SPONSORSHIP OPPORTUNITIES2016

About the Calgary Stampede

Guest Demographics

Digital and Social Media

About Sponsorship

Thank You and Contact Information

TABLE OF CONTENTS

WELCOME TO THE GREATEST OUTDOOR SHOW ON EARTH

While the Stampede is STEEPED IN TRADITION, we are committed to continued GROWTH, DIVERSITY and the commitment to ENHANCE the lives of Calgarians.

We take great pride in staging an annual event that hosted 1.17 MILLION guests in 2015 and is synonymous with Calgary around the GLOBE.

We look forward to creating a mutually beneficial PARTNERSHIP for the 2016 CALGARY STAMPEDE and beyond.

1.2 MILLION GUESTS over 10 days

THIS ISN’T OUR FIRST RODEO!

4,600+ Animals including horses, sheep,

cows and llamas!

47Volunteer

committees

300+Community

Events

2,300 Volunteers

300 musical performers38 headliner bands

9,300 minutes of music95 guitars

3 Arenas, total attendance of 427,065

over 10 days.

14,000 youth participate in stampede education

programming year round.

$345 million in year round economic impact.

AVERAGE OF

GENDER

AGE> 18 years

18-30 years

31-45 years

46-60 years

61+

9%

10%

4%

4%

Average Age: 44 years

FREQUENCYRepeat Guest?

YES84%

NO16%

6%

30%

29%

22%

13%

GUEST DEMOGRAPHICS

43% 57%

74% of guestsfrom Calgary and area

REACH

DIGITAL AND SOCIAL MEDIAcalgarystampede.com Annual Visits: 9,890,024

Unique Visitors 2015: 7,586,234

Total Likes: 152,887Page Visits: 20,489Photo Views (10 day): 251,069

Reach: 33,710,227Impressions: 418,118,446

Total Followers: 20,224Photos tagged with #Stampede2015 or #CalgaryStampede: 138,695

Total App Downloads: 34, 482Apple and Android Rating: 4.5

MEDIA IMPRESSIONS

5 million viewers tuned in to watch the 2015 Calgary Stampede Rodeo and GMC Rangeland Derby

65,000 Viewers tuned in to watch the 2015 Calgary Stampede Parade

Total accredited media 1,200

PARTNERS LOVE THE CALGARY STAMPEDE

Unique HostingInventory

“For any new brand trying to build their reputation in Calgary, there’s no better way to do it.”

*Based on a 2013 Calgary Stampede Sponsor Survey; All responses are from current Stampede sponsors.

“It really is a slam dunk to support the community and connect with audiences to show them a different side of the brand”

Access to Calgary Stampede

trademarks and logos

Media Exposure

Unique one of a kind Corporate

Hosting Opportunities

Promotional and contesting opportunities

Signage and Collateral, on-site

branding and

advertising opportunities

STAMPEDE GUESTS LOVE OUR SPONSORS

7 in 10 guests are positively impacted by sponsor support – would consider using their services / buying their products.

Impact of Sponsor Involvement on interest in using services/buying products

Sponsorship continues to offer benefits, through reputation

and return of investment

27%39%

34%

Very Positive – Sponsorship of events in my community is one of the things I look for in a company

Fairly Positive – I am more likely to consider a company’s products or

services because they are a sponsor in the community

No Impact – Doesn’t matter to me if they sponsor events like this

2014 (online) Very Positive – 34%Fairly positive – 36%No impact – 31%

Sponsorship opportunities are available at various levels of investment. Each level comes with its own unique set of benefits and program components including access to exclusive Calgary

Stampede events, and creative marketing and brand activation opportunities.

You are in good company

Stampede CHAMPION Partners

SPONSORSHIP OPPORTUNITIES

THANK YOU We hope you are inspired by the information in this brochure. Our team looks forward to the

opportunity to creating a customized sponsorship package to meet your objectives and bring a unique brand experience to life at the Greatest Outdoor Show on Earth.

For additional information on SPONSORSHIP OPPORTUNITIES please contact:

sponsorship@calgarystampede.com403.261.0119