TrendsCon ten t Ma rke t i ng

B a s e d on a n i n t e r v i e w w i t h K a n e

J a m i s on , f o u n d e r o f C on t e n t H a r m on y

How should your Content Marketing be

in 2016?

1

Ideal Content

• Is large format piece of content with multiple pages

• Has a printable section

• Is content that can be updated once a year and still be relative

• Should tie in with conversion and what the company is selling but still

be informative and entertaining

Example:A i rBnB ’s ne ighbou rhood gu ide

Do you see what they did?

AirBnB created content that the

customer can keep using and

benefit from – And best of all –

It all ties in with the product:

Hotels and places to stay.

Read more about the AirBnB example here:

[AirBnB Example]

How to do this?

2

THE MAGIC OF

EVERGREEN CONTENT

Evergreen content i s a lways relevant

You don ’ t have to keep creat ing new content

Jus t update exis t ing in format ion

It is a matter of finding a

balance and focusing on

things that are long

lasting.

“-Kane JamisonFo u n d e r o f C o n t en t H a r m o n y

Read more about evergreen

content, content promotion and

how you differentiate from

your competitors in the full

blog post:

Click here to read the full

blog post!