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2017 - 2019 Hope Run Promotional Proposal DeLisi- RTTR 2018.pdf2017 - 2019 Hope Run. Promotional...
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2017 - 2019 Hope Run Promotional Proposal Presented To: Presented By: Ashley Brennan John Ryan & Marta DeLisi National Brain Tumor Society Beasley Media Group
Transcript of 2017 - 2019 Hope Run Promotional Proposal DeLisi- RTTR 2018.pdf2017 - 2019 Hope Run. Promotional...
2017 - 2019 Hope RunPromotional Proposal
Presented To: Presented By:Ashley Brennan John Ryan & Marta DeLisiNational Brain Tumor Society Beasley Media Group
About the Partnership
Thank you for your interest in partnering with Beasley Media Group. Together we can significantly impact the attendance and fund raising efforts for the National Brain Tumor Society’s Baltimore Brain Tumor Walk, Race For Hope Philadelphia and the Delaware Brain Tumor Walk.
This partnership combines the power of radio with a strategic and targeted digital advertising approach. We will also provide on-site entertainment and support at the Race for Hope in Philadelphia and the Delaware Brain Tumor Walk in Wilmington, DE.
We look forward to working with you!
Marta DeLisi– General Sales Manager 302-442-6237John Ryan–Sr. Account Manager 302-442-6251
StrategyThe Power of Radio!We will blanket the marketplace with the National Brain Tumor Society Message.
The Delaware Brain Tumor Walk will Utilize:99.5 WJBR610 Sports
Race for Hope Philadelphia will Utilize:102.9 WMGK95.7 BEN-FM97.5 The Fanatic610 Sports
B2C Email Marketing / Omni RetargetingWe will strategically market to adults 18+ who are interested in charitable donations within a 50 mile radius of Baltimore Brain Tumor Walk, Race For Hope Philadelphia and the Delaware Brain Tumor Walk.
On-Site SupportBeasley Media Group will provide on-site entertainment, day of event MC and music for both the Philadelphia Hope Run and the Delaware Brain Tumor Walk. We will create a custom play list that will be piped through the event and will consist of upbeat music and station promos.
The Power of Radio
The Delaware Brain Tumor Walk will Utilize: 99.5 WJBR 610 Sports
ScheduleDates Daypart Length # of
Commercials
2/27-4/21 M-F 6a-7p :30 200
2/27-4/16 M-S 7p-12m :30 140
4/22 Sa 6a-12n :30 5
2/27-4/21 M-su 6a-12m :15 80
99.5 WJBR ScheduleSchedule
Dates Daypart Length # of Commercials
2/27-4/21 M-F 6a-7p :30 200
610 Sports Schedule
Total :15-sec commercials: 80Total :30-sec commercials : 545
On-Site Support
Beasley Media Group will provide on-site entertainment, day of event MC and music for both the Philadelphia Hope Run and the Delaware Brain Tumor Walk. We will create a custom play list that will be piped through the event and will consist of upbeat music and station promos.
WILMINGTON
The Power of Radio
ScheduleDates Daypart Length # of
Commercials
8/28-10/6 M-Su 6a-12m :15 60
102.9 MGK Schedule
ScheduleDates Daypart Length # of
Commercials
8/28-10/6 M-F 6a-7p :30 200
610 Sports Schedule
Race for Hope Philadelphia will Utilize The Following Philadelphia Stations
ScheduleDates Daypart Length # of
Commercials
9/11-10/6 M-Su 6a-12m :15 40
97.5 The Fanatic Schedule
ScheduleDates Daypart Length # of
Commercials
8/28-10/6 M-Su 6a-12m :15 60
8/28-10/6 M-Su 5a-5a :15 50
95.7 Ben-FM Schedule
Total :15-sec commercials: 210Total :30-sec commercials on 610 Sports: 200
On-Site Support
Beasley Media Group will provide on-site entertainment, day of event MC and music for both the Philadelphia Hope Run and the Delaware Brain Tumor Walk. We will create a custom play list that will be piped through the event and will consist of upbeat music and station promos.
THE MCWMGK’s Debbi Calton
Debbi is one of our most community oriented DJs. She lives in the town of Media, PA and is constantly getting involved in community events, community theater - Media Theater. She was extremely helpful to one of WMGK’s listeners, Jennifer Ponwallwho suffers from a brain tumor.
Debbi Calton can be heard on 102.9 WMGK weekdays 9a-2p. She plays the perfect mix of classic rock to make sure your workday is an enjoyable one.
Debbi is very excited about the opportunity to host the National Brain Tumor Society Race for Hope Philadelphia!
PHILADELPHIA
B2C Email Marketing / Omni Retargeting
National Brain Tumor Society will strategically market to adults 18+ who are interested in charitable donations within a 50 mile radius of The Delaware Brain Tumor Walk, The Baltimore Brain Tumor Walk and Race For Hope Philadelphia.
Zip 50 Mile Radius Charitable Donors Omni Impressions
19801 (Wilmington, DE) 75,000 200,000
Totals Deployed: 300,000 700,000
The Baltimore Brain Tumor Walk
21230 (Baltimore, MD) 75,000 200,000
Race For Hope Philadelphia
19112 (Philadelphia, PA 150,000 300,000
The Delaware Brain Tumor Walk
Annual Partnership DeliverablesThe Delaware Brain Tumor Walk:o (545) :30-second commercials on WJBR and 610 Sportso (80) :15-second commercialso (75,000) emails sent to adults interested in charitable donations within a 50 mile radius of Wilmington’s race location.o (200,000) OMNI Retargeting impressionso On site MCo On site presence at the event o (5) minimum social media posts
The Baltimore Brain Tumor Walk:o (75,000) emails sent to adults interested in charitable donations within a 50 mile radius of Wilmington’s race location.o (200,000) OMNI Retargeting impressions
Race for Hope Philadelphiao (210) :15-second commercials o (200) :30-sec commercials on 610 Sportso (150,000) emails sent to adults interested in charitable donations within a 50 mile radius of Philadelphia’s race location.o (300,000) OMNI Retargeting impressionso On site MC – Debbi Caltono On site presence at the event o (9) minimum social media posts
TOTAL NET INVESTMENT PER YEAR– INCLUDES ALL 3 MARKETS : $30,590 (3 YEAR COMMINTMENT)
X________________________________________ ___/___/2017Client signature Date
Delaware Brain Tumor Walk2018 Recap
Presented To: Presented By:Ashley Brennan John Ryan & Marta DeLisiNational Brain Tumor Society Beasley Media Group
Thank You For your 2018 partnership!
2016 Results:1,532 Walkers91 Team Captains
2017 Goals:1,700+ Walkers100+ Team Walkers$200,000
2018 Goals1,700+ walkersReplacing lost revenue
How Did We Do?
SEND STARTED 04/04/18
RESULTS THRU 04/11/18
MESSAGES 75,000
TOTAL OPENS 8,905 (11.87%)
TOTAL CLICKS 830 (1.11%)
National Brain Tumor Logo 175 (21.08%)
Register to Walk Button 126 (15.18%)
Navigation: Join the fight 92 (11.08%)
TARGET AUDIENCE:
Donors
SUBJECT LINE:
Register Today for the Delaware Brain Tumor Walk
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Email Marketing2018 Wilmington campaign results
OMNI CHANNEL
CAMPAIGN DATES 04/04/18 – 04/17/18IMPRESSIONS ORDERED 200,000IMPRESSIONS SENT 202,182TOTAL CLICKS 280
CHANNEL CHANNELS Clicks PercentageMOBILE 189 67.50% DESKTOP 47 16.79%SOCIAL (Facebook Newsfeed & Instagram) 44 15.71%
TOP 5 SITES & APPS WEBSITE/APPS Impressions Clicks CTR % iFunny :) 6,005 15 0.250%
Moco - Chat, Meet People 4,785 4 0.084%
com.zynga.wwf2.free 3,373 5 0.148%
Google Premium Exchange 3,281 12 0.366%
www.ebay.com 2,899 2 0.069%
OMNI Channel2018 Wilmington Campaign Results
OMNI ChannelSocial Engagement
2018 Wilmington Campaign Results
Social Media Posts2018 Wilmington Campaign Results
Social Media Posts2018 Wilmington Campaign Results
The Power of Radio
The Delaware Brain Tumor Walk will Utilize: 99.5 WJBR 610 Sports
ScheduleDates Daypart Length # of
Commercials
2/27-4/21 M-F 6a-7p :30 200
2/27-4/16 M-S 7p-12m :30 140
4/22 Sa 6a-12n :30 5
2/27-4/21 M-su 6a-12m :15 80
99.5 WJBR ScheduleSchedule
Dates Daypart Length # of Commercials
2/27-4/21 M-F 6a-7p :30 200
610 Sports Schedule
Total :15-sec commercials ordered: 80Total :30-sec commercials ordered : 545
625 commercials delivered!
On-Site SupportWILMINGTON
On-Site SupportWILMINGTON
