33 South Racing's Partnership Overview
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PARTNERSHIP OVERVIEW
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WE AREProfessional sail racing team representing Australia
Made of Olympic and world champions who know how to win
Venice, Italy
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MALCOLM PAGE DOUBLE OLYMPIC GOLD MEDALIST, MULTIPLE WORLD AND NATIONAL CHAMPIONSHIPS
ANGELA SETECASSE OLYMPIC REPRESENTATIVE AND NATIONAL CHAMPION
MICHAEL LEIGH DOUBLE OLYMPIC REPRESENTATIVE, WORLD AND NATIONAL CHAMPION
JOSHUA CHANT MULTIPLE NATIONAL CHAMPIONSHIPS AND WORLD CHAMPIONSHIP PODIUM FINISH
OUR TEAM
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WE RACE
High performance 'extreme 40' class of boat
In a technically and physically demanding boat, that rewards teamwork
As one of 12 teams in the Extreme Sailing Series
Nice, France
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Source: IFM/SMS and Performance Research Surveys
Aged between 25-55Highly driven group of people
High income earnersAffluent with money to spend and like to travel
Positive towards sponsorshipsLikely to buy from brands associated with the sport
Passionate about the sportParticipate more in their sport than other fans of other sports
Above average media consumersWill follow from beginning to end, consuming across all types of media on multiple devices
OUR FANS
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Figures for Australia and New Zealand are for annual participants.
GLOBALSAILING FANS
China31.8M
Australia71,000
France5.4M
UK/ Ireland3.1M
Russia5.0M
New Zealand149,600
Italy5.8M
Spain3.6M
India3.6M
Germany3.3M
USA6.2M
Poland2.8M
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THE EXTREME SAILING SERIES
Singapore
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THE LOCATIONS
Each year racing spans the globe,
MuscatOman
QingdaoChina
SydneyAustralia
Singapore
IstanbulTurkey
NiceFrance
CardiffUK
St. PetersburgRussia
right in the heart of these iconic cities:
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RACE FORMAT
Stadium sailing format, providing real, easy to understand and engaging entertainment for live spectators.
Cardiff, UK
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GLOBALMEDIA
Source: All stats are for 2013 only and are independently evaluated by Havas Media Group.
€35.1m in independently evaluated media value for the series in 2013
54 international TV networks broadcastthe series into over 500 million households
5,807 hrs of live streamed coverage viewed online by 105,000 cumulative viewers
1.9m Youtube views of ESS channel to date
325,250 live spectators across 8 acts
4,249 online articles, across mainstream and sailing media, plus 809 print.
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THE EXTREMECLUB
Award winning hospitality, with the best view of the racing
The ‘Extreme Club’ Lounge is setup exclusively for VIPs with chef catered breakfast, lunch and afternoon tea
Relax and enjoy the racing in comfort when not taking exclusive behind-the-scenes tours and experiencing the money can’t buy guest sailor experience
3,270 VIP guests were entertained in 2013.
Source: All stats are for 2013 only and are independently evaluated by Havas Media Group.
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THE ULTIMATE EXPERIENCEGive a client the greatest sporting experience as a guest sailor
VIP guests RACE on board the boat with the team and take part in morning training sessions
No experience necessary, we'll show you the ropes!
1,034 guest sailors have joined teams in 2013
This is Formula 1 on the sea and the only way you can experience being part of a word class team as they compete
No more watching from the sidelineSource: All stats are for 2013 only and are independently evaluated by Havas Media Group.
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“
“
To get some sense of what it feels like to race this catamaran, imagine being strapped to the bonnet of Jenson Button’s car in a mad free for all against the best rally drivers in the world. And most of the time you are only on two wheels!
Tarquin Cooper – Daily Telegraph
GUEST SAILORS
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BRAND iShares
GOAL Increased B2B Networking
LEVEL Series Title sponsors
RESULTS93% of iShares clients agreed that this was one of their top three events.79% said they would likely increase their usage of iShares.
SPONSORSHIP CASE STUDY
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BRAND Edox Swiss watches
GOAL Product showcase & direct marketing
LEVEL Title sponsors
RESULTSA three-year deal commenced in 2013, allowing Edox to demonstrate at every race their expertise in timekeeping
SPONSORSHIP CASE STUDY
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WE ARE LOOKING FOR TEAM SPONSORSWho can take advantage of an excellent hospitality and guest experience
A partner who can leverage from the global media exposure
A brand looking for long term relationship and strong ROI
One that prefers bespoke objective-matching packages created for them
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WE ARE LOOKING FOR TEAM SPONSORS
Branded sailing game and content for online and live fan engagement
Advertise during live broadcast using images of branded x40 and team
Network with VIP’s and businesses for improved client relations and sales
Showcase some of your brand’s products to the public in the race village
Some ideas on how your brand could be involved:
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HOW WE CAN HELP YOUR BRAND
Team building Client/ Staff reward
Global media exposure
B2B Networking
Hospitality
Social media engagement
Product showcase
Database generation
Content creation
Olympian product endorsement
Significant return can be achieved on these objectives:
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33SR SAMPLE BENEFITS LIST
Boston, USA
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33SR SAMPLE BENEFITS LIST
Boston, USA
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+61 414962740
STEP ONBOARD with 33SR
today!
To access this comprehensive benefits list and to start your journey of success with 33SR, contact 33SR manager Joshua Chant today:
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