Dana Pylayeva, Erica Indman

Discover Your Winning Product

with User Story Mapping A Product Discovery Game

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16 Think About Your

Current Project…

…Take a sticker from your table and paste it

on the handout.

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A Little Bit About Us

@DanaPylayeva dpylayeva@gmail.com

Agile Coach, Software

Development Manager

Erica Indman

5th Grader (and Dana’s daughter)

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Do you know how to build a product that’s right for

your users?

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Who Are Your Users?

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16 Product Discovery in a

Nutshell

Using Five Ws and One H

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16 Four Steps of Product

Discovery

1 2

3, 4

So simple, we even used it to plan a Halloween party!

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At Your Table Pick One Theme for Your

Product Discovery Game

Kids birthday

party

Family reunion Trip to the

Moon

Music festival

Mobile App

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Step 1. Frame Your Idea

Why are we building this?

Why should consumers care?

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• Use your handouts to complete the first step.

• Share it with your partner.

• Select one idea to work on together.

Practice: Step 1. Frame Your Idea

Why?

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Step 2. Know Your Customer

Who are you building this for?

Who will be using it?

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Proto-Persona: Domain Expertise and Gut Feeling

Sketch

Name, sketch and basic

demographics

Pain

Top three pain points

Behaviors and

beliefs of the persona

Behavior

Main Goal and

Auxiliary goals

Goals

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Practice: Step 2. Know your customer

Who?

• Think about a customer persona.

• Select cards from the discovery pack to represent a persona.

• Work with your partner to create at least 2 personas.

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Join another group. Introduce your personas.

Who?

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Step 3. Envision Solution

What are we going to offer that no one else can?

How do we plan to solve our customers’ problem?

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Zoom Out and Think about a Story Plot:

What happens

(user interaction with your product)

and the order it happens in.

Get Invited

Build Your Product as a Story with User Story Mapping

Story Plot

Play Halloween Escape Game

Have Food

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Start Zooming In and building “Table of contents”:

More details about

what happens within each user activity

Get Invited

Build Your Product as a Story with User Story Mapping

Story Plot

Play Halloween Escape Game

Have Food

Table of

Contents

Receive an

Invite RSVP

Solve puzzles

Find a treasure

Eat Kids food

Enjoy a gourmet dinner

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Continue zooming in and discover all the Juicy Details:

variation and

alternative story lines.

Get Invited

Build Your Product as a Story with User Story Mapping

Story Plot

Play Halloween Escape Game

Have Food

Table of

Contents

Receive an

invite RSVP

Solve puzzles

Find a Treasure

Eat Kids Food

Enjoy a gourmet dinner

Phone call

Evite

Custom Made Card

Call back

Collect Clues

Open a Scary room

Pizza Eat

catered food

Juicy Details

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• In your groups, start building a shared user story map for your product.

• Add details and variations with your personas in mind

Practice: Step 3. Envision Solution

What? How?

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Step 4. Slice and Plan

When do we need this?

Where to focus and where to skim through for now?

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Get Invited

Slice and Plan Your Product

Story Plot

Play Halloween Escape Game

Have Food

Table of

Contents

Receive an

invite RSVP

Solve puzzles

Find a Treasure

Eat Kids Food

Enjoy gourmet dinner

Get a Phone

Call

Receive Evite

Receive Custom Cards

Text back to confirm

Collect Clues

Open Scary Room

Pizza

Juicy Details

If you only had time to build a first draft, what would be

included in your party?

Call back to confirm

Collect Clues

Go through cobwebs

Apple juice

Eat catered

food

E-mail RSVP

Solve a Riddle

See scary

portraits

Ice cream cake

Eat home made

dessert

Eat catered

food

Version 0: First Draft

Version 1: Rough cut

Bestseller

Version 2:

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• First Draft: Think about the smallest meaningful experience for your users. (MVP)

• Rough Cut: What’s next can you add to make it better?

• Bestseller: What would put it over the top?

Practice: Step 4. Slice and Plan

When? Where?

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If You Want to Know More • https://en.wikipedia.org/wiki/Five_Ws

• http://www.jnd.org/dn.mss/personas_empath.html

• https://uxmag.com/articles/using-proto-personas-for-executive-alignment

• http://adlininc.com/adhoc/

• http://www.innovationgames.com/empathy-map/

• http://jpattonassociates.com/user-story-mapping/

• https://agilewarrior.wordpress.com/2011/02/06/blank-agile-inception-deck-template/

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What Did You Learn?

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2. Paste it on this poster on your way out.