Understanding the Fundraising Landscape

@donorguru

Understand Your Environment

Your Vision: Their Funding

Making the Case

AVOID

• #10 Envelopes

• False senses of urgency

• Address labels and other gimmicks

• Irrelevant copy or photos

The CRAM Method

• Connecting with an audience based on their values

• Rewarding your audience

• Asking for a specific Action to get that reward, and

• Making it Memorable.

LOOK- Squirrel!

The best fundraising volunteer is not the one who helps you

raise funds but who helps make sustained fundraising

success possible

Thank You!

• Lynne M. Wester

• @donorguru

• Connect with me!

• www.donorrelationsguru.com

• lynne@donorrelationsguru.com