26th GBG Dhaka - Creating Content for a Digital Audience
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Creating Content for Digital Audiences
Saturday, May 3, 2014 Dhaka, Bangladesh
Welcome from GBG Dhaka (5 min)
Digital Video Best Practices (15 min) Sidrat Talukdar, Director of Social & Digital Media, Maverick Studios
Future Content Augmented Reality, Virtual Reality & Experiential Marketing (15 min) Shaheem Siam, Deputy Managing Director, Ice9
Digital News & Blogging (15 min) Salman Hossain, Founder, Jhalmoori.com
Digital Growth & Development (15 min) Shourav Islam, CEO, Unifox Digital
Building Restaurants with Social (15 min) Sakib Noor Billah, Business Development Manager, Magnito Digital
T O D
A Y S A
G E N
Welcome from GBG Dhaka
Increase adop%on of internet technologies amongst Bangladeshi organiza3ons. Plan events that appeal to a wide variety of key audience segments e-commerce, marketers, students, women, mappers & more Build a community that gets to know each other by hos3ng atleast 1 live event per month
Our Team GBG Managers
Googles Objective with GBG
Build a non-technical community run by local volunteers to share knowledge and best prac3ces for Google web technologies. The GBG is an experimental ini3a3ve started in 2012, and is based on the success of the Google Developer Groups worldwide, where developers meet to discuss building applica3ons with Google products. See detailed informa3on on GBG on Googles ocial GBG page
100+ GBGs worldwide
20+ GBGs in South & Southeast Asia Nearby GBGs include Pakistan, India, Sri Lanka, Thailand, Indonesia, Malaysia, Cambodia, Vietnam & Philippines
See pictures and presenta3ons on our Blog, Google+ & Facebook page.
Weve organized 20+ successful events so far, reaching more than 1000 local digital professionals, entrepreneurs & changemakers. We are a community of technology thought leaders
GBG Dhaka 2013 Events Jan 6 E-Commerce Hour & Startup Weekend Mini Bootcamp Feb 1 Building Brands with Digital
Feb 16 Educa3on & Collabora3on Online
Mar 29 Mapping Bangladesh April 25 GBG @ PMO Innova3on Adda
May 10 Mapping Experts Meetup
May 21 Empowering Project Management with Web Tools June 1 Women on the Web Workshop #1
June 30 Student Leaders Workshop Sep 7 Mapping Banani #1
Sep 8 Dhakas Tech Communi3es
Sep 14 Mapping Banani #2 Nov 3 How to Make a Good Website
GBG Dhaka 2014 Event Roadmap Mar 22 Intro to Mapping
Mar 26 Hangout Training: Adver3se on the Web
Mar 27 Search Trends product training
Mar 30 Search Trends product training
Mar 31 Latest in E-Commerce
Apr 12 gDay Bangladesh
Apr 28 Adver3sing on the Web May 3 Crea3ng Content for a Digital Audience
MORE COMING UP !!! (Check for Trainings next week)
Digital Video Best Practices
Sidrat Talukdar Director of Social & Digital Media
Video Best Prac3ces for a Digital Audience
Intro to MVRK
Video Best Prac3ces
A multimedia production rm Founded in 2009 Focused on creating mind-blowing digital content!
What we do
Videos for Social Media
Social Media Management
Who weve worked with
A Picture is worth a thousand words.
1000 pictures... With voice and music Conveying a coherent message
How much is that worth?
Why do people like Video?
More Interes3ng More Memorable
Why should Brands like Video?
1 Billion Unique Monthly Users on Youtube 100 hours of Video uploaded to Youtube every minute 170 online videos watched per person per month on average 1 billion views come from mobile 1 in 2 people regularly share a video on Social Media Videos on FB are shared 12x more oqen than links & text posts combined.
The Worlds Largest Search Engines
3 BILLION searches per month
In US, more popular than
TV for 18-34 yr olds
Is Bangladesh Ready for Video?
Best Prac3ces for Berer Video
The Video Crea3on Process
Idea3ng Scrip3ng Storyboarding Planning
Shoo3ng Music VO Recording
Edi3ng Visual Eects Rendering Publishing
Tip #1 : Know Your Audience
What are they interested in? What language do they use? What videos do they watch? What music do they listen to? What resonates with them?
Tip #2 : Set a Goal
A user who watches my video will a) Share it b) Learn about my products features c) Learn about my companys services d) Learn about an event by my company e) Subscribe to my newslerer f) Visit my website g) Like my Fan page Pick ONE as your primary goal, and make your video around it
Tip #3 : KISS
KEEP IT SHORT AND SURPRISING*
Unless youre telling a great story, in which case go longer. (Very risky, but can be very rewarding when done right!)
General Targets: 0:30 1:30 for short; 2:30 4:00 for long
Tip #4 : Aim for the Heart
The best videos generate an emo3onal response. Joy, Outrage, Pride are all op3ons pick one! Videos with human elements are more relatable - Faces - Voices - Human interac3ons
Tip #5 : Be Smart about Branding
Overbranding pushes people away. Underbranding is a missed opportuni3y. Integrate your brand into the story, in a natural way.
Tip #6 : Render for quality
Recommended resolu3on for upload: 1280 * 720 Full HD (1920 * 1080) is pointless on most mobiles and laptops Both Youtube and Facebook enable downscaling for limited bandwidth users Recommended format: MP4 (supported on virtually all devices)
Tip #7 : Youtube vs Facebook video Youtube Facebook Video
Good for sharing and embedding anywhere
Looks berer in Newsfeed and Timeline
Easily found through Search Engines
Goes into the Videos gallery of the Page
Great Analy3cs Can tag users
Tend to receive more shares Tend to generate more comments on Facebook
Pick based on your priori3es. If you cant decide, upload in both!
Tip #8 : Never Stop Learning
Learn from user feedback Learn from analy3cs Learn from success stories Your next video should always be berer!
Whats next in Video?
Ultra-shorts: Instagram video (15s); Vine video (6s); GIFs Interac%ve Video: Allow users to change the story 3D: Added depth for more immersive experiences 4K (Ultra High-Def): 4 3mes the delity of current high-def (1080p)
Rich Media is the future, and video will be a big part of that Video crea3on and consump3on will become easier, but quality content will always be in short supply. Brands that create quality content will stand out.
Future Content Augmented Reality, Virtual
Reality & Experiential Marketing
Shaheem Siam Deputy Managing Director, Ice9
Ice9 Interac3ve Ltd.
Interac3ve Marke3ng Solu3ons provider
Technology and Marke3ng Evolu3on
The changing marke3ng environment
Tradi3onal marke3ng dead or dying
Signicant 3me between previous marke3ng eras. Gradual shiq
Technology and the rate of change of technology
Giving todays era a name
The Bangladeshi Context
Is tradi3onal marke3ng really Dead and dying?
The Bangladeshi Context
S3ll the norm in most cases
But changing sector by sector, demographic by demographic
Fear of new technology
From a marketers perspec3ve
Tradi3onal concepts tried and tested
Afraid to gamble on something new
Our role in the evolu3on
Not just provide the solu3on
But also educate
Augmented Reality A live view of a physical, real-world environment whose elements are augmented(or supplemented) by computer-generated sensory input such as sound, video, graphics
Changed the way the world does marke3ng By altering the rules themselves
Print ads no longer bound by size
Sta3c has become interac3ve
Robi Store locator
Inevitable rise of AR due to Google glass
A computer simulated environment that can simulate physical presence in places in the real world or
Its nally here
The oculus riq Closing the gap between just a 3D experience and fusing reality itself
The oculus riq
Most excited - The entertainment industry
Recently bought by Facebook
Soon to be released commercially
VR and marke3ng
Unimaginable levels of customiza3on
Not one world for many, but many worlds for one