Understanding Metadata and How It Could Improve Your Business

In association with CISAC

FX Nuttall, Technology Intelligence Senior Consultant, CISAC (France)

MidemNet Academy

©CISAC

Metadata

Definition:

Data describing a resource (a Sound Recording, a Musical Work, a film,..)

Usage:

Rights Management and royalty tracking

Discovery and promotion

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Major changes of the digital market

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Major changes of the digital market

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Major changes of the digital market

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First conclusion

More tracks available+

Usage is more diverse+

Smaller royalties per usage=

Tracking and reporting must be optimized

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What does metadata look like

The worst case scenario…

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Descriptive Metadata for Music

Traditional minimal metadata set for music:

TitleMain ArtistdurationGenre

Good, but not good enough !

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Life-Cycle of a song – Part 1

Resource Metadata

Musical Work

AuthorComposer

• An author and a composer create a Song (A Musical Work)• The song is registered with a Collective Rights Organization (CRO)

TIP 1: double-check the spelling and consistency of your name!

©CISAC

Life-Cycle of a song – Part 1

• In iTunes, Consuelo Velàzquez – Author of Besame Mucho –has 10 different spellings..

C. Velazquez Consuele Velazquez Sylar & VelazquezC. Velasquez Consuleo Velàsquez C. Velazquez / SylarVelazquez Velazquez, torres,

SylarConsuelo Velazquez & S. Sylar

©CISAC

Life-Cycle of a song – Part 2

Resource Metadata Identifier

Musical Work

Author IPI / ISNIComposer IPI / ISNI

• The CRO assigns an IPI (and/or an ISNI) to each Creator

©CISAC

Life-Cycle of a song – Part 2

TIP 2: Check that your IPI Number is the right one !You can go on your CRO’s web site.

IPI: Interested Party Identifier00002961801for Michael Jackson.

ISNI: International Standard Name Identifier4353 3424 4968 1801

Will be ready in 2011

©CISAC

Life-Cycle of a song – Part 3

Resource Metadata Identifier Identifier

Musical Work

Author IPI / ISNIISWC

Composer IPI / ISNI

• The CRO assigns an ISWC to each Musical Work

©CISAC

Life-Cycle of a song – Part 3

TIP 3: Make sure your Work has received an ISWC ! (It is mandatory for all CISAC members..)

You can ask your CRO or visit their web site.

ISWC: International Standard Name Identifier

T-070.233.007-1 for Billie Jean by M. Jackson.

©CISAC

Life-Cycle of a song – Part 4

Resource Metadata Identifier Identifier

Musical Work

Author IPI / ISNIISWC

Composer IPI / ISNI

Sound Recording

TitleArtist (Performer)DurationGenreLabel

• A Record Label creates a sound recording with the minimum metadata set.

©CISAC

Life-Cycle of a song – Part 3

TIP 4: Make sure the Name of the Performer/Band is well registered

Double Check with your Label.

Screenshot from FreeDB.org

©CISAC

Life-Cycle of a song – Part 5

Resource Metadata Identifier Identifier

Musical Work

Author IPI / ISNIISWC

Composer IPI / ISNI

Sound Recording

TitleArtist (Performer) ISNIDurationGenreLabel

• A Record Label (will) assign an ISNI to the Performer

!! : ISNIs will only be available starting 2011

©CISAC

Life-Cycle of a song – Part 6

Resource Metadata Identifier Identifier

Musical Work

Author IPI / ISNIISWC

Composer IPI / ISNI

Sound Recording

Title

ISRCArtist (Performer) ISNIDurationGenreLabel

• A Record Label assigns an ISRC to the Sound Recording

©CISAC

Life-Cycle of a song – Part 3

TIP 5 : SM1 is a Registrant Code for a Record label.It is easy to get your own Registrant code !

Goto: www.ifpi.org/isrc

ISRC: International Standard Recording Code

US-SM1-99-02991 for Billie Jean by M. Jackson.

TIP 6 : ISRC is mandatory for iTunes.• Don’t settle for the dummy MI-SC0-12-34567. It appears over 6’000 times on certain stores !!

©CISAC

Conclusion

Stupid Metadata:

Track 01

Standard Metadata:

Title / Artist / Duration / Author

Smart Metadata:

ISWC / ISRC / ISNI

©CISAC

Conclusion

Smart Metadata=

Accurate Tracking=

Faster Royalty Payment

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Identifier interoperability

Online Stores sell more and more compound objects:

Itunes LP = 12 Music Tracks + 1 Music Video + Full Lyrics

Identifier Interoperability creates authoritative links between

identifiers

©CISAC

Identifiers

ISAN

©CISAC

Identifiers

ISRC

ISAN

©CISAC

Identifiers

ISRC

ISWC

ISAN

©CISAC

Identifiers

ISRC

ISMN

ISWC

ISAN

©CISAC

Identifiers

ISRC

ISMNISTC

"Yellow Submarine"(Lennon/McCartney)

In the town where I was bornLived a man who sailed to sea

And he told us of his lifeIn the land of submarines

So we sailed up to the sunTill we found the sea of green

And we lived beneath the wavesIn our yellow submarine

We all live in a yellow submarineYellow submarine, yellow submarine

We all live in a yellow submarineYellow submarine, yellowyellow submarine

And our friends are all on boardMany more of them live next door

And the band begins to play

We all live in a yellow submarineYellow submarine, yellow submarine

We all live in a yellow submarineYellow submarine, yellow submarine

ISWC

ISAN

©CISAC

Identifiers

ISRC

ISMNISTC

ISNI

ISWC

ISAN

©CISAC

Thank You