March 13 & 14, 2015

Sponsorship Opportunities

3rd Annual

Rock the Lot Overview

Austin360 Rock the Lot is a free two-day event located in the Austin American-Statesman parking lot. It is full of local bands playing over the course of two days, food, drinks, activities and events designed for the local Austinite.

With over 7,500 in 2014 in attendance, 2015 will bring over 9,000!

Elements include: Two stages Tents with vendors / partners Activities Bars Food Trucks VIP Tent

Rock the Lot Video

Audience Profile Nearly 40% of Austin adults (18+)

attended a music event locally in the last 12 months.

Over 310,000 attended an outdoor music festival in the last 12 months.

They are young, with slightly more income than the market.

And they have spending power:Combined income of attendee households is $22 billion.

Source: Austin Scarborough R1 (April 2013 – March 2014)

2014 Sponsors & Partners

2014 Sponsors:

Partners:• GoVision• Golf Carts of Austin• Chick & Farm• Rudy’s BBQ

Event Marketing for 2015• 6 week campaign, with

placements in:– Statesman Media properties

(newspaper, statesman.com, austin360.com, austin360 app)

– Billboard– Radio– The Chronicle– Website – Facebook– Search

Value of over $100,000

2015 SponsorshipOpportunities

Presenting Sponsor (SOLD)• Included in the Rock the Lot logo and placed on all media (6 weeks of

promotion, schedule TBD)– Statesman– Austin360– Austin360.com– Statesman.com– Austin360 App– Billboard– Radio– Print (Chronicle)– Website

• Announcements at Event (9 x )• Booth @ Event • Fence signage at Event (4 total)• Thank you Ad (post event- Austin360)• (2) ½ page color ad in Austin 360 or Statesman (own ad) + 300,000 digital

impressions (own ad)• Custom activation (at sponsor’s expense)

Rockin’ Sponsor (1 SOLD, 1 AVAILABLE)• Stage Sponsor / Stage Naming Rights [The {sponsor name} Stage]

– Signage at top of stage• Logo inclusion/Stage Sponsor mention on media (6 weeks of promotion,

schedule TBD)– Statesman– Austin360– Statesman Digital (large ad units)– Billboard– Radio– Print (Chronicle)– Website – Social Media

• Announcements at Event (6 x )• Booth @ Event • Fence signage at Event (4 total)• Thank you Ad (post event – Austin360)• (1) ½ page color ad in Austin 360 or Statesman (own ad) + 200,000 digital

impressions (own ad)• Custom activation (at sponsor’s expense)

Investment: $15,000

Rollin’ Sponsor• Logo on side stage scrims (2 scrims total) (1 each side) x 1 stage• Logo inclusion on media (6 weeks of promotion, schedule TBD)

– Statesman (larger sized ads)– Austin360 (larger sized ads)– Statesman Digital (large ad units)– Print (Chronicle)– Website – Social Media

• Announcements at Event (6 x )• Booth @ Event • Fence signage at Event (4 total)• Thank you Ad (post event – Austin360)• (1) ½ page color ad in Austin 360 or Statesman (own ad) + 200,000 digital

impressions (own ad)

• Custom activation (at sponsor’s expense)

Investment: $10,000

Groovin’ Sponsor

• Custom sponsorship – examples of some opportunities:– VIP Tent Sponsor– Parking Sponsor (East Lot) – Live Video (red carpet style/behind the scenes) Sponsor

•  Inclusion on Media (3/4 page larger in print only, website, social media)

• Announcements at Event (6 x)• Booth @ Event• Fence signage at Event (2)• Thank you ad (post event – Austin360)• Custom activation (at sponsor’s expense)

Investment: $5,000

Sponsorship Details

All sponsorship packages may have social media components based on activation All sponsorship packages include custom activation opportunities based on goals and objectives. Activation is at the expense of the sponsor (signs, product, marketing materials, etc.)

Examples include:Booth @ Event - product sampleBooth @ Event - product salesBooth @Event - games/giveawaysTchotchkes at Event -- coasters, koozies, lanyards Food TrailersFood for VIP / Bands/VolunteersBeverages for VIP / Bands /VolunteersProduct Display or Product interactionIn Between Bands - giveaways, games, trivia, etc.Signage at EventCups, Wristbands 

 

Contact Information

Tracey KennedySr. Events ManagerTracey.kennedy@coxinc.com512.445.3713