2020 MEDIA KIT€¦ · Showcase Packages Content Studio Content Marketing Custom Slideshow...

2020MEDIAKIT

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Expansive reach in foodservice

Best platforms for your message

HELPING GROW YOUR BUSINESSNo B2B media company is better positioned to meet the needs of the modern-day business person.Winsight provides customers and audiences with access to the most credible sources for industry market intelligence, with leading magazine and digital assets, a global events portfolio and Technomic’s channel-relevant, strategic insights.

Winsight is the authority on what the best vehicles are for delivering your marketing message to meet specific goals such as raising awareness for your company, generating quality sales leads or positioning your brand as a true thought leader.

*includes non-qualified circulation and digital edition subscribers

*Includes Facebook, Twitter and Instagram

*Across RB and FSD

Magazine Readers*

144,000+

Event Attendees

5,000+

8%

Total media connections*

1,681,000+

100%

1%

Email Subscriptions

144,000+

8%

Website Users

1,288,000+

77%

Social Followers*

100,000+

6%

Source: 2019 BPA statements and publisher's own collected data

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Jonathan MazeEditor-in-Chief,

Restaurant Business

Patricia CobeSenior Editor

Sara StewartCreative Director,

Restaurant Business

Heather LalleyEditor

Peter RomeoEditor-at-Large &

VP of Content Innovation

Joe GuszkowskiSenior Editor

Kelsey NashEditor-in-Chief,

FoodService Director

Tara TesimuEVP, Media Products

Abbey LewisVP of Content Strategy

Victoria RodriguezArt Director,


Benita GingerellaAssistant Editor

Our award-winning content team is focused on every category of foodservice, providing content with a state-of-the art design to drive traffic and users to your content.

Our Award-Winning Content Team

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Your Single Point of Contact to Guide and Optimize Your Project Start to Finish

Our Client Services Team

Meredith WegnerDigital Account

Coordinator

Ashley LombardiDigital Account

Coordinator

Ashley Klein Associate Editor,

Retail

Jena KehoeAssociate Editor, Custom Content

Christina Kayalik Print Production

Coordinator

Kayley BogdanDirector,

Media Accounts

Erin KuyperVP,

Media Operations

Kelly FlemingAssociate Director, Media

Accounts

Annie MantalaDigital Account

Coordinator

Shannon HarrisDigital Ad Trafficker, Foodservice Group

Hannah JohnsonDigital Account

Coordinator

Piper VisagieDigital Account

Coordinator

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Developing New Digital Tools and Resources to Support Your Goals

Our Digital Team

Lindsay HolleyDirector,

Digital Products & Development

Christine CauthenRestaurant Business

Web Producer

Kim CollieDigital Production

Manager

Taylor KasperFoodService Director

Web Producer

Randell ConleyDeveloper

Justin GratenDeveloper

Phil SedelnikDeveloper

Jamie ArchibaldDirector of Audience

Development

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MATCH YOUR GOAL TO A SOLUTION

BRANDING LEAD GENTHOUGHT

LEADERSHIPLIVE

ENGAGEMENTSWEB TRAFFIC

DRIVINGCONTENT SERVICES

LAUNCH NEW PRODUCT START-UP

AUDIENCE DATABASE

SOLUTION COMMON MARKETING OBJECTIVES

RB & FSDAd Pages • • • •

Special Packages • • • • •

RBO & FSD.comBranded Articles • • • • • •

eNewsletters • • • • • •

Database

List Rental • • • • • • •PinPoint • • • • •

Lead Nurturing • • • • • • •

Live Events

MenuDirections • • • • • • •RLC • • • • • • •

Restaurant Directions • • • • • • •FSTEC • • • • • • •GRLC • • • • • • •

FSD's Culinary Council Chefs' Summit • • • • •

FSD's Big Ten Conference Chefs' Summit • • • • •

FSD's West Coast Chefs' Summit • • • • •

Content Creation

Infographics • • • • • •White Papers • • • • • • • •

Webinars • • • • • • •Podcasts • • • • • • • •Live Chats • • • • • • • •

Videos • • • • • • •Quizzes • • • • • • •

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TABLE OF CONTENTS

54555657585960616263

Winsight Events

About Winsight Events

Event Lineup 2020

Event Lineup 2021

FoodService Audience

FoodService Portfolio

Brand Boosting

Thought Leadership

Product Integrations

Network Opportunities

Events Portfolio9

1011121314151617181920212223242526272829303132333741424344454647484950515253

Reaching Each Segment

Noncommercial Market

Leader in Market Share

Media Integration

Circulation

Foodservice Director Reader

Content Plan

Magazine Rates & Specs

Ad Units

K-12

Noncommercial Operator Tours

Social

Targeted Social Media

Digital

Rich Media

Website

PinPoint

Marketing Automation

Digital Packages

Premier

Showcase Packages

Content Studio

Content Marketing

Custom Slideshow

Microsites

eNewsletter Portfolio

Spotlight

Product eNewsletter

Compass

White Papers & eBooks

Podcast: Dig in

Podcast: Dig in Calendar

Podcast: Menu Feed

Podcast: Menu Feed Calendar

Live Chat

Quizzes

Chatbot

Database Rentals

Webinars


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300 S. Riverside Plaza, Suite 1600 Chicago, IL 60606 | P: 312.876.0004WinsightMedia.com

YourRepresentatives

1 Trusted source for busy FSDsFoodService Director magazine and its digital media outlets are targeted to busy operators. Stories are concise and solution-focused, and the magazine borrows best practices of consumer magazines to deliver content that’s smart, exciting, engaging and easy to read.

BRAND FAVORITES

2 Adaptable and educationalFoodservice directors are now educators, negotiators, motivators, networkers and advocates. By telling real operators’ stories and how they solved problems, FoodService Director is delivering proven, actionable peer-to-peer advice.

3 Solutions for unique segmentsFSD dedicates coverage to the noncommercial segments—B&I, C&U, hospitals, senior living and K–12. We also provide ideas, information and solutions that transcend markets and speak to FSDs as culinarians, managers and business operators.

Contact your regional sales director for full details

Nick Hayman (202) 350-4593 | [email protected] Customer Officer

Chris Keating(630) 528-9277 | [email protected] President, Restaurant Media & Events

William D. Anderson(312) 730-7060 | [email protected] SVP, Noncommercial Foodservice & Publisher

Mark Cullum(312) 940-1566 | [email protected] VP of Sales, Midwest & South

Chris McCoy(781) 793-7888 | [email protected] VP of Sales, Northeast & South

Mark Weinstein(562) 204-7785 | [email protected] VP of Sales, West

Paul De Luca(480) 375-8613 | [email protected] Development Manager

Mike Lindahl (630) 649-9413 | [email protected] Sales Manager, Media & Events

Jake Venchus (630) 689-3132 | [email protected] Development Manager

REACHING EACH

SEGMENTFSD spotlights innovators, menu trends and

operational strategies to keep our readers ahead of the ever-evolving consumer landscape. 2020 Neal Award

winner for Best Art Direction for a Cover.

Culinary Council Our 50-member panel of chefs from throughout noncommercial dining share the best menuing tips from their operations.

Recipe Revamp Operators reveal how they updated a dish to be a more healthful, more authentic or more labor-saving menu star.

Steal This IdeaQuick tips from operators on topics like menu development, design, human resources and more that can apply to any segment.

FSO of The MonthA feature focusing on an innovative operation that’s going above and beyond.

ACHIEVING OUR MISSION

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THE NONCOMMERCIAL MARKET

Where Noncommercial Fits

Powered by

Retailers = $72.35B Travel & Leisure = $105.56BNoncommercial = $125.55BAll Other Foodservice = $7.38BTotal Restaurants & Bars = $627.53B

Total Foodservice = $938.38BNominal Change 2019The Big Four

2%

4%

1%

3%

5%

6%

K-12 Schools

Business & Industry

Colleges & Universities

Healthcare

19

19

19

19

11

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

2015 2016 2018 2019 2020*

78.5%

*Source: Media RadarJan. 2020 - May 2020

FoodService Director Food Management


THE CLEAR LEADER IN MARKET SHARE

2017

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THE BEST MEDIA BUYS ARE INTEGRATED

TO REACH THE TRUE BREADTH OF FSD'S AUDIENCE, YOU NEED A PRESENCE ON ALL PLATFORMS.

63,000+Website Visitors

48,000+Magazine Subscribers

44,000+eNewsletter Subscribers

CROSSOVERIS THE KEYHere you can understand where noncommercial foodservice decision-makers get their information today. It’s not just magazines or websites—it’s through a combination of different platforms. Capitalizing on each medium is the best use of any size advertising budget.

Source: Apr. 2020 Monthly Averages

32%of FSD's website visitors are eNL subscribers

35%of the magazine subscribers are also eNL subscribers

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CIRCULATION BREAKDOWNFoodService Director has served as the most trusted and valuable source of information in our industry. More than three-quarters of the FoodService Director audience classify themselves as foodservice management and represent the primary purchasers of food, equipment and supplies in today’s high-volume noncommercial market.

48,554Total Magazine Circulation

Healthcare

K-12 Schools

Colleges & Universities

Contract-Management Companies

Business & Industry

Other

25,434 1,395

13,348

5,811

1,103

252

Source: Dec. 2019 BPA

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THE FOODSERVICE DIRECTOR READER

Source: Signet Ad Study (Feb. 2020)

53% spend at least 30 minutes reading the magazine

represent foodservice management (manager or director of food service, food/

beverage, dining service, dietitian, chef)

81%

FSD readers are decision-makers, educators and motivators. Titlesfoodservice management, operations management, purchasing operations, company officer, corporate liaison

When asked what trade publication they read regularly, majority (70%)

said FoodService Director

pass along FoodService Director to an average of 7 people

Ads in FoodService Director rank 5% higher in “excellent

noticeability” and 4% higher in “excellent information content”

than in other publications

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IN EVERY ISSUE

Learn more at FoodServiceDirector.com/advertise Content Plan is subject to change.

*K-12 Distribution onlyWorkforce Strategies Chef Insights Steal This Idea Foodservice Operation of the Month

2020 CONTENT PLANMONTH COVER STORY ADDITIONAL COVERAGE MENU PREMIERS

JANUARY Close: 12/2Materials Due: 12/9

*Special Issue: K-12 Nutrition Now Breakfast K-12

FEBRUARYClose: 1/7Materials Due: 1/14Ad Readership Study

Competitive Issue: The Future of Food

+ Menu of the FutureFlavors Poised to Pop Emerging Ethnic Future of Food, Flavors Poised to Pop

MARCHClose: 2/3Materials Due: 2/10

Top 100 Noncomms College Customer of Today Catering Top 100 Noncomms

APRIL/MAYClose: 3/10Materials Due: 3/17

Restaurant Trends That MatterShifting Operational Models; Anatomy of a Renovation (C&U), Part 1

BurgersRestaurant Trends to Watch

JULY/AUGUSTClose: 6/15Materials Due: 6/22

Rising StarsWhat's Impacting The Workforce;

Anatomy of a Renovation (C&U), Part 2

Adapting to Takeout,

DeliveryRising Stars; Workforce

SEPTEMBER/OCTOBERClose: 8/24Materials Due: 8/31

Culinary Council: Greatest Menu HitsAnatomy of a Renovation (C&U), Part 3; Special Section: K-12

SnackingCulinary Council: Greatest Menu Hits; K-12

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*All rates are gross

Premium Positions: Cover 4/25%, Cover 2/20%, Cover 3/15%2-Color Rates: Deduct $500 from the 4-color ratesB&W Rates: Deduct $1,000 from the 4-color rates

Non-Bleed Bleed

FULL PAGE

1/2 HORIZONTAL

1/3 HORIZONTAL

1/2 HORIZONTAL SPREAD

1/2 VERTICAL1/4 SQUARE

1/3 VERTICAL1/3 SQUARE

2020 RATES*

Rates 1x 6x 12x 18x 24x

Full Page $10,475 $9,990 $9,870 $9,675 $9,480

1/2 Page $6,450 $6,120 $5,660 $5,480 $5,400

1/3 Page $4,290 $3,950 $3,850 $3,750 $3,670

1/4 Page $3,850 $3,620 $3,285 $3,175 $3,170

Spread $15,950 $15,620 $15,175 $14,940 $14,730

SIZE REQUIREMENTS

Ad TypeNon-Bleed

(within margins) Ad Specs

Full Page 8"W x 9.65"H Bleed: 9.25" x 11.125"Trim: 9" x 10.875"

2-Page Spread 17"W x 9.65"H Bleed: 18.25" x 11.125"Trim: 18" x 10.875"

1/2 Horizontal Spread

17"W x 4.68"HBleed: 18.25" x 5.5625"

Trim: 18" x 5.4375"

1/2 Horizontal 8"W x 4.68"H Bleed: 9.25" x 5.5625"Trim: 9" x 5.4375"

1/2 Vertical 3.875"W x 9.65"H Bleed: 4.75" x 11.125"Trim: 4.5" x 10.875"

1/3 Horizontal 8"W x 3"H —

1/3 Vertical 2.5"W x 9.65"H Bleed: 3.25" x 11.125"Trim: 3" x 10.875"

1/3 Square 5"W x 4.65"H —

1/4 Horizontal 8"W x 2.25"H —

1/4 Square 3.875"W x 4.68"H —

*Supplied insert discount applies to earned frequency rate

Business Reply Cards (BRCs) $3,700 net (includes advertising space and production charges)

Stop Press/Plate Change Charge $1,600 net per plate change/stop

Tip-In Charge: Contact your regional sales director

8+page: Contact your regional sales director

Custom Advertising Supplements Prepared by FoodService Director in conjunction with advertiser and/or advertising agency, these are available in 8, 16, 24, or 32 page units and are bound into the magazine or as an independent unit. Contact your sales director for more information.

SUPPLIED INSERTS

Number of Pages 2 4 8 16

Percent Discounted Per Page* 30% 35% 40% 50%

MAGAZINE RATES & SPECSAd submissionAll ad files should be submitted via AdShuttle— go to: www.adshuttle.com/winsightmedia

PDF file preparation• PDF X-1A version 1.3 (Adobe 4) mandatory• Convert all color space to CMYK• Convert all fonts to outlines if possible• All images should be 300 dpi• Flatten layers/transparencies • Proofs are no longer required

Christina Kayalik Production Coordinator(312) [email protected]

AD SIZES/MAGAZINE TRIM SIZE: 9"W X 10.875"H

VOLUME 33 / NUMBER 3

MARCH 2020

MEET THE BIGGEST PLAYERS IN NONCOMMERCIAL

FOODSERVICE OPERATION

OF THE MONTHLorem ipsum University

lorem ipsum, N.J. P. xx

Operators lorem on the lorem ands ipsum

to the lorem ipsumP. xx

VOLUME 33 / NUMBER 4

APRIL/MAY 2020

What now?

FOODSERVICE OPERATION OF THE MONTHUSD 312 Haven SchoolsHaven, Kan.P. 42 HOW ONE FOOD PANTRY AIMS FOR LASTING CHANGEP. 20 CASHIERLESS ON CAMPUSP. 37

Foodservice is delivering innovation during uncertain times. P. 26

0420_FSD-Cover new1.indd 200420_FSD-Cover new1.indd 20

3/27/20 9:39 AM3/27/20 9:39 AM

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HIGH-IMPACT AD UNITS

COVER TIP FRENCH DOOR COVER REMOVABLE BOOKLET

DOUBLE-GATE INSERT POSTER UNIT DIE-CUT INSERT

Mo

re innovative co

ncepts and

pricing

available up

on req

uest

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K-12

SPECIAL K-12 SECTIONThe K-12 market is changing rapidly and school nutrition directors are seeking solutions to help them meet a whole host of menu and operational challenges that have arisen as a result of the Healthy, Hunger-Free Kids Act. FoodService Director recognizes the need for dedicated resources that can help operators do their jobs better.

If you’re looking to grow your brand within the K-12 segment, FSD has several high-impact opportunities coming up in 2020. Be a part of the solution by reserving your place within this special report.

2020 October Special SectionIn partnership with Winsight’s research and analysis arm, Technomic Inc.FoodService Director will publish a K-12 segment-specific research report.

• Circulation: 15,001

• Custom Content Space Close: TBA

• Page + Advertorial Space Close: TBA

• Full-page Ad Space Close: 9/1

• Ad Materials Due: 9/8

Pricing• Full-page ad only: $3,500 net

• Page + Advertorial: $6,800 net

• 1/4 page ad in Showcase section: $875 net

• Contact your representative for other fully customized solutions

S16 K-12 Supplement Spring 2018

he school-lunch fund-ing game changed in 2014 when the Com-munity Eligibility Pro-vision, or CEP, was offered nationwide. CEP allows the schools with the high-est poverty to serve free breakfast and lunch to all enrolled students. Districts have to apply, of course, and demon-strate their need based on how many of its families are eligible for other social-welfare programs. In turn, the federal government reimburses the schools.

Numerous directors have found CEP has made their overarching goal—nourishing as many children as possible so they can learn—easier to achieve. Af-ter doing thorough calculations, Green-ville adopted CEP in 21 of the district’s 101 schools. “We could’ve done more, but we analyzed the percentages of our schools and implemented it where we were maximizing our revenue,” Urban says. “If districts are very careful and implement it at the schools where it makes sense, I think CEP is fabulous. It does reduce the paperwork burden.”

Potter describes her team as “big advocates” for the program because of its impact. Before CEP, Houston Coun-ty Schools’ breakfast participation rates were stuck in the 40% range. Now, the district’s 16 community-eligible schools average 85%. “Because everyone has the same opportunity to eat that healthy meal at school, it has become an equal-izer and a time of day everyone looks forward to rather than dreads,” Potter says. “It’s removed some of those stig-mas. Our principals relay that they’ve seen less discipline referrals, especially in the mornings. Attendance is better, and kids are better able to focus in the classroom.”

any districts have imple-mented what they call healthy choice bars that go beyond salad. Branch started hers in 2001, of-fering unlimited fresh fruits and veggies at the start of serving lines. This year she’s played with yogurt bars, featuring toppings such as diced peaches, local raspberries, strawberries, gra-ham cracker crumbs, shredded co-conut and raisins. Students love it

because it feels like a treat, and us-ing USDA foods helps control costs.To cater to diverse taste buds, Cincinnati has expanded its salad bar. Shelly added spice stations in 2011 that include lemon pepper, garlic and herb mixes, Sriracha and even nonfat butter-flavored gran-ules called Butter Buds. If kids are

spicing up their tacos, she’s noticed, they might also add tomatoes, on-ions or other produce while they’re

up there. “That’s been a really suc-cessful implementation for us,” she says. “By having our spice stations at the salad bad, we drive tra� c there. And it may be a cent a meal. It’s an incredibly a� ordable option.”Across the country, directors

are playing with ways to improve

food quality, cutting out canned and highly processed foods, buying superior meat and seafood and us-ing local produce and from-scratch

cooking. Branch uses raspberries, melon, sweet corn, tomatoes, pep-pers, apples and pears from Idaho

growers. By skipping a distributor, buying local winds up being cheap-er, she says. Urban has found the

same in South Carolina. His team expected switching from canned to fresh produce would be an invest-ment. Instead, it saved money.Greenville brought the same ap-proach to meat and seafood. From

2016-17, it shifted to whole-muscle chicken, and this school year pur-chased wild Alaskan seafood exclu-sively. In 2017, the district said it had

become the only one in the country licensed to serve certified Angus beef. “The precooked hamburger we were using here for 20 years, when you started breaking out costs of delivery fees and everything else, we were paying over $1.10 (per burg-er),” Urban says. “I put out a solici-tation for certi� ed Angus chuck and

pay signi� cantly less than that now. We questioned everything. Why do we buy chicken nuggets, and can we do something better?”

I am in constant communication with my representatives and senators ... visiting them in D.C. and inviting them to our schools to see the good that’s going on in our lunchrooms.” —Jessica Shelly

0318_FSD_K-12_Cover story.indd 16

2/13/18 5:04 PM

FSD SPECIAL SECTION | SPRING 2018

OPERATORS DETAIL THEIR

MULTIFACETED APPROACHES TO

FEEDING ALL KIDS IN NEED. P. S10

0317_FSD_K-12_Cover.indd 1

2/13/18 5:01 PM

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NONCOMMERCIAL OPERATOR TOURS

Join Bill Anderson, SVP, Publisher of FoodService Director, and an FSD editor, for an in-depth noncommercial market tour. See high-volume operations in action and hear firsthand about successes and challenges direct from the operator.

GAIN ACCESS TO ALL SEGMENTS IN NONCOMMERCIAL FOODSERVICE

On-Site Learning Opportunity Available for up to three manufacturer representativesPrice: $2,500/person (hotel and airfare not included)

WHAT’S INVOLVED?

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INCREASED INTERACTION


SOCIAL

WHERE WE WERE

WHERE WE’RE HEADED

WHERE WE ARE

830+Facebook Followers

40,000+Facebook Followers

14,000+Facebook Followers

2014 2020 2021

800+Social Referrals

3,000+Social Referrals

1,500+Social Referrals

EXPLODING SOCIAL GROWTH

FoodService Director continues to be No. 1 in the noncommercial foodservice space for Facebook likes. With strong engagement and great content, our social strategy involves targeting relevant people to make sure we’re getting the right audience interacting with our posts.

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TARGETED SOCIAL MEDIA

Find, target and reach your audience with ease through our

Facebook, Instagram and LinkedIn platforms. With our strong

engagement and sophisticated audience database, we have

several opportunities to help you reach your company’s goal.

Regardless of what you’re looking for, the case for social media

marketing has never been stronger.

TARGETED SOCIAL MEDIA

Achieve Your Goals• Brand awareness

• Drive traffic

• Generate leads

Facebook and Instagram Opportunities • 5 campaigns available per month

• Target K-12, Business & Industry, Nursing Home/

Long-Term Care segment: $150 CPM for 10,000

monthly impressions ($1,500 per campaign)

• Target Colleges & Universities, Senior Living,

Hospital segment: $200 CPM for 10,000 monthly

impressions ($2,000 per campaign)

Premium Opportunities • Content creation: $500

• Premium ad units: $500

• Lead-generation form: $500

LinkedIn Opportunities • 5 campaigns available per month

• Target K-12, Business & Industry, Nursing Home/

Long-Term Care segment: $250 CPM for 10,000

monthly impressions ($2,500 per campaign)

• Target Colleges & Universities, Senior Living,

Hospital segment: $300 CPM for 10,000 monthly

impressions ($3,000 per campaign)

Contact your sales rep for more information.

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INCREASED ENGAGEMENT


DIGITAL

WHERE WE WERE

WHERE WE ARE

78,000Page Views

198,000+Page Views

2014 2020

EXPLODING DIGITAL GROWTH

FoodServiceDirector.com offers comprehensive news coverage in a clean format that focuses on imagery, video, slideshows and other multimedia storytelling platforms.

Note: Avg. Monthly Page Views

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RICH MEDIA

Video Flex Unit • This ad serves in the leaderboard spot on FoodServiceDirector.com.

• Video with a 4:1 aspect ratio

• Image with a 4:1 aspect ratio

• Price: +$15 from ROS leaderboard CPM

Portrait Unit • This ad serves in the medium rectangle spot on FoodServiceDirector.com.

• Background image: 300x600

• Video dimensions: 290x163

• Recommended duration: 15-30 seconds

• Price: +$15 from ROS medium rectangle CPM

In-Article Video • This ad serves in the medium rectangle spot on FoodServiceDirector.com.

• Video dimensions: 525x350

• Image dimensions: 860x510

• Thumbnail dimensions: 250x150 (optional)

• Recommended duration: 15-30 seconds


In-Banner Video • This ad serves in the medium rectangle spot on FoodServiceDirector.com.

• Video with a 4:1 aspect ratio

• Image with a 4:1 aspect ratio

* Width and Height: 300x250px

* Panel Aspect Ratio: 16:9

* Media Types: MP4, MOV, WEBM, or YOUTUBE

* Recommmended duration: 15 sec - 30 sec


EVOLVING OUR DISPLAY OPTIONS

Rich media options are not available for PinPoint or Audience Extension.

Video files cannot exceed 10 MB for all options

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WHAT’S INVOLVED?We've built a site that allows us to deliver more of what readers want, in a way that makes it easier to digest and put into action, with input from one of the world's most respected web designers. Follow the latest industry trends, gather ideas, develop menus and learn about who’s shaping the noncommercial foodservice industry.

Prestitial: 600x400• Share of voice: 100%• Average estimated impressions: 6,000Price: $3,500 net /week

Run-of-Site Sponsorship*


WEBSITE

A BETTER WAY TO REACH OPERATORS THROUGH DIGITAL MEDIA

Ad Unit Net Price/CPM

Leaderboard 970x90, 970x60 or 728x90 300x50 (mobile)

$90 net/CPM $105 net/CPM for high impact/rich media units

Upper/Lower Medium Rectangle 300x250$90 net/CPM

$105 net/CPM for high impact/rich media units

Leaderboard and Upper/Lower Medium Rectangle in tandem

$190 net/CPM

Mobile Adhesion Banner $110 net/CPM

*All purchased impressions will be delivered on a space available basis. Ask your sales representative for impression availability.

Ad Unit Net Price/CPM

728x90, 300x250, 160x600, 320x50, 300x50

$25 net/CPM

Extended Network

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Winsight’s newest tool, PinPoint, is the most intelligent, data-rich and precise audience targeting tool ever available to foodservice marketers. Through our audience data platform, we have built 7 million individual audience profiles, fueled by:• Subscriber (print and digital) demographics• Event registrant demographics• Behavioral data (what content they engage with across

all our digital platforms)• Technomic data (layering over chain and menu data

from Technomic’s Ignite platform)

The future of foodservice marketing is here.

TARGET YOUR AUDIENCE

Ad Units AvailableAvailable on Winsight partner websites

728x90, 300x250, 160x600 (off-site only), 320x50 and 300x50

Pricing

Segment Type Examples Price

Level 1 Generic segments Colleges & Universities $45 CPM

Level 2Custom segment based

on demographics and behavioral data points

Colleges & Universities in the Northeast $80 CPM

Level 3Custom segment with the integration of Technomic's

MenuMonitor

Colleges & Universities in the Northeast that menu

plant-forward options$130 CPM

1 month

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MARKETING AUTOMATION

What’s involved?Intent-Based Content Creation• Winsight will create two pieces of content aimed at bringing

the lead closer to sale

• Examples include product comparisons, case studies and

executive viewpoints

• Winsight will work closely with you in this content creation

and use it throughout the lead nurturing campaign

Lead Nurturing• Includes two retargeting emails of all engaged leads

• Winsight will leverage intent-based content assets in deployments

• Also includes a follow campaign targeting each engaged lead 8X

impressions via audience extension

Look-Alike Modeling• Winsight will use its database and artificial intelligence to build a

look-alike audience that matches the engaged lead audience most

interested in your product

• Winsight will also deploy one email to the look-alike audience

Engagement Dashboard• Track your leads ranked by engagement and level of interest

• Understand what content is working and resonating with each lead

• See your campaign assets at a glance so you can optimize what’s

performing and what needs improvement

MARKETING AUTOMATION PROGRAM

Note: All programs are market price. Contact your sales rep for more information.

27


DIGITALPACKAGES

28

WHAT’S INVOLVED?

• Sole sponsor of every page within online package• Premium ad units displayed on all pages• One eNewsletter distributed, featuring your leaderboard ad• Special magazine and event opportunities available for select

premier packages


PREMIER PACKAGES

DIGITAL SPONSORSHIP

EXCLUSIVE!

Contact your sales representative for availability.

• Data Landing: Ranking + Content; Always Starts with Print • Section Landing: Multiple Content Types; Usually Starts with Print• List Landing: Single List/Topic; Starts with Print or Web

Types of Premiers

Premier Packages

Month Package TypeEstimated

Impressions Price

January The State of K-12

FoodserviceSection Landing 26,400 Sold Out

February Flavors Poised to Pop List Landing 32,000 Sold Out

March Top 100 Noncomms Section Landing 60,000 Sold Out

May Restaurant Trends to Watch Section Landing 42,000 $7,000

June Rising Stars List Landing 27,500 $5,000

July Culinary Council: Greatest Menu Hits List Landing 20,000 $3,750

September Workforce Section Landing 55,000 $9,000

October K-12 Section Landing 36,000 Sold Out

November Culinary Council: Menu Predictions List Landing 24,000 $4,500

November Hot C-Store Trends List Landing 32,000 $6,000

December Industry Innovators List Landing 27,000 $5,000

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WHAT’S INVOLVED?• Leaderboard and medium rectangle ad units on each page

of the site • One eNewsletter distributed, featuring your leaderboard ad • Special magazine and event opportunities available for select

showcase packages


SHOWCASE PACKAGES

Package TypeEstimated

Impressions Price

10 Snacks in Schools List Landing 25,000 $4,750

Craveable Sandwiches List Landing 24,000 $4,500

Ways to Sell More Breakfast List Landing 24,000 $4,500

New Ballpark Foods Hitting Stands Slideshow 16,000 $3,000

Ways to Sell More Snacks List Landing 16,000 $3,000

Grab-and-Go Ideas to Steal List Landing 16,000 $3,000

Tactics to Boost Catering List Landing 16,000 $3,000

Staffing Ideas to Steal List Landing 16,000 $3,000

Vegan Dishes Creating Buzz List Landing 20,000 $3,750

Winning Plant-Forward LTOs List Landing 24,000 $4,500

DIGITAL SLIDESHOW

EXCLUSIVE!

• Data Landing: Ranking + Content; Always Starts with Print• Section Landing: Multiple Content Types; Usually Starts with Print

List Landing: Single List/Topic; Starts with Print or Web • Slideshow

Types of Premiers

30


E ngineering a winning menu is part

art, part science and a whole lot of

careful trend watching. Successful

dishes, whether they be permanent items

or LTOs, must cater to the demands of

today’s consumers while keeping food

costs manageable. When looking for ways to craft menu

items that are easy for servers to sell,

focus on dishes that are customizable,

those that feature global flavors and

shareable appetizer and snack plates.

On the plus side, all allow for creative

menu innovation and all are likely to play

well with consumers. But implementing

them does require a knowledge of current

dining trends. Here are three areas of focus for operators

who want to create a more-profitable

menu that consumers will clamor for.

Research by:

create menuitems that

THEM$ELVES

SELL

ways to

THE FUTURE OF CONTENT MARKETINGContent marketing packages provide you with insight-driven, business-building content that speaks specifically to the audience you wish to reach. Tactics include multiple touch points—eNewsletter, social, native—and all work to reach your strategic objectives, from lead gen to brand awareness to thought leadership.

“ “It’s great to see our communication driving

action in the marketplace. This is also a perfect example of how an

integrated and collaborative team created a beautiful and

effective campaign.”

– Winsight agency partner

Leveraging a content marketing program during one of our clients’

last fiscal year gave us the opportunity to push a contents'

strategy to a paid audience through a credible medium. Our client goes to market with a different content strategy each fiscal year, and the package was an excellent way for us to push this message and work to establish our client as a resource for operators. Overall, we’ve seen greater results from the content

pieces and ad units that pushed via a BrandInsight program vs. other

media tactics.”

– Winsight agency partner

31

Components Price Technomic Notes

4x Branded Articles in FSD Update $8,620 •Includes custom

content

1 Infographic $2,500 • Syndicated data

In-Stream on FSD.com Included — —

Social Promotion Included —Winsight brand

channels


6x Branded Articles in FSD Update $6,930 •Repurposed

content

2 Infographics $5,000 • Syndicated data


2x Custom eNewsletter $14,400 • 20K audience


channels


8x Branded Articles in FSD Update $8,200 •Repurposed

content

3 Infographics $7,500 • Syndicated data


6x Custom eNewsletter $55,000 • —

Landing Page on FSD.com Included — —

1 White Paper $3,500 • 2 pages

Personalized Branding Included —[Company Name]

Insight


channels


12x Branded Articles in FSD Update — •Repurposed

content

6 Infographics — • Syndicated data


6x Custom eNewsletter — • 20K audience

Single Sponsor eNewsletter — — 12x

Landing Page on FSD.com Included — —

2 White Papers — • 2 pages

Personalized Branding Included —[Company Name]

Insight


channels

Affordable Advantage

Buzz Builder

Campaign Crusher

Data Driver

1

2

3

4

$11,120 Total

$74,200 Total

Price upon request$26,330 Total


CONTENT MARKETING

Note: Packages are customizable based on campaign objectives

32


CUSTOM SLIDESHOW

FSD is offering you the opportunity to reach and resonate with your targeted audience through digital media. Leverage the industry’s leading foodservice publication and establish your company as a market leader by creating content that can be repurposed online.

HARNESS THE POWER OF VISUAL CONTENT MARKETING

Sponsor-Supplied Slideshow Provide your content and images for FSD to create six slides:• One image per slide: 1800 pixels wide x 945 pixels high, 72 dpi• Up to 200 words of copy per slide• Last slide will be the sponsor slidePrice: $2,900

Winsight-Created SlideshowFSD creates content for five slides:• One image per slide: 1800 pixels wide x 945 pixels high, 72 dpi• Up to 200 words of copy per slide• Sponsor supplies up to 200 words of copy and one image for their one slide• Last slide will be the sponsor slidePrice: $4,400

PromotionContent lives in FSD’s online content stream: • Homepage of FoodServiceDirector.com• FSD social media outlets• Two native ads in FSD Update

33

DISPLAY YOUR CONTENT IN INNOVATIVE AND ENGAGING WAYS TO DRIVE TRAFFIC TO YOUR SITE AND SPREAD AWARENESS FOR YOUR BRAND.About Winsight’s custom content team will work with you to craft a microsite that meets your needs. Whether it is displaying new content or repurposing old data, microsites are the perfect way to grab the attention of your target audience

View example of a Templated Microsite here.

Contact your sales representative for availability and pricing.

Templated Microsite• Templatedlandingpagethatfeaturescustomcontentand/orsuppliedcontent

• FeaturesuniquebrandcolorswithWinsightfonts/design• Brandingforadvertiserincludedattop• Featurestwodynamiccontentpositions(articles,infographics,etc.)

• 2roundsofrevisions• Winsight-basedURL• Advertiserprovideslogoandapprovalsoncontent/sitedesign

• 1weekdevelopmenttimeneededonceallmaterialsarein

Price: $5,000(Micrositedesign)


MICROSITES

https://www.cspdailynews.com/lil-drug

34


View example of a Premium Microsite here.


Premium Microsite• Staticlandingpagethatiscustom-designed;designdrivenbyadvertiser-specifiedbrandguidelines

• Requireswireframebeforedesigncancreatemockup• 3roundsofrevisions• Winsight-basedURL• Advertiserprovidesallassets,suchaslogos,images,copy,links,etc.

• 2weeksdevelopmenttimeneededonceallmaterialsarein

Price: $15,000(Micrositedesign/maintenanceand2xcontentupdateswithin1year)


MICROSITES

https://stg.cspdailynews.com/

35


View example of a Dynamic Microsite here.


Dynamic Microsite• Customdesignedmicrositewithdynamiccontent.Doesnothavemultiplepages(postpages,termpages,etc.)

• Requireswireframebeforedesigncancreatemockup• 3roundsofrevisions• Winsight-basedURL• AdvertisercollaborateswithWinsighttoprovideassetssuchaslogos,images,copy,links,etc.


Price: $30,000(Micrositedesign/maintenanceandmonthlycontentupdateswithin1year)


MICROSITES

https://futureoffood.winsightmedia.com/

36


View example of a Custom Microsite here.


Custom Microsite• Custom-designedmicrositewithdynamiccontent.Includesmultiplepages(postpages,termpages,etc.)

• Requireswireframebeforedesigncancreatemockup• Winsight’sdesignanddevelopmentteamswillworkwithyoutodiscussscopeandtimeline

• Winsight-basedoradvertiser-providedURL• AdvertisercollaborateswithWinsighttoprovideassetssuchaslogos,images,copy,links,etc.


Price: $50,000(Micrositedesign/maintenanceandcontentupdates)


MICROSITES

37


eNEWSLETTER PORTFOLIO

1

2

Ad Units 1x 6x 12x +

Leaderboard—728x90 & 300x50 (mobile) $3,570 $3,390 $3,215



Upper Medium Rectangle—300x250 $1,725 $1,640 $1,555

Optional Upgrade to - 600x400 Desktop $2,025 $1,940 $1,855

Featured Product/Recipe/Video $980 $930 $880

Lower Medium Rectangle—300x250 $960 $910 $860

Recipe or Product Showcase $625 $595 $560

Content Spotlight* (incl. lead report) $3,000 $2,850 $2,650

Branded Article* (incl. lead report) $1,725 $1,640 $1,555

Single Sponsor (Ad Takeover without Branded Article)

$3,950 $3,360 $3,180

Single Sponsor (Ad Takeover with Branded Article)

$5,990 $5,690 $5,390

*Additional $1,000 content creation fee

FSD Alerts

FSD Update

FSD Alerts deliver the most pertinent news the instant it’s available.

• Frequency: 3x per month• Distribution: 37,000 • Estimated Impressions: 8,000• Audience: Full range of noncommercial segments including B&I, C&U,

K-12, healthcare and senior living, correctional facilities and contract-managed companies

FSD Update offers original content from FoodServiceDirector.com’s most recent postings and around the web.

• Frequency: 3x per week (Monday, Wednesday, Friday)• Distribution: 44,000 • Estimated Impressions: 8,000• Audience: Full range of noncommercial segments including B&I,

C&U, K-12, healthcare and senior living, correctional facilities and contract-managed companies

38



5

4





Featured Product/Recipe/Video $1,790 $1,700 $1,610

Lower Medium Rectangle—300x250 $1,050 $1,100 $950


Healthcare Spotlight





Featured Product/Recipe/Video 1,535 $1,460 $1,385

Lower Medium Rectangle—300x250 $810 $770 $730


K-12 SpotlightK-12 Spotlight is specifically tailored to foodservice operators in elementary and secondary schools, highlighting relevant topics such as health and wellness, new regulations, commodities and marketing.

• Frequency: 2x per month • Distribution: 7,000 • Estimated Impressions: 2,000• Audience: Noncommercial foodservice operators and decision-makers within

the elementary and secondary schools segment

Healthcare Spotlight focuses on the foodservice operations within some of the fastest-growing facilities in noncommercial to date, including hospitals, nursing homes, long-term care and senior/assisted living.

• Frequency: Weekly (Tuesday)• Distribution: 7,000 • Estimated Impressions: 1,400• Audience: Noncommercial foodservice directors, operators and decision-

makers within the healthcare segment

3





Featured Product/Recipe/Video $1,790 $1,700 $1,610

Lower Medium Rectangle—300x250 $1,050 $1,000 $950


C&U SpotlightC&U Spotlight is specifically tailored to college and university foodservice, delivering original content that your targets value when looking for solutions to improve their operations.

• Frequency: Weekly (Tuesday) • Distribution: 7,000 • Estimated Impressions: 1,600• Audience: Noncommercial foodservice operators and decision-makers within

the college & university segment


39



6 8

7

Single-Sponsor C&U Spotlight Single-Sponsor K-12 Spotlight

Single-Sponsor Healthcare Spotlight

A special single-sponsor eNewsletter that is tailored to college and university foodservice, delivering original content that your targets value when looking for solutions to improve their operations.

• Frequency: 2x per month• Distribution: 7,000 • Estimated Impressions: 1,600• Audience: Noncommercial foodservice operators and decision-makers within

the college & university segment Price: $4,650

A special single-sponsor eNewsletter that is tailored to foodservice operators in elementary and secondary schools, highlighting relevant topics such as health and wellness, new regulations, commodities and marketing.

• Frequency: 2x per month• Distribution: 7,000 • Estimated Impressions: 2,000• Audience: Noncommercial foodservice operators and decision-makers

within the elementary and secondary schools segmentPrice: $4,650

A special single-sponsor eNewsletter that focuses on the foodservice operations within some of the fastest-growing facilities in noncommercial to date, including hospitals, nursing homes, long-term care and senior/assisted living.

• Frequency: 2x per month• Distribution: 7,000 • Estimated Impressions: 1,400• Audience: Noncommercial foodservice directors, operators and

decision-makers within the healthcare segmentPrice: $4,650

40

9



Recipe Ad $2,500 $2,375 $2,250

Featured Product $2,000 $1,900 $1,800

Recipe ReportRecipe Report showcases supplier-based recipes focused on trends and designed to stimulate menu ideas within foodservice operations.

• Frequency: Weekly (Thursday)• Distribution: 118,000• Estimated Impressions: 25,000• Audience: Commercial & noncommercial operators

10 Single-Sponsor RecipediaA special single-sponsor eNewsletter that showcases industry supplier-based recipes, focuses on trends and is designed to stimulate menu ideas within foodservice operations.

• Frequency: 3-4 available per month• Distribution: 118,000 • Estimated Impressions: 25,000• Audience: Commercial & noncommercial operators

Price: $9,900

Advertising components• Header logo• Leaderboard• Recipes (10 max)• Featured product (2 max)



11

List Size 1x 3x 6x 9x +

1—5,000 $3,250 $3,000 $2,900 $2,750

5,001—10,000 $4,100 $3,895 $3,700 $3,475

10,001—15,000 $5,400 $5,150 $4,850 $4,600

15,001—20,000 $6,300 $5,975 $5,675 $5,350

20,000 + $1,500 + $500 CPM

Custom eNewslettersFSD makes it simple to engage the right audience and accelerate the distribution of your content by harnessing the most extensive list of key noncommercial foodservice decision-makers in the industry.

41


SPOTLIGHT

Sponsor a high-impact, topic-focused section of FSD Update. Featuring

content-rich insights and exclusive advertising opportunities, Spotlight

offers you an opportunity to align your brand with FSD’s world-class

editorial expertise, increasing the credibility of your message.

What’s included?• 4-6 content links (can feature custom content, curated FSD content

and/or client-supplied content)

• One 300x250 ad unit opposite of content

Price: $4,000 (content creation not included)

SPOTLIGHT

42


Product eNEWSLETTER

Product eNewsletter Sponsorship:• Content/layout created by Winsight custom content team

• eNewsletter deplyed to target segment specified by sponsor

• Sponsor to provide Leaderboard ad (728x90, 300x50)

• Sponsor to provide hero image (778x330)

• Sponsor to provide destination URL

• Sponsor to provide product info (brochure, URL, ect.)

Price: $750/eNL + $500 CPM ($5,000 minimum)

43


COMPASS





Compass, the first cross-channel eNewsletter from Winsight, delivers a 360-degree view of the foodservice and convenience world. Look forward to industry insights, products, events and videos, plus valuable research from Technomic all in one.

• Frequency: Weekly (Friday)• Distribution: 85,000

• Commercial: 45%• Noncommercial: 20%• Convenience: 20%• Grocery: 15%

• Estimated Impressions:87,000• Audience: Full foodservice audience—commercial and

noncommercial—as well as convenience retailing and grocery

INDUSTRY UPDATES, DELIVERED WEEKLY


44


WHITE PAPERS & eBOOKS

WHAT’S INVOLVED?Brand engagement is all about connection. Our white papers and eBooks give you an opportunity to reach out to your target audience with a content piece that’s relevant to them, highlights your brand’s value proposition and helps your customers better run their businesses.

4-page white paper• Delivered via PDF; standard page size is 8.5x11• 4 pages of content, with additional title page• Promotion includes:

• 25,000 ROS impressions (high-impact ad unit)• 4x social posts + $100 paid Facebook advertising• 3x branded articles in FSD Update• 3x banner ads in FSD eNewsletters• Organic social promotion on FSD social media channels

Price: $11,000

7-page eBook• Delivered via PDF; standard page size is 8.5x11• 7 pages of content, with additional title page• Promotion includes:

• 25,000 ROS impressions (high-impact ad unit)• 4x social posts + $100 paid Facebook advertising• 3x branded articles in FSD Update• 3x banner ads in FSD eNewsletters• Organic social promotion on FSD social media channels

Price: $15,000

HIGH-VALUE CONTENT, LEAD- GEN TOOLS A S S E S S I N G N E E D S

for newC O F F E E & T E A

M E N U I T E M S

1

Proliferating coffee cafés, the rising usage of single-cup

brewing machines and the growing popularity of cold

brews—all these factors contribute to the steady popularity

of coffee. According to Java Junkies in US Driving Global

Coffee Consumption to Record, four out of five consumers

now drink coffee, and there’s every likelihood that coffee

will continue to be one of America’s favorite beverages.

(continued on page 2)

HOW TO SATISFY MORE

DIETARY PREFERENCES

FOODSERVICEDIRECTOR

With a continued

shift in eating

habits at colleges

and universities,

healthier options

are a natural fit.

45

Dig In from FoodService Director is a biweekly podcast offering an in-depth look at a wealth of topics impacting noncommercial foodservice operators and the foodservice industry at large.

During episodes, our audience will hear from industry experts, FSD editors and operators themselves on issues ranging from the future of delivery to flavor trends to food insecurity. FoodService Director will also bring listeners data and analysis powered by its research partner, Technomic.

Sponsorship includes: 1. Exclusivity (one sponsor per podcast)

2. Choice of one of the following:

- Pre-recorded commercial: Sponsor provides sound file with 15-second commercial announcement

- Voiceover-read commercial: Sponsor provides Winsight copy that will be read by a voiceover

*Commercials will run at the beginning and end of podcast (pre-roll and end-roll)

3. Brand promoted via in-house advertising promoting the podcast, including:

Details: Schedule: 2x per month (Thursdays)

Length: 15-20 minutes

300 X 250 ads run on FoodServiceDirector.com

Guaranteed 10,000 impressions per podcast

300 X 250 ads run on FSD Update

Guaranteed one placement

Social media mentionsPromotions on FoodService Director’s

Twitter and Facebook

1x 5x 10x 20x

Pre-recorded commercial

$6,000 $4,500 $3,375 $2,500

Host-read commercial

$5,625 $4,200 $3,150 $2,350


PODCAST

46


PODCAST CALENDAR

February 14:THE STATE OF FOODSERVICE STAFFINGThemes: Intro to Dig In; What’s coming down the labor pike in 2019 – any legislative battles to be aware of? Biggest workplace issues operators will face?Featuring: Abbey Lewis and Peter Romeo

February 28: MENU ON OUR MINDS Themes: What are the big menu trends for 2019; 10 fastest-growing flavors on menusFeaturing: Pat Cobe and Lizzy FreierTies into: Feb. issue on modern flavor trends

March 14: TAKEAWAYS FROM MENUDIRECTIONS 2019Featuring: FoodService Director staff, roundtable style

March 28: CREATING A CULTURALLY CONSCIOUS CUISINEThemes: Promoting sustainability by tapping into culinary roots; plant-based cookingFeaturing: Pat Cobe and Chef Njathi Kabui

April 11: HOW OPERATORS ARE FIGHTING AGAINST FOOD INSECURITY Themes: The state of food insecurity; creative ways operations are battling hunger on campus and in the communityFeaturing: Hospital, K-12, college operators

May 9: RESTAURANT TRENDS THAT MATTERThemes: The commercial trends that will impact FSDs; emerging restaurant concepts of noteFeaturing: Writer of May cover story and Peter Romeo to chat trends; Heather Lalley to discuss restaurant concepts FSDs should watchTies into: May cover story

May 23: WASTE NOT, WANT NOTThemes: Food waste and clean menus; changing definition of “clean”Featuring: Operators tapping into creative ways to reuse food waste and/or craft and promote cleaner menu itemsTies into: May cover story

June 6:FLAVORS AT THE FOREFRONT Themes: The flavors that are emerging as 2019 hits a midpoint; new and unique preparations being introducedFeaturing: Members of FSD’s Culinary Council Ties into: June cover story

June 27:THE STATE OF OFF-PREMISEThemes: What is the size of the overall off-premise business? Trends? How is it reshaping non-comm? Featuring: Melissa Wilson from Technomic and Sara Rush Wirth from Restaurant Business. Operators who are digging into delivery.Ties into: Feb. secondary feature

July 25:HOW COMPASS GROUP AIMS TO HALVE ITS FOOD WASTE BY 2030Themes: How a foodservice operation can start tackling food waste Featuring: Kelsey Nash from FoodService Director, Amy Keister, senior vice president for sustainability for Compass Group, and Chris Aquilino, corporate executive chef with the foodservice company

October 10:MAKING THE MOST OF PLANT-BASED MENUSThemes: What's driving the rise in demand for plant-based options and how operators can get more plants on the plate. Featuring: Karla Dumas from the Humane Society of the United States

November 14:WHAT'S ON TAP FOR SENIOR LIVING MENUS?Themes: Trends impacting this growing segment, including snacking, bar food and changing dietary preferences Featuring: Mark Southern, AVP of food and beverage at Vi Living

47


PODCAST

MenuFeed is a biweekly podcast from Winsight’s

two foodservice brands, Restaurant Business and

FoodService Director.

During each episode of Menu Feed, we’ll be taking a close look

at the culinary trends shaping today’s menus. Operators, chefs

and industry experts will share their insights on the flavors,

ingredients, cuisines and consumer demands driving menu

innovation and development.

Sponsorship includes:1. Exclusivity (one sponsor per podcast)

2. Choice of the following:

• Pre-recorded commercial: Sponsor provides sound file with 15-second commercial

announcement

• Voiceover-read commercial: Sponsor provides Winsight copy that will be read by a

voiceover

• *Commercials will run at the beginning and end of podcast (pre-roll and end-roll)

1. Brand promoted via in-house advertising promoting the podcast, including:

• 1x placement each in the RB Daily and FSD Update eNewsletter

• Guaranteed 20,000 ROS on each promotional house ad impressions on

RestaurantBusinessOnline.com and FoodServiceDirector.com

• eNewsletter blast to Restaurant Business’ and FoodService Director’s audience

• Driving traffic to podcast landing page

• Social media mentions

• Promotions on Restaurant Business’ and FoodService Director’s Twitter and Facebook

• Logo Placement

• Include in house ad and landing page

Price: $6,500 (1x rate)

Details:Schedule: Biweekly (Fridays)

Length: 15-45 minutes

3.

48


PODCAST CALENDAR

JANUARY 3How Ocean Prime is Changing Up the Menu to Meet Today's Dining StyleInterview: Ian Rough, Ocean Prime and Jason Shelley, Ocean Prime

JANUARY 17How Senior Living Menus Are ShiftingInterview: Steve Plescha, Pennswood Village; Ryan McNulty, Cura Hospitality; Eric Eisenberg, Rogue Valley Manor; and Hagop Hagopian, The Clare

FEBRUARY 7How Spanish Tapas Restaurant Boqueria Is Evolving Its Menu as It GrowsInterview: Yann de Rochefort, Boqueria

FEBRUARY 21How Corner Bakery Stays on Top of the Trends as Consumer Needs Change Interview: Donna Josephson, Corner Bakery

MARCH 20How Aloha Poke Diversified Its Menu to Grow Traffic and SalesInterview: Chris Birkinshaw, Aloha Poke

APRIL 3How R.J. Melman and His Lettuce Entertain You Teams Are Meeting the Coronavirus ChallengeInterview: R.J. Melman, Lettuce Entertain You Enterprises

APRIL 17How Independent Restaurant Saigon Sisters Is Adapting to the CoronavirusInterview: Mary Nguyen Aregoni, Saigon Sisters

MAY 4How Fields Good Chicken is Changing Up its Menu and Marketing to Keep Guests Engaged Interview: Field Failing, Fields Good Chicken

MAY 15How Comfort Food, Convenience and Value Are Powering Fazoli's Through the Pandemic and BeyondInterview: Carl Howard, Fazoli's

MAY 29How Chick N Max Engages Guests with a Unique Mix of Menu, Music and Community ConnectionInterview: Max Sheets, Chick N Max

49


LIVE CHAT

ENGAGE YOUR AUDIENCE LIVEThe live chat package allows your company to position itself as

a thought leader and engage with your audience in real time.

Winsight will work with you to develop a series of questions on

a topic of your choosing. Questions are then asked to an expert

on the subject during a live event broadcast on Facebook.

Winsight will handle the marketing, promotion, and recruiting for

the event. After the broadcast concludes, the live event video

remains active and a takeaway video is generated for placement

on other platforms.

Live Chat Package:• Question and topic development

• Live chat discussion with Winsight editor moderating Technomic expert

• Email blast to target audience to recruit them to event

• High-impact website ad unit designed by Winsight to promote event

• Branded articles (2x)

• eNL banners (3x)

• Facebook promotion (1x/day until event)

• Instagram promotion (2x/week until event)

• Twitter promotion (1x/day until event)

Price: $25,000

50

WHAT’S INVOLVED?Quizzes are an interactive content option designed to boost reader engagement and drive qualified leads.

• Up to 10 scored questions (multiple choice, true/false, etc., depending on content).

• Readers are required to register with an email address and/or other demographic information to receive results.

• Advertiser receives full lead report with users that register along with their information and quiz results.

BOOST ENGAGEMENT AND TEST KNOWLEDGE


QUIZZES

Quizzical Query• Writing/development/production of quiz• 2x branded article promotion in FSD Update• Social promotion on Winsight social channelsPrice: $5,500

Assessment Analysis• Writing/development/production of quiz• 1x Spotlight placement in FSD Update promoting the quiz• 2x branded article promotion in FSD Update• Social promotion on Winsight social channelsPrice: $10,000

51

As a cutting-edge tool in your media arsenal, chatbots can

be used in tandem with traditional media tactics to accomplish

a variety of goals, from driving traffic to your site to generating

qualified leads to aligning with hot-button industry topics.

Chatbots are interactive, engaging and offer a new way to

interact with our audience.

What’s included?• Served on relevant keywords on FoodServiceDirector.com

• Tag up to 3 keywords

• Chatbot automatically opens to the user

• 10,000 engagements over the life of campaign

Price: $5,000 for up to 10,000 engagements

Contact your sales rep for more information.

LEVERAGE THE GROWING POWER OF ARTIFICIAL INTELLIGENCE TO ACHIEVE YOUR BRAND’S OBJECTIVES


CHATBOT

Note: Chatbots appear on desktop only.

52


DATABASE RENTALS

WHAT’S INVOLVED?Take advantage of the most extensive collection of noncommercial foodservice decision-makers. FSD makes it simple to engage the right audience. Send us your email creative and select the audience demographic. Then sit back, relax and let your message spread. It's that easy!

Hand-pick the list based on:

• Business type• Management type• Annual sales volume• Job title• Headquarters locationPrice: $500 CPM ($5,000 minimum)

YOUR MESSAGE TO A TARGETED AUDIENCE

53


WEBINARS

GENERATE STRONG LEADS

Note: Our webinars can be easily repurposed and are available on-demand for up to 12 months.

WHAT’S INVOLVED?RB makes it simple to showcase your industry expertise and connect with your target audience with webinars. With support of our editorial team, this customizable offering aligns your brand with invaluable industry insights. Then sit back, relax and let your message spread. It’s that easy!

Winsight-Driven Webinar• Platform hosting• Co-branding• FSD editor moderation • marketing promotion• Topics/Slides provided • Information for all registrants Sponsor-Driven Webinar• Platform hosting• Sponsor-provided content• FSD editor moderation • Marketing promotion • Information for all registrants Price: Starting at $13,500

54

EventsFoodservice

55

10,000+ Connections Face-to-face networking is the most effective way to build key partnerships and drive businesses forward. Winsight’s portfolio of exclusive, invitation-only events is unmatched within the industries we serve. Each event brings the right mix of operators/retailers and suppliers from convenience retailing, grocery businesses, restaurants and noncommercial foodservice together.

Winsight Advantage Content is balanced with inspirational speakers, industry experts, key insights, Technomic data and impactful activations. All of Winsight’s events are equipped with networking activities, educational sessions and product showcases—creating captivating environments that foster long-standing relationships.

Unmatched Partnerships By being a sponsor of Winsight’s events, supplier partners will increase their brands’ exposure, build strategic relationships with potential customers and network with a breadth of attendees that they would not normally have access to. All of Winsight’s events offer customizable sponsorship packages covering a variety of promotions and benefits that will help suppliers meet their specific needs and goals.

ABOUT WINSIGHT

EVENTS

300 S. Riverside Plaza, Suite 1600 Chicago, IL 60606 | P: 312.876.0004WinsightMedia.com

YourRepresentatives

Contact your regional sales director for full details

Nick Hayman (202) 350-4593 | [email protected] Customer Officer

Chris Keating (630) 528-9277 | [email protected] President, Restaurant Media & Events

William D. Anderson (312) 730-7060 | [email protected], Noncommercial Foodservice & Publisher

Mark Cullum(312) 940-1566 | [email protected] VP of Sales, Midwest & South

Chris McCoy(781) 793-7888 | [email protected] Regional VP of Sales, Northeast & South

Mark Weinstein(562) 204-7785 | [email protected] VP of Sales, West

Paul De Luca(480) 375-8613 | [email protected] Development Manager

Mike Lindahl (630) 649-9413 | [email protected] Sales Manager, Media & Events

Jake Venchus (630) 689-3132 | [email protected] Development Manager

56

2020 EVENT LINEUP

TheCurtisHotelDenver,CO

NOV 3-5

Cold Vault Forum

Dispensed Beverages Forum

SheratonSuitesChicagoO'HareRosemont,IL

SheratonSuitesChicagoO’HareRosemont,IL

SanDiegoConventionCenterSanDiego,CA

FEB 18-19

SheratonNewOrleansNewOrleans,LA

MAR 8-10

GaylordOprylandResort&ConventionCenterNashville,TN

FEB 24


SheratonDallasDallas,TX

NOV 11-13 NOV 17-19

OmniGroveParkInnAsheville,NC

33S.WabashAve.Chicago,IL

TBAManhattan,NewYork

AUG 9-12JUN 16-21 SEPT

SEPT 30-OCT 2

SEPT 29-OCT 1

Retail Leader of the Year

TheBellagioLasVegas,NV

OCT 12OCT 4-6

FSD Big Ten Conference Chefs’ Summit

UniversityofWisconsin-MadisonMadison,WI

OCT 17-19

FSD Culinary Council Chefs’Summit

UniversityofMichiganAnnArbor,MI

HiltonAnatoleDallas,TX

OCT 25-27

Foodservice Convenience Grocery

AtlantaMarriottMarquisAtlanta,GA

OCT 2

(GMDC)

57

2021 EVENT LINEUP

TheCurtisHotelDenver,CO

NOV 3-5

Dispensed Beverages Forum

Cold Vault Forum

Grocery Business of the Year


SheratonSuitesChicagoO'HareRosemont,IL

OmniGroveParkInnAsheville,NC

McCormickPlaceChicago,IL

LocationTBA LocationTBA

CaesarsForumLasVegas,NV

FEB 23-24

RosenCentreHotelOrlando,FL

TBA

LocationTBA

FEB

LocationTBAJWMarriottPhoenixDesertRidgeResort&SpaPhoenix,AZ



APRAPR 11-14 MAY 22-25 MAY

SEPT 29-OCT 1 SEPT 30-OCT 2AUG 9-12MAY JUN SEPT

NOV 11-13


Foodservice Convenience Grocery

LocationTBA

LocationTBA

OCT

JUN

(GMDC)

(IDDBA)

58

Winsight Events

FOODSERVICE AUDIENCE

Restaurant Leadership Conference

Global Restaurant Leadership Conference

FSTEC

MenuDirections

Restaurant Directions

Reach nearly 5,500

industry executives

through Winsight

Events

2,000+

400+

630+

1,200+

1,200+

59

Winsight Events

FOODSERVICE PORTFOLIO

The only culinary-focused, business-building and networking event for all noncommercial foodservice directors and suppliers to explore the latest menu trends, operational hacks and budget-saving strategies.

Operator attendance • Over 250 directors and culinarians from Colleges &

Universities, Corporate Dining/B&I, Healthcare and K-12 Schools

• 75% are self-operated and 25% are contract-managed• More than 275 operators attend

Restaurant Directions is built for growing chains hungry for industry-leading insights. Composed of a content-rich agenda, influential speakers and a heavy focus on networking, this is the only conference focused on the industry's breakout stars.

Operator attendance • More than 630 attendees in 2019• Targeting regional and emerging chains• $46 billion in chain sales represented

TBA, 2021

As technology develops at an ever-increasing pace and new innovations dramatically change business models, FSTEC continues to be the industry’s most compelling technology conference—the only event of its kind focused exclusively on foodservice.

Operator attendance • 5 of the top 10 restaurant chains represented• More than 530 restaurant operators attend• 50% of registered operators are senior management titles,

including CIO, CMO and more

OCTOBER 25-27, 2020

Year after year, Restaurant Leadership Conference has been the place for restaurant leaders to gather, collaborate, form partnerships and learn how to enhance their companies' growth. It is the industry's premier invitation-only event for the most progressive and influential professionals.

Operator attendance • More than 1,000 operators in 2019• 75% of registered operators have VP

titles or higher• $150 billion in sales represented• 9 of the top 10 chains represented

APRIL 11-14, 2021

TBA, 2021

60

Custom-Printed Room Key CardsWiththousandsofattendeesroomingatthehosthotel,acustomizedroomkeycardwithyourlogoprintedonthefrontwillkeepyourbrandtopofmindthroughouttheentireevent.

Custom-Printed Name BadgesBusinessleadersattendWinsight’sleadershipconferencestomakevaluableconnections.Imagineyourbrand’smessagebeingseenduringeveryconversation.Onthebackiswhereyourbrand’slogooradcanbecustom-printed.

Custom-Printed Badge LanyardsThroughoutthedurationofeachevent,attendeesmustweartheirnamebadges.Lanyardscanbepersonalizedwithyourlogoandpassedouttoeachattendee.It’ssometimesthelittlethingsthatcanmakethebiggestimpactforyourbrand.

Agenda at a GlanceUponarrival,everyattendeewillbegivenwhatwecalla“pocketagenda”custom-printedwithyourlogo.Thisvaluableresourceisafavoriteamongattendees,plusitfitsintheirpocket—itdoesn’tgetmoreconvenientthanthat.

Departure Meal VoucherMakealastingimpressiononattendeesbygiftingthemwithafreelunchonthefinaldayoftheevent.Custom-printedvoucherswillbehandedtoaudiencemembersaftertheclosinggeneralsession,makingyourlogothelastformofcommunicationthey’llsee.

Wireless Internet for EventAtlargeevents,Wi-Fiisadefiniteneedamongattendeesandyoucouldprovidethemasolution!AstheofficialWi-Fisponsor,youwillbeabletocustomizetheloginpasswordthatallattendeesmustenterinordertoaccessthenetwork.

Charge StationsAtlargehotels,poweroutletsarefewandfarbetweenandoftenfoundinthemostinconvenientplaces.We’llprovidesomecomfortableseatingareascompletewithpowersources,whileyouprovidethebranding.

Brand Boosting

Integrated Event App PackageTheWinsightEventsappisthebestdigitalresourcetopromoteyourbrand.Pushnotificationstoattendeestodrivetraffictoyourdisplay,schedulemeetings,captureleads,advertiseyourcompanyandmuchmore.

Ad in Event Resource GuideAteachevent,you’llnoticeattendeesflippingthroughtheguidetogetacompleteunderstandingoftheconference.Placeafull-pageadinthisbooktogeteyesonyourproduct.

Comprehensive Media PackageWinsight’sleadingconvenienceand/orfoodservicepublications,websitesandemailcapabilitiescanhelpyoureachanevenbroaderaudiencebefore,duringandaftertheevent.Pleasecontactoneofourdedicatedsalesrepresentatives,whocancreateanexceptionalpackageforyou.

61

General SessionSpeakerAreyouasupplierlookingtoshareyourcasestudies,successstoriesandchallengeswithattendees?Whetheryouhavegroundbreakingresearch,importanttrendsorauniqueleadershipmessagetoshare,ourstageisyours!

General SessionIntro/PromoInterestedinsponsoringalargegeneralsession,butnotlookingtogivealong,in-depthpresentation?You’llhavethedesiredthreetofiveminutesofstagetimetodiscussyourbrandbeforeintroducingarenowned,respectedicon.

Innovation ForumCommunicatehowyourbrandcantransformoperationsbyhostinganInnovationForum.Whetheryoubringinanoutsidethoughtleader,askkeyclientstoparticipateinapaneldiscussionorpresentcompellingandproprietaryresearch,thepodiumandimpressionsareyours.Severaltiersareavailable.

Award CeremonyAlignyourbrandwithsomeofthemostrenowned,forward-thinkingoperatorsandretailerswhohavechangedthelandscapeoftheirindustriesininnovativeways.BeginbybackingoneofWinsight’sprestigiousawardprograms.

Social EnterpriseWinsight’seventsallowattendeestogivebackandactivelysupportnationalandglobalcharitiesthroughoursocialenterprisepartnerships.Becomeanhonoraryco-chairtoshowyourcompany’sgenerosityanddedicationtomakingadifference.

Thought Leadership

62Product Integrations

Display SpaceAtmostofWinsight’sevents,theMarketplaceistheultimateplacetoengagewithkeyoperatorsorretailers.Havethemtestyournewproductsanddiscusspotentialbusinessdeals.Secureaspotonthefloortoday!

Networking Meals/BreaksSponsoranetworkingmealorbreaktogainadditionalexposureandspotlightanewfoodorbeverageconceptyourcompanyisunveiling.Thisisyouropportunitytogetyourproductinthehandsofattendeesthroughthisexclusive,highlyimpactfulsponsorship.

All Attendee GiftWinsightisabletointegrateyourgiftintoregistrationasattendeespickuptheirbadge.Remember,it’ssometimesthesmall,personaltouchesortokensofappreciationthatcanmakethebiggestimpact.

Hotel Room DropRoomdropscanbeanythingfrombrochuresandletterstosweets,snacksandclothingitems.Winsightandthehotelwillworkthroughallthelogisticsifyousimplysupplytheproduct.

Exclusive Product ProviderIfyouwanttoownaspecificcategorysuchashotbeverages,snacks,candy,etc.,Winsightcanguaranteethatonlyyourproductwillbeconsumedorusedthroughouttheevent.

Product IntegrationMaybeyourcompanydoesn’tfitthemold.IfyouhaveanideatointegrateyourproductorservicesintooneofWinsight’sevents,pleasecontactoneofourdedicatedsalesrepresentatives,whocancreateanexceptionalpackageforyou.

63 Networking Opportunities

Networking Meals/ReceptionsWhenyousponsoroneofWinsight’sevents,theexposure,awarenessandnetworkingopportunitiesextendwellbeyondtheballrooms.Afterlongdaysoflearningandshowcasing,alignyourbrandwithoneoftheeveningeventsthataretrulythehighlightofeachconference.

Private Meeting SpaceCaretohavemoreprivacytohostafocusgrouporaspaceforsecludedmeetingswithkeyclients?Maximizeyoursponsorshipinvestmenttoensureyougetthecriticalface-to-facetimewithyourtargets.

Private Receptions/MealsWhetheryou’relookingtohostaprivatemeal,aspecialreceptionatoneofthefinestestablishmentsinthehostcityorsomeothernetworkingfunction,we’lldotherecruitingandplanningtoensurethatyourkeycontactsenjoyeveryminute.

Experiential EnhancementsIn-appcontests,scavengerhuntsandgamesareagreatwaytoengageattendeeswithyourbrandornewproduct.Fortheseuniqueopportunities,Winsighthastheresourcestosupportandpromoteyourspecialsponsorshipasappropriate.

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