this communication plan, strategy, vehicle have an

impact on helping the company achieve its bottom line?

Questions

Good luck!