2015 content trends
-
Upload
scriptorium-publishing -
Category
Technology
-
view
1.547 -
download
1
Transcript of 2015 content trends
![Page 1: 2015 content trends](https://reader033.fdocuments.in/reader033/viewer/2022060206/55a2533d1a28abc2758b47c0/html5/thumbnails/1.jpg)
2015 content trends
Flickr: JML78
ScriptoriumJanuary 8, 2015
![Page 2: 2015 content trends](https://reader033.fdocuments.in/reader033/viewer/2022060206/55a2533d1a28abc2758b47c0/html5/thumbnails/2.jpg)
Twitter: #content2015
Flickr: JML78
Scriptorium@scriptorium
![Page 3: 2015 content trends](https://reader033.fdocuments.in/reader033/viewer/2022060206/55a2533d1a28abc2758b47c0/html5/thumbnails/3.jpg)
Panelists
Alan Pringle Director@alanpringle
Content strategy Implementation managementCoauthor, Content Strategy 101
Gretyl Kinsey Technical consultant@gretylkinsey
Content strategy tools DITA pluginsBusiness case analysis
![Page 4: 2015 content trends](https://reader033.fdocuments.in/reader033/viewer/2022060206/55a2533d1a28abc2758b47c0/html5/thumbnails/4.jpg)
Panelist and moderator
Bill Swallow Technical consultant@billswallow
Global tech comm practices Process improvementLocalization
Sarah O'KeefeFounder and president@sarahokeefe
Content strategyRecalcitrance adjusterCoauthor, Content Strategy 101
![Page 5: 2015 content trends](https://reader033.fdocuments.in/reader033/viewer/2022060206/55a2533d1a28abc2758b47c0/html5/thumbnails/5.jpg)
Type questions and comments in the Questions module of GoToWebinar.
How this will work (we hope)
Flickr: Veronique Debord
Attendees are muted during webcast.
Webcast is being recorded,but your name won't beshown.
Sarah is moderating. We'll present six trends. Discussion follows each trend.
![Page 6: 2015 content trends](https://reader033.fdocuments.in/reader033/viewer/2022060206/55a2533d1a28abc2758b47c0/html5/thumbnails/6.jpg)
Trend 1
Flickr: ttarasluk
![Page 7: 2015 content trends](https://reader033.fdocuments.in/reader033/viewer/2022060206/55a2533d1a28abc2758b47c0/html5/thumbnails/7.jpg)
Trend 1: Content strategy driven by IT
Flickr: ttarasluk
#content2015
![Page 8: 2015 content trends](https://reader033.fdocuments.in/reader033/viewer/2022060206/55a2533d1a28abc2758b47c0/html5/thumbnails/8.jpg)
Poll: What is the relationship between your content and IT organizations?
Flickr: ttarasluk
#content2015
![Page 9: 2015 content trends](https://reader033.fdocuments.in/reader033/viewer/2022060206/55a2533d1a28abc2758b47c0/html5/thumbnails/9.jpg)
Trend 2
Flickr: laszlo-photo
![Page 10: 2015 content trends](https://reader033.fdocuments.in/reader033/viewer/2022060206/55a2533d1a28abc2758b47c0/html5/thumbnails/10.jpg)
Trend 2: Content as part of the customer journey
Flickr: laszlo-photo
#content2015
![Page 11: 2015 content trends](https://reader033.fdocuments.in/reader033/viewer/2022060206/55a2533d1a28abc2758b47c0/html5/thumbnails/11.jpg)
Trend 3
Flickr: Monsieur Gordon
![Page 12: 2015 content trends](https://reader033.fdocuments.in/reader033/viewer/2022060206/55a2533d1a28abc2758b47c0/html5/thumbnails/12.jpg)
Trend 3: Executive eye on content
Flickr: Monsieur Gordon
#content2015
![Page 13: 2015 content trends](https://reader033.fdocuments.in/reader033/viewer/2022060206/55a2533d1a28abc2758b47c0/html5/thumbnails/13.jpg)
Poll: What’s the highest level of management in your organization with an active interest in content issues?
Flickr: Monsieur Gordon
#content2015
![Page 14: 2015 content trends](https://reader033.fdocuments.in/reader033/viewer/2022060206/55a2533d1a28abc2758b47c0/html5/thumbnails/14.jpg)
Trend 4
Flickr: rbennett661
![Page 15: 2015 content trends](https://reader033.fdocuments.in/reader033/viewer/2022060206/55a2533d1a28abc2758b47c0/html5/thumbnails/15.jpg)
Trend 4: Accommodating experts as content contributors
Flickr: rbennett661
#content2015
![Page 16: 2015 content trends](https://reader033.fdocuments.in/reader033/viewer/2022060206/55a2533d1a28abc2758b47c0/html5/thumbnails/16.jpg)
Trend 5
Flickr: Frank Kovalchek
![Page 17: 2015 content trends](https://reader033.fdocuments.in/reader033/viewer/2022060206/55a2533d1a28abc2758b47c0/html5/thumbnails/17.jpg)
Trend 5: Cross-company focus in content strategy implementation
Flickr: Frank Kovalchek
#content2015
![Page 18: 2015 content trends](https://reader033.fdocuments.in/reader033/viewer/2022060206/55a2533d1a28abc2758b47c0/html5/thumbnails/18.jpg)
Poll: How siloed is your organization?
Flickr: Frank Kovalchek
#content2015
![Page 19: 2015 content trends](https://reader033.fdocuments.in/reader033/viewer/2022060206/55a2533d1a28abc2758b47c0/html5/thumbnails/19.jpg)
Trend 6
Flickr: Daniesq
![Page 20: 2015 content trends](https://reader033.fdocuments.in/reader033/viewer/2022060206/55a2533d1a28abc2758b47c0/html5/thumbnails/20.jpg)
Trend 6: “Old” social media platforms decline
Flickr: Daniesq
#content2015