2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final...

49
© 2015 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. 2015 Citizen Satisfaction Survey Final Report December 2015

Transcript of 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final...

Page 1: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

© 2015 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.

2015 Citizen Satisfaction Survey

Final Report December 2015

Page 2: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Methodology

Between December 3 – 15, 2015 Ipsos conducted interviews with a representative sample of 300 randomly selected Red Deer residents aged 18 years or older.

Final data were weighted to ensure the age/gender distribution reflects that of the actual population in Red Deer according to the most recent Census data.

Overall results are accurate to within ±5.7 percentage points, 19 times out of 20. The margin of error will be larger for sample subgroups.

Where comparable, this year’s results have been tracked and reported against past surveys to understand how attitudes and priorities have changed in order to assess the City’s progress in addressing key issues.

2

Page 3: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Issue Agenda

3

Page 4: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

19%

15%

8%

6%

7%

8%

4%

2%

1%

1%

5%

25%

21%

14%

14%

10%

9%

6%

3%

3%

2%

1%

9%

16%

8%

Crime (NET)

Municipal Government Services (NET)

Transportation (NET)

Social (NET)

Taxation, Municipal Government Spending (NET)

Economy (NET)

Parks, Recreation, and Cultural Facilities or Programs (NET)

Healthcare (NET)

Environment (NET)

Growth and Development (NET)

Education (NET)

Other (NET)

None

Don't know

First Mention Second Mention

Top-of-Mind Community Issues

Q1. In your view, as a resident of the City of Red Deer, what is the most important issue facing your community, that is the one issue you feel should receive the greatest attention from your local leaders? Are there any other important local issues?

Base: All respondents (n=300) 4

Multiple mentions

Page 5: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Top-of-Mind Community Issues (cont’d)

Top mentions included under the three leading top-of-mind community issues:

Crime (25% total mentions)

• Crime (general) (25%)

• Community safety (4%)

• Policing/ law enforcement (4%)

Municipal Government Services (21% total mentions)

• Snow removal (14%)

• Infrastructure (maintain/ upgrade) (2%)

• Garbage and recycling services (2%)

Transportation (14% total mentions)

• Roads/ streets (5%)

• Traffic lights (3%)

5

Page 6: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Tracking Top-of-Mind Community Issues

6

Total Mentions

2006 (n=300)

2008 (n=300)

2011 (n=300)

2012 (n=300)

2013 (n=300)

2014 (n=302)

May 2015 (n=300)

Dec. 2015 (n=300)

Transportation (NET) 9% 16% 24% 30% 41% 27% 22% 14%

Crime (NET) 25% 24% 16% 18% 13% 22% 18% 25%

Municipal Government Services (NET)

6% 14% 14% 13% 14% 21% 15% 21%

Parks, Recreation, and Culture (NET)

5% 2% 5% 6% 9% 7% 12% 6%

Social (NET) 27% 20% 10% 8% 11% 13% 9% 14%

Education (NET) 10% 7% 11% 8% 7% 6% 7% 1%

Growth and Development (NET) 12% 8% 4% 5% 5% 2% 7% 2%

Taxation/Municipal Government Spending (NET)

9% 9% 9% 6% 16% 12% 6% 10%

Economy (NET) 1% 4% 4% 4% 3% 5% 6% 9%

Healthcare (NET) 5% 7% 5% 7% 5% 3% 4% 3%

Environment (NET) 2% 5% 3% 4% 1% 1% 4% 3%

Other (NET) 7% 7% 8% 7% 3% 14% 9% 9%

Page 7: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Quality of Life

7

Page 8: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Words Used to Describe Red Deer

8 QRD1. What three words do you think best describe Red Deer as a place to live overall?

Base: All respondents (n=300)

Note: includes mentions of 4% or more.

22%

15%

13%

11%

11%

11%

10%

9%

8%

8%

8%

7%

6%

5%

5%

5%

4%

4%

4%

4%

4%

9%

6%

6%

Friendly/ courteous

Beautiful (incl. natural setting, scenic)

Good family community/ family oriented

Safe/ low crime rate

Clean

Good city (to live in)

Good/ accesible location

Great/good/wonderful/awesome (unspecified)

Green city

Prosperous/ developing city

Small city/ 'small town' feel

Nice

Right size city (not too big, not too small)

Community (unspecified)

Comfortable/welcoming/ homey feel

Good trails/ parks

Lots of amenities/ recreation

Opportunistic

Convenient (unspecified)

Busy city/ fast paced

Quiet/ peaceful place

Negative comments

Other

Don't know

Page 9: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Q2. How would you rate the overall quality of life in the City of Red Deer today? Would you say very good, good, poor, or very poor?

Base: All respondents (n=300)

40%

57%

3%

0%

Very good

Good

Poor

Very poor

Overall Quality of Life

Very Good/Good 97%

Very Poor/Poor 3%

2006 (n=300)

2008 (n=300)

2011 (n=300)

2012 (n=300)

2013 (n=300)

2014 (n=302)

May 2015 (n=300)

Dec. 2015 (n=300)

Very good/good 97% 95% 97% 98% 97% 98% 98% 97%

Very good 49% 38% 47% 49% 46% 48% 35% 3%

9

Page 10: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Change in Quality of Life Past Three Years

28%

48%

20%

5%

Improved

Stayed the same

Worsened

Don't know

Q3. And, do you feel that the quality of life in the City of Red Deer in the past three years has improved, stayed the same, or worsened?

Base: All respondents (n=300) 10

2006 (n=300)

2008 (n=300)

2011 (n=300)

2012 (n=300)

2013 (n=300)

2014 (n=302)

May 2015 (n=300)

Dec. 2015 (n=300)

Net Score n/a n/a +5 +8 +5 +16 +4 +5

Net Score +8

22%

55%

18%

5%

May 2015

Page 11: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

18%

12%

10%

9%

9%

8%

8%

8%

7%

6%

5%

4%

3%

3%

13%

Well managed municipality (incl. positive mentions of staff and Council)

Low crime rate/ safe/ improved policing

Roads

Employment/ job opportunities (incl. higher wages)

Community involvement/ engagement

Infrastructure

Growth/ development

More green spaces/ parks

Improved snow removal

More activities/ things to do

Good amentities and services

Pedestrian friendly/ walkability

Demographic changes (more younger people/ greater diversity)

Economic development/ more local business

Other

Q4. Why do you think the quality of life has improved?

Base: Quality has improved (n=83*)

Reasons Why Quality of Life has Improved

11

Top Mentions May 2015 (n=66)

Employment/ job opportunities (incl. higher wages) 16%

Roads 12%

Economic development/ More local business 10%

Growth/ development 9%

Low crime rate/ safe/ improved policing 9%

Good amenities and services 8%

Parks/trails/recreation 8%

New/ better homes 8%

Note: includes mentions of 3% or more.

Page 12: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Q5. Why do you think the quality of life has worsened?

Base: Quality has worsened (n=59*)

Reasons Why Quality of Life has Worsened

12

Note: includes mentions of 2% or more.

*Small base size, interpret with caution.

38%

21%

12%

11%

9%

8%

8%

6%

5%

5%

4%

3%

2%

2%

14%

Crime/ public safety/ policing

Poor economy

Drug use/ abuse

High cost of living

Unemployment/ loss of jobs/ low wages

Poverty/ homelessness

Increase in criminal/ deviant activity (theft)

Lack of services

Growth and development

Too much traffic

Demographic changes

Condition of roads/ streets

Negative mentions of staff/ council

High taxes

Other

Top Mentions May 2015 (n=48*)

Crime/ public safety/ policing 47%

Drug use/ abuse 20%

Growth and Development 20%

Poverty/ homelessness 14%

High cost of living 10%

High taxes 10%

Unemployment/ loss of jobs/ low wages 9%

Page 13: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Attitudes Towards Life in Red Deer

QRD5. Next, I’m going to read you a series of statements that some people have made about Red Deer. Please indicate whether you agree or disagree with each statement using a scale from 1 to 10, where 1 is “completely disagree” and 10 is “completely agree”.

Base: All respondents (n=300) 13

69%

66%

51%

53%

37%

17%

14%

12%

18%

10%

14%

10%

83%

78%

69%

63%

50%

27%

I am proud to be a resident of Red Deer

I am proud to live in my neighbourhood

I feel connected to Red Deer

I know my neighbours by name

I feel connected to my neighhourhood

I am regularly involved in neighbourhood and localcommunity events

Rated 10, 9, or 8 Rated 7

Page 14: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Tracking Attitudes Towards Life in Red Deer

14

Agree (Rated 7, 8, 9 or 10)

2014 (n=302)

May 2015 (n=300)

December 2015

(n=300)

I am proud to be a resident of Red Deer 87% 80% 83%

I am proud to live in my neighbourhood 84% 77% 78%

I feel connected to Red Deer 69% 63% 69%

I know my neighbours by name 60% 60% 63%

I feel connected to my neighhourhood 56% 55% 50%

I am regularly involved in neighbourhood and local community events

25% 24% 27%

QRD5. Next, I’m going to read you a series of statements that some people have made about Red Deer. Please indicate whether you agree or disagree with each statement using a scale from 1 to 10, where 1 is “completely disagree” and 10 is “completely agree”.

Base: All respondents

Page 15: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Perceptions of Staff and Council

15

Page 16: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Satisfaction with Municipal Operations

20%

20%

19%

71%

69%

70%

91%

89%

89%

Municipal government, including Counciland Administration as a whole

Administration, excluding Council

Council, excluding Administration

Very Satisfied Somewhat Satisfied

Q6. Taking everything into account, how satisfied are you with the way the City of Red Deer’s…is going about running the community? Are you very satisfied, somewhat satisfied, not very satisfied, or not at all satisfied?

Base: All respondents (n=300) 16

Very/Somewhat Satisfied

2014 (n=302)

May 2015 (n=300)

Dec. 2015 (n=300)

Municipal government, including Council and Administration as a whole 84% 87% 91%

Administration, excluding Council 84% 84% 89%

Council, excluding Administration 80% 84% 89%

Page 17: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Satisfaction with Services

17

Page 18: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Overall Satisfaction with City Services

Q7. Please tell me how satisfied you are with each of the following services provided by the City of Red Deer. The first one is the overall level and quality of services provided by the City of Red Deer. Our scale is very satisfied, somewhat satisfied, not very satisfied, or not at all satisfied.

Base: All respondents (n=300)

38%

57%

5%

1%

Very satisfied

Somewhat satisfied

Not very satisfied

Not at all satisfied

Satisfied 95%

Not Satisfied 5%

18

2006 (n=300)

2008 (n=300)

2011 (n=300)

2012 (n=300)

2013 (n=300)

2014 (n=302)

May 2015 (n=300)

Dec. 2015 (n=300)

Very/somewhat satisfied

98% 91% 94% 93% 93% 95% 92% 95%

Very satisfied 43% 28% 33% 41% 34% 29% 32% 38%

Page 19: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Satisfaction with Specific City Services

57%

38%

37%

23%

22%

36%

46%

44%

44%

41%

93%

84%

81%

67%

63%

Recreational and cultural facilities

Police services

Maintenance, cleaning, and upgrading ofstreets and sidewalks

Traffic management including trafficcalming and improving the flow of traffic

Snow removal

Very Satisfied Somewhat Satisfied

19

Q7. Please tell me how satisfied you are with each of the following services provided by the City of Red Deer. Our scale is very satisfied, somewhat satisfied, not very satisfied, or not at all satisfied.

Base: All respondents (n=300)

Page 20: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Tracking Satisfaction with Specific City Services

20

Very/Somewhat Satisfied

2006 (n=300)

2008 (n=300)

2011 (n=300)

2012 (n=300)

2013 (n=300)

2014 (n=302)

May 2015

(n=300)

Dec. 2015

(n=300)

Recreational and cultural facilities n/a n/a 91% 92% 91% 94% 91% 93%

Police services 85% 82% 89% 90% 87% 88% 89% 84%

Maintenance, cleaning, and upgrading of streets and sidewalks n/a n/a 68% 73% 68% 76% 81% 81%

Traffic management including traffic calming and improving the flow of traffic

69% 69% 64% 71% 55% 66% 68% 67%

Snow removal n/a n/a n/a 65% 61% 45% 60% 63%

Q7. Please tell me how satisfied you are with each of the following services provided by the City of Red Deer. Our scale is very satisfied, somewhat satisfied, not very satisfied, or not at all satisfied.

Base: All respondents

Page 21: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Financial Planning

21

Page 22: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Value for Taxes

Q8. Thinking about all the programs and services you receive from the City of Red Deer, would you say that overall you get good value or poor value for your tax dollars? (Is that very or fairly good/poor value?)

Base: All respondents (n=300)

28%

60%

9%

3%

Very good value

Fairly good value

Fairly poor value

Very poor value

Good Value 88%

Poor Value 12%

22

2006 (n=300)

2008 (n=300)

2011 (n=300)

2012 (n=300)

2013 (n=300)

2014 (n=302)

May 2015 (n=300)

Dec. 2015 (n=300)

Very good/ fairly good 91% 80% 86% 84% 83% 84% 83% 88%

Very good 27% 19% 20% 20% 18% 24% 16% 28%

Page 23: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

32%

25%

24%

11%

5%

3%

Increase taxes - to maintain services at currentlevels

Increase taxes - to enhance or expand services

Cut services - to maintain current tax level

Cut services - to reduce taxes

None

Don't know

Balancing Taxation and Service Delivery Levels

Q9. Municipal property taxes are the primary way to pay for services provided by the City of Red Deer. Due to the increased cost of maintaining current service levels and infrastructure, the City of Red Deer must balance taxation and service delivery levels. To deal with this situation, which one of the following four options would you most like the City of Red Deer to pursue?

Base: All respondents (n=300)

Increase Taxes 56%

Cut Services 36%

23

2006 (n=300)

2008 (n=300)

2011 (n=300)

2012 (n=300)

2013 (n=300)

2014 (n=302)

May 2015 (n=300)

Dec. 2015 (n=300)

Increase taxes

59% 48% 51% 53% 54% 60% 62% 56%

Cut services 29% 33% 36% 38% 30% 30% 31% 36%

Page 24: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Communication

24

Page 25: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

12%

12%

12%

8%

8%

5%

4%

3%

3%

3%

2%

2%

2%

2%

4%

22%

17%

Community updates/what's new

Municipal taxes/property taxes/budget

Roads/transportation/transit

Parks/recreation/arts/culture

Community events/special events

Snow removal

Improve communication

Community planning/land use/new developments

City statistics/ programs on (public) safety

Recycling/garbage collection

Municipal services/programs (unspecified)

Public/Council meetings

Employment/job opportunities

Information (unspecified)

Other mention

None/ nothing

Don't know

Q10. Thinking about your information needs, what kinds of information do you want the City of Red Deer to provide you with? Any others?

Base: All respondents (n=300)

Information Needs

25

May 2015 Top Mentions (n=300)

Community updates/what’s new 10%

Roads/ transportation/ transit 10%

Parks/ recreation/ arts/ culture 8%

Municipal taxes/ property taxes/ budget 8%

Community planning/ land use/ new developments 8%

Community events/ special events 6%

Snow removal 6%

Municipal services/ programs (unspecified) 5%

Note: includes mentions of 2% or more.

Page 26: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

23%

21%

17%

16%

16%

15%

13%

10%

8%

5%

3%

6%

2%

Email

Mail

Newspaper

City website

Social media (Twitter, Facebook, etc)

Newsletter/pamphlet/flyer/brochure

Radio

Internet (unspecified)

Telephone

TV

Other

None/ nothing

Don't know

Preferred Methods of Communication

Q11. And what methods would be best for the City of Red Deer to communicate information to you? Any others?

Base: All respondents (n=300) 26

May 2015 Top Mentions (n=300)

Newspaper 25%

Mail 23%

City website 20%

Social media (Twitter, Facebook)

19%

Email 17%

Radio 14%

Page 27: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Transportation

27

Page 28: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Transportation Means

QRD2. Which of the following means of transportation do you use on a regular basis to travel around Red Deer?

Base: All respondents (n=300) 28

94%

42%

20%

12%

11%

Personal vehicle

Walk

Bicycle

Transit

Taxi

93%

36%

29%

13%

9%

May 2015 % Yes

Page 29: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

10%

7%

5%

4%

4%

4%

4%

4%

4%

4%

4%

3%

3%

3%

3%

2%

2%

2%

6%

20%

20%

Continue to drive vehicle

More/ improved bike paths

Improve/ dislike current wait time for buses

Remove/ do not add to bike lane/ do not support bike lane

Improve public transit/bus system

More information/ advertise schedules

Don’t use the transit system

Improve traffic lights

More scheduled buses

Reduce traffic congestion (improve traffic flow)

Reduce bus/ taxi fares

Improve sidewalks

Extended transit hours

Improve sidewalks

Encourage people to bike more often

Faster buses/ travel times

The transit system is excellent/ good

Patrol/ make buses safer

Other

Nothing

Don't know

Suggestions for Encouraging Various Means of Transportation

QRD3. The City of Red Deer is interested in your thoughts about getting around Red Deer. What could the City of Red Deer do to encourage you to make use of various means of transportation on a regular basis?

Base: All respondents (n=300) 29

Note: includes mentions of 2% or more.

May 2015 Top Mentions (n=300)

More bus routes 11%

The transit system is excellent/ good 9%

More scheduled buses 7%

Continue to drive the vehicle 5%

Don’t use the transit system 5%

Make transit system more user friendly 5%

Page 30: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Downtown

30

Page 31: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Downtown Priorities

QRD4. In many cities, the downtown area is a highly desirable place to live, work, and play. Thinking about Red Deer’s downtown, which of the following priorities would you say is the MOST important to making it a desirable place to live, work, and play? Please select your top three choices.

Base: All respondents (n=300) 31

22%

18%

18%

18%

7%

6%

4%

6%

20%

14%

15%

14%

15%

6%

8%

8%

13%

18%

11%

10%

15%

10%

8%

10%

55%

51%

44%

42%

37%

22%

20%

6%

More shopping opportunities outside working hours

More evening entertainment and dining options

More green park spaces

Family activities

Festivals and celebrations

More access to local food and products

More outdoor spaces to be around people

Don't know

First Mention Second Mention Third Mention

15%

20%

23%

14%

9%

6%

4%

9%

May 2015 First

Mention

Page 32: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Citizen Priorities and Expectations

32

Page 33: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Top Three Priorities (Unprompted)

QE1. Thinking about all of the priorities that exist in the City of Red Deer today, please tell me the top three priorities that you feel the City should address over the next 12 months.

Base: All respondents (n=300)

13%

14%

16%

13%

5%

6%

6%

3%

6%

14%

15%

13%

7%

5%

2%

2%

4%

7%

37%

33%

32%

21%

15%

9%

9%

8%

3%

2%

2%

17%

12%

4%

Transportation (NET)

Municipal Government Services (NET)

Crime (NET)

Social (NET)

Parks, Recreation and Cultural Facilities (NET)

Economy (NET)

Taxation/Municipal Government Spending (NET)

Growth and Development (NET)

Education (Net)

Environment (NET)

Healthcare (NET)

Other (NET)

None

Don't know

First Mention Second Mention Total Mentions

33

Some respondents have answered the same response

between First Mention, 2nd Mention & 3rd Mention, and

each are counted only once, for “Total Mentions”.

Page 34: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Top Three Priorities (Unprompted) Tracking

QE1. Thinking about all of the priorities that exist in the City of Red Deer today, please tell me the top three priorities that you feel the City should address over the next 12 months.

Base: All respondents 34

2011 (n=300)

2012 (n=300)

2013 (n=300)

2014 (n=302)

May 2015 (n=300)

Dec. 2015 (n=300)

Transportation (NET) 48% 48% 55% 43% 43% 37%

Municipal Government Services (NET)

31% 20% 6% 46% 31% 33%

Crime (NET) 18% 20% 21% 32% 31% 32%

Parks, Recreation, and Culture (NET)

13% 22% 11% 14% 25% 15%

Social (NET) 14% 8% 8% 19% 18% 21%

Economy (NET) 4% 8% 4% 6% 9% 9%

Education (NET) 9% 6% 4% 6% 9% 3%

Growth and Development (NET) 5% 12% 7% 7% 7% 8%

Taxation/Municipal Government Spending (NET)

8% 5% 5% 10% 6% 9%

Environment (NET) 4% 3% 2% 2% 6% 2%

Healthcare (NET) 4% 3% 3% 4% 3% 2%

Other (NET) 15% 12% 4% 23% 27% 17%

Page 35: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Rating the Top Three Priorities

QE2. Next, I’d like you to rate these three priorities from most important to least important. Of these three priorities, which one is most important?

Base: Have at least one priority (n=251)

24%

17%

14%

14%

8%

6%

5%

3%

2%

1%

7%

1%

1%

Crime (NET)

Transportation (NET)

Municipal Government Services (NET)

Social (NET)

Taxation/ Municipal Government Spending (NET)

Parks, Recreation, and Cultural Facilities or Programs…

Economy (NET)

Growth/ Development (NET)

Healthcare (NET)

Environment (NET)

Other (NET)

All of the above

Don't know

35

Most Important Priority

Page 36: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Ranking City Priorities

QE3. Next, I’m going to read you a list of five priorities that the City of Red Deer might consider addressing over the coming year and would like you to tell me which one of these is most important to you personally. Which one is next most important? Which one is third most important?

Base: All respondents (n=251) 36

62%

21%

8%

4%

5%

22%

32%

15%

17%

11%

2%

1%

10%

24%

21%

23%

14%

3%

5%

94%

74%

44%

44%

30%

1%

Police / Crime prevention

Economic development

Walkable communities

Community engagement

Creating opportunities for alternative forms oftransportation, including bicycle lanes

None of the above

Don't know

First Mention Second Mention Third Mention

51%

20%

12%

9%

6%

1%

May 2015

(n=253) First

Mention

Page 37: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Success in Priority Areas

QE4. How successful or unsuccessful would you say the City of Red Deer is in…? Would you say they are very successful, somewhat successful, somewhat unsuccessful, or very unsuccessful?

Base: All respondents (n=300)

23%

16%

22%

20%

14%

66%

71%

62%

62%

62%

89%

87%

84%

86%

75%

Focusing on delivering core services to residents

Working with other organizations in the City ofRed Deer to improve quality and access to

services and quality of life

Safeguarding and strengthening the City of Red Deer’s unique environment

Working to establish a healthy, independent, andsafe way of life for all

Working closely with all communities, helpingthem to get involved in life in the City of Red Deer

Very Successful Somewhat Successful

37

Page 38: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Success in Priority Areas Tracking

QE4. How successful or unsuccessful would you say the City of Red Deer is in…? Would you say they are very successful, somewhat successful, somewhat unsuccessful, or very unsuccessful?

Base: All respondents 38

Very/Somewhat Successful

2011 (n=300)

2012 (n=300)

2013 (n=300)

2014 (n=302)

May 2015 (n=300)

Dec. 2015 (n=300)

Focusing on delivering core services to residents

90% 91% 81% 85% 87% 89%

Working with other organizations in the City of Red Deer to improve quality and access to services and quality of life

81% 88% 82% 87% 87% 87%

Safeguarding and strengthening the City of Red Deer’s unique environment

83% 90% 78% 86% 89% 84%

Working to establish a healthy, independent, and safe way of life for all

89% 85% 77% 85% 85% 82%

Working closely with all communities, helping them to get involved in life in the City of Red Deer

75% 82% 68% 78% 79% 76%

Page 39: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Infrastructure

39

Page 40: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Level of Government Responsible for Health of Community Infrastructure

QI1. Which level of government do you think is most responsible for the health of the infrastructure in your community? Which one is next most responsible?

Base: All respondents (n=300)

58%

33%

4%

28%

58%

8%

Municipal

Provincial

Federal

Most Responsible Next Most Responsible

40

Most Responsible

2011 (n=300)

2012 (n=300)

2013 (n=300)

2014 (n=302)

May 2015 (n=300)

Dec. 2015 (n=300)

Municipal 51% 49% 51% 53% 49% 58%

Provincial 35% 34% 34% 39% 38% 33%

Federal 8% 10% 6% 5% 8% 4%

Page 41: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Performance Managing Infrastructure Assets

QI2. Please tell me if you think the City of Red Deer is doing a good job or poor job of managing each of the following infrastructure assets in your community. (Is that a very or somewhat good/poor job?)

Base: All respondents (n=300)

52%

60%

57%

33%

26%

44%

35%

37%

51%

48%

96%

95%

95%

83%

75%

Sewage treatment facilities

Recreation facilities such as public pools andice rinks

Water treatment facilities

Local public transit systems

Roads

Very Good Job Somewhat Good Job

41

Very/Somewhat Good Job

2011 (n=300) 2012 (n=300) 2013 (n=300) 2014 (n=302) May 2015

(n=300)

Dec 2015 (n=300)

Sewage treatment facilities 90% 90% 86% 91% 95% 96%

Recreation facilities 93% 96% 92% 92% 93% 95%

Water treatment facilities 86% 92% 89% 92% 95% 95%

Local public transit systems 80% 82% 74% 82% 81% 83%

Roads 59% 61% 54% 65% 73% 75%

Page 42: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Condition of Infrastructure Assets

QI3. Generally speaking, how would you rate the current condition of each of the following in the City of Red Deer? Would you say this is in excellent condition, good condition, declining condition, or in desperate need of a complete over haul?

Base: All respondents (n=300)

33%

21%

16%

19%

9%

58%

66%

70%

66%

62%

91%

87%

87%

86%

71%

Recreation facilities such as public pools and icerinks

Water treatment facilities

Local public transit systems

Sewage treatment facilities

Roads

Excellent Condition Good Condition

42

Excellent/Good

2011 (n=300) 2012 (n=300) 2013 (n=300) 2014 (n=302) May 2015

(n=300) Dec 2015

(n=300)

Recreation facilities 94% 89% 86% 88% 89% 91%

Water treatment facilities 82% 86% 84% 86% 92% 87%

Local public transit systems 75% 81% 68% 80% 80% 87%

Sewage treatment facilities 77% 84% 80% 82% 90% 86%

Roads 47% 46% 40% 59% 58% 71%

Page 43: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

41%

19%

14%

9%

12%

23%

18%

21%

17%

13%

16%

25%

20%

16%

13%

80%

62%

58%

42%

38%

Roads

Water treatment facilities

Recreation facilities such as public pools andice rinks

Sewage treatment facilities

Local public transit systems

First Mention Second Mention Third Mention

Infrastructure Priorities

QI4. And if you could choose which infrastructure assets should get the highest and immediate priority of government attention for construction or upgrade in your community, which one of the following would you assign the greatest importance? And which one would you assign the second greatest importance? And which one would you assign the third greatest importance?

Base: All respondents (n=300) 43

Total Mentions

2011 (n=300) 2012 (n=300) 2013 (n=300) 2014 (n=302) May 2015

(n=300) Dec. 2015

(n=300)

Roads 90% 88% 90% 84% 89% 80%

Recreation facilities 43% 51% 48% 53% 61% 62%

Water treatment facilities 61% 64% 59% 68% 60% 55%

Sewage treatment facilities 44% 41% 43% 42% 41% 42%

Local public transit systems 41% 41% 33% 40% 38% 38%

Page 44: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Amenities

44

Page 45: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Support for Community Amenities

QA1. As you may or may not be aware, The City of Red Deer recently completed consultations about new community amenities. These amenities could include facilities or spaces the public can use for recreation, parks and cultural purposes. Generally, do you support or oppose increasing your property taxes to fund building new community amenities in Red Deer?

Base: All respondents (n=300) 45

15%

42%

25%

17%

2%

1%

Strongly support

Somewhat support

Somewhat oppose

Strongly oppose

I don't know enough tomake a choice

Refused

Support 56%

Oppose 42%

Page 46: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Support for Community Involvement

NEWQC1. Next, I’m going to read a list of statements some people use to describe themselves. For each statement, please tell me whether you agree or disagree. Please use a scale from 1 to 10 where 1 means you completely disagree and 10 means you completely agree.

Base: All respondents (n=300) 46

I want to make the community and world a better place

A community with a strong sense of volunteerism is a community that I would be proud to call home

My local municipal government should support volunteering opportunities in the community

I do volunteer work on a regular basis

I am regularly involved in neighboourhood and local community events

54%

41%

38%

14%

9%

33%

43%

42%

23%

24%

9%

13%

17%

19%

20%

3%

3%

2%

21%

31%

0%

22%

15%

Completely agree (10) Somewhat agree (9,8,7) Agree 6,5 Somewhat disagree (4,3,2) Completely disagree (1)

87%

84%

80%

37%

33%

% Agree Top 4 Box

*Rounding

*

*

*

*

*

*

*

*

*

*

*

*

*

*

Page 47: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Demographics

47

Page 48: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Demographics

48

Gender

Male 49%

Female 51%

Age

18 to 34 36%

35 to 54 35%

55 or older 27%

Refused 2%

Length of Residency

Less than 5 years 16%

5 to less than 10 years 16%

10 - 15 27%

16 - 20 12%

21 - 30 18%

31 - 40 12%

More than 40 7%

Mean 18.6 years

Home Ownership

Own 71%

Rent 28%

Not stated 1%

Primary Tax Payer

Yes 88%

No 12%

Children in Household under 18

Yes 34%

No 66%

Base: All respondents (n=300)

Page 49: 2015 Citizen Satisfaction Survey - Red Deer, Alberta · 2015 Citizen Satisfaction Survey Final Report December 2015 . Methodology ... What three words do you think best describe Red

Contact

Jamie Duncan Vice President 700 6th Ave SW, Suite 1950 Calgary, AB, Canada T2P 0T8 Phone: 587-952-4863 email: [email protected]