Take a moment to think about the offer you have for your potential leads.

Let’s say you have a solid offer and a sales funnel in place, but you’re just not getting the conversions your business desires for that ultimate success.

Maybe it is frustrating, but you should not give up!

Go back to the drawing board and build a new blueprint for your offer.

You have something spectacular to offer your potential leads, but it just hasn’t hit home with them yet.

We are giving you four ways to optimize your sales letter to get the conversions you dream about every single night when you go to bed.

4 Sales Letter Approaches

Video Sales Letter Modern Sales Letter Classic Sales LetterMobile Responsive Design

Video Sales LetterA great visual aide and your potential lead

isn’t having to scroll through the jumble of words in your sales letter to get all of the information they need. They can sit and watch/listen while you detail what you have to offer.

An added perk is they are hearing the voice behind the product.

Modern Sales LetterLeverage graphics and colors in your sales

letter to really stand out against your target audience so they connect with the offer you are making.

It’s known through numerous studies that color and graphics are incredibly helpful when consumers are deciding to purchase a product.

Classic Sales Letter

A true, known way to get sales through the use of headers, subheads, and the basic scroll-down-the-page-to-the-offer method. It has worked for many well established companies, so it has potential to work for any business. 

Mobile Responsive Design

Making your sales letter mobile responsive will actually increase your conversions because in today’s world more people are buying through their mobile device so you have to make your design mobile friendly if you want to keep up.

Two things you have to consider when working on any campaign is the significant value being presented in your sales letter and if the offer is mobile optimized.

In a highly competitive world you have to stick out from your competitors and you have to offer value to your potential customers or they will close out of your site faster than you can make your initial offer.

If you are not mobile optimized yet you are missing out on a huge audience of potential buyers.

If you have tried the four sales letter approaches mentioned and have yet to find one that works, try taking a completely different approach and making more of a blog structure so potential leads can see helpful and relevant content immediately.

This is just another way you can draw in your potential leads and close the sale.

If you test out this structure make sure you implement call-to-actions throughout your pages so customers constantly have a way to opt-in.

A big reason this method can work is it shows your audience their wants/needs/desires/problems up front, therefore making them more comfortable from the start.

Just another way to boost your conversions!

Just a little reminder: if you feel as if you have an awesome offer, DO NOT give up.

Just because one method failed does not mean every one will.

Keep testing to find a sales letter approach that works best for you.

Research other marketing campaigns so you can see what has and hasn’t worked for others.

Make sure you always offer value to your customers. 

This helps build trust with your future, and current, buyers.

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