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Social Media for Jobs Geert Conard Researcher on Networking and Social Media since 2004 30’
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Keynote speech "Social Media for Jobs" at "Business meets Potential" jobfair by De Lloyd - 26/04/2012 Antwerp.
Transcript of 30 min jobs
Social Media for
Jobs
Geert Conard Researcher on Networking and Social Media
since 2004
30’
Writer / Speaker / Trainer / Consultant
Geert ?
D.E.A.vzw Non-Executive
Boardmember
Foodie
Information-Addict
Entrepreneur
How can I help you ?
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4
What is networking ?
5
2 Minutes
Why network ?
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• Getting a job
• Pay and promotion
• Influence and effectiveness
• Venture capital and financing
• Organizational learning
• Word-of-mouth marketing
• Strategic alliances
• Financial stability
• A (Girl)Friend in Every City
Sandler Sales Institute Study
• Cold calls are successful 1% of the time • Word of mouth is successful 15% • Referral goes up to 50% • Referral plus the person who made the referral
either participate on the sales call or attends the meeting – the success rate goes up to 80%
Where do you network ?
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• Service Clubs (e.g. Rotary, Lions, JCI, … )
• Sport Clubs (e.g. Golf, Tennis, Sailing, …)
• Hobbies (e.g. Cars, travel, Cultural, …)
• Study (e.g. University, MBA, Alumni, …)
• Prof. Organisations (Stichting Marketing, VOKA, VBO, UNIZO, …)
• Social Events (e.g. Family, Neighbours, BBQ, Friends, …)
• Intra-Company (e.g. Water Cooler, coffee machine, Incentives, teambuilding, …)
• Trade Fairs, Open Days, …
• Networking clubs and events !!!
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Your face is your brand
• Recognize • Trust • Professional
Profile photo of Dr. Ivan Misner
(BNI)
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No second chance for a first impression !
Business Cards
• Free business cards
• Corrected business cards
• No post address
• No fixed line, only mobile
• No person
• Hotmail, Yahoo, …
• Skynet, Telenet, …
• Strange format
• Budget print
Folders / Flyers / …
• Spelling mistakes
• Color copies
• MS Publisher standard design
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(Graph by H. Deckers)
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• Started as the “Yellow Pages” of Business People
• Excellent Referral system using the 6 Degrees of Separation
• LinkedIn (www.linkedin.com) is the clear winner in this category of websites with +157.000.000 users from +170 industries and 200 countries. They have +600 employees.
• +1.100.000 users in Belgium.
• Company located in Mountain View, California (USA)
• Reid Hofmann was founding CEO for 4 years, now he moved to Executive Chairman. Jeff Weiner is the CEO.
• Founded in Dec. 2002. Website online May 5, 2003.
• IPO in 2011
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• Settings
• Select what others
see when they view
your profile
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How to find a job on Linkedin ?
1. Make sure your profile is complete
2. Add a headline to your name
3. Add your job history
4. Recommedations
5. Be open for connections
6. Always send a clear message
7. Don’t let your profile fall asleep
8. Join groups
9. Start your own group
10.Be interactive
11.Connect to your other social media profiles
12.Do the magic thing : Connect people !
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• Facebook is the Nr.1 Social Network worldwide. • Founded in 2004 by Mark Zuckerberg (CEO) and his college friends as the Students Facebook of Harvard University. • In 2006 Facebook opened the door for the rest of us. • +900.000.000 users (+10% of global population) • Male/Female = 50/50 - +488 million use Facebook Mobile • 4,5 Million in Belgium (+55% of Belgian population) • Predictions : 1 Billion users by 2012 !!! • Largest online photo database in the world ! • No official activities in Belgium, but users are organizing their own local Facebook gatherings • The best network to build your credibility
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Use Facebook to build credibility
• Constant effort 7/7
• Sharing valuable info
• Sharing links on YOUR industry or expertise
• YOU will be matched with your expertise
Drunk & crazy pictures, privacy, ….
• Always THINK before you post
• If your boss visits your profile, make sure he will like what he sees
• Config & Tweak the privacy settings and decide who can see which content
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• Keynote Speeches, Presentations and Workshops
• Speeches & Presentations on Social Media • Workshop “Social Media for Business” • Platform Workshops (Facebook, LinkedIn,
Xing, Ecademy, …)
• Books • Research on Social Media & Social Networking • Advice & Consulting
• Management Consulting • Legal Consulting • Project Management / Sales Management • Brandbuilding • Copywriting
How can we help you ?
30
Professional Networker Shop
31
15 € 25 €
40 € 10 €
20 €
30 €
Support our
educational
program
Free
Download
New
book
expected
Summer
2012
IT Consult Services BVBA [email protected] www.itconsult.be
Geert CONARD VOF Public Speaker, Writer, Trainer and Consultant Researcher on Social Media & Social Networking Management Consultant [email protected] www.geertconard.com
Buy our books Tineke’s Cucina [email protected] www.tinekescucina.be
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