KBIS 2017 Event Report

report.event2017

ORLANDOJANUARY 10-122017

DESIGN & CONSTRUCTION WEEKOverall Attendance: 82,262 Supporting Organizations: 17

Four consecutive years of show growth!

17% 17%increase in quali� ed KBIS

attendees

increase in professional KBIS

attendees 8% 42%

2016 2017K BIS Qualifi ed Attendees 11,539 13,522

(excludes exhibitors, press, and spouse)

K BIS Professional Attendees 21,008 24,512D esign & Construction Week Attendees to KBIS from International Builders’ Show 15,300 15,766 from The International Surface Event 511 N/A from International Window Coverings Expo 350 N/ATotal KBIS Attendance 37,169 40,278

increasein total KBIS

attendees� rst-time KBIS

attendees

“ Our fi rst year to KBIS, you canbet we’llbe back.”

Michael Isherwood, OwnerSagent Builders, LLC

ATTENDEE PROFILE – OVERVIEW

56%57% 70%increase in

Cabinet Shopsincrease in

Kitchen/Bath Dealers

increase inKitchen & BathDesign Firms

Retail Store Kitchen & Bath Dealer 21% Cabinet Shop 10% Home Design Showroom 4% Home Center 2%Designers Kitchen & Bath Design Firm 10% Interior Design Firm 7% Architectural Firm 1%Builders Builder/Remodeler 14% Custom Builder 2%Distributor Plumbing Wholesaler/Distributor 7% Specialty Distributor 5% Appliance Distributor 3%Fabricator 4%Independent Manufacturer’s Rep Firm 4%Consulting Firm 4%Manufacturer/Supplier (non-exhibiting) 1%

37%

18%

16%

15%

4%4% 4%

“ KBIS is the go-to trade show for fi nding new products and companies to stay ahead ofthe market.”

Amala Swenson, Creative Design DirectorStoneville USA

“ I fi nd attending the KBIS showto be essential to my business.”

Mark Burns, OwnerBoerne Kitchens and Baths

1%

ATTENDEE PROFILE – PRIMARY INDUSTRY SEGMENT

8%92%attendance from

United Statesinternational attendance

largest concentrations from Canada, China & Mexico

Attendees came from all 50 states and 55 countries, with a signifi cant increase in the South Atlantic region.

1. Florida 2. New York 3. California 4. Georgia 5. New JerseyTOP 5 STATESIN ATTENDANCE:

“ KBIS affords the opportunity to easily source American-made products and allows smaller companies to showcase their products on an international platform.”

Keri Kuhn, PrincipalNoah Design Group, Inc.

“ It is so important to be able to connect with industry leaders and companies from all over the country located all in one place. The show is dynamic and full of energy.”

Kathryn Marsh, Interior DesignerKathryn Interiors

2

1

4

35

ATTENDEE PROFILE – GLOBAL DRAW

“ I believe it is important tohave hands-on experience when recommending or specifying products as a designer. KBIS provides this and so much more by having hundreds of vendors underone roof.”

Fiora Franco, Kitchen Designer4D Concepts

5 Building Materials

3 Natural Stone/Tile

1 Cabinets & Countertops

4 Large Appliances

2 Kitchen & Bath Fixtures and Accessories

51% will contact exhibitors when purchasing products/services in the future

65% will visit exhibitor’s website for more information

54% will follow-up

with contacts/leads from exhibitors

TOP PRODUCTCATEGORIES SOURCED

ATTENDEE PROFILE – ATTENDEES TAKE ACTION

76% 34%design/specify residential kitchen and bath products

of Attendees are Owners/Partners

ANNUAL SALES VOLUME

18% 19% 26% 18% 18%

UP 31%

“ Great way to meet vendors and see new product offerings! As a custom remodeler, we’re excited to have more quality products to add to the lineswe recommend toour clients.”

Barbara Murphy, OwnerTartan Construction

Under $500,000 $500,000-$999,999 $10,000,000+$3,000,000-$9,999,999$1,000,000-$2,999,999

ATTENDEE PROFILE – KEY DECISION MAKERS

A MUST-ATTEND EVENT

PURCHASING IMPACT

78%93%80%of attendees consider KBIS

a “must-attend” eventof attendees consider KBIS to be more

in� uential to their purchasing/specifying decisions than any other available resource

of attendeesfound new products

“ KBIS has it all! Opportunities to talk with the experts, see the latest products and visit with others in the industry are endless. It’s a must-attend show.”

Margaret Montgomery, Designer/SalesLensing Building Specialties

“ It was great meeting some of our vendors in person that we had only done business with over the phone and internet and seeing their new products at the show rather than in a brochure.”

Marie Stubbs, Vice PresidentDecorum Cabinetry & Flooring , LLC

An average attendee plans to specify/purchase $2.4 million this year with exhibitors.

$$$$$$$$$$$$$$$$$$$$$$$$

*$=$100,000

MEDIA COVERAGE

410 779 $13.4editorial media million+

readers/unique visitorsmillion+in estimated

circulation value

MAJOR MEDIA OUTLETS IN ATTENDANCE

KBIS received signifi cant media coverage from major residential design, kitchen and bath, shelter and lifestyle media, as well as relevant beat editors in the Southeast US market.

PRODUCTS Magazine

2 kitchen designers from Portland, OR won our VJ search and joined our social team to cover KBISSnapchat stories were watched 16,244 times during KBISGeo-� lters were vieweda total of 13,582 times

SOCIAL IMPRESSIONSBY CONVERSATIONS

# KBISDiscovery

#KBISBackyard

#KBISSELFIE

#KBISNeXT

#KBISKickoff

#DesignBites

#KBISVJ

#BOK2017

#KBIS2017

1,570,832

748,419

4,425,071

883,811

987,332

463,476

4,635,983

1,359,117

49,484,894

150% more Facebook users than in the 2016 show periodNew for 2017:Facebook Live broadcast were watched a total of 86,467 times

Content generated over 50 million impressions in January alone, not including kbtribechat

Community grew by 150% over the course of 2016; the biggest generator of organic engagement for KBIS

During the show there were 109 Instagram Stories with 49,347 total view generated

TOTAL SOCIAL REACH

64,913,876TOTAL SOCIAL ACTIONS

396,362

SHOW IMPRESSIONS**DEC. 1 – JAN. 31

SOCIAL MEDIA

for 2017

OPENING CEREMONIESLegendary quarterback Peyton Manning shared his thoughts about his career and what it takes to be a leader.

DESIGN BITESThe latest product innovations coming to market in 3-minute presentations.

Hosted by Kevin O’Connor and Jeff Devlin

NKBA PRESENTS KBISNEXT STAGEInsightful panel discussions and major award announcements.

Sponsored by HomeAdvisor

30 UNDER 3030 exceptional young professionals selected by the NKBA.

SHOW FEATURES

THE BACKYARDAn all-new casual outdoor space with live cooking demonstrations.

DISCOVERY DISTRICTA new destination to explore unique and potentially undiscovered brands and products.

CEDIA SMART HOME PAVILIONExhibitors specializing in technology solutions for the home.

DESIGN MILK® X MODENUS® SOCIAL LOUNGESocial Lounge for bloggers, social influencers and design VIPs to connect, chat and (re)charge.

SHOW FEATURES

DCW OUTDOOR LIVING PAVILIONNew products for grilling, entertaining and living well in a home’s outdoor spaces.

VOICES FROM THE INDUSTRY70 speakers representing all industry segments and every level of professional. CEU’s provided and new interactive labs.

BEDROOM AND HOME OFFICE OF THE FUTUREPresented by Virginia Tech, the two room prototype featured an automated smart wardrobe and a high-performance smart window wall.

IBS CLOSING CONCERT WITH LITTLE BIG TOWNThe industry rocked out with the energetic and inspired Little Big Town.

MAGIC OF DESIGN OPENING PARTYAttendees kicked off their KBIS experience in style at the magical World Showplace in Disney’s Epcot while honoring winners of the NKBA Design Competition.

BEERS & CHEERS FOR TRADE CAREERSCelebrating This Old House Generation Next philanthropic campaign to encourage and empower young people to join the skilled trades.

CHAMPAGNE & CUPCAKESThe unofficial kickoff event at KBIS, hosted by Modenus.

Sponsored by Signature Kitchen Suite

THE BASHA fun night of music, dancing and celebrity sightings!

Sponsored by Cosentino, Benjamin Moore, Signature Kitchen Suite and Häfele

SPECIAL EVENTS

BEST OF KBIS 2017T h e W i n n e r s

J u d g i n g C o m m i t t e e P e o p l e ’s C h o i c e A w a r d s

GEOLUXE for GEOLUXE Natural Stone

J AMIE BANFIELD Principal Designer at Jamie Banfield Design

T ONY IZZO, CKD Corporate Kitchen and Bath Manager at Curtis Lumber Co.

J ENNY MADDEN Allied ASID, LEED AP, Owner at Jenny Madden Design

D EBRA BISHOP, CKD Owner of Dwell On It Design, LLC

M OLLY SWITZER, AKBD Residential Sales Representative at Chown Hardware

TOTO for NEOREST AC Dual

Flush Toilet with Actilight

Copper Shower Company for The Copper Shower Kit

NatureKast Weatherproof Cabinetry, Your Dream

Outdoor Shower

The Galley for The Galley Dresser

Superior Cabinets Fusion Finishes on MDF

PEOPLE’S CHOICE AWARD

BATH WINNER PEOPLE’S CHOICE AWARD

KITCHEN WINNER

BEST OF

BEST OFBEST OF BEST OF BEST OF

SPONSORED BY

ADVISORY BOARD

MEMBERSC HELSIE BUTLER

Executive Editor, KBBN ANCY EPSTEIN

CEO, Artistic TileS USIE KRINGS

Senior Interior Designer and Studio Lead, ISI America

M IA NICOLASIEN Chief Brand Officer, ISI America

K EN NISCH Chairman, JGA

J ENNIE MOSELY Owner, Simmer & Soak (KBIS 2016 Innovative Showroom Awards Overall and Independent Small Winner)

OVERALL AWARD WINNERWalker Zanger Global Headquarters

INDEPENDENT RETAIL SHOWROOM LOCATIONS: Small (1,000- 2,500 sq. ft.)

ProGranite Surfaces

INDEPENDENT RETAIL SHOWROOM LOCATIONS: Medium (2,500 – 5,000 sq. ft.)Clarke – New England’s Official Sub-Zero & Wolf Showroom and Test Kitchen at 7 Tide

INDEPENDENT RETAIL SHOWROOM LOCATIONS: Large (5,000 sq. ft.+)Walker Zanger Global Headquarters

MULTI LOCATION RETAIL SHOWROOMS

(6+ showroom locations)Monogram Design Centre / AyA Kitchens

Castlefield Showroom

PEOPLE’S CHOICE AWARDWalker Zanger Global

Headquarters

SPONSORED BY

SEE YOUNEXT YEAR!

January 9-11, 2018Orange County Convention Center

Orlando, FloridaEXHIBIT SALES

Maria Hill, Account ExecutiveCompanies A-E, #, Italy and Spain

770.291.5419 / [email protected]

Amy Hornby, Sales ManagerCompanies F-N, France and Germany


Diana Gallagher, Account ExecutiveCompanies O-Z and Asia


MARKETINGRebecca Corbett, Marketing Director


PUBLIC RELATIONSBeth Meiklejohn, White Good


“ Fantastic show! A great lineup of current and new vendors, new product, awesome ideas.”

Gary Schrock, Design ConsultantKitchen of Central Ohio

“ Incredible show this year!I was able to see new products and attend classes on relevant materials. Super excited for next year!”

Melanie Verbaarschott, CKD, CAPS, Project DeveloperHome Source Builders

KBIS 2017 Event Report

Design

Transcript of KBIS 2017 Event Report