20131203 06 real-time-advertising_virtual_minds_schneidmadl_joachim
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Real Time Advertising Joachim Schneidmadl Virtual Minds
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Real Time Advertising Podiumsdiskussion: Blitzschnelles Anpassen. Welche Veränderungen und Chancen durch Echtzeitmodelle in der Werbung entstehen und wie das Ökosystem funktioniert. Impulsvortrag von Joachim Schneidmadl, Vorstand der virtual minds AG, beim Werbeplanung.at Summit SPEZIAL am 3.12.2013 in der Universität Wien.
Transcript of 20131203 06 real-time-advertising_virtual_minds_schneidmadl_joachim
Real Time Advertising
Joachim Schneidmadl Virtual Minds
REAL TIME ADVERTISING
Wien, 03. Dezember 2013 Joachim Schneidmadl
OF
OF
OF
pixelpart / pixelio.de
Real Time Automation o P: Yield Optimization o A: The Value of a single View o Performance meets Branding
Marketing Engineer M.Sc. o Marketing o Media Technology o Data Analytics
http://www.nsa.gov/about/photo_gallery/gallery.shtml
The @ndividual o Data: anywhere & anytime o Big Data & Cool Algorithms o Better Data ?
http://anewlifeinindia.files.wordpress.com/2013/09/india-chaos-chor-bazaar.jpg
RTA Market Places o Blackbox Exchanges o Sell Side & Buy Side Tec o All Private: Biz as usual
http://upload.wikimedia.org/wikipedia/de/thumb/1/11/Atomium_2011_sued.jpg/702px-Atomium_2011_sued.jpg
Big Data = Big Trouble o EU Data Protection o War of Browser II o UUID: The Big 4
http://upload.wikimedia.org/wikipedia/commons/e/e5/Nanoscience_High-Performance_Computing_Facility.jpg
http://upload.wikimedia.org/wikipedia/commons/e/e5/Nanoscience_High-Performance_Computing_Facility.jpg
Real Time Marketing o Rocket Science: yes o Disruptive Something: no o Digital Media Blueprint
Vielen Dank !
Joachim Schneidmadl Vorstand virtual minds Aktiengesellschaft Schwarzwaldstr. 78 79117 Freiburg
