Pinterest for Business (#3RdTT) Michelle Post, Ph.D., MBA, CSMS

Michelle Post, PhD, MBA, CSMS Author: Building Your Adjunct Platform, Heaven Has Tea Parties, & Reflections of Weekly Words Facebook: https://www.facebook.com/DrMichellePost Linkedin: http://www.linkedin.com/in/michellepostphd Pinterest: http://pinterest.com/mpostphd Slideshare: http://www.slideshare.net/mpostphd Twitter: http://twitter.com/michellepost ReachYourPotential: http://reachyourpotential.info/ WorkPlaceInfluence: http://workplaceinfluence.org/

Lessons to Learn What is Pinterest? The Pinterest Stats Speaking Pinterest Why use Pinterest? How to use Pinterest for Business? Pinterest Strategy Tools to Measure What Could be Measured for ROI Tools to Help With Pinterest Call to Action: Take the First Step Resources References

What is Pinterest? Pinterest is a tool for collecting and organizing things you love. Savvy businesses are learning that by incorporating Pinterest into their marketing strategy, the result is a strengthened online brand and higher traffic volumes. There are two types of accounts: Personal (https://pinterest.com/join/register/email/) or a Business (https://pinterest.com/business/create/)

The Pinterest Stats (July 2013) By the numbers 14 Amazing Pinterest Stats - http://expandedramblings.com/index.php/pinter est-stats/ Infographic: Pinterest Statistics, Interaction And Engagement - http://www.viralblog.com/social- media/pinterest-statistics-users-interaction-and- engagement/ Top 10 Reasons to use Pinterest for Business - http://pinterest.com/pin/165859198747225945/

Speaking Pinterest Board Similar to a cork board, but with specific data Pin An image added to a board, but it can also be a link to a presentation, website, blog or video Pinner The person pinning Repin Another pinner pins your pin Comments and Likes Another comments on your pin or Likes your pin Pin It Button A button added to a persons Internet Browser toolbar, allowing for easing pinning Collaborative Board Creating a board and inviting others to pin to it

Why use Pinterest? Moth, D. (2013, February 21). Stats: Who uses Pinterest and why it is important to marketers. Retrieved from http://econsultancy.com/us/blog/62189-stats-who-uses-pinterest-and-why-is-it- important-for-marketers

How to use Pinterest for Business? Tell your company story in pictures Become the expert in your industry Create how to boards Create inspirational boards Share quality content that shows the human side of your business not the profit side Show your customers using your product Create collaboration boards of experts, fan pinners, etc. Use keywords in the descriptions that match the keywords on your other social media sites this builds SEO Pinterest content lasts longer then other social media sites Run contests Content can spread easily

Pinterest Strategy Do I need Pinterest? Why Will I Use It? How Will I use it? Identify Market Identify Pinterest Assets Create an Account Identify Boards Prepare Content Create Boards Add Pins Promote Boards & Pins Follow Boards & Pins Measure Is Pinterest Working?

Tools to Measure Pinterest Pinterest Analytics - http://business.pinterest.com/analytics/ Google Analytics for Pinterest - http://pinterest.com/source/yourwebsite.com PinLeague - http://new.pinleague.com/features PinReach - http://www.pinreach.com/ PinPuff - http://pinpuff.com/ Article: Five tools for measuring Pinterest Analytics - http://www.mediameasurement.com/five-tools-for- measuring-pinterest-analytics/ Article: 20 of the Best Pinterest Tools for Businesses - http://blog.heyo.com/pinterest-business-tools/

What Could be Measured for ROI De Vivo, M. (2013, June 10). Pinterest Analytics: The ultimate guide to tracking your sites performance on Pinterest. Retrieved from http://searchenginewatch.com/article/2273658/Pinterest-Analytics-The- Ultimate-Guide-to-Tracking-Your-Sites-Performance-on-Pinterest

Tools to Help With Pinterest Pinstamatic (http://pinstamatic.com/) Tutorial on how to use Pinstamatic: http://www.dailymotion.com/video/x10wlpq_pinterest-your- new-best-friend-tutorial_news#.UeRRX23PVoE Pinterest Bookmarklet [The Pin It Button] - http://about.pinterest.com/goodies/ and look for the Pin It Button Pingraphy (https://www.pingraphy.com/) Schedule your pins Pinalytics (http://pinalytics.co.uk/) A tool to help you find, track, and evaluate content Woobox (http://woobox.com/pinterest) Pinterest Facebook page tab

Tools to Help With Pinterest Postris (http://postris.com/) Find the most popular boards, pins, & pinners PicMonkey (http://www.picmonkey.com/) Image editing tool Pinning Etiquette - http://about.pinterest.com/basics/#etiquette Infogr.am (http://infogr.am/) Create infographics for pinning Pinterest Collaboration Boards Edit a personal board and add contributors Whats Popular from a Site - pinterest.com/source/enter URL of the site you want to know about Example: http://pinterest.com/source/kimgarst.com/

Call to Action: Take the First Step Below are some options for taking the first steps and starting your Pinterest for Business journey. Pinterest Business Accounts: The Definitive Guide to Getting Started - http://www.socialmediaexaminer.com/pinterest-guide-business- pages/ Pinterest Tutorials for Businesses - http://business.pinterest.com/ The Power of Pinning, by Melanie Duncan - http://powerofpinning.com/ Pinterest 2013 by Jo Barnes Online - http://jobarnesonline.com/products/ Social Media Training with Kim Garst - http://kimgarst.com/training/

RESOURCES

Boards to Follow for Business Pinterest for Business - http://pinterest.com/pinterest/pinterest- for-business/ Pinterest Tips - http://pinterest.com/louisemyers/pinterest-tips/ Maximize Pinterest for your Business - http://pinterest.com/avionte/maximize-pinterest-for-your- business/ Top 40 Best Boards to Follow on Pinterest - http://rebekahradice.com/top-40-best-boards-to-follow-on- pinterest/ 10 of the Best Pinterest Boards to Teach You About Marketing - http://blog.hubspot.com/best-pinterest-boards-about-marketing Kim Garst - http://pinterest.com/kimgarst/

Pinterest Video Tutorials FREE Pinterest Training Webinar - Learn How To Use Pinterest - http://www.youtube.com/watch?v=9oKdfNW76Eo Happy Marketing Club - http://www.youtube.com/playlist?list=PLPaAIPK3BDrKESmPU1AZbWyVc3k aRFzit How To Use Pinterest: Video Tutorial Use It Effectively For Business - http://www.youtube.com/watch?v=gJwyWd6GQ40 How to Use Pinterest -- A Tutorial - http://www.youtube.com/watch?v=vQP2dBMoCQ0&list=PL78D6A07096C 6CDF3 Systems Training Pinterest Video 1 of 7 http://www.youtube.com/watch?v=MYJnyMGBA8s CNET How To: Must-have Pinterest tips and tricks - http://www.youtube.com/watch?v=yiYc3m-YQkk&feature=c4- overview&playnext=1&list=TL11KbzsFjn1k

Pinterest Articles, Blogs & More 8 Pinterest Tips and Tricks: A Cheat Sheet for Newbies - http://www.steamfeed.com/8-pinterest-tips-and-tricks-a- cheat-sheet-for-newbies/ Pinterest Case Studies - http://business.pinterest.com/case-study-etsy/ Pinterest Resource for Business - http://business.pinterest.com/pinning-principles/ How to Best Use Pinterest for Business - http://sbinfocanada.about.com/od/socialmedia/a/How-To- Best-Use-Pinterest-For-Business.htm 15 Stats Retailers Should Know About Pinterest - http://www.digiday.com/brands/15-stats-retailers-should- know-about-pinterest/

Pinterest Articles, Blogs & More 16 ways to use Pinterest for PR - http://www.prdaily.com/Main/Articles/11595.aspx How to convert a personal Pinterest account to a business account - http://mamaredknight.com/how-to-convert-a- personal-pinterest-account-to-a-business-account How to Verify Your Pinterest Account - http://www.aroyaldaughter.com/2013/03/05/how-to- verify-your-pinterest-account/ How to use the New Pinterest Analytics - http://www.kludgymom.com/pinterest-statistics/ Pinterest Marketing: What Marketers Need to Know to Succeed - http://www.socialmediaexaminer.com/pinterest- marketing-what-marketers-need-to-know-to-succeed/

Pinterest: Articles, Blogs & More 10 Tips for Small Business Pinners - http://kimgarst.com/10- pinterest-tips-for-small-business-pinners How to Setup Your Brand New Pinterest Business Page - http://www.jeffbullas.com/2012/11/19/how-to-setup-your-brand- new-pinterest-business-page/ How To Create Pinterest Images That People Love to Share - http://kimgarst.com/how-to-create-pinterest-images-that-people- love-to-share How 5 Creative Brands Pin on Pinterest - http://www.jeffbullas.com/2012/08/31/how-5-creative-brands-pin- on-pinterest/#sQzaKlTo5fPLDk5F.99 A Pinterest Analytics Getting Started Guide - http://www.steamfeed.com/a-pinterest-analytics-getting-started- guide/

Pinterest: Articles, Blogs & More Top 10 Reasons to Use Pinterest for Business - http://valleysocialmedia.com/top-10-reasons-to-use- pinterest-for-business/ How to Use Pinterest Rich Pins: What Marketers Need to Know - http://www.socialmediaexaminer.com/rich-pins-on- pinterest/ 11 Social Media Tools That Will Save You Time And Provide Key Marketing Data - http://kimgarst.com/11-social-media- tools-that-will-save-you-time-and-provide-key-marketing- data Social Media Monitoring Made Easy: 15 (Free) Tools Youll Want To Use Today! - http://kimgarst.com/social-media- monitoring-made-easy-free-tools-youll-want-use-today

REFERENCES

References De Vivo, M. (2013, June 10). Pinterest Analytics: The ultimate guide to tracking your sites performance on Pinterest. Retrieved from http://searchenginewatch.com/article/2273658/Pinterest -Analytics-The-Ultimate-Guide-to-Tracking-Your-Sites- Performance-on-Pinterest Moth, D. (2013, February 21). Stats: Who uses Pinterest and why it is important to marketers. Retrieved from http://econsultancy.com/us/blog/62189-stats-who-uses- pinterest-and-why-is-it-important-for-marketers Scalable Social Media. (2013). Everything you wanted to know about Pinterest. Retrieved from http://info.scalablesocialmedia.com/pinterest-ebook