248 Social Strategy
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Transcript of 248 Social Strategy
Be social andCONNECT with your
audience (or potentialaudience)
Share valuablecontent
Get people to yourblog/business/product/
service/EMAIL LIST
@
WWW.BECOMEABLOGGER.COM
GOALS on Social Media
Create GOOD CONTENTthat’s optimized foryour audience (and
search engines)
Curating Content Optimize your blog
WWW.BECOMEABLOGGER.COM
Setting the FOUNDATION
Optimize your socialmedia profiles
Optimize yourbrain
Determine how muchtime you will spend on
Social Media.
WWW.BECOMEABLOGGER.COM
WWW.BECOMEABLOGGER.COM
CHOOSE your NETWORK
Where is your audience most likely to engage with your content?
Choose one primary network (This will be where youspend most of your time)Choose one secondary
Which platform do you see yourself having the most fun with?
PR
OS
CO
NS
The catch-all network - over 1.5B members.Photos, videos, status updates, check ins,
everything!
FACEBOOK TWITTER PINTEREST INSTAGRAMFor broadcasting and
connectingOnline scrapbooking andsharing social media site
Your audience is DEFINITELYthere.You’re probably already usedto using FacebookYou can target EXACTLYwho you want to reachThey have figured out mobile
Following rather thanfriendingEasier access to peopleHashtags
Visually organize contentVisual road map of yourcontentContent lives foreverPowerful search
Primarily mobileHigh engagement with photosHashtags help discoverabilityLocation-baseddiscoverability
There is significantly morecompetition.Pay to play - organic reach isnot what it used to be
A lot of noiseLower engagementUnpredictable future
Link in bio only
Photo sharing socialmedia site.
Discussion andcommunity developmentis weak
WWW.BECOMEABLOGGER.COM
Determining Social Media Frequency Tracking Social Media
UTM TrackingGoogle Analytics
FacebookInsights