Events & Sponsorships

Planning, Promoting & Profit

Jeffrey J. LaValleyPrincipal & Creative DirectorFlourish Concierge & Consulting

Maureen M. SullivanPresident & Chief Creative OfficerMaureen Sullivan Media Group

Planning

What is an event?

Event: def., n. gathering of people at a certain place, at a certain time, for a specific reason

Planning

A-thon Award Ceremony Awareness Breakfast Benefit

Breakfast/Luncheon Board Meeting Building Dedication Business Dinner Donor Event Golf Tournament Lecture/Seminar

Networking Event Press Announcement Product Launch Scholarship Dinner Retreat Road Race/5K Trade Show VIP Event Wine Tasting

Planning

Planning Choose your event wisely!

Planning What is your fundraising goal?

First things first…

Planning

Planning

Have a roadmap…

Planning

Planning

Planning

Know your audience…

Planning

Choosing a venue…

Planning

The importance of choosing your venue

Planning

Who does what?

Planning

Strengths of Event Planning

Planning

Opportunities for Event Planning

Planning

Communication Tools

Planning

Planning

Communicate, Communicate, Communicate

Promotion

Set A Goal Set A Budget Get Creative

Promotion

Cultivating Media Relationships Press Releases Social Media

What is the real goal?

Profit

Profit

TIP 1: Stay on top of your budget TIP 2: Everything costs money. Start at $0

and work up to “cheap.” Be aware what you can trade , or get volunteers to do, and where you really have to spend money

TIP 3: Do not scrimp on marketing materials. Hire a good marketing firm or graphic designer. Image is everything

Planning, Promoting & Profit