REPEATERS!! WHAT ARE THEY? WHAT DO THEY DO? HOW DO THEY WORK?
Microsites What Are They & What Do They Do...Really? Digital Dealer 10
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Transcript of Microsites What Are They & What Do They Do...Really? Digital Dealer 10
What Are Microsites &
What Do They Do…
Really?
Same biscuit, different name?
Digital Dealer 10 Orlando FL
Larry Bruce President / CEO MicrositesByU @pcmguy
Why Deep-linking isn’t the answer for conversion
Ad about Taurus, No focus, Distraction everywhere and where is the call to action?
•Joe Myer Ford Houston •JoeMyerFordDeals.com 22 Taurus’s available drive for $299 per mo | Money Back Guarantee
•Choice
•Affordable
•Easy
Use your ad to qualify for quality traffic VS. just anyone that will click
What do BUYERS want?
Conversion marketing is about using all the tools at your disposal to get the lead NOT just traffic
8.64%
Conversion
4X The Website
•Joe Myer Ford Houston •JoeMyerFordDeals.com 22 Taurus’s available drive for $299 per mo | Money Back Guarantee
The 3 A’s A better Ad +
A better landing = A better lead
Honda
CTR – 3%
Bring in school supplies worth $10 or more and
receive a $9.95 oil change
Microsites & Email Marketing
This was the
Story
This was all the
customer saw
Before After
Conversion Rate 2.9%
17.7% +610%
Visitor Landing Main Home
Page
Custom Microsite For
Each Campaign
Number of Microsites
2 Over 100
Lehigh Valley Dealerships
Before Microsites
After Microsites
Conversion Rate 1.6%
19.9% +1243%
Visitor Landing Main Home
Page
Custom Microsite For
Each Campaign
Number of Microsites
0 Over 220
Volz Auto Group
1. Get specialized traffic off your website
2. Remove distractions from your online offers
3. Have a single clear focused call to action
4. Used Trust elements from social media to ease customers
5. Stop marketing for traffic and start marketing for conversions