Social Media Networking

Lizz Clarke

On behalf of Coffin Mew

© Copyright Lizz Clarke 2014

Agenda

• Where social media fits within marketing

• Thoughts on what social media can do for you

• A social media ‘to do’ list

• Your objectives?

• Some examples

Who’s using social media already?

Who is LCM?

• Founded in 1989

• Well-respected in the region and in their sectors

IT/Technology/Manufacturing

Public/Third sectors & not-for-profit

Professional services (accountancy & legal)

Southern based fast-growth companies

• Strategic marketing partner with professional processes

• Creative marketing implementation across branding, PR,

Web and digital, marketing materials, advertising etc.

• Today’s speaker: Lizz Clarke

Clients we work with

© Copyright Lizz Clarke 2014

What would you like to get out of this workshop?

Where does social media fit?

Product AN

on-s

ales

Resellers

Direct Marketing

Segment 1

Reputation

PRODUCTS ,

BRANDS,

VALUE PROPOSITION

INTERNAL PARTNERS &

CHANNEL

CUSTOMERS

& SEGMENTS

USAGE, LOYALTY,

REFERRALS

& CASE STUDY

COMMUNICATIONS

Product B

Product C

Product D

Sal

es

Alliances

Distributors

Segment 2

Segment 3

Segment 4

Web

PR & Social

media

Networks &

Communities

Bra

nd

Pricing

Where are your prospects/clients?

What your social media strategy must achieve

• Foster and build on relationships

• Enhance reputation

• Increase revenue

• Carry out relevant research

• So, what can be done to ensure that you achieve one or more of the 4 R’s?

© Copyright Lizz Clarke 2014

Your social media ‘to do’ list

• List objectives

• Allocate responsibility

• Clarify targets and where they are

• Develop content

• Integrate with your other marketing activity

• Launch

• Measure results

• Refine activity based on results

© Copyright Lizz Clarke 2014

Social media objectives - examples

• Gather knowledge• Disseminate knowledge/information• Drive traffic to your site• Develop relationships• Raise awareness• Generate new business• Support sales conversion• Get customer involvement/service/ideas• Find staff/create valuable partnerships

Whatever your objectives don’t forget to measure and refine them

Identify brand champions

Be careful who is on your social media

Be consistent

Content• Develop content that your

audience wants to receive and integrate it with your existing marketing activity.

• Leave them craving more

Avoid overt selling

Examples of content and planning

• Personal insights into industry trends and topics – blogs• Press releases• Events schedule• Teaser information• Corporate Social Responsibility• Mentions in the press – links to third party sites• Presentation content• Videos, webinars and podcasts • Customer feedback• Run surveys, discussions and polls

© Copyright Lizz Clarke 2014

Examples

• The following examples are to inspire you to adapt to your business

https://www.youtube.com/watch?v=Pq72A82e

wVY

Questions

Thank you & stay in touch

© Copyright Lizz Clarke 2014

www.facebook.com/logicalcreativemarketing www.lcm.co.uk/lcm-blog www.twitter.com/lc

m_ukplus.google.com/1069470081061423

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