2020 Canadian MastersBadminton Championship

First off, thank Your Worship for allowing us to speak today

My name is Lisa Davison, Chair of the event and this is Vonda Hofferd, Co-Chair.

1

ABOUT THE EVENTAPRIL 2020

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

24 25

26 27 28 29 30 1 2

3 4

A little about the 2020 Canadian Masters Badminton Championship

Competition runs Monday through to Saturday, arrivals are 1-2 days in advance and depart on the Sunday

Competitors and guests will be in Prince George, at a minimum, 8 days and 7 nights

2

Participants will be competing in up to thirteen age categories

Each age category features individual events in Men’s and Women’s Singles, Men’s and Women’s Doubles and Mixed Doubles.

3

Participants come from not only every province and territory but multiple countries Mexico, South America, Europe, Asia & Australia

4

··- · •.--...-: ...... . '·

Who is Coming and How Long?

250 participants35 spouses15 officials10 event staff, VIP’s & other event hostsAverage 7 night stay300 +

Our goal is 250 participants which is a bit higher than the average number of participants hosted in the last 5 years

Average stay in Prince George for over 300 people would be 7 nights utilizing local hotels, restaurants, campsites and all the amenities

5

What can we showcase?

PidhernyCottonwoodForest for the World

… to name a few

Northern Lights Estate WineryPWBExploration PlaceUNBC/CNCTreasure Cove

… and so much more!

Organizational requirement for this event includes several activities and destinations to fill their time

This “Active for Life” group is looking to be entertained, see, taste, drink and immerse themselves into our community both indoors and outdoors

6

GoalsExceptional Player Experience

Quality Event Delivery

Excellent Community and Regional Engagement

Regional Sport Participation

Provide Meaningful Legacies

Private Sector Funding Success

Raise the Bar on Regional Marketing and

Promotion

Our committee has developed attainable goals that will ensure a successful event. The next few slides will describe our objectives and provide an understanding of why we have come to present to Council today.

7

PARTICPANT EXPERIENCE &

QUALITY EVENT DELIVERY

Goal #1 & #2 Exceptional Participant Experience & Quality Event Delivery

Our objective here includes providing all participants (players, officials, volunteers, spectators and visitors) a memorable experience both on and off the courts, that sets new hosting standards for events to come.

8

There is a requirement to host three social events giving Prince George again an opportunity to showcase some local facilities.

9

COMMUNITY & REGIONAL ENGAGEMENT

Goal#3 Excellent Community and Regional Engagement

The objective here is to introduce school age students and seniors to badminton and encourage their participation and activity, leading up to and during the event.

10

11

Goal #4 Regional Sport Participation objective is to provide incentives to draw talent from surrounding regions to participate in the event and provide a healthy competitive environment.

12

Provide Meaningful Legacies

Goal #5 Provide Meaningful Legacies

Objective here is to:

1. inspire players of all ages to play Badminton2. increase membership to local badminton clubs3. develop a network of specialized sport hosting volunteers readily available for other sporting events and 4. share this information with Tourism PG.

13

FUNDING AND SUPPORT

Goal #6 Private Sector Funding Success

Objective here is to ensure financial accountability, to offset expenses and to remain within budget and ultimately provide a legacy for future events

14

Raising the Bar on Regional Marketing and Promotion

Scouting of 2018 Vancouver event

Unique logo and branding

Campaigns specific to our various audiences

Campaigns with specific messages to our various audiences

Flexible sponsor and donor package

Kidsport and Income Tax Receipts

Unique marketing tools

Goal #7 Raising the Board on Regional Marketing and Promotion

Objectives here would be to:

1. develop unique logo and branding

2. create specific marketing campaigns

3. have a flexible sponsorship and donation package which would include Income Tax receipts

4. and designate Kidsport Prince George as the recipient of a portion of any proceeds

15

In 2015 over a 2 week period athletes, officials, and spectators reveled in the experience that was The Canada Winter Games. Our city showcased the many world class venues needed to facilitate this event.

16

Over the course of our event as part of our marketing plan we will actively engage many aspects of our city outside of the field of play.

17

Why do we need city financial support and what’s in it for everyone?

18

SUMMARY

$765,000 total Economic Impact in PG

$297,000 cost to run the event, including

5 committee volunteers and 7500 hours (secured)15% Participant Fees10% Presenting Sponsor (secured)

The Total Economic Impact in Prince George is over $765,000

And within BC over $886,000

To implement our event it will cost over $297,000 which includes five dedicated and secured volunteers to execute 7500 hours of their time

Participant revenue and presenting sponsor covers 25% of the required costs

19

SUMMARYCurrent focus is to build a strong foundation with a marketing and communication plan that will:

ensure high participation levels, andsecure sponsors for the remaining 75%

Next steps:securing venue and facilitieslogo and brandingapply for Northern Development Initiative Trust Marketing Initiatives Grant

Current focus is to build this foundation to ensure high participation levels and the securing the remaining 75%.

20

REQUEST OF COUNCIL1. support from the City of Prince George in the

amount of $10,733

2. copy of a motion of resolution from Council forour application towards Northern DevelopmentInitiative Trust Marketing Initiatives Grant

21

B ADMINTON CANADA

2020 Canadian Masters National Badminton Championship :.' Prince George, April 26 - May 2, 2020 ~

r ~Y! PRINCE GEORGE b61Jml:f:t 111 ~ """' PRINCE GEORGE

THANK YOU FOR YOUR TIME

Thank you Your Worship and Council for your time!

22

23

2020 Canadian Masters National Badminton Championship ,~ ... ..._.._,..,.,. . ..,, ._ ,.,. .:, l •:Y .,\ ( ~ J PRINCEGEORGE lScil7mID Jc:-

PRELIMINARY BUDGET As at May 31 , 2018

REVENUE, Gains, and Other Support

Eni,yF-.,_ -ln-KmDonallo!w' -·­TOTAL REVENUE

EXPENSES

Aanditnon / Regantion -­EqutpmentFOf'

-""""" Mar,ew,,g &~ -­_. ...... -·­T-v-y-TOTAL EXPENSES

Net Pront (Loss)

-·

55,435 30,733 <0,000

156,200 15,IIOe

8,170 4,155

30,217 12,5.50 uoo .,.

159,725 32.810

'·"' 39,&43 , ....

-•--·-1 lrHINldDnlillall---~~-lrley...-.,.,._.(l.-..,SlS..200!