2018 IBS and KBIS - John Burns Real Estate Consulting
Transcript of 2018 IBS and KBIS - John Burns Real Estate Consulting
Analysis
Steve BastenSenior [email protected](920) 819-9938
JBREC Special Report:2018 IBS and KBIS
Six Major Product Design Trends in 2018
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i o T C o n n e c t i v i t y
LABOR EFFICIENCY
Engineered Products
2018
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S imp l i f i ed Cu s tom i za t i on
U L T R A M O D E R N
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ioT Connectivity1Plumbing: Companies debuting the latest smart bathroom products at 2018 IBS included Moen, Delta, KOHLER, and American Standard.
Appliances: ioT connected products for the kitchen and other parts of the home were also on full display.
ioT connectivity is important because it makes using smartproducts throughout the home a seamless, user‐friendly experience.
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ioT Connectivity1
Home Security: Smart products related to home security have been around for a few years, but companies like Broan‐NuTone and Baldwin have rolled out new introductions with enhanced features including voice‐control though Amazon and Microsoft platforms.
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Turn‐Key Construction Solutions:
KATERRA’s booth highlighted their plans to revolutionize construction, controlling nearly every part of the value chain from procurement of raw materials to framing to finish work. They plan to be a one‐stop shop for production building, controlling cabinet manufacturing, finish plumbing installation, and wood floor manufacturing. They will private‐label and warranty KATERRA products from faucets to appliances to lighting.
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Wall Panels: Manufacturers have been designing products that eliminate labor in the framing process for several years. At 2018 IBS, Huber EngineeredWoods debuted advanced versions of their R‐Series Modular Wall Sheathing Panels, in four different thicknesses, as insulated wall panel solutions for various climates. Structural wood panels with protective barriers eliminate the need for house wrap and on‐site framing. They also provide a continuous barrier to moisture and air that optimizes energy efficiency.
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House Wrap / Seals: Residential‐grade sealants and tapes have been around for decades but companies are beginning to design better, more forgiving products that create efficiencies in the framing process. Many companies, including DuPont and Georgia Pacific, introduced new flexible tapes that cover wide surface areas while creating tight seals around exterior wall outlets or between structural panels. Framing crews can spend less time measuring and cutting outlets to precise fits, because these products seal any imperfections that exist as a result of a quick cut.
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Fittings: A modular under the sink rough‐in plumbing solution that eliminates the need for on the job‐site pipe fabrication, sweating, and sealing was launched by Keeney Manufacturing Co this year. The pipes can be connected in just three steps, similar to other labor‐eliminating quick‐connect fittings and supplies on the market.
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Plumbing: Updating a shower is one of the most expensive, labor intensive components of a bathroom remodel. In recent years many plumbing manufacturers have launched retro‐fit ‘custom‐shower’ solutions that allow plumbers to upgrade a shower without going behind the wall, saving time and money for the installer and homeowner.
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Factory‐built, engineered products continue to offer meaningful value propositions to the trade and consumers.
Windows and Doors: Door manufacturers continue to build lower‐maintenance doors made from metal or composites that look just like solid wood alternatives.
Structural Lumber: LP debuted a new subfloor, infused with Gorilla Glue, that they market as stronger and more water resistant than traditional OSB.
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Decking: Trex and other composite decking manufacturers continue to expand offerings that make deck installation and maintenance simpler for the installer and homeowner.
Engineered Wood Products: Weyerhaeuser launched a new parallam® that they claim is one of the most durable engineered wood beams on the market and, to the right, you’ll see it shown as a fireplace mantel –a unique application that has become fashionable in interior design.
Siding: Companies continue to develop siding made from metal or composites that offer the look of wood but are designed to shorten installation times and eliminate maintenance for the homeowner.
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Plumbing: Paneling solutions for custom showers continue to gain popularity in the custom‐shower segment as these products not only eliminate labor (panels are far less labor intensive than tile), but they also requires less homeowner maintenance (no grout, fewer leak paths. Although plumbing manufacturers have been designing similar products for years, solid surface and laminate manufacturers like Wilsonart are now introducing products for this segment as well.
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Countertops and Surfaces: Engineered Stone (also known as ‘Quartz’) product offerings continue to grow, emphasizing easier to maintain products than natural stone slabs like granite, marble, and soapstone. Consumers often prefer engineered designs because the factory‐controlled process provides a consistent look. With major laminate and solid surface players like Corian making large investments in this now very‐competitive market, prices may come down as more capacity comes online.
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In the design community it’s often difficult to delineate between what is fast‐fashion and what will become a mass trend. In 2018, it is clear that black finishes are a huge trend in the building products industry. Home appliance manufacturers debuted ‘black stainless’ several years ago, and plumbing, hardware, and window and door manufacturers have quickly followed. Mixed metals, perhaps a developing trend, often include black as well.
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5 Simplified Customization
The design community and homeowners love choice. Custom product specification has historically been a complex and expensive process, but product manufacturers have invested heavily in lines that offer the customer more options to truly customize or personalize a space. Higher‐end finishes like specialty door hardware no longer needs to be specified from a separate vendor or commissioned made‐to‐order from local artisans. Today consumers can get similar modifications directly from the door, cabinet, appliance, or window manufacturer, making product customization easier than ever.
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6 U L T R A M O D E R N
Many new product launches across categories leaned ultramodern in their design aesthetic, mirroring the home builder shift to ultramodern home elevations. Themes included large/oversized formats in doors, surfaces, and plumbing products; modern cubist/geometric design in tile, surfaces, and plumbing products; and unique ombre finishes.
Limiting ConditionsThe information contained in this report involved the assembly of many data elements and is subject to human error. Readers of this report take full responsibility for their own actions, including investment decisions, without any liability to John Burns Real Estate Consulting, LLC. There will usually be differences between projected and actual results, and the differences may be material. We have no liability with respect to the achievement of any projections or forecasts.
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