20180530 Relaunch haar-shop.ch M1-M2€¦ · Relaunch Project Summary 31.05.18 haar-shop.ch AG 2...
Transcript of 20180530 Relaunch haar-shop.ch M1-M2€¦ · Relaunch Project Summary 31.05.18 haar-shop.ch AG 2...
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Relaunch Projekt
31.05.18 haar-shop.ch AG 1
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Relaunch Project Summary
31.05.18 2haar-shop.ch AG
PRO• Relaunch date in December 2017 (with a delay of 2 weeks)• Overall conversion rate improved
– 24% Desktop– 15% Mobile
• Not any major problem after relaunch with longer downtime• Very good support during the whole project
CONS• Less manpower after relaunch -> buglist increases, project completion
postpones, slows down internal development• External hosting partner (Not full access for cs for analyzing issues)
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Projectplan
31.05.18 3haar-shop.ch AG
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Projectplan
31.05.18 4haar-shop.ch AG
• The deliverables havebeen defined for eachwork package
• Detailed projectdescription(approx. 60 pages)
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Deployment concept
31.05.18 5haar-shop.ch AG
• Automateddeployment todifferent environments
• About 200 automated tests
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Hosting (mgt-commerce, AWS)
31.05.18 6haar-shop.ch AG
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Followup Project
31.05.18 7haar-shop.ch AG
• Improve overall speed• Improve mobile usability• Better onpage search• Customer email segmentation• Refer a friend module
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A/B Test Elastic vs. findologic
31.05.18 8haar-shop.ch AG
• Findologic is probably the winner (probability shifted between 55-82%)
– 8kCHF/M– More functionality
• Very fast• Interface to Nosto (future)
• Google cannot index filtered resultpages
• Searchresults with additional CMS blocks not yet possible
• Feed is updated every 24h
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