Enabling physicians to effectively practice and excel at the business of

medicine.

TPE’s opportunityValue proposition / product offeringProjections

“US healthcare systems wasted $750 Billion dollars”Among those categories:• Inefficient Delivery of Care: $130 Billion• Excess Administrative Cost: $190 Billion

A Huge, Untapped Opportunity

Nearly 70% of medical students say their medical schools need to provide more training relating to practice management and ownership.Dissatisfaction with practice management training continues…Only 8 percent feel equipped to manage a practice, and only 4 percent to bill and code. As a result, only 12 percent of students plan to work in solo or partnership practice, continuing the trend toward employment by hospitals and large group practices.

Physician Education on The Business of Medicine

The State of Satisfaction for the Employed Physician

 Leadership qualities of physician supervisors appear to impact the well-being and satisfaction of individual physicians working in health care organizations. These findings have important implications for the selection and training of physician leaders and provide new insights into organizational factors that affect physician well-being.

In addition to burnout, improper training for physician supervisors can lead to o increased turnovero employees dissatisfactiono increased medical errors (PUBMED:

http://www.ncbi.nlm.nih.gov/pubmed/19934755)o lack of empathy with patientso increased national shortage of doctors and nurses

The State of Satisfaction for the Employed Physician

TPE’s opportunityValue proposition / product offeringProjections

Value PropositionThe Physician’s EdgeSM Resource Hub will be the industry leader in providing physicians the tools to understand, effectively practice, and excel at the business of medicine.

Through a single, intuitive educational portal, The Physician’s EdgeSM

Resource Hub provides the power to spend more time on the human side of practicing medicine by simplifying the business of medicine

Resource Hub (nothing similar in today’s market): A learning management system with curated content specifically developed for physicians by physicians. The system offers guided learning paths to empower a physician with track-specific content to meet individual needs.

Additional Features Include• Continuing Medical Education Credits (CMEs)

focused on the business side of medicine• Ongoing updates and news feeds of new

trends.• Customizable platforms for enterprise clients.• Gamification for the competitive individuals

which tracks course progress • Direct access to consultants and subject

matter experts (SMEs) via direct messaging.

Content for Physicians Curated by Physicians

• One-stop-shop for members to access: o Books/Pubso Courseso Eventso Self-Evaluations/

Assessmentso Videoso Webcastso Documents (Job-aids,

checklists)• Easy, granular search

to get content answers quickly

The Physician’s Edge Resource Hub

Entrepreneur TrackTarget audience- General physicians (Family physicians, internists), specialists Does not apply to- Emergency Medicine Physicians, Radiologist, Anesthesiologist, Hospitalist, Employed physicians

• The essentials/Operations Licensing/Credentialing (Healthcare Attorney)• Legal Organization Business Financials for Private Practice -101• Personal Finances 101• Insurances• Steps to buying an existing practice • Payment models Marketing your practice• Coding/Billing Professional affiliations • Soft Skills

Educational Tracks – Entrepreneurial Physician

Employed/Hospital Physician TrackTarget audience: Any physician who works for a hospital system Does not apply to- private practice physicians

• Licensing/Credentialing• Employment agreements/Contracts • Business Financials• Personal Finances 101• Coding/Billing • The Soft Skills (Beyond Bedside manner)• Emotional intelligence• Staff relations• Team communications• Management and Leadership Skills for Physicians

o Performance developmento Succession Planningo Confict resolutiono Team mediation 

• Insurances o Types of insurance- knowing what the hospital will provide and what additional insurances you may need

to purchase on your own

Educational Tracks – Employed Physician

Question:  How do we help hospitals, private practices, and individual physicians get better?

1. Increased efficiency by providing best practices on:DocumentationOrganization (Daily Planning)Staff Communication (Effective communication among staff)

2. Increased Patient Satisfaction by providing best practices on:

Bedside MannerSoft Skills (External)Emotional Intelligence (External)

3. Increased employee satisfaction and well-being for doctors by providing guidance on

Effective communication among staff MindfulnessCareer pathingFinancesWays to reduce stress to reduce burnout

 Mastering the above practices lead to better diagnosis and treatment and less repeat visits for same condition – which create more timely reimbursements, high patient satisfaction scores.  These skills above will increase physician/patient satisfaction  scores as well as overall employee satisfaction.

How Do We Help Healthcare Systems and Doctors?

• (Primary) The first group, the “Enterprise” audience, is the largest of the three groups and will be targeted through healthcare systems/medical centers; this includes large private practices or groups. The decision makers within this group are c-suite executives (CEO, COO, CLO, CMO, and/or CHRO), or any executive-level leader who can make decisions on the purchase of licenses or responsible for the learning function of the physicians population. It is important to note that the decision maker may differ from the end-user within this group.

• The second group, the “Entrepreneur” physician group, consists of physicians who have started or joined small private practices or groups. The decision maker(s) within this group are single or multiple physician partners who are responsible for the oversight of the practices’ day-to-day operations and strategies. Within this group, the decision maker and the end-user will likely be one and the same

• The third group, the “Student” physician, consists of medical students, residents and fellows. This particular group may also fall under the “Enterprise” or “Entrepreneur” group, with the exception of medical students. Within this group, the decision maker will either be the student physician themselves, or in the enterprise sense, the decision maker may be the head of a medical school program or Dean of a medical school. The end-user within this group will be the student physician.

Target Audience(s)

Hospital or Hospital Owned: 49% Private Groups: 21% Other: 30%*

Where Do Doctors Work?

New Graduate MD/DO: 18,000+ (3yr avg.) 

Total MD/DO (US): 905,000 (2016) 

Optometrists (US): 42,000 (2016) 

Dentists (US): 210,000 (2016) 

Chiropractors (US): 47,200 (2016)

TOTAL: 1.2 million+

The Physician Market

TPE’s opportunityValue proposition / product offeringProjections

Year 1 Y1 Cost (Start-up): $1,923,440Investment Interest: $180,187Anticipated Revenue: $2,850,750 3168 @ $75 (0.35% of audience pool)Y1 (only) Profit: $747,122 Year 2Lifetime Profit: $747,122Y2 Cost: $3,536,850Investment Interest: $221,017Anticipated Revenue: $8,145,000 9050 @ $75 (1.00% of audience pool)Y2 (only) Profit: $4,387,132 Year 3Lifetime Profit: $5,134,255Y3 Cost: $5,040,500Investment Interest: $291,810Anticipated Revenue: $12,217,500 13575 @ $75 (1.50% of audience pool)Y3 (only) Profit: $6,885,190  

5 Year Profit Projection: $33,652,115

Projections

 Year 4 Lifetime Profit: $12,019,445Y4 Cost: $6,557,800Investment Interest: $364,650Anticipated Revenue: $16,290,000 18100 @ $75 (2.00% of audience pool)Y4 (only) Profit: $9,367,550 Year 5 Lifetime Profit: $21,386,995Y5 Cost: $7,782,500Investment Interest: $314,880Anticipated Revenue: $20,362,500 22625 @ $75 (2.50% of audience pool) Y5 (only) Profit: $12,265,120 

5 Year Profit Projection: $33,652,115

Projections

Who We AreRyan Changcoco is the Chief Executive Officer for The Physician’s Edge Group, LLC (TPE). He is responsible for developing and implementing high-level strategies, making major corporate decisions, managing the overall operations and resources of a company, and acts as the main point of communication between the board of directors, investors and the corporate operations. He is also a member of the board. Prior to TPE, Mr. Changcoco served as a Portfolio Manager for CareFirst BlueCross Blue Shield’s Federal Programs. Mr. Changcoco is a subject matter expert in the areas of health care administration and business operations.

Dominic Fano, DO oversees content strategy and development for The Physician’s Edge Group, LLC (TPE). He is responsible for designing, developing, planning, and executing all aspects of content creation and delivery. He is also responsible for the oversight of service line planning, new business assessment, and all TPE research projects. Dr. Fano is an active family medicine physician at Mount Clemens General Hospital in Mount Clemens, Michigan. He holds a Bachelor of Science from Wayne State University and received his D.O. from Michigan State University.

Tom Harbin, MD MBA is the Senior Medical Advisor for The Physician’s Edge Group, LLC (TPE). He is responsible for the identification, development, and execution for certain aspects of content creation and delivery. Dr. Harbin is an active ophthalmologist with the Eye Consultants of America possesses over 30 years of experience in the medical field. Tom is also an accomplished author, speaker, consultant, and has served as chair for healthcare system boards throughout the Metro Atlanta region.

Tom Previ oversees the marketing strategy for The Physician’s Edge Group, LLC (TPE). He is responsible for the strategic design, implementation, and execution for all marketing related activities for The Physician’s Edge. Mr. Previ is also responsible for the oversight of all marketing communications and strategic business partnerships. Prior to TPE, Mr. Previ served as a marketing consultant for various companies in the metro D.C. area and also served as a senior brand director for Marriott International and AARP. Mr. Previ is a subject matter expert in creating innovative strategies and integrated global marketing programs – identity, messaging and key consumer benefits for products and services

Doug Mills oversees business strategy for The Physician’s Edge Group, LLC (TPE). He is responsible for the design and implementation of long term business growth and strategy. Mr. Mills is also responsible for investor relations as well as the financial strategy for the organization. Prior to TPE, Mr. Mills served as an Executive Vice President for several non-profits across the country. His expertise includes strategic, donor relations/stewardship, and project development

Zachary Salopek oversees information technology for The Physician’s Edge Group, LLC (TPE). He is responsible for the overall planning, organizing, and execution of all IT functions. He is also responsible for directing all IT operations to meet customer requirements as well as the support and maintenance of existing applications and development of new technical solutions. Prior to TPE, Mr. Salopek served as a technical expert for a public school system in the Metro D.C. area.

Levi Reyes oversees operations for The Physician’s Edge Group, LLC (TPE). He is responsible for the oversight of day to day business administration and the development of all corporate business plans. Mr. Reyes also oversees the financial health of the organization as well as manages all proposals and project management teams Prior to TPE, Mr. Reyes served as an administrator for various healthcare institutions in the Metro Detroit region. He is an expert in project management and overseeing business operations. Doug Mills, Business Strategy

Keenan Bolden oversees business development for The Physician’s Edge Group, LLC (TPE). He is responsible for the design and implementation of processes to support business growth, driving marketing strategy, marketing communications, and new business development. Prior to TPE, Mr. Bolden served as a project manager and site coordinator for various contracting companies in the metro D.C. area. Mr. Bolden is a subject matter expert in business relations, project coordination, and developing marketing strategies.