2017 EXHIBITOR BROCHURE March 28-30, 2017 •...

2017 EXHIBITOR BROCHUREMarch 28-30, 2017 • PizzaExpo.com

LAS VEGAS CONVENTION CENTER

March 28-30, 2017 www.PizzaExpo.comLas Vegas Convention Center

To find out about exhibit opportunities, contact an event representative:

Bobbie MacIntoshAccount Executive(Companies: A–M)[email protected]

Stacie DennisonAccount Executive(Companies: N–Z)[email protected]

FLOOR SPACE is selling fast!800-489-8324

(EXT. 2)

NEW OPERATOR MondaySponsorships are available for pre-show programming tailored to new operators and early-arriving attendees.

If you’re looking to build your market share and brand in the pizza segment, there is one place you must do business—International Pizza Expo® 2017. With 10 consecutive sold-out show floors, Pizza Expo remains unchallenged as the industry’s premier event.

It is now in its 33rd year as the nation’s largest gathering of pizzeria professionals and has been the fastest-growing show in the foodservice segment in recent years, ranking as one of the Top 200 trade shows in the U.S. We're now number 177 on the 2015 Trade Show News Network list of U.S. trade shows.

Maximize your opportunity to reach thousands of qualified buyers. And because our exhibitor retention rate is nearly 80 percent, it pays to reserve your slice of the exhibit floor TODAY!

Pizza Expo Serves Up Top Buyers and Decision-Makers Pizzeria operators with buying power come to Pizza Expo ready and eager to do business.

Delivers Hours of Quality Face Time When asked to compare the influence of seeing a product at Pizza Expo versus other available options, 77% indicated the show was more influential.

Show and Sell Average planned spending per attendee during the next 12 months on new equipment and/or supplies is $101,595.

More Reasons to Exhibit• Pizza Expo is the industry’s premier

event and No. 1 way to reach new buyers.

• Qualified attendance at Pizza Expo

2016 increased by 4% over last year.• 80% of attendees consider Pizza Expo a

“Must Attend” event.• 57% of our attendees indicated Pizza

Expo is the only show they will attend this year.

• 82% of our attendees are chief executives, owners, corporate officers or managers.

• 53% of our exhibitors wrote orders at the show.

Reasonable Booth Rental Rates Bring Added Value Base rate is $30.50 per square foot, with corner and island rates slightly higher. Standard booths are 10 feet by 10 feet (unless otherwise noted) and include:• Your company and products cross-

referenced in the International Pizza Expo Directory

• Your company listed among exhibitors in the Pizza Expo free mobile “app” for all smartphones and tablets, as well as on the PizzaExpo.com website

• Highly qualified, paid attendance assured by a multi-faceted pre-show marketing campaign targeting YOUR customers

• Exhibitor traffic-building contest—the New Exhibitor Treasure Hunt—with $3,000 in total prize money

• Anchor booth floor design with planned non-competing adjacency to increase traffic flow to all booth locations

• Draped back wall and side rails• Exhibitor identification sign• 24-hour security• Exhibitor badges and show

registrations will be allotted based upon the total square footage of exhibit space

• “New Product” recognition• “New Exhibitor” recognition• Exhibitor lounge with complimentary

food and beverages during show days

Additional Services Available • Utilities including electricity, gas,

compressed air, refrigeration and freezer storage, water and drainage, and telecommunications

• Lead retrieval systems to capture and track sales leads

The Bottom Line Pizzeria operators attend International Pizza Expo motivated to learn about the industry and to look for your products and services. Exhibiting at International Pizza Expo will give YOU the competitive edge.

IN 2016, NEARLY 7,000 QUALIFIED Independent, Chain and Franchise Pizzeria Buyers ATTENDED THE LARGEST PIZZA SHOW IN THE WORLD!

2017 EXHIBITOR BROCHUREMarch 28-30, 2017 • PizzaExpo.com

LAS VEGAS CONVENTION CENTER

March 28-30, 2017 www.PizzaExpo.com

Las Vegas Convention Center

Units Owned/Operated

50+ - 5%

10-20 - 5%21-50 - 2% 1 - 56%

2-5 - 26%

6-9 - 6%

Business TypeOther - 4%

Mfg/Supplier - 4%

Dealer/Distributor - 4%

Independent Op. - 68%

Chain Operation- 7%

Franchise Operation- 11%

Food Broker - 2%

Amount of Planned Spending On New Equipment and Supplies for Next 12 Months

$100,000-$150,001 - 7%

$200,001-$250,000 - 3%

$250,000+ - 14%

<$50,000 - 49%

$50,001-$100,000 - 22%

$150,001-$200,000 - 5%

Units Attendees Plan to Open in Next 12 Months

None - 38% 1 - 40%

6-10 - 3%

11-19 - 1%

20+ - 3%

2-5 - 15%

Annual Sales Volume per Unit Top 5 States in Attendance – Attendees represented all 50 States, Puerto Rico, Canada and 54 other countries.

$1 million-plus - 26%Texas: 335

Ohio: 244<$200,000 - 21% $200,001-

300,000 - 10%

Other: 4,311

$300,001-500,000 - 12%

California: 1,373$500,001-750,000 – 14%

Nevada: 365

$750,001-1,000,000- 17%

Illinois: 353

Attendee Titles

2016 Attendee Demographics

Other - 17%Owner - 43%

Manager - 24%

CEO/Pres. - 6%

Corp. Officer- 6%

Purchasing - 4%

Attendance increased more than 4% in the last year

Pizza Expo attendance has risen more than 50 percent since 2005!

2016 Validated Attendance: 6,981

2005 2016

7000

6000

5000

4000

3000

2000

1000

52%






Abby’s Legendary PizzaAbo’s PizzaAJ Bariles Chicago PizzaAmeci Pizza and Pasta IncAndolini’s PizzeriaArizona Pizza ManagementArmando’s PizzaAurelio’s IS Pizza Franchise LTDB.C. PizzaBJ’s Restaurants, Inc.Blackjack PizzaBravo Pizza CorpBrothers PizzaCalifornia Pizza KitchenCarlson RestaurantsCasey’s General Stores, IncChicago Connection RestaurantsChicago Franchise SystemsCiCi EnterprisesCostco WholesaleDave & Buster’sDisneyland Resort

Domino’s PizzaDonatos PizzaDouble Dave’s Pizza WorksExtreme PizzaFarrelli’s Wood Fire PizzaFox’s Pizza DenGatti’s PizzaGiavannis PizzaGodfather’s Pizza, Inc.Great Alaska Pizza LLCGrinners Food Systems LimitedHungry Howie’s PizzaIzzy’sJet’s PizzaJohnnys Pizza Franchise SystemsLamonica’s PizzaLamppost PizzaLighthouse PizzaLittle Caesars Ent.Lou Malnati’s PizzeriaMangia Restaurant Group Inc.Marco’s Franchising, LLC

Mellow MushroomMonical Pizza CorporationMountain Mike’s PizzaMr Jims PizzaMr. Gatti’sPapa John’s internationalPapa Murphy’sPerky’s PizzaPeter Piper PizzaPizza Guys Franchises Inc.Pizza HutPizza InnPizza My HeartPizza PatronPizza RanchPizza VillaRed Baron PizzaRestaurant Supply Chain Solutions -

Yum Brands Co-opRomeo’s IncRosati’s FranchisingRound Table Pizza

Sbarro LLCShakey’s PizzaTony Maronni’s PizzaTony’s Pizza NapoletanaToppers PizzaTV Pizza Inc DBA Black Jack PizzaVarasano’s PizzeriaVilla Enterprises ManagementWhole Foods MarketZpizza

This is a sampling of the 6,981 buyers who attended International Pizza Expo 2016®



BUYERS COME TO Pizza Expo to Connect With the PIZZA COMMUNITY

SEE NEW PRODUCTS • BUILD RELATIONSHIPS • SEE NEW TECHNOLOGY ... All In One Place!

INTERNATIONAL PIZZA EXPO® 2017 Sponsorship Opportunities



Bobbie MacIntoshAccount Executive(Companies A–M)[email protected]

Stacie DennisonAccount Executive(Companies N–Z)[email protected]

AMPLIFY – It's About Reaching Buyers You Don't Know

March 28-30, 2017 • PizzaExpo.comLAS VEGAS CONVENTION CENTER





INTERNATIONAL PIZZA EXPO® 2017 Sponsorships

$20,000 Mega Bucks Giveaway 30 $1,500 Your booth will be an integral stop for attendees entering for a chance to win the $20,000 Mega Bucks Giveaway. Drive buyers to your booth and gain additional exposure through program promotions online, in print and onsite.

Aisle Signs 1 $6,000 Attach your unique branding to Pizza Expo’s aisle signs for high-impact visibility across the show floor. Dimensions: 48” x 24”

Beer & Bull Idea Exchange 1 $2,500 This is a unique opportunity as the exclusive sponsor to have your brand associated with the #1 networking event for the pizza industry.

Charging Lounge 5 $4,000 Give attendees a place to recharge! They will be exposed to your logo while they wait or they can plug it in, lock it up and walk away. Come back to a full charge! This charging locker consists of individual units that keep coveted mobile devices safe and secure via a digital lock. Each locker has a universal fast-charging cord that fits all major cell phones and tablets.

Coffee Breaks for a Day 3 $2,000 Provide an energy boost to attendees. Includes prominently placed branding. Buy one or all three days. Coffee is sure to please!

Escalator Area $4,500 Captivate buyers as they travel between the lower and upper level of the North Hall with branded escalator graphics. Production will be an ad-ditional amount. Sponsorship includes opportunity cost only.

Exhibitor Presentation Segment 2 $2,500 This is an exclusive opportunity to cross-promote your products. Each sponsor will be granted the use of the International Pizza Challenge Area II for their exclusive use during selected time slots for a 45-minute presen-tation of your choice (subject to show management ap-proval). Your demonstration and time will be promoted in the attendee brochure, show guide, addendum, on-site signage and mobile app push message.

Hand Sanitizer and Hand-Washing Stations 1 $1,500 Pizza Expo is all about making connections, shaking hands and sam-pling delicious food. Everyone will appreciate access to antibacterial hand sanitizer and hand washing stations. Sponsor recognition signage will be placed next to stations.

New opportunities are highlighted

Opportunity Available Cost Description

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March 28-30, 2017 • PizzaExpo.comLAS VEGAS CONVENTION CENTER


Keynote Address 1 per day (3) $3,000 Sponsoring companies will be recognized in pre-show and on-site promotions, including signage, Show Guide and Pizza Expo website. Sponsor logo and/or single-screen advertisement (approved by show management) will be projected on the screens prior to the start of the address. Sponsoring companies will also have the opportunity to distribute a sample (chair-drop), brochure or promotional item to the audience.

Mobile App Banner Ad (Dashboard) 6 $1,000 A 640W x 110H banner ad that rotates at the top of the app dashboard, when tapped, user is directed to a full-screen landing page. This is a prime location where all users begin navigation for show information. Limited to 6 companies and includes enhanced listing.

Featured Product Listing Unlimited $200 Showcase your product in the designated Featured Product listing. This sponsorship includes a 72dpi product image, name and descrip-tion. The product listing links to your exhibitor profile, allowing buyers to easily locate and contact you via the mobile app. Opportunity also includes enhanced listing.

iBeacon Location Based Alert 10 $1,000 Market message buyers at the show by sending a location-based alert using an ibeacon. The ibeacon is placed in your booth and can trigger messages when the user is a few feet away!

Mobile App Enhanced Directory Listing 25 $200 Stand out from your fellow exhibitors with a highlighted listing in the app. Your enhanced listing comes with a highlight and the ability to have your logo and any product handouts in the exhibitor profile detailed screen.

Mobile App New Exhibitor Category Unlimited $200 Buyers are eager to quickly identify who's new to Pizza Expo. If you're new to the show, make sure you stand out by being listed in the New Exhibitor Category and populated to the top of every search within the app.

Pizza Expo Mobile App Title Sponsor 1 $5,000 Become the Pizza Expo 2017 Mobile App Title Sponsor and make a strong, bold and effective move to get maximum exposure with our mobile app. Keep your company in the spotlight the whole show. As the Title Sponsor, your package includes the following: Secondary Opening Page, Watermark logo on "My Schedule", 1 rotating banner ad with land-ing page, your company mentioned in all emails related to the mobile app, exclusive promotion on all onsite signage in high-traffic areas pro-moting the Pizza Expo 2017 Mobile App, and the company logo listed on PizzaExpo.com.

Pizza Expo Preferred Products Unlimited $2,500 Put your product center stage with a Preferred Product sponsorship of our International Pizza Challenge Competition and Demonstration areas. Be at the center of the action as your equipment or ingredients are used in front of Pizza Expo’s live stage audiences. Includes co-branded logo recognition in both IPC and Demo areas with Preferred Product sponsors.



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Pizza Expo Seminar Area and 4 Mon.- $3,000 Gain instant brand visibility on your sponsored day. Exhibit Hall Sponsor of the Day Tue.- $6,000 This package includes four double-sided meterboard Wed. - $5,000 signs placed in high traffic areas of the show, a 2’ x 8’ Thu. - $4,000 hall entrance floor graphic, your logo on daily seminar schedule signage and the opportunity to distribute promotional products inside the show hall entrance and

seminar rooms.

Pizzeria 2020 Preferred Product Unlimited $2,000 According to the 2016 post-show survey, the top reasons attendees come to Pizza Expo are to see new products and keep up to date with changing trends and technologies. Focusing on faster services, kitchen and make-line efficiencies, plus enhanced visuals and touch-points, Pizzeria 2020 is a no brainer for sponsors looking to showcase their cutting-edge equip-ment, products and services to attendees seeking innovation. Opportu-nity includes recognition in pre-show and onsite promotions, including signage and sponsor advertisements. Electricity (110 volt) is available upon request.

Registration - Attendee & Exhibitor Badges 1 $5,000 Make a huge impact as the exclusive sponsor of the Pizza Expo badge. Sponsor receives custom branding and booth number on top of the badge plus custom message on the back of the badge. All 11,000+ Pizza Expo attendees and exhibitors receive a badge – can you think of a better way to get your message into the hands of buyers? Sponsorship includes opportunity cost only.

Registration Graphics 1 $12,500 Make a big impression with larger than life graphics in the registra-tion area. Every single Pizza Expo attendee comes through registration. Take advantage of the exposure this opportunity offers by putting your marketing message directly in front of attendees as they walk up to the registration counters. Opportunity includes production of 3 lobby meter boards and your logo on every other kick panel at the registration counters, as well as banner ads on confirmation emails, scan and go terminals and Pizza Expo website.

Registration Handouts Bag Insert 5 $1,250 Put your marketing messaging directly into the hands of attendees with a registration handout. Sponsored handouts will be distributed inside show directory handout bags at registration. Limited to 5 spon-sors, 1 handout per sponsor.




Bobbie MacIntoshAccount Executive(Companies A–M)[email protected]

Stacie DennisonAccount Executive(Companies N–Z)[email protected]



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Registration Lanyards 1 $5,000 Brand every attendee with a custom lanyard worn and seen throughout + production the entire show! As the official lanyard sponsor, you'll also receive costs official show sponsorship recognition and an enhanced listing in the show guide, onsite map, online and mobile app directories. Production not included, lanyards must be double-clip.

World Champion Pizza Maker 1 $3,000 Make your product the centerpiece of the World Champion Pizza Maker of the Year competition as the designated “secret ingredient.” Finalists will compete using the sponsor’s designated product as a key ingredient in a final showdown to determine the Pizza Maker of the Year. Opportu-nity also includes logo inclusion in online and show directory schedule of events, Preferred Product recognition in IPC and Demo areas, and a half meterboard.

World Pizza Games & Pizza Expo Block Party 10 $1,000 Make your company an integral piece of this highly an-ticipated event and ensure your brand reaches attendees as they come together to celebrate the World Pizza Games Finals. Logo recognition in all Pizza Expo promotions of the Block Party and World Pizza Games Finals. Oppor-tunity to display product, distribute promo-tional material or host a special activity at the party.

World Pizza Games Gold 4 $2,500 Align your brand with the exciting World Pizza Games! Sponsoring companies will be recognized in advertisement of the World Pizza Games online, in the show directory and onsite in the World Pizza Games stage area of the show floor. Sponsors will also receive recognition at the Block Party and World Pizza Games Finals with the opportunity to host a special activity at the party.

World Pizza Games Silver Unlimited $500 Attach your brand to the World Pizza Games at Pizza Expo 2017.

Sponsoring companies will be recognized in advertisement of the World Pizza Games online, in the show directory and onsite in the World Pizza Games stage area of the Show Floor.

Onsite Signage - Meterboard 5 Investment. Drive traffic and extend your branding beyond your booth with 38 x starts at $1,800 96-inch double sided meterboard placed in the lobby or equivalent and Premium high-traffic area of the show floor. These large visually stunning Lobby Locations billboards are both informative and impactful. are $2,500 Sidewalk Billboard 1 $4,500 Be one of the first brands to get in front of attendees with this exclusive

opportunity to place six 48” x 72” concrete decals outside the entrances to the convention center. Sponsoring company will receive six (6) 48 x 72-inch concrete decals that will have prominent exposure in high-traffic areas and entrances used by attendees to enter the convention center.



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Window Cling - North Halls 4 $4,000 Welcome attendees before they even enter the show with branded clings on the windows and entry doors to the North Halls of the Las Vegas Convention Center. Use your functional advertising space to illustrate your brand, promote your product, and drive traffic to your booth. Win-dow clings vary in size. Sponsorship includes opportunity cost only.

Aisle Billboard 1 per aisle $1,500 Direct buyers to your booth with aisle billboards. Sponsor’s logo will be placed on three 24” diam-eter circular carpet decals to be affixed to the aisle carpet in the front, rear and closest cross aisle to your booth location.

Show Floor Column Wrap 7 $1,500 These impactful billboard-style column wraps help your brand stand out on the show floor. Use your functional advertising space to illus-trate your brand, promote your product, and drive traffic to your booth. Column wraps vary in size. Sponsorship includes opportunity cost only.

Interior Column Wrap in Lobby 11 $2,000 These unique billboard-style column wraps will be located in the high-traffic first floor lobby area and will insure that your brand stands out from the crowd. Use your functional advertising space to illustrate your brand, promote your product, and drive traffic to your booth. Column clings vary in size. Sponsorship includes opportunity cost only.

“Digital Total Reach” Package Opportunity 10 $5,000 Sponsorship opportunity will include an 8-second ad that will loop on all 4 monitors located in the North Halls of the Las Vegas Convention Center, one 300W x 250H banner ad for six months rotation on the right side of the Pizza Expo website that will also click through to spon-sor’s website landing page, and an online product showcase.



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