2013 SEMA Annual Market Report · 2013 SEMA Annual Market Report 1 Three years of positive results...

2013 SEMA AnnualMarket Report

2013 SEMA Annual Market Report

11

Three years of positive results point to a renewed growth trend for the Specialty Equipment Market. Overall, specialty equipment industry sales in 2012 climbed 4% to over $31 billion.

Fueled by a rebirth of the muscle car, street performance products lead the growth of the industry. Models such as the Mustang, Camaro, and Challenger are sparking increased passion for performance products. The Camaro and Mustang were the most commonly displayed cars at the 2012 SEMA Show, indicating the industry’s focus on the new muscle. But, muscle cars aren’t the only ones getting the industry excited, a newcomer, the Scion FR-S, was also one of the most common 2012 SEMA Show booths vehicles.

The truck market continues to rebound, both in terms of new-vehicle sales and specialty equipment sales. Sales of specialty equipment for light trucks grew 1% in 2012 to reverse a declining trend that was set off by the recent recession. New pickup truck sales are up for the third year, climbing 6.4% in 2012. With GM and Ford due to release major redesigns to their flagship pickups in the next couple models years, the truck sector looks like it should continue a slow recovery.

The off-road market continues to be solid, with the Wrangler continuing as one of the most popular booth vehicles at the 2012 SEMA Show. With the Wrangler Unlimited accounting for nearly half of the Jeep vehicles in SEMA Show booths, the industry sees a lot of possibility for the four-door off-road sector.

Industry optimism continues to build. The 2012 SEMA Show brought in a record attendance and the 2013 Show is shaping up to be even bigger. SEMA industry research shows that most companies are reporting sales are up over the last year and they expect growth going forward. More than 40 companies recently attended a new product development conference sponsored by SEMA. And in anticipation of further growth opportunities for members, SEMA is opening a new product development facility, the SEMA Garage – Industry Innovations Center.

Most economic indicators are showing positive signs, resulting in GDP growth and lower unemployment rates. Forecasters are generally predicting moderate, but increasing growth for the US economy over the next few years. While we aren’t returning to the free spending days of the past decade, positive eco-nomic growth combined with the rebound in new-vehicle sales point to continued positive results for the specialty equipment market.

For the first time, the 2013 SEMA Annual Market Report includes sales estimates for a separate product category, Suspension. This gives us the opportunity to track an important industry product group which hasn’t been reported as a separate category previously. In addition, the Q1 2013 SEMA Market Update is integrated into the Annual Market Report to provide additional updates on economic and industry trends.

Think of this report as a starting point for the information that SEMA can provide to help your business. We encourage you to take advantage of its findings as well as all of the research reports available on our website, www.SEMA.org .

As always, if you have any questions or require assistance with the data or information in this report, please let us know.

Gavin Knapp Senior Manager, Market Research

Introduction


22

DEFINING THE SPECIALTY EQUIPMENT MARKET 3 Research Methodology 6

OVERVIEW OF SPECIALTY EQUIPMENT MARKET 7 Total Retail Sales 7 Retail Sales by Product Segment and Market Niche 8 Retail Sales by Product Categories 9 Distribution Channels 10 Online Sales Analysis 11

PRODUCT SEGMENT OVERVIEW 12

MARKET NICHE OVERVIEW 14 Street Performance Niche 17 Sports Car Owner Profile 18 Compact Performance Niche 23 Compact Car Owner Profile 24 Light-Truck Niche 29 Light-Truck Owner Profile 30 Off-Road Niche 35 Off-Road Owner Profile 36 Restyling Niche 40 Restyling Owner Profile 41 Restoration Niche 49 Street Rod and Custom Niche 51 Classic Car Owner Profile 52 Racing Niche 56 Racing Vehicle Owner Profile 57 SEMA MARKET UPDATE Q1 2013 60 SEMA Consumer Demand Index 67 SEMA Financial Benchmarking 68

VEHICLE INFORMATION 70 New Vehicle Sales 71 Vehicle Registration 81

Table of Contents


33

Defining the Specialty Equipment Market

DEFINING THE SPECIALTY EQUIPMENT MARKETThe specialty equipment market includes parts and accessories that are manufactured, sold and distributed for cars, light trucks, and other passenger vehicles (motorcycles, ATVs, UTVs, boats, etc.). These products are designed to customize or enhance the performance, handling or appearance of new or used vehicles. The market does not however include direct repair or replacement parts intended to replicate factory specs (except in the case of restoration parts for older vehicles). The specialty equipment market is often described as the parts you want rather than those you need. Some examples of products that fall into the specialty equipment market include exhaust kits, suspension kits, custom wheels, stereo systems and engine modifications to increase horsepower.

Throughout this report, SEMA tracks two broad types of sub-groups within the specialty equipment market: Product Segments and Market Niches.

PRODUCT SEGMENTSSEMA defines three product segments to include everything in the specialty equipment market: accessory and appearance products; performance products; and wheels, tires and suspension. These segments are made up of groups of products that serve similar functions and are generally added for the purpose of comparison.

Accessory and appearance products include interior trim and accessories; restyling and appearance products; specialty waxes and chemicals; graphics and decals; sunroofs; and others. This segment has a broader range and larger number of products than the other latter two segments. These products are often a non-enthusiast’s initial contact with the automotive specialty equipment industry. Many consumers keep coming back and, in the process, escalate their involvement with other industry products along the way.

The second product segment is performance products, which includes internal engine, drivetrain, exhaust system, fuel system and ignition components designed to improve performance through increased durability, capability or dependability. This “go-fast” segment has long been thought of as the heart of the specialty equipment market.

The third product segment in the specialty equipment industry is wheels, tires and suspension. Wheels, tires and suspension components include specialty shocks, struts, lowering packages, lift kits, custom wheels, performance tires and performance brakes. Custom wheels have become the most visible item in this product mix, though suspension upgrades are also common for performance and off-road enthusiasts.


44

SEMA defines eight primary and one miscellaneous market niche, each of which includes the three product segments. Each of these market niches is centered around a vehicle type, how the vehicle is used or the type of components involved in the vehicle use. The three product segments detailed in the previous section are sold and installed in each of the niches.

Four major types of information are combined to determine the size of each of the eight primary specialty equipment markets: product information, vehicle information, distributor/retailer/installer information and parallel research. For some niches, market size is determined by a combination of factors.

For example, defining the light-truck market and off-road market volumes involves determining the nature of the vehicle on which the products are used [truck versus SUV/CUV versus car, etc.] and examining the nature of the product and its design purpose. Such definitions also involve combining information about product volume through particular retailers and distributors as well as specific outlets or installers where the products were purchased. For example, products designed for the trail [even if used on-road] would be allocated to the off-road market.

The nine niches SEMA recognizes are: Street Performance Market Compact Performance Market Light-Truck Market Restyling Market Restoration Market Off-Road Market Street Rod and Custom Market Racing Market Other

MARKET NICHES



55

Light-Truck Market The Light-Truck Market involves all products used to modify the performance, appearance, and/or handling of light trucks (pickups, vans, and sport utilities) for street use. This category excludes products designed specifically for off-road use.

Off-Road Market The Off-Road Market consists of all products used to modify the appearance, performance, and/or handling of light trucks, all-terrain vehicles, and other power units specifically for off-road use.

Street Performance Market The Street Performance Niche includes all products (engine, handling, appearance) used to modify light vehicles for street use that would be considered “performance vehicles”, such as sports cars and muscle cars. This category does not include light trucks or any passenger cars that are not typically designed for performance (i.e. compact cars).

Compact Performance Market The Compact Performance Market includes all products used to modify the performance, handling and appearance of compact size cars for street use.

Racing Market The Racing Market includes all products used in vehicles and power units engaged in all types of off-street, professional and amateur racing and performance competition.

Restoration Market The Restoration Market consists of all products used in returning vehicles to their condition as originally manufactured. There are four primary segments to the vehicle restoration market: antiques prior to 1920s; domestic vehicles 1920 to World War II; domestic vehicles post-World War II; and foreign vehicles.

Restyling Market The Restyling Market comprises all products used to modify vehicles that are not specifically included in other segments of the Specialty Equipment market. Traditionally, this category has focused more on interior and exterior accessories than performance.

Street Rod and Custom Market The Street Rod and Custom Market encompasses all products used in the construction and operation of street rods and customs. Street rods are highly modified vehicles based on body types from 1920 to 1948 for street use and show. Customs are vehicles from 1949 through the late 1960s that are modified in various aspects (particularly appearance) for street use and show.

MARKET NICHE DEFINITIONS



66

RESEARCH METHODOLOGY

The 2013 SEMA Annual Market Report was compiled utilizing a variety of data sources, including interviews with industry sources, consumer surveys, secondary data sources and published government statistics. The main data was provided by:

Lang Marketing Resources: Retail and Manufacturer Sales; Retail Sales Channels Information was gathered on 2012 specialty equipment market volume for retailers, jobbers and warehouse outlets; sales by product segment; and product sales by eight market niches. The data was collected through telephone interviews, mailed questionnaires, Internet questionnaires and parallel research.

SEMA Consumer Segmentation: Vehicle Owner Profiles; Consumer Data The study surveyed 3,000 people across the U.S. who spent more than $100 per year modifying or accessorizing their vehicles. This study represents the buying habits of a large cross-section of specialty equipment buyers. The full SEMA Consumer Segmentation report is available for download from the SEMA website (sema.org/research), but pertinent details from the research were used in preparing this 2013 SEMA Annual Market Report.

Ward’s Auto: New-Vehicle Sales Information was collected from Ward’s online data library at www.wardsauto.com.

Experian: Vehicle Registrations The data collected covered vehicles registered through the 2012 calendar year.

U.S. Census Bureau; Federal Reserve; Bureau of Economic Analysis; U.S. Energy Information Administration: National Economic Trends Data was collected from published government statistics.



77

OVERVIEW OF SPECIALTY EQUIPMENT MARKET

The automotive specialty equipment market covers a wide range of product types from hard-core performance to casual appearance accessories. The common theme is that these are parts you “want” on your car, not parts you need.

While the voluntary nature of the industry leaves it susceptible to fluctuation, such as 2008 and 2009, a core group of dedicated consumers continues to support the industry. The stabilizing economy and increased new-vehicle sales have put the specialty equipment market back into a growth trend since 2010.

The following data provide insights into where sales fluctuated, where consumers sought products plus industry and economic trends to provide a picture of the health of the Specialty Equipment Market .

Overview of Specialty Equipment Market

SPECIALTY EQUIPMENT RETAIL SALES ($ BILLIONS)

2001 2005 20092003 2007 20112002 2006 20102004 2008 2012

40

20

30

10

$ 31.32

+4%

Source: Lang Research


88


2012 RETAIL SALES BY SEGMENT ($ BILLIONS)

2012 RETAIL SALES BY NIChE ($ BILLIONS)

0

0($ BILLIONS)

($ BILLIONS)

5

1

15

3 4 5 6 7 8

10

2

Accessory and Appearance Products

Street Performance

Off-Road

Light-Truck

Racing

$ 8.18

$ 10.61

$ 5.04

$ 4.23

$ 1.20

$ 4.65

$ 1.31

$ 1.46

$ 1.19

$ 12.52

$ 7.47

+5.7%

+2.7%

+3.0%

+5.6%

+5.9%

+1.0%

+2.0%

+5.2%

+5.2%

+4.9%

+15.3%

Percent Change from 2011

Percent Change from 2011

Wheels, Tiresand Suspension

Compact Performance

Restoration

Restyling

Street Rod & Custom

Performance Products




99


RETAIL SALES BY PRODUCT CATEGORIESPerformance products continue to show steady growth along with video/entertainment and mobile phone accessories. Interior and exterior accessory and appearance products continued to lag as consumer discretionary spending continues to be hampered. The suspension category is listed for the first time this year and shows nice growth along with tires and wheels.

MANUFACTURER SALES FOR SELECT PRODUCT CATEGORIES ($ MILLIONS)

Accessory and Appearance 2007 2008 2009 2010 2011 2012

Performance Products

Wheels, Tires and Suspension

All Other Products

TOTAL MANUFACTURER SALES

Amplifiers and SpeakersAppearance ChemicalsAppearance/Accessory Car - Exterior Appearance/Accessory Products – InteriorAppearance/Accessory Truck - ExteriorAudio and Sound Accessories - OtherCellular/iPod/Bluetooth AccessoriesGraphics and Window TreatmentsPlayers, Changers, Receivers, and TunersRacks and Cargo Carriers/BoxesSecurity ProductsTrailer/Towing ProductsTruck Bed Liners and Other Bed AccessoriesTruck Caps and Bed CoversVideo/Entertainment/Navigational Systems

Brake ProductsCarburetor and Fuel System ProductsChassis ProductsPerformance ChemicalsCooling System ProductsDrive Train ProductsElectrical ProductsEngine Control Units/ComputersEngine Dress-Up ProductsEngine Products–OtherExhaust ProductsIgnition ProductsLights and Lighting SystemsOil and Maintenance ChemicalsPaint and Body Finishing ProductsSafety ProductsService Tools

Custom WheelsSpecialty/Performance TiresSuspension

$528.7 101.9 334.3 703.2 970.6 342.3 341.9 131.8 543.6 421.2 541.5 512.7 949.1 489.5 529.6

$458.7 98.6

228.7 381.8 539.7 302.2 420.4

95.4 441.4 253.6 469.5 345.7 638.7 355.2 733.6

$401.7 95.9

163.5 210.3 311.3 268.1 473.2

72.1 361.3 161.6 411.2 242.6 440.7 262.3 849.9

$426.5 100.7 148.4 154.5 254.0 266.7 556.5

66.3 377.3 144.2 421.4 219.6 370.0 227.5

1,009.8

$450.2 115.1 136.5 114.9 229.9 273.3 630.4

61.8 392.7 135.3 433.2 215.9 313.4 198.4

1,068.2

$469.2119.1122.4100.9202.8279.1703.5

58.7404.9128.3447.9188.2269.4176.3

1,143.5

$79.6 141.6 107.2 109.6

16.4 141.6 346.9

85.8 33.8

428.7 137.4 177.4 211.8 507.9

34.9 14.2 22.0

$80.9 137.9 109.8 112.5

16.6 141.9 336.6

88.5 29.6

420.2 139.3 180.3 184.7 522.5

34.0 14.7 22.3

$82.1 134.3 111.9 115.4

16.9 142.3 327.9

91.4 24.5

411.8 140.7 182.8 162.6 536.9

33.2 15.3 22.7

$86.1136.4 120.0 122.4

17.7 147.1 332.0

98.0 23.1

420.3 146.6 191.1 164.6 570.1

34.8 16.5 23.8

$91.1 138.7 128.2 129.4

18.5 151.1 336.1 105.8

22.1 429.7 152.3 198.7 166.2 604.7

36.5 17.8 24.9

$97.8141.5138.8138.2

19.5156.4340.5116.2

22.7440.9160.8208.1168.3643.8

38.718.926.4

$1,679.6 1,620.2

217.2

$1,362.2 1,477.0

224.1

$1,119.1 1,349.4

228.6

$1,198.6 1,441.2

239.1

$1,301.2 1,553.7

255.3

$1,435.91,693.9

266.7

$102.2 $98.8 $85.9 $71.2 $82.2 $97.7

$13,657.9 $11,329.3 $9,918.4 $10,344.1 $10,713.4 $11,185.9Source: Lang Research


1010


DISTRIBUTION ChANNELS

Manufacturers report the highest volume share of sales dollars going through Specialty Product and Installation Outlets. These specialty auto parts stores often specialize in high value products for enthusiasts. While consumers say they most often shop at chain auto parts stores, these purchases are likely smaller and account for a lower total dollar volume.

In addition to industry sales numbers, the SEMA Annual Market Report utilizes data from a large-scale consumer research project to better understand the broad, general market for accessories. The study surveyed 3,000 people across the U.S. who spent more than $100 modifying or accessorizing their vehicles. The entire report , SEMA Consumer Segmentation, can be downloaded from the SEMA website.

The consumer and Owner Profile charts and tables throughout the report present information gathered from this group of consumers.

RETAIL SALES CHANNELS (% OF VOLUME)

Outlets 2012 Volume ShareSpecialty Product/Installation OutletsAutomotive ChainsMail-Order CompaniesDirect from ManufacturersDiscount ChainsTire DealersFull-Line Auto Parts StoresNew-Vehicle DealersSpeed Shops and Performance RetailersWholesale ClubsImport Auto Parts StoresIndependent Repair ShopsMachine ShopsOther Locations

28.5%17.8%17.3%

7.3%5.0%4.7%3.9%3.8%3.4%2.9%2.1%1.0%0.5%1.8%


Source: SEMA Consumer Segmentation

WHERE CONSUMERS SHOP MOST OFTEN (% OF CONSUMERS)

0 10% 30% 40%20%

Chain Auto Parts Store - Actual Store Location

Discount Retail Store (e.g. WalMart, Target)

Mail Order Catalog

Independent/Specialty Parts Store/Garage

Internet Website/Amazon (Retailer That Sells Online Only)

Car/Truck Show

Auction Website (e.g. eBay)

Car/Truck Dealership

Discount Retail Store Website (e.g. WalMart.com, Target.com)

Chain Auto Parts Store - Website

Direct from Manufacturer

Other

36.3

8.0

3.7

8.7

6.0

1.1

9.9

7.4

3.4

8.4

5.7

1.4


1111


ONLINE SALES ANALYSIS

The retail sales channel analysis from Lang Marketing shows the share of sales volume for company types within the industry. Each of these company types may present multiple point of purchase options for end customers. Online sales are not shown explicitly, since each business type may offer electronic shopping to customers.

Given the nature of the business, valuations of online auto parts sales volume vary widely. Estimates we have seen range from $1.8 Billion [Lang Marketing 2011], to $3.5 Billion [Hedges and Company 2011], to $4 Billion [eBay Research 2009].


WHERE CONSUMERS LOOK FOR PARTS INFORMATION (% OF CONSUMERS)

0 10% 30% 40% 50% 60%20%

Internet Searches (Google, Bing)

Magazines

Car Shows

Friend or Relative

Chain Auto Parts Store (AutoZone, Pep Boys) - Website

Mail-Order Catalogs

Manufacturer’s Website or Catalog

Auto Enthusiast Websites/Forums

Car or Truck Dealership

Car or Truck Club

Chain Auto Parts Store (AutoZone, Pep Boys) - Actual


Other

53.3

22.6

15.0

29.2

17.0

4.8

30.4

33.7

21.2

8.3

25.1

16.0

4.2


1212

PRODUCT SEGMENT OVERVIEW

Accessory and appearance products are most affected by changes in discretionary income, which resulted in a large drop in 2008 and 2009. As the economy has stabilized, the Accessory segment has fallen back in line with the more enthusiast driven segments of Performance Products, and Wheels, Tires, and Suspension.

Product Segment Overview

PRODUCT SEGMENT RETAIL SALES ($ BILLIONS)

2001 2005 20092003 2007 20112002 2006 20102004 2008 2012

10

15

20

25

5

$ 12.52

$ 10.61

$ 8.18

Source: Lang ResearchWheels, Tires and SuspensionAccessory and Appearance Products Performance Products


1313

MARkET ShARE BY PRODUCT SEGMENT

PRODUCT SEGMENTS BY REGION

Outlets

Regions

TOTAL Accessory and Appearance

Accessory and Appearance

Racing and Performance

Racing and Performance



Specialty Product/Installation Outlets Automotive Parts Chains Mail Order Companies Direct from Part Manufacturers Discount Chains Tire Dealers Full-Line Auto Parts Stores New-Vehicle Dealers Speed Shops and Performance Retailers Wholesale Clubs Import Auto Parts Stores Independent Repair Shops Machine Shops Other Locations

New EnglandMiddle AtlanticSouth AtlanticEast North CentralEast South CentralWest North CentralWest South CentralMountainPacific

28.5%17.8%17.3%

7.3%5.0%4.7%3.9%3.8%3.4%2.9%2.1%1.0%0.5%1.8%

4.6%10.0%17.4%13.4%

6.3%6.9%

15.0%7.8%

18.6%

41.3%16.0%15.0%

6.3%5.8%1.0%2.2%3.4%2.2%2.3%2.6%0.2%0.0%1.7%

4.3%10.6%18.5%13.8%

6.7%7.1%

15.0%6.6%

17.4%

10.3%29.4%19.1%

6.4%7.6%0.6%9.2%2.4%4.7%1.9%2.2%2.2%2.1%1.9%

27.3%11.1%18.5%

9.3%2.2%

12.1%1.7%5.3%3.9%4.4%1.4%1.0%0.0%1.8%

4.5%9.5%

16.7%13.1%

6.1%7.3%

15.8%8.2%

18.8%

Product Segment Overview

Most product sales are through Specialty Product/Installation Outlets, Automotive parts chains or mail-order.




1414

MARKET NICHE OVERVIEW

Increased interest in sports and muscle cars has driven growth in the Street Performance Niche. Now the largest niche, in terms of sales volume, Street Performance has accounted for much of the overall market growth the last few years.

The light-truck niche, long a driver of the specialty equipment market , stabilized in 2012. New truck sales are climbing and parts sales showed an increase for the first time since the recession.

Market Niche Overview

RETAIL SALES BY NIChE ($ BILLIONS)

2001 2005 20092003 2007 20112002 2006 20102004 2008 2012

4

6

8

10

12

14

2

$ 7.47

$ 4.65

$ 5.04

$ 4.23

$ 1.31


Restyling

Off-Road

Light-Truck Compact Performance

Restoration Street Rod & Custom Racing

Street Performance

$ 1.46

$ 1.19

$ 1.20


1515

Specialty Product/ Installation Outlets

Automotive Chains Mail Order CompaniesDirect from Manufacturers Discount Chains Full-Line Auto Parts Stores Tire Dealers Speed Shops & Performance Retailers

New-Vehicle Dealers Wholesale Clubs Import Auto Parts Stores Independent Repair Shops Machine Shops Other Locations

SALES ChANNELS BY NIChE (%)

RacingStreet Performance

Compact Performance

Light- Truck Off-Road Restyling Restoration Street Rod

& Custom

25.9%

19.4%17.7%

7.1%5.4%4.8%4.2%3.7%

3.5%2.9%1.8%1.4%0.4%1.8%

29.3%

16.9%17.2%

6.8%4.0%4.2%3.9%3.4%

5.8%1.8%3.3%1.2%0.4%1.8%

29.0%

17.8%16.5%

7.7%4.7%3.4%5.4%3.3%

4.1%3.4%1.7%1.1%0.2%1.7%

28.4%

15.5%17.7%

8.1%4.2%3.2%6.4%3.5%

4.3%3.6%1.6%1.2%0.4%1.9%

33.4%

17.0%16.6%

6.8%5.7%3.3%3.2%3.2%

3.5%3.1%1.9%0.7%0.2%1.4%

28.6%

17.7%17.3%

7.4%5.3%4.1%4.5%3.4%

3.6%3.0%1.8%1.2%0.6%1.5%

23.4%

15.5%18.3%

9.4%5.6%5.7%4.3%4.0%

3.3%2.8%2.0%1.6%2.6%1.5%

25.0%

19.4%17.8%

7.3%5.4%4.7%4.4%3.5%

3.8%3.0%1.7%1.4%0.8%1.8%


Not surprisingly, the market share for each niche shows that the truck and off-road niches post higher sales of suspension and handling products while the compact performance and restyling categories sell more appearance and accessory products.

Sales channels are pretty consistent across most niches in the specialty equipment market .



MARkET ShARE OF SEGMENTS BY NIChE

0 20% 60% 80% 100%40%

Street Performance

Restyling

Compact Performance

Restoration

Light Truck

Street Rod & Custom

Off-Road

Racing

31.8%

48.6%

38.7%

29.6%

61.5%

41.0%

29.8%

18.9%

37.0%

32.0%

18.5%

17.7%

16.5%

26.1%

37.0%

47.8%

31.2%

19.4%

42.8%

52.7%

22.0%

32.9%

33.2%

33.3%

Performance Products Wheels, Tires, SuspensionAccessory and Appearance Products


1616

Sports car and classic car owners showed a higher propensity to perform engine, chassis and intake/ exhaust modifications than some of the other niche enthusiasts. Passenger car owners [midsize, fullsize, and luxury] were less likely to perform such “hard parts” modifications but were interested in performing interior and electrical modifications and in using chemical products.

TYPES OF MODIFICATIONS (% OF OWNERS)

Luxury Sports Car

Pickup Truck

Midsize Car

Street Performance

Restyling

Light-Truck

Compact Performance

Street Rod & Custom, Restoration

Sports Car

SUV/CUV

Large/ Fullsize Car

Small/Compact Vehicle

Van/Mini Van

Luxury Car Classic/Pre-1973

EngineChassisIntake/Fuel/ExhaustElectrical (e.g. Audio, alarm, GPS)Drivetrain (e.g. Clutch, shifter, transmission)Chemicals (e.g. Fluids, cleaners)Lighting (e.g. Exterior/Interior)Interior (e.g. Mats, safety gear) Exterior (e.g. Decals, paint, racks, truck shell, hitch) Other



41.9%38.1%45.6%56.9%22.5%40.0%49.4%50.6%38.8%

4.4%

24.7%29.0%35.5%33.4%11.6%44.0%22.8%46.3%57.5%

8.3%

20.3%22.6%26.6%40.3%10.5%46.1%26.1%46.6%32.4%

8.4%

43.0%40.8%51.5%41.3%25.0%42.5%31.3%51.8%42.5%

6.5%

17.8%23.6%26.8%42.3%

7.5%45.7%27.5%47.7%43.8%

9.0%

33.3%39.8%34.9%40.9%15.6%48.9%32.8%39.8%36.6%

8.6%

23.0%26.3%32.6%42.9%15.8%39.5%30.3%48.7%35.3%

6.9%

23.2%16.8%22.4%32.8%11.2%42.4%25.6%44.0%30.4%14.4%

28.5%29.5%29.5%44.4%15.0%39.1%28.5%48.8%37.7%

5.8%

60.2%55.6%61.7%39.3%36.7%42.9%27.6%50.0%42.3%

6.6%




1717

STREET PERFORMANCE NICHE

The street performance niche continues to drive much of the growth in the specialty equipment market. As the largest of the specialty equipment market niches, street performance accounts for more than $7 billion in total retail sales.

Sales of the three product segments are more balanced in the street performance niche than they are in most of the others. Manufacturer sales of street performance products are mostly to specialty stores, chain stores or mail-order companies.

Street Performance Niche

STREET PERFORMANCE RETAIL SALES ($ BILLIONS)

STREET PERFORMANCE MANUFACTURER SALES BY PRODUCT SEGMENT ($ MILLIONS)

2001

2001

2005

2005

2009

2009

2003

2003

2007

2007

2011

2011

2002

2002

2006

2006

2010

2010

2004

2004

2008

2008

2012

2012

2

4

6

8

1

200

400

600

800

1,000

1,200

3

5

7 $ 7.47

$ 833$ 848

$ 987



Performance ProductsWheels, Tires, Suspension Accessory and Appearance Products


1818

SPORTS CAR OWNER PROFILE

The profile of the street performance consumer was comprised of data on the owners of sports cars and luxury sports cars. Among those owners, nearly one-third use auto-enthusiast websites and forums as a primary source for information on specialty equipment parts.

STREET PERFORMANCE SALES CHANNEL (% OF VOLUME)

Specialty Product/Installation Outlets Automotive Chains Mail-Order CompaniesDirect from Manufacturers Discount Chains Full-Line Auto Parts Stores Tire Dealers Speed Shops and Performance RetailersNew-Vehicle Dealers Wholesale Clubs Import Auto Parts Stores Independent Repair Shops Machine Shops Other Locations

25.9%19.4%17.7%

7.1%5.4%4.8%4.2%3.7%3.5%2.9%1.8%1.4%0.4%1.8%



SPORTS CAR - SOURCES OF INFORMATION (% OF OWNERS)

0 10% 30% 40% 50% 60%20%

Magazines

Chain Parts Stores (e.g. AutoZone, Pep Boys) - Actual Store


Car or Truck Club

Auto Enthusiasts Websites/Forums

Chain Parts Stores (e.g. AutoZone, Pep Boys) - Website


Friend or Relative

Mail Order Catalogs

Other

Car Shows

Internet Searches (e.g. Google, Bing)


32.9

23.9

35.0

8.6

28.8

20.0

32.0

22.3

7.7

5.2

27.1

48.9

19.6



1919



WHERE SPORTS CAR OWNERS PURCHASE MOST OFTEN (% OF OWNERS)

HOW SPORTS CAR PARTS AND ACCESSORIES ARE INSTALLED (% OF OWNERS)

0 5% 15% 20% 25% 30%10%


Car/Truck Show



Internet Website/Amazon (Retailer that sells online)


Mail Order/Catalog

Discount Retail Store - Website (e.g. WalMart.com, Target.com)

Chain Auto Parts Stores - Website

Other

Chain Auto Parts Stores - Actual Store Location



While many owners of sports cars make most purchases through chain auto parts stores, they are more likely to buy from specialty parts stores or mail-order than other consumers.

More than 80% of the respondents who owned sports cars did some or all of their product installations and modifications.

11.4

5.7

13.9

0.7

9.1

4.5

10.5

5.5

1.6

8.2

25.7

3.0

17.5%28.6%

53.9%

Did some myself and had others do some for me

Did it myself

had someone do it for me


2020

SPORTS CAR - SPEND ON ACCESSORIES PER YEAR (% OF OWNERS)

0 5% 15% 20% 25% 30%10%

$1,001 - $2,500

$2,501 - $5,000

$501 - $1,000

$251 - $500

$101 - $250

More than $5,000

20.4

9.5

22.1

27.5

16.4

4.1


Sports car owners not only spend more on their vehicles than other types of owners, but are also more likely to purchase higher-end engine and intake/exhaust products than other consumers.



SPORTS CAR - PRODUCTS PURChASED (% OF OWNERS)

0 10% 30% 40% 50% 60%20%

Electrical (e.g. Audio, Alarm, GPS)

Chassis/Suspension/Wheels

Intake/Fuel/Exhaust

Engine

Lighting (e.g. Exterior/Interior)

Chemicals (e.g. Fluids, Cleaners)

Drivetrain (e.g. Clutch, Shifter, Transmission)

Exterior (e.g. Decals, Paint, Racks, Truck Shell, Hitch)

Interior (e.g. Mats, Safety Gear)

Other

45.7

40.0

49.8

41.8

24.3

42.7

36.4

41.4

51.4

5.9


2121

SPORTS CAR - PRIMARY REASON FOR MODIFYING (% OF OWNERS)

0 5% 15% 20% 25% 30%10%

To Change/Improve the Look

For Improved Safety

To Personalize

Improve handling

To Save Money

To Restore to Original or Near Original Condition

To be Raced at the Track

For Better Reliability

Other

More horsepower/Go Faster

23.2

7.1

11.1

2.9

2.3

24.1

10.0

13.0

3.6

2.5


Not surprisingly, the primary reason that sports car enthusiasts modify their vehicles is for more horsepower and to go faster. While more than half are daily drivers, sports cars are more likely to be used as a second car or show car than most other types of vehicles.



SPORTS CAR - hOW ThE VEhICLE IS USED (% OF OWNERS)

0 10% 30% 40% 50% 60%20%

I Take it to car Shows/Cruise-ins

I Race it at the Track

It is my Daily Driver

It Goes Off-Road

household Vehicle, but not Driven on a Daily Basis

21.4

53.2

5.0

8.8

30.9


2222

Acura TLAcura TSXAudi A4Audi A5BMW 3-SeriesBMW 5-SeriesBMW 7-SeriesChevrolet CamaroChevrolet CorvetteDodge ChallengerDodge ChargerDodge DartFord MustangHyundai GenesisInfiniti GInfiniti MMercedes SLMercedes SLKMitsubishi LancerNissan 370ZPorsche 911Scion FR-SSubaru LegacyVolkswagen GTI

ExAMPLES OF CURRENT STREET PERFORMANCE VEHICLE SALES

2008 2009 2010 2011 2012

46,76631,99843,344

6,282112,464

45,91512,276

--26,97117,42397,367

--91,251

6,16764,18115,618

5,4644,941

27,861--

8,324--

22,61412,232

33,62028,65037,070

9,80090,96040,109

9,25461,64813,93425,85260,651

--66,62321,88947,174

8,5014,0252,566

20,1179,2426,839

--30,974

7,932

34,04932,07634,67216,379

100,91039,48812,25381,29912,62436,79175,397

--73,71629,12258,14314,618

2,3851,980

21,41610,215

5,737--

38,72513,755

31,23730,93535,23415,38594,37151,49111,29988,24913,16439,53470,089

--70,43832,99858,24610,818

1,4493,220

19,8747,3286,016

--42,40116,867

33,57228,86535,41517,27099,60256,79811,09884,39114,13243,11982,59225,30382,99533,97359,844

9,1304,8994,595

16,4267,3388,528

11,41747,12716,314

Sources: Ward’s Auto, SEMA

STREET PERFORMANCE VEHICLE SALES

SEMA SHOW STREET PERFORMANCE VEHICLE DATAMost of the top models displayed at the 2011 SEMA Show remained in the top five in 2012. The Scion FR-S displaced the Dodge Charger from the top five positions and was the third most displayed model among the street performance cars.

Sports cars and muscle cars are the top-selling vehicles that are considered part of the street performance niche. Note also that this study places all sports cars—foreign and domestic— in this niche rather than in compact performance.

SEMA ShOW VEhICLES—STREET PERFORMANCE

2010 2011 2012

Ford MustangChevy CamaroDodge ChallengerChevy CorvetteDodge Charger

Chevy CamaroFord MustangDodge ChallengerChevy CorvetteDodge Charger

Ford MustangChevrolet CamaroScion FR-SChevrolet CorvetteChallenger, BMW 3-series,Porsche 911, Genesis

177135

454012

11699352622

7473532214

Source: SEMA

TOP 5 MODELS

Note: The method of counting SEMA Show display vehicles changed between years.



2323

COMPACT PERFORMANCE NICHEThough the compact performance niche no longer shows the rapid increases of the early 2000s, it is still experiencing incremental growth each year.

Compact Performance Niche

COMPACT PERFORMANCE RETAIL SALES ($ BILLIONS)

COMPACT PERFORMANCE MANUFACTURER SALES BY PRODUCT SEGMENT ($ MILLIONS)

2001

2004

2005

20092008

2009

2002

2003

2006

2007

2011

2011

2001

2002

2005

2006

2010

2010

2003

2004

2007

2008

2012

2012

2

4

1

200

400

600

800

1,000

3

5 $ 5.04

$ 350

$ 577

$ 875





2424

COMPACT CAR OWNER PROFILE

Most compact car owners search Internet sources for their specialty equipment purchases, but many also attend car shows to get information and ideas about accessorizing their vehicles.

Similar to other niches, compact performance products are mostly sold through specialty outlets, mail-order companies and automotive chains. They are slightly more likely to be sold through new-vehicle dealers and import auto parts stores than other niche products.

COMPACT PERFORMANCE SALES CHANNEL (% OF VOLUME)

Specialty Product/Installation Outlets Mail-Order CompaniesAutomotive Chains Direct From Manufacturers New-Vehicle Dealers Full-Line Auto Parts Stores Discount Chains Tire Dealers Speed Shops and Performance RetailersImport Auto Parts Stores Wholesale Clubs Independent Repair Shops Machine Shops Other Locations

29.3%17.2%16.9%

6.8%5.8%4.2%4.0%3.9%3.4%3.3%1.8%1.2%0.4%1.8%



COMPACT CAR - SOURCES OF INFORMATION (% OF OWNERS)

0 10% 30% 40% 50% 60% 70% 80%20%


Friend or Relative

Car Shows




Mail Order Catalogs


Magazines

Other



Car or Truck Club

57.0

38.2

66.1

18.1

44.0

27.0

46.8

37.5

13.0

38.4

41.1

71.4

24.9



2525



WHERE COMPACT CAR OWNERS PURCHASE MOST OFTEN (% OF OWNERS)

HOW COMPACT CAR PERFORMANCE PARTS AND ACCESSORIES ARE INSTALLED (% OF OWNERS)

0 10% 20% 30% 40%


Car/Truck Show

Auction Website (e.g. eBay



Discount Retail Store - Website (e.g. WalMart.com)


Mail Order/catalog


Other

Chain Auto Parts Stores



9.1

6.0

10.5

1.8

7.6

4.2

8.0

4.7

2.0

7.2

36.6

2.4

24.6%

32.8%

42.6%


Did it myself


About one-third of compact car respondents said that someone else installed their parts and accessories. About two-thirds of compact vehicle owners spend $500 or less per year on accessories.


2626

COMPACT CAR - SPEND ON ACCESSORIES PER YEAR (% OF OWNERS)

0 5% 15% 20% 25% 30% 35%10%

$501 - $1,000

$251 - $500

$1,001 - $2,500

$2,501 - $5,000

More than $5,000

$101 - $250

22.8

31.9

2.2

9.6

1.3

32.2




COMPACT CAR - PRODUCTS PURChASED (% OF OWNERS)

0 10% 30% 40% 50% 60%20%





Engine

Intake/Fuel/Exhaust




Other

39.5

26.3

42.9

32.6

15.8

35.3

23.0

30.3

48.7

6.9


2727

COMPACT CAR - PRIMARY REASON FOR MODIFYING (% OF OWNERS)

0 5% 15% 20% 25%10%




To Save Money


Improve handling

Other

For Improved Safety


To Personalize

13.6

9.2

12.0

5.4

0.9

23.7

11.4

13.0

7.8

2.9


The compact vehicle owners are most interested in the appearance and personalization aspects of modifying vehicles. Only 8% of respondents said that more horsepower was a primary reason to modify, despite this niche being tied to performance.



COMPACT CAR - hOW ThE VEhICLE IS USED (% OF OWNERS)

0 10% 30% 40% 50% 60% 70% 80% 90%20%





17.4

4.2

4.5

79.0


2828

Chevrolet CruzeChevrolet SonicChevrolet SparkFiat 500Ford FiestaHonda CivicHonda CR-ZHonda FitHyundai AccentKia SoulMazda2Mazda3Mini CooperMini CountrymanMitsubishi LancerNissan SentraNissan VersaScion iQScion tCScion xBScion xDSubaru ImprezaToyota YarisVolkswagen BeetleVolkswagen GolfVolkswagen GTIVolkswagen Jetta

ExAMPLES OF CURRENT COMPACT PERFORMANCE VEHICLE SALES

2008 2009 2010 2011 2012

----------

339,289--

79,79450,431

----

109,95754,077

--27,86199,79785,182

--40,98045,22027,66549,098

102,32826,477

--12,23297,461

----------

259,722--

67,31568,08631,621

--96,46645,225

--20,11782,70682,906

--17,99825,46114,49946,61163,74314,085

1,2117,932

108,427

24,495------

23,273260,218

5,24954,35451,97567,110

3,021106,353

45,644--

21,41694,06599,705

--15,20420,36410,11044,39540,07616,53713,42613,755

123,213

231,73215,778

--19,76968,574

221,23511,33059,23555,601

102,26713,952

102,41740,82816,68319,874

114,99199,730

24822,43317,017

9,57341,19632,704

6,46817,83916,867

177,360

237,75881,24712,38543,77256,775

317,9094,192

49,34661,004

115,77819,315

123,36145,11121,01216,426

106,395113,327

8,87922,66619,78710,75681,79930,59029,17424,57116,314

170,424Sources: Ward’s Auto, SEMA

COMPACT CAR VEHICLE SALES

SEMA SHOW COMPACT PERFORMANCE VEHICLE DATAWhile the Fiat 500 was the top compact performance vehicle shown at the 2012 SEMA Show, the Subaru Impreza WRX has remained in the top five for the past few years.

The Honda Civic continues as the most popular compact vehicle, rebounding considerably from last year’s drop in sales.

SEMA ShOW VEhICLES—COMPACT PERFORMANCE

2010 2011 2012

Subaru Impreza WRXScion xBHonda CR-ZMitsubishi Lancer

Subaru Impreza WRXHonda Civic Coupe/SedanFord FocusMitsubishi Lancer

Fiat 500Chevrolet SonicFord FiestaSubaru Impreza WRXChevrolet SparkVolkswagen Beetle

2822151515

211514

119

12111010

88

Source: SEMANote: The method of counting SEMA Show display vehicles changed between years.

TOP 5 MODELS



2929

LIGhT-TRUCk NIChE

The SEMA definition of the light-truck niche includes a combination of pickups, SUVs, CUVs and vans. This market was particularly hard hit by the recession that began in 2008 as well as the escalation of fuel prices in the last few years. Light-truck accessory sales plummeted from their peak in 2007 but now seem to be leveling out . The downward trend has begun to improve slightly in 2012 by gaining almost 1% from the previous year.

Light-Truck Niche

LIGhT-TRUCk RETAIL SALES ($ BILLIONS)

LIGhT-TRUCk MANUFACTURER SALES BY PRODUCT SEGMENT ($ MILLIONS)

2001

2004

2005

20092008

2009

2002

2003

2006

2007

2011

2011

2001

2002

2005

2006

2010

2010

2003

2004

2007

2008

2012

2012

10

5

200

400

600

800

15

$ 4.65

$ 307$ 643$ 712





3030

LIGhT-TRUCk OWNER PROFILE

The light-truck niche includes all owners of pickups, SUVs, CUVs and vans. As with other niches, the majority of these owners seek information via the Internet, but they also rely on advice from friends and peers. When it comes to making purchases, their first choice is overwhelmingly auto parts chain stores, with nearly 44% buying from those sources.

Specialty product outlets remain the most common manufacturer sales channel for light- truck accessory buyers.

LIGhT-TRUCk SALES ChANNEL (% OF VOLUME)

Specialty Product/Installation Outlets Automotive Chains Mail-Order CompaniesDirect From Manufacturers Tire Dealers Discount Chains New-Vehicle Dealers Full-Line Auto Parts Stores Wholesale Clubs Speed Shops and Performance RetailersImport Auto Parts Stores Independent Repair Shops Machine Shops Other Locations

29.0%17.8%16.5%

7.7%5.4%4.7%4.1%3.4%3.4%3.3%1.7%1.1%0.2%1.7%



LIGhT-TRUCk - SOURCES OF INFORMATION (% OF OWNERS)

0 10% 30% 40% 50% 60%20%



Friend or relative




Other


Mail Order Catalogs

Car or Truck Club

Magazines


Car Shows

29.9

15.6

36.3

9.4

21.8

12.9

29.6

15.4

4.5

2.7

21.5

54.0

11.4

Light-Truck Niche


3131



WhERE LIGhT-TRUCk OWNERS PURChASE MOST OFTEN (% OF OWNERS)

hOW LIGhT-TRUCk PARTS AND ACCESSORIES ARE INSTALLED (% OF OWNERS)

0 10% 20% 30% 40% 50%


Mail Order/catalog




Car/Truck Show




Other



Light-Truck Niche

8.7

5.7

9.4

1.0

6.7

2.1

2.1

7.9

5.2

1.5

5.9

43.9

22.2%

31.3%

46.5%


Did it myself


Almost half of light-truck owners said that they do all of the work on their vehicles themselves.


3232

LIGhT-TRUCk - SPEND ON ACCESSORIES PER YEAR (% OF OWNERS)

0 5% 15% 20% 25% 30% 35%10%

$501 - $1,000

$251 - $500

$1,001 - $2,500

$2,501 - $5,000

More than $5,000

$101 - $250

24.8

31.1

2.8

9.2

1.1

30.9

Light-Truck Niche



LIGhT-TRUCk - PRODUCTS PURChASED (% OF OWNERS)

0 10% 30% 40% 50% 60%20%





Engine

Intake/Fuel/Exhaust




Other

44.5

25.0

46.6

30.4

9.9

36.9

21.7

25.3

48.6

9.3

Nearly 56% of light-truck respondents spend between $250 and $1,000 per year on accessories.


3333

LIGhT-TRUCk - PRIMARY REASON FOR MODIFYING (% OF OWNERS)

0 5% 15% 20% 25% 30%10%


To Save Money


For Improved Safety

Other

Improve handling



For Off-road Use

To Personalize

17.4

6.9

8.0

5.4

2.7

25.8

7.1

15.3

6.2

5.2

Light-Truck Niche

Light-truck owners indicated that they modify primarily for personalization, but they’re also looking for safety and reliability.



LIGhT-TRUCk - hOW ThE VEhICLE IS USED (% OF OWNERS)

0 10% 30% 40% 50% 60% 70% 80%20%



I Use it to Tow a Trailer/Boat/Toy hauler

It goes Off-Road


I Take it to Car Shows/Cruise-ins

22.7

2.3

13.6

16.3

72.2

3.3


3434

SEMA ShOW LIGhT-TRUCk VEhICLE DATAThe overwhelming majority of light trucks other than off-road vehicles on display at the 2012 SEMA Show were classified as street trucks or SUVs. The Jeep Wrangler and Chevy Silverado continue as the top two most displayed light trucks at the 2012 event .

SEMA ShOW VEhICLES—LIGhT-TRUCk

2010 2011 2012

Jeep WranglerChevy SilveradoFord F-150RamToyota Tundra

Jeep WranglerChevy SilveradoRamFord F-150Ford F-250

Jeep WranglerChevy SilveradoFord Super DutyFord F-seriesRam

8650393421

10258373523

10252494737

Source: SEMA

TOP 5 MODELS

LIGhT-TRUCk VEhICLE SALESAfter slumping sales in 2008 and 2009, many light-truck models began a rebound in 2010 and continued their upward sales trend in 2012. The Ford F-Series once again tops the sales leader board, with the number-two Chevy Silverado further behind compared to pre-recession figures in 2007.

Some of the biggest changes among top-selling light trucks occurred with the Toyota RAV4, Honda CR-V, Toyota Tacoma and Dodge Caravan all gaining more than a 27% increase in sales for 2012. The Chevrolet Traverse suffered the greatest drop, down 20% in sales from the previous year.

Chevrolet EquinoxChevrolet SilveradoChevrolet TraverseChrysler Town & CountryDodge Caravan Ram Ford Econoline/ClubwagonFord EdgeFord EscapeFord ExplorerFord F-SeriesGMC SierraGMC TerrainHonda CR-VHonda OdysseyHonda PilotJeep Grand CherokeeJeep WranglerKia SorentoNissan RogueSubaru OutbackToyota HighlanderToyota RAV4Toyota SiennaToyota Tacoma

ExAMPLES OF CURRENT LIGhT-TRUCk VEhICLE SALES

2008 2009 2010 2011 2012

67,447465,065

9,456118,563123,749240,454124,596110,798156,544

78,439476,469168,544

--197,279135,493

96,74673,67884,61529,69973,05344,262

104,661137,020115,944144,655

86,148316,544

91,07484,55890,666

173,06685,73588,548

173,04452,190

392,112111,842

14,033191,214100,133

83,90150,32882,04424,46077,22255,35683,118

149,08884,064

111,824

149,979370,135106,744112,275103,323194,175108,258118,637191,026

60,687502,125129,794

60,519203,714108,182102,323

84,63594,310

108,98599,51593,14892,121

170,87798,337

106,198

193,274415,130107,131

94,320110,862237,236116,874121,702254,293135,704552,647149,170

83,179218,373107,068116,297127,744122,460130,235124,543104,405101,252132,237111,429110,705

218,621418,312

85,606111,744141,468283,056122,423127,969261,008164,207607,854157,185

97,786281,652125,980114,848154,734141,669119,597142,349117,553121,055171,877114,725141,365



Light-Truck Niche


3535

OFF-ROAD NIChEThe off-road niche recovered from the slight decline in 2011, mirroring the highest retail sales level from 2007. The sales of wheels, tires and suspension continued to climb each year within this niche.

Off-Road Niche

OFF-ROAD RETAIL SALES ($ BILLIONS)

OFF-ROAD MANUFACTURER SALES BY PRODUCT SEGMENT ($ MILLIONS)

2001

2004

2005

20092008

2009

2002

2003

2006

2007

2011

2011

2001

2002

2005

2006

2010

2010

2003

2004

2007

2008

2012

2012

.2

.4

.6

.8

1.0

1.2

1.4

1.6

50

100

150

200

250

300

$ 1.46

$ 92

$ 155

$ 275





3636

OFF-ROAD SALES ChANNEL (% OF VOLUME)

Specialty Product/Installation Outlets Mail-Order CompaniesAutomotive Chains Direct from Manufacturers Tire Dealers New-Vehicle Dealers Discount Chains Wholesale Clubs Speed Shops and Performance RetailersFull-Line Auto Parts Stores Import Auto Parts Stores Independent Repair Shops Machine Shops Other Locations

28.4%17.7%15.5%

8.1%6.4%4.3%4.2%3.6%3.5%3.2%1.6%1.2%0.4%1.9%



OFF-ROAD - SOURCES OF INFORMATION (% OF OWNERS)

0 10% 30% 40% 50% 60%20%





Magazines

Car Shows

Car or Truck Club

Friend or relative

Mail Order Catalogs




38.7

27.7

40.3

12.6

30.3

22.7

37.8

24.4

5.9

30.3

54.0

20.2

Off-Road Niche

OFF-ROAD OWNER PROFILEThe results tabulated in the following section include data from only consumers who indicated that they used their vehicles off-road. Like most others, off-road owners are likely to look to the Internet for information about customization.


3737



WhERE OFF-ROAD OWNERS PURChASE MOST OFTEN (% OF OWNERS)

hOW OFF-ROAD PARTS AND ACCESSORIES ARE INSTALLED (% OF OWNERS)

0 10% 20% 30% 40% 50%


Car/Truck Show




Mail Order/catalog


Other




Off-Road Niche

10.9

6.7

12.6

8.4

3.4

0.8

0.8

8.4

5.0

7.6

35.3

20.2%

22.7%

57.1%Did some myself and had others do some for me

Did it myself


More than half of off-road vehicle owners do all of the installation themselves.


3838

SEMA ShOW OFF-ROAD VEhICLE DATAThe off-road vehicle displays have been consistent from year to year at the SEMA Show with Jeep Wrangler, Chevy Silverado and Ford F-series trucks falling in the top five off-road vehicles shown at the event .

SEMA ShOW VEhICLES—LIGhT-TRUCk

2010 2011 2012

Jeep WranglerChevy SilveradoFord F-150RamFord F-250

Jeep WranglerFord F-250/350Ford F-150Chevy Silverado

Jeep WranglerChevy SilveradoFord F-seriesRamFord Raptor

8623141111

1021310

8

10252473723

Source: SEMA

TOP 5 MODELS


OFF-ROAD - SPEND ON ACCESSORIES PER YEAR (% OF OWNERS)

0 5% 15% 20% 25% 30% 35%10%

$501 - $1,000

$251 - $500

$1,001 - $2,500

$2,501 - $5,000

More than $5,000

$101 - $250

30.3

24.4

3.4

16.8

4.2

21.4

Off-Road Niche

The majority of off-road vehicle owners spent more than $500 on parts and accessories for their vehicles.



OFF-ROAD - PRODUCTS PURChASED (% OF OWNERS)

0 10% 30% 40% 50% 60%20%


Engine


Intake/Fuel/Exhaust






Other

52.9

37.0

56.3

46.2

19.3

47.1

34.5

43.7

59.7

6.7


3939

Chevrolet AvalancheChevrolet ColoradoChevrolet SilveradoChevrolet SuburbanChevrolet TahoeDodge Ram DakotaRamFord ExpeditionFord F-SeriesFord RangerGMC CanyonGMC SierraGMC YukonGMC Yukon XLHonda RidgelineJeep Grand CherokeeJeep WranglerLand Rover LR4Land Rover Range RoverLand Rover Range Rover SportNissan FrontierNissan TitanNissan XterraToyota 4RunnerToyota FJ CruiserToyota Land CruiserToyota TacomaToyota TundraVolkswagen Touareg

ExAMPLES OF CURRENT OFF-ROAD VEhICLE SALES

2008 2009 2010 2011 2012

35,00354,346

465,06554,05891,57826,044

240,45455,123

476,46965,87214,974

168,54439,06426,40433,87573,67884,615

--8,393

11,66844,99734,05333,57947,87828,668

3,801144,655137,249

6,755

16,43232,413

316,54441,05573,25410,690

173,06631,655

392,11255,60010,107

111,84229,41116,81916,46450,32882,044

8677,312

11,36428,41519,04216,45519,67511,941

2,261111,824

79,3854,392

20,51524,642

370,13545,15275,67513,047

194,17537,336

502,12555,364

7,992129,794

28,78123,79716,14284,63594,310

7,1228,746

12,34740,42723,41620,52346,53114,959

1,807106,198

93,3094,713

20,08831,026

415,13049,42780,52712,156

237,23640,499

552,64770,832

9,590149,170

34,25025,223

9,759127,744122,460

7,9839,761

15,33351,70021,99418,22144,31613,541

1,662110,705

82,9087,535

23,99536,840

418,31248,11668,904

490283,056

38,062607,854

19,3668,735

157,18527,81823,42714,068

154,734141,669

7,3167,843

16,49155,43521,57617,22248,75513,656

2,895141,365101,621

10,553


OFF-ROAD VEhICLE SALESAmong vehicles often accessorized for off-road use, the Toyota Land Cruiser, Volkswagen Touareg and Honda Ridgeline experienced the largest gain in sales in the past year. Sales for the Ford Ranger and Ram Dakota declined drastically in 2012 as the vehicles are being discontinued.

Off-Road Niche


4040

RESTYLING NICHEThe restyling category is dominated by accessory and appearance products. With an upward growth trend for the past few years, the niche has resumed its peak sales resembling levels from 2007.

Restyling Niche

RESTYLING RETAIL SALES ($ BILLIONS)

RESTYLING MANUFACTURER SALES ($ MILLIONS)

2001

2004

2005

20092008

2009

2002

2003

2006

2007

2011

2011

2001

2002

2005

2006

2010

2010

2003

2004

2007

2008

2012

2012

.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

200

400

600

800

1,000

$ 4.23

$ 249

$ 333

$ 927


Source: Lang ResearchPerformance ProductsWheels, Tires, Suspension Accessory and Appearance Products


4141

Restyling Niche

RESTYLING OWNER PROFILEThe profile for typical owners of restyled vehicles is a composite made up of information regarding owners of midsize and fullsize vehicles as well as luxury vehicles.

RESTYLING - SPEND ON ACCESSORIES PER YEAR (% OF OWNERS)

0 5% 15% 20% 25% 30% 35%

LuxuryMidsize and Fullsize

10%

$501 - $1,000

$251 - $500

$1,001 - $2,500

$2,501 - $5,000

More than $5,000

$101 - $25014.4

28.3

10.6

22.6

19.9

4.1

27.9

23.5

4.4

33.9

9.0

1.2


RESTYLING SALES CHANNEL (% OF VOLUME)

Specialty Product/Installation Outlets Automotive Chains Mail-Order CompaniesDirect From Manufacturers Discount Chains New-Vehicle Dealers Full-Line Auto Parts Stores Speed Shops and Performance RetailersTire Dealers Wholesale Clubs Import Auto Parts Stores Independent Repair Shops Machine Shops Other Locations

33.4%17.0%16.6%

6.8%5.7%3.5%3.3%3.2%3.2%3.1%1.9%0.7%0.2%1.4%



4242


RESTYLING - SOURCES OF INFORMATION - LUxURY VEhICLES (% OF OWNERS)

0 10% 30% 40% 50% 60%20%


Friend or relative




Car Shows

Car or Truck Club


Mail Order Catalogs

Other

Magazines



30.8

23.7

38.4

9.5

28.1

19.3

30.5

20.7

8.2

3.3

27.5

47.1

19.3

Restyling Niche


RESTYLING - SOURCES OF INFORMATION - MIDSIzE AND FULLSIzE (% OF OWNERS)

0 10% 30% 40% 50% 60%20%



Friend or relative



Car Shows

Car or Truck Club

Magazines


Other



Mail Order Catalogs

30.9

19.4

36.6

9.2

26.8

15.1

28.3

15.9

4.8

3.0

24.0

57.8

14.4

While both groups use the Internet as a primary source for information, the owners of midsize and fullsize vehicles are more likely to also seek information from family and friends.


4343



WhERE RESTYLING OWNERS PURChASE MOST OFTEN - MIDSIzE AND FULLSIzE (% OF OWNERS)

WhERE RESTYLING OWNERS PURChASE MOST OFTEN - LUxURY VEhICLES (% OF OWNERS)

0

0

10%

10% 15% 25%5%

20%

20%

30%

30%

40% 50%



Mail Order/Catalog








Car/Truck Show

Mail Order/Catalog







Other

Other

Chain Auto Parts Stores - Actual Location



Car/Truck Show

Restyling Niche

10.2

11.4

5.7

6.5

10.6

13.9

0.5

0.8

8.8

8.2

3.0

5.2

2.3

3.0

10.1

9.5

4.9

5.2

0.9

0.8

6.2

7.6

36.7

27.8


4444



hOW RESTYLING PARTS AND ACCESSORIES ARE INSTALLED - LUxURY VEhICLES (% OF OWNERS)

hOW RESTYLING PARTS AND ACCESSORIES ARE INSTALLED - MIDSIzE AND FULLSIzE (% OF OWNERS)

Restyling Niche

24.8%

23.1%

25.6%

33.6%

49.6%

43.3%



Did it myself

Did it myself



Interestingly, owners of luxury models were more likely to have completed all of the installation themselves.


4545

Restyling Niche


RESTYLING - PRODUCTS PURChASED - MIDSIzE AND FULLSIzE (% OF OWNERS)

RESTYLING - PRODUCTS PURChASED - LUxURY VEhICLES (% OF OWNERS)

0

0

10%

10%

30%

30%

40%

40%

50%

50% 60%

20%

20%




Engine





Engine


Intake/Fuel/Exhaust





Intake/Fuel/Exhaust



Other

Other

40.5

39.5

28.3

34.3

44.3

49.6

29.3

37.6

12.2

18.3

33.7

38.1

24.6

33.2

28.3

36.5

47.0

49.9

8.5

5.2



4646

RESTYLING - PRIMARY REASON FOR MODIFYING - MIDSIzE AND FULLSIzE (% OF OWNERS)

RESTYLING - PRIMARY REASON FOR MODIFYING - LUxURY VEhICLES (% OF OWNERS)

0

0

5%

5%

15%

15%

20%

20%

25%

25% 30%

10%

10%




To Save Money


Improve handling

For Improved Safety




Improve handling


Other

Other

To Save Money

For Improved Safety

To Personalize

To Personalize

15.2

19.6

8.7

11.8

11.2

6.9

4.4

20.3

24.0

10.4

8.4

8.4

14.8

15.3

8.0

6.8

3.4

0.5

Restyling Niche

Relative to other options, owners of midsize and fullsize models were much less likely to have accessorized for horsepower than owners of luxury vehicles.




4747

SEMA ShOW VEhICLES—RESTYLING

2010 2011 2012

BMW M3BMW 3-SeriesBentley ContinentalLamborghini GallardoBMW M5

Bentley ContinentalLexus ISMercedes Benz CLLexus GSLamborghini Murcielago

Mercedes-Benz C-ClassChrysler 300Ford FocusFord FusionCadillac CTS

8650393421

116655

17151210

9Source: SEMA

TOP 5 MODELS

SEMA SHOW RESTYLING VEHICLE DATAThe Mercedes Benz C-class headed the list of restyling vehicles on display at the 2012 SEMA Show, followed closely by the Chrysler 300.


Restyling Niche



RESTYLING - hOW ThE VEhICLE IS USED - MIDSIzE AND FULLSIzE (% OF OWNERS)

RESTYLING - hOW ThE VEhICLE IS USED - LUxURY VEhICLES (% OF OWNERS)

0

0

10%

10%

30%

30%

40%

40%

50%

50%

60%

60%

70%

70%

80%

80%

20%

20%



It Goes Off-road






75.3

71.1

7.6

17.3

22.1

7.1

8.3

9.5


4848

Acura TLAcura TSXAudi A3Audi A6Audi A8BMW 1-SeriesCadillac CTSChrysler 300 SeriesFord FocusFord FusionHonda AccordHyundai SonataInfiniti GInfiniti MLexus ESLexus GSLexus ISLexus LSMazda6Mercedes C-ClassMercedes CLSMercedes E-ClassMercedes S-ClassNissan AltimaNissan SentraToyota Camry

ExAMPLES OF CURRENT RESTYLING VEHICLE SALES

2008 2009 2010 2011 2012

46,76631,998

4,75911,956

2,82512,01858,77462,352

195,823147,569372,789117,357

64,18115,61864,13515,75949,43220,25552,59072,471

5,77538,57617,787

269,66899,797

436,617

33,62028,650

3,8746,7861,463

11,18238,81738,606

160,433180,671287,492120,028

47,1748,501

48,4857,430

38,07711,33434,86652,427

2,52743,07211,199

203,56882,706

356,824

34,04932,076

6,5588,6751,521

13,13245,65637,116

172,421219,219282,530196,623

58,14314,61848,652

7,05934,12912,27535,66258,785

2,13560,92213,608

229,26394,065

327,804

31,23730,935

6,56111,124

5,7008,832

55,04236,285

175,717248,067235,625225,961

58,24610,81840,873

3,74629,669

9,56835,71169,314

5,66562,73612,258

268,981114,991308,510

33,57228,865

7,20518,998

6,0027,689

46,97970,747

245,922241,263331,872230,605

59,8449,130

56,15822,16027,708

8,34533,75681,697

8,06565,17111,794

302,934106,395404,886


RESTYLING VEHICLE SALESAmong top sellers of vehicles commonly restyled, the Lexus GS dramatically improved sales in 2012 with its complete redesign. Though not as staggering, the Chrysler 300 series nearly doubled its sales volume while the Mercedes CLS and Honda Accord both gain more than 40% in sales from last year.

Restyling Niche


4949

RESTORATION NICHESales in the restoration specialty equipment market are comprised of a broad mix of products used to return older vehicles to near original condition. While the accessory segment suffered most from the recession in this niche, the other two product segments suffered only modest declines and are on the rebound.

Restoration Niche

RESTORATION RETAIL SALES ($ BILLIONS)

RESTORATION MANUFACTURER SALES BY PRODUCT SEGMENT ($ MILLIONS)

2001

2004

2005

20092008

2009

2002

2003

2006

2007

2011

2011

2001

2002

2005

2006

2010

2010

2003

2004

2007

2008

2012

2012

.4

.8

.2

50

100

150

200

250

.6

1.0

1.2

1.4

1.6

$ 1.31

$ 122

$ 154

$ 192





5050

Restoration Niche

RESTORATION SALES CHANNEL (% OF VOLUME)

Specialty Product/Installation Outlets Automotive Chains Mail-Order CompaniesDirect From Manufacturers Discount Chains Tire Dealers Full-Line Auto Parts Stores New-Vehicle Dealers Speed Shops and Performance RetailersWholesale Clubs Import Auto Parts Stores Independent Repair Shops Machine Shops Other Locations

28.6%17.7%17.3%

7.4%5.3%4.5%4.1%3.6%3.4%3.0%1.8%1.2%0.6%1.5%


SEMA SHOW CLASSIC CAR VEHICLE DATA

The Chevy Camaro dominated the Classic Car category at the 2012 SEMA Show. The Chevy Bel Air continued to be amongst the top five Classic Cars for the past few years.

SEMA ShOW VEhICLES—CLASSIC CAR

2010 2011 2012

Ford RoadsterChevy Bel AirChevy C-10 PickupChevy Impala

Ford CoupeChevy Bel AirChevy CoupeFord Roadster

Chevy CamaroChevy Bel AirFord MustangChevrolet ChevelleShelby Cobra

5332

13533

2014121110 Source: SEMA

TOP 5 MODELS



5151

STREET ROD AND CUSTOM NICHEThe street rod and custom niche has experienced incremental growth for the past 10 years.

Street Rod and Custom Niche

STREET ROD AND CUSTOM RETAIL SALES ($ BILLIONS)

STREET ROD AND CUSTOM MANUFACTURER SALES BY PRODUCT SEGMENT ($ MILLIONS)

2001

2001

2005

2005

2009

2009

2003

2003

2007

2007

2011

2011

2002

2002

2006

2006

2010

2010

2004

2004

2008

2008

2012

2012

.4

.8

1.2

.2

50

100

150

200

.6

1.0

1.4

$ 1.19

$ 126

$ 141

$ 157


Source: Lang ResearchPerformance ProductsWheels, Tires, Suspension Accessory and Appearance Products


5252

CLASSIC CAR OWNER PROFILEThe profile of classic car owners is comprised of information about people who work primarily on pre-’73 vehicles. While they rely on the Internet as a primary source of information, they also frequently look to magazines and car shows.

CLASSIC CAR - SOURCES OF INFORMATION (%OWNERS)

0 10% 30% 40% 50%20%

Car Shows


Magazines

Car or Truck Club

Mail Order Catalogs



Friend or Relative


Other




37.8

32.7

38.8

11.2

33.2

18.9

36.7

27.6

5.6

4.6

32.7

47.4

12.8



STREET ROD AND CUSTOM SALES CHANNEL (% OF VOLUME)

Specialty Product/Installation Outlets Automotive Chains Mail-Order CompaniesDirect From Manufacturers Discount Chains Full-Line Auto Parts Stores Tire Dealers New-Vehicle Dealers Speed Shops and Performance RetailersWholesale Clubs Import Auto Parts Stores Independent Repair Shops Machine Shops Other Locations

25.0%19.4%17.8%

7.3%5.4%4.7%4.4%3.8%3.5%3.0%1.7%1.4%0.8%1.8%



5353



WHERE CLASSIC CAR OWNERS PURCHASE MOST OFTEN (%OWNERS)

HOW CLASSIC CAR PARTS AND ACCESSORIES ARE INSTALLED (%OWNERS)

0 20% 30% 40% 50%10%



Mail Order/Catalog



Car/Truck Show




Other



19.4

6.1

20.9

1.0

12.2

4.1

17.3

4.6

2.0

8.7

3.6

70.4%

7.1%

22.4%


Did it myself



5454



CLASSIC CAR - PRODUCTS PURChASED (%OWNERS)

0 10% 30% 40% 50% 60% 70%20%



Engine






Intake/Fuel/Exhaust

Other

55.6

39.3

60.2

42.9

27.6

50.0

36.7

42.3

61.7

6.6

The overwhelming majority of owners of classic vehicles, more than 90%, do some or all of the work on their vehicles themselves with only 7.1% farming the work out to others.

The majority of classic car owners spend between $250 and $2,500 per year on parts and accessories.

CLASSIC CAR - SPEND ON ACCESSORIES PER YEAR (%OWNERS)

0 5% 15% 20% 25% 30%10%

$501 - $1,000

$251 - $500

$1,001 - $2,500

$2,501 - $5,000

More than $5,000

$101 - $250

29.1

23.5

8.2

18.4

7.1

13.8



5555



CLASSIC CAR - hOW ThE VEhICLE IS USED (%OWNERS)

0 10% 30% 40% 50% 60%20%


It Goes Off-Road



I Use it to Tow a Trailer/Boat/Toy hauler


10.2

35.7

51.0

1.0

4.1

17.9

CLASSIC CAR - PRIMARY REASON FOR MODIFYING (%OWNERS)

0 5% 15% 20% 25% 30% 35%10%

To Personalize





Improve handling

To Save Money

For Improved Safety

Other


19.4

4.1

8.7

3.1

2.6

32.1

7.7

14.8

3.6

3.1

One-third of classic car owners primarily restore their vehicles to original or near-original condition. Most classics are used as show cars or second vehicles



5656

RACING NICHERetail sales for the racing niche rebounded from a slight drop in sales in 2011 and are at its highest level in 10 years. Both performance parts and wheel, tire and suspension products maintained a strong upward trend for this niche by nearly doubling sales over a decade.

Racing Niche

RACING RETAIL SALES ($ BILLIONS)

RACING MANUFACTURER SALES BY PRODUCT SEGMENT ($ MILLIONS)

2001

2001

2005

2005

2009

2009

2003

2003

2007

2007

2011

2011

2002

2002

2006

2006

2010

2010

2004

2004

2008

2008

2012

2012

.4

.8

1.2

.2

50

100

150

200

250

.6

1.0

1.4

$ 1.20

$ 81

$ 143

$ 205





5757

RACING VEHICLE OWNER PROFILE

Nearly 46% of vehicle owners who indicated that they race their vehicle at the track use a manufacturer’s website or catalog as a source of information. This is the only niche in which something other than Internet searches appeared as the top source. Note: This study did not target dedicated race cars, so most responses will be for multi-use vehicles.

RACING SALES CHANNEL (% OF VOLUME)

Specialty Product/Installation Outlets Mail-Order CompaniesAutomotive Chains Direct from Manufacturers Full-Line Auto Parts Stores Discount Chains Tire Dealers Speed Shops and Performance RetailersNew-Vehicle Dealers Wholesale Clubs Machine Shops Import Auto Parts Stores Independent Repair Shops Other Locations

23.4%18.3%15.5%

9.4%5.7%5.6%4.3%4.0%3.3%2.8%2.6%2.0%1.6%1.5%


RACING - SOURCES OF INFORMATION (%OWNERS)

0 10% 30% 40% 50%20%


Magazines


Mail Order Catalogs





Friend or Relative

Car or Truck Club

Car Shows


42.9

36.8

45.9

39.1

42.1

36.1

31.6

31.6

31.6

21.8

15.0

38.3

Racing Niche



5858



WHERE RACING OWNERS PURCHASE MOST OFTEN (%OWNERS)

HOW RACING PARTS AND ACCESSORIES ARE INSTALLED (%OWNERS)

0 10% 15% 20% 25%5%



Car/Truck Show






Discount Retail Store- Website (e.g. WalMart.com, Target.com)

Mail Order/Catalog

Other


Racing Niche

11.3

7.5

15.8

19.5

8.3

6.0

10.5

6.8

0.8

7.5

4.5

1.5

68.4% 10.5%

21.1%Did some myself and had others do some for me

Did it myself


Nearly 90% of race vehicle owners do some or all of the work themselves.


5959

Racing Niche


RACING - PRODUCTS PURChASED (%OWNERS)

0 10% 30% 40% 50% 60% 70%20%



Intake/Fuel/Exhaust






Engine

Other

54.9

45.1

60.2

51.9

42.9

52.6

43.6

50.4

61.7

0.8

Almost 50% of participants in the racing niche reported that they spend between $500 and $2,500 on accessories.

The top products that had already been purchased for vehicles in the racing niche were engine and intake/fuel/exhaust products.

RACING - SPEND ON ACCESSORIES PER YEAR (%OWNERS)

0 5% 15% 20% 25% 30%10%

$501 - $1,000

$251 - $500

$1,001 - $2,500

$2,501 - $5,000

More than $5,000

$101 - $250

27.1

18.8

15.0

21.4

12.0

5.3



6060

SEMA MARKET UPDATE Q1 2013

The automobile industry continued its recovery in 2012 with a third-consecutive increase in vehicle sales of 13%. Similar to last year, the specialty equipment industry also posted an increase above overall gross domestic product (GDP).

Despite the continued spikes in average gasoline prices, two pickup models—the Ford F-Series and Chevrolet Silverado—remain the best-selling vehicles in the United States.

SEMA Market Update Q1 2013

YEAR TO YEAR GROWTH (% CHANGE)

2005 20092003 2007 20112002 2006 20102004 2008 2012

-20%

-25%

-15%

-10%

-5%

0

5%

10%

15%

Source: Bureau of Economic Analysis

Specialty EquipmentGDP Auto Sales

13

4

2


6161

While fluctuating quarterly, overall GDP has shown positive growth throughout the last two years. Forecasters predict continued, steady growth in GDP over the next several years.


REAL GDP (%)

2

-10%

-8%

-6%

-4%

-2%

0

4%

6%


U.S. RETAIL GAS PRICES ($ PER GALLON)

$ 0.50

$ 1.00

$ 1.50

$ 2.50

$ 2.00

$ 3.00

$ 3.50

$ 4.00

$ 4.50

2003: Jan

2004: Jan

2005: Jan

2006: Jan

2007: Jan

2008: Jan

2009: Jan

2010: Jan

2011: Jan

2012: Jan

2013: Jan

Source: Energy Information Administration

REAL GDP (%)

2013:Q12013:Q22013:Q32013:Q42014:Q1

Quarterly Data:

Annual Data (projections are based on annual-average levels):

2013201420152016

1.72

2.72.8

N/A

22.72.9

N/A

2.12.32.62.52.7

1.92.82.9

3Source: Federal Reserve Bank of Philadelphia:

Survey of Professional Forecasters

Forecast

Previous New

2007: Jan

2008: Jan

2009: Jan

2010: Jan

2011: Jan

2012: Jan

2013: Jan

2.5

$ 3.61


6262


Unemployment continues to be a sore spot for the economy though the rate has steadily decreased from the 2009 high.

U.S. UNEMPLOYMENT RATE (% CHANGE)

2007: Jan

2008: Jan

2009: Jan

2010: Jan

2011: Jan

2012: Jan

2013: Jan

10%

2%

4%

6%

8%

Source: Bureau of Labor Statistics

UNEMPLOYMENT RATE (%)

2013:Q12013:Q22013:Q32013:Q42014:Q1

Quarterly Data

Annual Data (projections are based on annual-average levels)

2013201420152016

7.97.87.87.6N/A

7.87.46.9N/A

7.87.77.67.57.4

7.77.26.76.3

Source: Federal Reserve Bank of Philadelphia: Survey of Professional Forecasters

Forecast

Previous New

The unemployment rates in the United States have been declining overall the past few years and are forecast to continue to decline steadily through the next several years. Though the rate isn’t expected to quickly drop back to 2007 levels, economists are becoming more optimistic about improvements.

The sales of general retail goods [excluding the automotive sector] have been climbing since mid-2009. This growth reflects consumers’ return to normal spending, pulling out of the economic slump.

RETAIL AND FOOD ExCLUDING AUTO ($ MILLIONS)

$ 50

$ 100

$ 150

$ 250

$ 300

$ 350

$ 200

2007: Jan

2008: Jan

2009: Jan

2010: Jan

2011: Jan

2012: Jan

2013: Jan

$ 341.8

7.6


6363


The growth in auto parts retail remains less steady than other markets, but overall sales are above pre-recession highs.

Electronics and appliance stores have not seen the recovery that most other retail has experienced. This may indicate a combination of reduced discretionary spending and a shift to online purchases.

AUTO PARTS RETAIL STORES ($ MILLIONS)

ELECTRONICS AND APPLIANCE STORES ($ MILLIONS)

$ 2

$ 1

$ 4

$ 2

$ 6

$ 3

$ 5$ 6$ 7$ 8$ 9$ 10$ 11

$ 8

$ 4

2007: Jan

2007: Jan

2008: Jan

2008: Jan

2009: Jan

2009: Jan

2010: Jan

2010: Jan

2011: Jan

2011: Jan

2012: Jan

2012: Jan

2013: Jan

2013: Jan

Source: U.S. Census Bureau


$ 8.3

$ 6.9


6464


PERSONAL INCOME AND CONSUMPTION (% CHANGE)

2005 20092003 2007 20112002 2006 20102004 2008 2012

-1%

-2%

-3%

0

1%

2%

3%

4%

5%

Personal Consumption Expenditures (PCE)Disposable Personal Income, Chained (2005) Dollars

Sporting goods, hobby, book and music store sales are rebounding after several years of turbulence.

Both income and consumption are on the mend after big drops in 2009. With consumption growth remaining higher than income advances, it may signal that consumers are anticipating better times.

SPORTING GOODS, BOOk, hOBBY, MUSIC STORES ($ MILLIONS)

$ 1

$ 2

$ 3

$ 4

$ 5

$ 6

$ 7

$ 8

$ 9

2007: Jan

2008: Jan

2009: Jan

2010: Jan

2011: Jan

2012: Jan

2013: Jan



1.51.9

$ 7.9


6565


2005 20092003 2007 20112002 2006 20102004 2008 2012

Motor Vehicles and PartsDurable Manufacturing

Industrial production has rebounded from 2009, returning to 2007 levels. Motor-vehicle parts have historically lagged behind but now exceed production of other durable goods.

INDUSTRIAL PRODUCTION INDEx

ESTIMATED SEMA ShOW ATTENDANCE (2004-2012)

20

20,000

40,000

40

60,000

60

80,000

80

100,000

100

120,000

120

160,000

140,000

SEMA SHOWThe SEMA Show has experienced steady growth since 2009. In 2012, the SEMA Show had its highest attendance ever, and 2013 is estimated to be even bigger.

2007:Q1

2008:Q1

2009:Q1

2010:Q1

2011:Q1

2012:Q1

2013:Q1

102

135,000

104

Source: U.S. Federal Reserve System

Source: SEMA


6666

TOP 2012 SEMA SHOW DISPLAY VEHICLES

Ford MustangChevrolet CamaroScion FR-SChevrolet CorvetteChallenger, BMW 3-series, Porsche 911, Genesis

Jeep WranglerChevrolet SilveradoFord F-SeriesRamFord Raptor

Fiat 500Chevrolet SonicFord FiestaSubaru Impreza WRXChevrolet SparkVolkswagen Beetle

Mercedes-Benz C-ClassChrysler 300Ford FocusFord FusionCadillac CTS

Jeep WranglerChevrolet SilveradoFord F-SeriesFord Super DutyRam

Chevrolet CamaroChevrolet Bel AirFord MustangChevrolet ChevelleShelby Cobra

7473532214

10152473023

12111010

88

17151210

9

10152494830

2014121110

STREET PERFORMANCE

OFF-ROAD

COMPACT PERFORMANCE

RESTYLING

LIGhT-TRUCk

CLASSIC CAR


Racing & PerformanceTrucks, SUVs & Off-RoadHot Rod AlleyRestyling & Car Care AccessoriesTools & EquipmentRestoration

Performance-Street ProductExterior Accessory ProductOff-Road/4-Wheel Drive ProductPerformance-Racing ProductTools & Equipment ProductVan/Pickup/Sport-Utility ProductEngineered New ProductFeatured ProductStreet Rod/Custom Car ProductInterior Accessory ProductWheel and Related ProductMobile Electronics ProductCollision Repair & Refinish ProductMerchandising DisplayPowersports ProductPackaging DisplayTire and Related Product

PERCENTAGE OF NEW PRODUCTS BY SEMA ShOW SECTION

TOTAL PERCENTAGE OF PRODUCTS BY ShOWCASE CATEGORY

2010

2010

2011

2011

2012

2012

39.4%14.4%

6.5%7.1%

--5.1%

14.5%7.9%

10.0%10.6%

5.0%5.4%5.6%7.5%6.9%4.8%4.3%3.7%4.1%2.7%2.5%2.2%2.1%

43.5%16.1%

7.1%6.1%

--5.5%

15.7%8.1%

10.6%11.1%

4.9%5.8%5.3%6.5%7.5%4.7%4.1%3.5%2.9%2.7%2.7%2.1%1.8%

40.3%18.8%

8.1%8.1%5.1%4.5%

17.5%10.6%10.3%

7.7%6.7%6.4%5.9%5.6%5.5%5.3%4.5%3.4%3.0%2.0%1.9%1.8%1.8%

Source: SEMA

Source: SEMA

SEMA SHOWNEW PRODUCTS SHOWCASE

There were a total of 1,929 unique entries in the New Products Showcase for the 2012 SEMA Show, and a total of 652 different companies submitted products for the Showcase. The following tables list the percentages of products by Show sections, as well as by the product categories of the New Products Showcase.

Not surprisingly, there were significantly more products submitted by companies in the Racing & Performance section of the SEMA Show compared to the other sections, since it’s the largest in terms of square footage and number of exhibitors.

Source: SEMA


6767


2 Month Rolling AverageConsumer Demand Index

With assistance from TechnoMetrica, SEMA began developing the Consumer Demand Index [CDl] in January 2007. The purpose of the index is to track and help forecast U.S. consumer demand for automotive specialty and performance products, including appearance products and accessories; racing and performance products; and wheels, tires and suspension products. The CDl is a weighted composite index that was set to an initial value of 100 based on demand levels between January 2007 and March 2007. The indices track consumers’ plans to purchase specialty equipment products within the next three months. The indices and their movements are projectable to the national market for automotive specialty equipment products. That market consists of more than 114 million U.S. households.

CONSUMER DEMAND INDEx

10

20

30

40

50

SEMA CONSUMER DEMAND INDExThe chart below includes the monthly index since 2011. The index is fairly steady through 2011 and the start of 2012, while the second half of 2012 showed a general increasing trend.

Source: SEMA Consumer Demand Index

2007: Jan

2008: Jan

2009: Jan

2010: Jan

2011: Jan

2012: Jan

2013: Jan

38

39


6868


2011: Jan

2011: Jul

2012: Jan

2012: Jul

2013: Jan

YTD SALES COMPARISON FOR MANUFACTURERS (%)

10%

20%

30%

40%

50%

60%

70%

80%

SEMA FINANCIAL BENChMARkING

The SEMA Financial Benchmarking Program was developed in order to provide SEMA members with key, industry-specific performance indicators to help them measure and compare their business operations with others in the industry. Data is collected each month from three different market segments: manufacturers, distributors and retailers. Program manager Hedges & Company collects this data anonymously through an online SEMA Financial Benchmarking survey. Those companies that participate receive a free copy of the SEMA Financial Benchmarking Reports.

After seeing mostly positive growth in 2011 to recover from the downturn, 2012 showed more mixed results. The second half of 2012 showed a more downward trend in sales year over year. Both distributors and retailers are slowly recovering in Q1 of 2013 from the lackluster holiday season.

Source: SEMA Financial Benchmarking

DownUp Flat

19.4

22.6

58.1


6969

YTD SALES COMPARISON FOR RETAILERS (%)

10%

20%

30%

40%

50%

60%

70%

80%


YTD SALES COMPARISON FOR DISTRIBUTORS (%)

10%

20%

30%

40%

50%

60%

70%

80%

90%

Down

Down

Up

Up

Flat

Flat

18.2

31.8

50.0

26.1

26.1

47.8

2011: Jan

2011: Jan

2011: Jul

2011: Jul

2012: Jan

2012: Jan

2012: Jul

2012: Jul

2013: Jan

2013: Jan




7070

New-vehicle sales increased 13% from 2011 to 2012.

QUARTERLY NEW-VEhICLE SALES (IN MILLIONS)

1

2

3

4

5

Total Small Car

Total Commercial Chassis

Total CUV

Total Luxury Car

Total Large Car

Total Middle Car

Total Van

Total SUVTotal Pickup

Vehicle Information

Source: Ward’s Auto, SEMA


TOTAL VEHICLE SALES (IN MILLIONS)

10

15

5

20

VEHICLE INFORMATION

14.4 MILLION CARS

2004 2008

2008

2002 2006

2006Q1 Q1 Q1 Q1 Q1 Q1 Q1 Q1Q3 Q3 Q3 Q3 Q3 Q3 Q3Q2 Q2 Q2 Q2 Q2 Q2 Q2Q4 Q4 Q4 Q4 Q4 Q4 Q4

2011

2011

2010

2010

2001 2005 2009

2009

2003 2007

2007

2012

2012 2013

+13%



7171

Of the top 30 sales leaders, those that experienced the greatest sales increases compared to 2011 were likely to be either small or midsize cars. The vehicle in the top 30 that experienced the most growth was the Kia Optima.

NEW-VEhICLE SALES

TOP 30 VEHICLES SOLD

2008 2009 2010 2011 2012 % Change from 2011

Ford F-SeriesChevrolet SilveradoToyota Camry Honda AccordHonda CivicNissan AltimaToyota Corolla/MatrixRam PickupHonda CR-VFord EscapeFord FocusFord FusionChevrolet CruzeHyundai SonataChevrolet EquinoxChevrolet MalibuHyundai ElantraToyota PriusToyota RAV4Volkswagen JettaChevrolet ImpalaFord ExplorerGMC SierraJeep Grand CherokeeKia OptimaNissan RogueJeep WranglerDodge Caravan Toyota TacomaFord Edge

476,469465,065436,617372,789339,289269,668351,007240,454197,279156,544195,823147,569

--117,357

67,447178,253

94,720158,884137,020

97,461265,840

78,439168,544

73,67844,90473,05384,615

123,749144,655110,798

392,112316,544356,824287,492259,722203,568296,874173,066191,214173,044160,433180,671

--120,028

86,148161,568103,269139,682149,088108,427165,565

52,190111,842

50,32837,52777,22282,04490,666

111,82488,548

502,125370,135327,804282,530260,218229,263266,082194,175203,714191,026172,421219,219

24,495196,623149,979198,770132,246140,928170,877123,213172,078

60,687129,794

84,63527,38299,51594,310

103,323106,198118,637

552,647415,130308,510235,625221,235268,981240,259237,236218,373254,293175,717248,067231,732225,961193,274204,808186,361136,463132,237177,360171,434135,704149,170127,744

84,590124,543122,460110,862110,705121,702

607,854418,312404,886331,872317,909302,934290,947283,056281,652261,008245,922241,263237,758230,605218,621210,951202,034200,926171,877170,424169,351164,207157,185154,734152,399142,349141,669141,468141,365127,969

10.0%0.8%

31.2%40.8%43.7%12.6%21.1%19.3%29.0%

2.6%40.0%-2.7%2.6%2.1%

13.1%3.0%8.4%

47.2%30.0%-3.9%-1.2%21.0%

5.4%21.1%80.2%14.3%15.7%27.6%27.7%

5.1%Source: Ward’s Auto, SEMA

Vehicle Information


7272

NEW-VEhICLE SALES—CAR

2008 Small Car 2009 2010 2011 2012 Chevrolet Aveo Chevrolet CobaltChevrolet CruzeChevrolet SonicChevrolet Spark Dodge CaliberDodge DartFiat 500Ford FiestaFord FocusHonda CivicHonda CR-Z Honda FitHonda Insight Hyundai Accent Hyundai Elantra Hyundai Veloster Kia Forte Kia Rio Kia Soul Kia Spectra Mazda MX-5 Miata Mazda2 Mazda3 Mini Cooper Mitsubishi I Mitsubishi Lancer Nissan Cube Nissan SentraNissan VersaPontiac G3 Pontiac G5Pontiac VibeSaturn Astra Scion FR-S Scion iQ Scion tC Scion xB Scion xD

55,360188,045

------

84,158------

195,823339,289

--79,794

--50,43194,720

----

36,532--

68,46510,977

--109,957

54,077--

27,861--

99,79785,182

--25,43946,55111,968

----

40,98045,22027,665

38,516104,724

------

36,098------

160,433259,722

--67,31520,57268,086

103,269--

26,32834,66631,62147,114

7,917--

96,46645,225

--20,11721,47182,70682,906

6,22312,36233,842

6,298----

17,99825,46114,499

48,62397,37624,495

----

45,082----

23,273172,421260,218

5,24954,35420,96251,975

132,246--

68,50024,61967,110

2726,3703,021

106,35345,644

--21,41622,96894,06599,705

14869725----

15,20420,36410,110

28,601856

231,73215,778

--35,049

--19,76968,574

175,717221,235

11,33059,23515,54955,601

186,3619,284

76,29520,111

102,267--

5,67413,952

102,41740,828

8019,87414,459

114,99199,730

----------

24822,43317,017

9,573

6711

237,75881,24712,38510,17625,30343,77256,775

245,922317,909

4,19249,346

5,84661,004

202,03434,86275,68140,275

115,778--

6,30519,315

123,36145,111

58816,426

7,667106,395113,327

--------

11,4178,879

22,66619,78710,756

Vehicle Information

The following chart shows the sales for all vehicles sold in 2012. Car sales in total increased about 18.9% compared with the previous year, while light-truck sales increased 8%. The sales of larger vehicles (cars, CUVs, SUVs) as well as small CUVs and small pickups declined from 2011. Midsize cars and luxury CUVs experienced the most growth in 2012, with 23.5% and 22.5%, respectively.



7373


2008 Small Car (cont .) 2009 2010 2011 2012 Smart Fortwo Subaru BRZ Subaru ImprezaSuzuki Forenza Suzuki SX4 Toyota Corolla/MatrixToyota Prius C Toyota Yaris Volkswagen BeetleVolkswagen Golf Volkswagen GTI Volkswagen JettaVolkswagen RabbitTOTAL SMALL CARS

24,622--

49,09820,79629,483

351,007--

102,32826,477

--12,23297,46120,070

2,512,514

14,595--

46,6113,769

20,704296,874

--63,74314,085

1,2117,932

108,4276,470

2,064,991

5,927--

44,39512

11,606266,082

--40,07616,53713,42613,755

123,2131,105

2,078,351

5,208--

41,196--

12,520240,259

--32,704

6,46817,83916,867

177,360--

2,342,554

10,0094,144

81,799--

12,860290,947

35,73330,59029,17424,57116,314

170,424--

2,825,284


Vehicle Information


2008 Middle Car 2009 2010 2011 2012 Acura ILXBuick RegalBuick VeranoChevrolet CamaroChevrolet ImpalaChevrolet MalibuChrysler 200 SeriesChrysler Sebring SedanDodge AvengerDodge ChallengerFord C-MaxFord FusionFord MustangHonda AccordHonda FCX Hyundai Azera Hyundai SonataKia OptimaMazda RX-8 Mazda6Mercury MilanMitsubishi EclipseMitsubishi GalantNissan 350Z Nissan 370Z Nissan Altima

--------

265,840178,253

--71,66361,96317,423

--147,569

91,251372,789

1114,461

117,35744,904

3,36852,59031,39320,10726,94110,337

--269,668

------

61,648165,565161,568

--27,46038,92225,852

--180,671

66,623287,492

53,808

120,02837,527

2,21734,86627,403

6,67211,740

3,8759,242

203,568

--12,326

--81,299

172,078198,770

--38,58550,92336,791

--219,219

73,716282,530

173,051

196,62327,382

1,13435,66228,912

4,28211,492

--10,215

229,263

--40,144

26588,249

171,434204,808

87,0332,380

64,02339,534

--248,067

70,438235,625

21,524

225,96184,590

75935,711

--7,546

15,631--

7,328268,981

12,25124,61641,04284,391

169,351210,951125,476

--96,89043,11913,309

241,26382,995

331,8725

159230,605152,399

8033,756

--1,173

13,261--

7,338302,934




7474

Vehicle Information


2008 Large Car 2009 2010 2011 2012 Buick LucerneChevrolet Caprice Chrysler 300 SeriesDodge ChargerFord Crown VictoriaFord TaurusKia Amanti Mercury Grand MarquisNissan MaximaToyota AvalonTOTAL LARGE CARS

54,930--

62,35297,36748,55752,667

3,61429,76647,07242,790

462,214

31,292--

38,60660,65133,25545,617

3,70424,78353,35126,935

324,563

26,459--

37,11675,39733,72268,859

28128,54347,94621,305

339,665

20,358880

36,28570,08946,72563,526

8248

----

238,119

9713,734

70,74782,592

4,42974,375

--------

236,848



2008 Middle Car (cont .) 2009 2010 2011 2012 Subaru LegacySuzuki Kizashi Toyota Camry Toyota Prius Volkswagen CC Volkswagen PassatVolvo 30-Series Volvo 40-Series TOTAL MIDDLE CARS

22,614--

436,617158,884

2,10530,034

4,2999,687

2,765,707

30,97471

356,824139,682

23,87211,138

4,2677,957

2,212,714

38,7256,138

327,804140,928

27,98712,497

3,9065,623

2,279,618

42,4016,944

308,510136,463

29,50222,835

3,4712,984

2,455,630

47,1275,566

404,886200,926

21,646117,023

2,82751

3,032,912


2008 Luxury Car 2009 2010 2011 2012 Acura RL Acura TLAcura TSX Audi A3 Audi A4Audi A5 Audi A6Audi A7 Audi A8 Audi R8 Audi TT BMW 1-Series BMW 3-Series BMW 5-Series BMW 6-Series

4,51746,76631,998

4,75943,344

6,28211,956

--2,825

9004,486

12,018112,464

45,9156,533

2,04333,62028,650

3,87437,070

9,8006,786

--1,463

6991,935

11,18290,96040,109

3,549

2,03734,04932,076

6,55834,67216,379

8,675--

1,521799

1,53113,132

100,91039,488

2,418

1,09631,23730,935

6,56135,23415,38511,124

6,2705,7001,1452,2368,832

94,37151,491

3,903

37933,57228,865

7,20535,41517,27018,998

8,5986,002

8022,2267,689

99,60256,798

8,208





7575

Vehicle Information



2008 Luxury Car (cont .) 2009 2010 2011 2012 BMW 7-Series BMW Z4Buick LaCrosseCadillac ATSCadillac CTSCadillac DTSCadillac STSCadillac XLRCadillac XTSChevrolet CorvetteChevrolet VoltDodge ViperHonda S2000 Hyundai Azera Hyundai Equus Hyundai Genesis Infiniti G Infiniti M Jaguar XF Jaguar XJ Jaguar XK Lexus CT Lexus ES Lexus GS Lexus HS Lexus IS Lexus LFA Lexus LS Lexus SC Lincoln MKSLincoln MKZLincoln Town CarMercedes C-Class Mercedes CL Mercedes CLK Mercedes CLS Mercedes E-Class Mercedes S-Class Mercedes SL Mercedes SLK Mercedes SLS Nissan GT-R Nissan Leaf Nissan MaximaPorsche 911

12,2765,879

36,873--

58,77430,47914,790

1,250--

26,9710

1,1722,538

----

6,16764,18115,618

8,5782,4522,459

--64,13515,759

049,432

--20,255

1,98612,98230,11715,65372,471

2,73310,844

5,77538,57617,787

5,4644,941

--1,730

----

8,324

9,2543,523

27,818--

38,81717,330

6,037787

--13,934

0482795

----

21,88947,174

8,5018,4871,1612,274

--48,485

7,4306,699

38,077--

11,334720

17,17422,08111,37552,427

1,2207,1502,527

43,07211,199

4,0252,566

--1,534

----

6,839

12,2533,804

61,178--

45,65618,640

4,473188

--12,624

326392

85--

19629,12258,14314,618

6,9254,2782,137

--48,652

7,05910,66334,129

--12,275

32814,41722,53511,26458,785

1,035585

2,13560,92213,608

2,3851,980

499877

1912,623

5,737

11,2993,479

58,474--

55,04211,589

3,33812--

13,1647,671

1975--

3,19332,99858,24610,818

5,3035,2351,738

14,38140,873

3,7462,864

29,66962

9,56818

12,21727,529

9,46069,314

9436

5,66562,73612,258

1,4493,220

7221,2949,674

58,7376,016

11,0982,751

57,0767,008

46,979465164

--15,04914,13223,461

20--

8,2723,972

33,97359,844

9,1305,5264,8521,633

17,67356,15822,160

64927,708

468,345

212,52428,053

1,00181,697

7231

8,06565,17111,794

4,8994,595

8001,1889,819

59,3498,528



7676

NEW-VEhICLE SALES—CUV

2008 Small Cross/Utility 2009 2010 2011 2012 Chevrolet HHRChrysler PT CruiserHonda ElementHyundai Tucson Jeep CompassJeep PatriotKia Sportage MINI Countryman Mitsubishi Outlander SportNissan Juke Subaru XV Volkswagen Tiguan TOTAL SMALL CUV

96,05349,81626,44719,02725,34955,65432,754

--------

8,664313,764

70,84217,93914,88415,41111,73931,43242,509

--------

13,903218,659

75,4019,440

14,24739,59415,89438,62023,873

--1,6908,639

--20,946

248,344

37,0121,328

11,53447,23247,70954,64747,46316,68316,44335,886

--25,990

341,927

21--3

48,87840,23562,01036,35721,01218,09136,358

7,39631,731

302,092

Vehicle Information


2008 Luxury Car (cont .) 2009 2010 2011 2012 Porsche Boxster Porsche Cayman Porsche Panamera Saab 9-3 Saab 9-5 Toyota AvalonVolkswagen EosVolvo 50-Series Volvo 60-Series Volvo 70-SeriesVolvo 80-Series TOTAL LUxURY CARS

2,9823,513

--15,167

2,538--

12,8371,8568,9668,787

11,0381,028,672

1,9091,9661,2475,4281,034

--7,2042,1555,8956,9868,331

798,622

2,1771,3227,7414,533

8117,0856,6901,7201,4375,2637,224

937,798

1,7731,3776,8793,8471,496

28,9257,533

55521,282

4,9564,735

1,053,100

2,894462

7,614647413

29,5566,214

--23,356

4,4413,277

1,146,856


TOTAL CARS 6,769,107 5,400,890 5,635,432 6,089,403 7,241,900


2008 Middle Cross/Utility 2009 2010 2011 2012 Chevrolet CaptivaChevrolet EquinoxDodge JourneyFord EdgeFord EscapeGMC TerrainHonda CrosstourHonda CR-V

--67,44747,097

110,798156,544

----

197,279

--86,14853,82688,548

173,04414,033

2,564191,214

--149,979

48,577118,637191,026

60,51928,851

203,714

7,038193,274

55,155121,702254,293

83,17917,974

218,373

36,935218,621

79,563127,969261,008

97,78620,848

281,652





7777


2008 Middle Cross/Utility (cont.) 2009 2010 2011 2012 Honda PilotHyundai Santa FeHyundai Veracruz Kia Rondo Kia SorentoMazda CX-5 Mazda CX-7 Mazda TributeMazda5 Mercury MarinerMitsubishi EndeavorMitsubishi Outlander Nissan Murano Nissan Rogue Pontiac TorrentSaturn VueSubaru Forester Subaru OutbackToyota HighlanderToyota RAV4Toyota VenzaTOTAL MIDDLE CUV

96,74670,99411,00428,64529,699

--26,81110,80622,02132,306

5,93813,47171,40173,05320,62581,67660,74844,262

104,661137,020

1,4741,492,854

83,90180,34310,21014,20624,460

--20,583

5,52518,48828,688

3,22810,28352,54677,222

9,63828,42977,78155,35683,118

149,08854,410

1,472,429

102,32376,680

8,7413,588

108,985--

28,7883,637

15,68329,912

4,29412,50053,99999,515

683,201

85,08093,14892,121

170,87747,321

1,840,981

116,29774,391

9,14647

130,235--

35,6412,696

19,155--

9,6589,788

53,626124,543

----

76,196104,405101,252132,237

38,9041,989,205

114,84871,016

8,232--

119,59743,31911,326

50214,640

--501

7,75051,675

142,349----

76,347117,553121,055171,877

43,0952,240,064

Vehicle Information


2008 Large Cross/Utility 2009 2010 2011 2012 Buick EnclaveChevrolet TraverseFord FlexFord Taurus XGMC AcadiaMazda CX-9 Nissan PathfinderSaturn OutlookSuzuki XL7TOTAL LARGE CUV

44,7069,456

14,45723,11266,44026,100

--25,34022,554

239,510

43,15091,07438,717

6,10653,82021,132

--13,115

4,357273,426

55,426106,744

34,22712

68,29528,908

--2,649

313296,574

58,392107,131

27,428--

79,28834,421

----

48306,708

56,70385,60628,224

--78,28024,442

7,939--

12281,206


2008 Luxury Cross/Utility 2009 2010 2011 2012 Acura MDXAcura RDXAcura ZDXAudi Allroad Audi Q5

45,37715,845------

31,17810,15379--13,790

47,21014,9753,259--23,518

43,27115,1961,564--24,908

50,85429,5207753,11528,671





7878


2008 Luxury Cross/Utility (cont.) 2009 2010 2011 2012 Audi Q7 BMW X1 BMW X3BMW X5BMW X6Cadillac SRXInfiniti EX Infiniti FX Infiniti JXLand Rover Evoque Lexus RXLincoln MKTLincoln MKXMercedes GLMercedes M-ClassMercedes R-ClassPorsche Cayenne Saab 9-4XSubaru TribecaVolkswagen TouaregVolvo XC60 Volvo XC70 Volvo XC90 TOTAL LUxURY CUV

13,209--

17,62231,858

4,54816,15612,87312,660

----

84,181--

29,07623,32834,320

7,733----

10,9756,755

--9,489

18,980388,230

7,299--

6,06727,071

4,78720,237

7,95011,024

----

93,3792,580

21,43336,95625,799

2,825----

5,9304,3929,2625,825

10,757354,381

7,976--

6,07535,776

6,25751,094

8,31210,420

----

95,7907,435

21,93240,88929,698

2,9373,245

--2,4724,713

12,0306,626

10,119449,689

8,998--

27,79340,547

6,19256,905

6,0309,939

--2,244

82,5955,024

23,39549,44935,835

2,38512,978

2672,7917,535

12,9325,716

10,609494,989

11,0088,947

35,17344,445

6,74957,485

3,49510,42421,674

8,90195,381

7,09425,10755,40638,101

1,47315,545

2212,075

10,55319,139

5,5139,513

606,357

Vehicle Information

TOTAL CUV 2,434,358 2,318,895 2,835,588 3,132,829 3,429,719Source: Ward’s Auto, SEMA

NEW-VEhICLES SALES—SUV

2008 Small Sport/Utility 2009 2010 2011 2012 Dodge NitroJeep LibertyJeep WranglerSuzuki Vitara TOTAL SMALL SUV

36,36866,91184,61511,936

229,529

17,44343,50382,044

7,557175,007

22,61849,56494,310

4,478171,753

24,43466,684

122,4604,980

218,558

3,26975,483

141,6694,954

225,375Source: Ward’s Auto, SEMA

NEW-VEhICLES SALES—SUV

2008 Middle Sport/Utility 2009 2010 2011 2012 Chevrolet Trail BlazerDodge DurangoFord ExplorerGMC EnvoyJeep CommanderJeep Grand CherokeeKia Borrego Mercury MountaineerNissan PathfinderNissan XterraToyota 4Runner Toyota FJ Cruiser TOTAL MIDDLE SUV

74,87821,42078,43923,87627,69473,678

1,86910,59633,55533,57947,87828,668

436,587

8,8293,521

52,1904,857

12,65550,32810,530

5,16918,34116,45519,67511,941

211,042

218572

60,68784

8,11584,635

9,8355,791

21,43820,52346,53114,959

272,816

3351,697

135,7045

105127,744

429--

25,93518,22144,31613,541

416,531

--42,589

164,207----

154,734----

34,68217,22248,75513,656



7979

Vehicle Information

NEW-VEhICLE SALES—SUV

2008 Large Sport/Utility 2009 2010 2011 2012 Chevrolet SuburbanChevrolet TahoeChrysler AspenFord ExpeditionGMC YukonGMC Yukon XLNissan ArmadaToyota SequoiaTOTAL LARGE SUV

54,05891,57822,25455,12339,06426,40415,68530,693

356,279

41,05573,254

5,99631,65529,41116,819

9,90316,387

228,001

45,15275,675

3037,33628,78123,79719,34413,848

244,535

49,42780,527

--40,49934,25025,22318,33113,022

262,478

48,11668,904

--38,06227,81823,42718,07213,151


NEW-VEhICLE SALES—SUV

2008 Luxury Sport/Utility 2009 2010 2011 2012 Cadillac EscaladeCadillac Escalade ESVHummer H2Hummer H3Infiniti QX56Land Rover LR2 Land Rover LR4 Land Rover Range Rover Sport Land Rover Range Rover Lexus GX Lexus LX Lincoln NavigatorMercedes G-Class Porsche Cayenne Saab 9-7XToyota Land Cruiser TOTAL LUxURY SUV

23,94711,054

6,09521,373

7,6575,618

011,668

8,39316,424

7,91514,836

93111,216

3,6603,801

165,403

16,8736,5881,5137,5336,4404,433

86711,364

7,3126,2353,6168,057

6627,7352,2182,261

100,431

16,1188,674

1513,661

11,9183,6497,122

12,3478,746

16,4503,9838,245

9195,098

1021,807

112,059

15,0798,388

----

13,4282,7787,983

15,3339,761

11,6093,1678,0181,191

----

1,66298,506

12,6158,083

----

15,3103,1137,316

16,4917,843

11,0395,0058,3711,330

----

2,89599,411

TOTAL SUV 1,187,798 714,481 801,163 996,073 1,038,181Source: Ward’s Auto, SEMA

NEW-VEhICLE SALES—VAN

2008 Van 2009 2010 2011 2012 Chevrolet Express Chevrolet UplanderChrysler Town & CountryDodge Caravan Ford Econoline/ClubwagonFord Transit Connect GMC Savana Honda OdysseyKia Sedona Mercedes Sprinter Van Nissan NVNissan Quest Ram Cargo VanToyota SiennaVolkswagen Routan

TOTAL VAN

86,98640,456

118,563123,749124,596

022,437

135,49326,915

----

18,252--

115,9443,387

840,619

54,3021,758

84,55890,66685,735

8,83412,164

100,13327,398

----

8,437--

84,06414,681

583,362

59,75376

112,275103,323108,258

27,40513,942

108,18221,823

8,559--

177--

98,33715,961

678,324

71,943--

94,320110,862116,874

31,91417,268

107,06824,04716,577

6,44412,199

691111,429

12,473

734,109

76,808--

111,744141,468122,423

35,21620,650

125,98017,51220,92910,17918,275

7,075114,725

10,483



8080

NEW-VEhICLE SALES—PICkUP

NEW-VEhICLE SALES—PICkUP

2008

2008

Small Pickup

Large Pickup

2009

2009

2010

2010

2011

2011

2012

2012

Chevrolet ColoradoFord RangerGMC CanyonHonda RidgelineMitsubishi RaiderNissan FrontierRam DakotaSuzuki EquatorToyota TacomaTOTAL SMALL PICKUP

Cadillac Escalade EXTChevrolet AvalancheChevrolet SilveradoFord F-SeriesGMC SierraNissan TitanRam PickupToyota TundraTOTAL LARGE PICKUP

TOTAL PICKUP

54,34665,87214,97433,8752,93544,99726,04413144,655392,043

4,70935,003

465,065476,469168,544

34,053240,454137,249

1,566,177

1,958,220

32,41355,60010,10716,4641,94428,41510,6902,221111,824270,348

2,42316,432

316,544392,112111,842

19,042173,066

79,3851,110,993

1,381,341

24,64255,3647,99216,142940,42713,0471,447106,198265,278

2,08220,515

370,135502,125129,794

23,416194,175

93,3091,335,551

1,600,829

31,02670,8329,5909,759--51,70012,1562,127110,705297,895

2,03620,088

415,130552,647149,170

21,994237,236

82,9081,481,209

1,779,104

36,84019,3668,73514,068--55,4354901,966141,365278,265

1,93423,995

418,312607,854157,185

21,576283,056101,621

1,615,533

1,893,798

Vehicle Information

TOTAL LIGhT-TRUCkSTOTAL NEW VEHICLES

6,425,63413,194,741

5,000,79210,401,682

5,919,08511,554,517

6,645,02112,734,424

7,198,16014,440,060




TOTAL CARS 6,769,107 5,400,890 5,635,432 6,089,403 7,241,900


8181

VEhICLES REGISTRATIONS—VEhICLE SEGMENT BY DECADE OF MODEL YEAR

1970s

1970s

Cars

Light-Trucks

1980s

1980s

1990s

1990s

2000s

2000s

2010s

2010s

Alt Power - Electric CarAlt Power - Hybrid CarMid Range Car - LowerMid Range Car - PremiumMid Range Car - StandardSmall Car - BudgetSmall Car - EconomySport Car - PremiumSport Car - TouringSport Car - Ultra LuxurySport Car - Upper PremiumTraditional CarUpscale - LuxuryUpscale - Near LuxuryUpscale - PremiumUpscale - UltraOther

Alt Power - Hybrid TruckCUV - Entry LevelCUV - Mid RangeCUV - PremiumPickup - FullsizePickup - SmallSUV - Entry LevelSUV - LargeSUV - Lower Mid RangeSUV - Premium LargeSUV - Upper Mid RangeVan - FullsizeVan - Mini

----

124,89279,153

163,380107,323

88,017128,214159,836

--13,21732,59797,07736,504

271----

--------

755,92072,01816,477

107,93512,60815,111

--48,967

969

----

263,736190,258662,217

71,212267,621267,611496,587

3,23965,872

185,379492,915264,528

9,8839,9982,558

--515

----

2,408,6681,204,473

242,648342,660178,641

18,951--

494,906102,283

--2

3,677,3472,612,0248,180,155

524,1694,575,589

594,5021,938,123

37188,978

1,775,5662,374,9972,072,699

73,09610,503

2,321

--396,294

68,637127,277

9,804,8755,237,6401,732,8001,981,5004,496,349

210,038252,296

1,685,3623,464,996

--1,059,621

12,099,0216,737,554

15,976,9331,519,942

12,982,9401,254,7262,980,992

3,607311,383

1,963,0923,151,8585,739,567

322,06158,93411,791

365,0527,051,7754,488,7372,537,350

19,143,9725,944,3834,088,7625,334,0218,390,5711,264,6471,465,0932,425,4828,811,855

18,987999,822

4,129,6071,497,4054,554,4701,073,5594,596,281

212,8311,014,480

2,88050,28988,492

694,3621,573,703

99,27223,878

4,342

98,8584,232,1052,674,8191,380,8424,352,835

873,3851,340,515

776,9221,090,491

507,19244,108

563,5181,703,697

Sources: Experian, SEMA

Vehicle Information

The following chart shows the number of vehicles in operation for each car type and decade of the vehicle model. Data for vehicles manufactured before the 1970s was unavailable.

VEHICLE REGISTRATION


8282

SEMA Market Update Regularly published report that tracks industry and economic trends affecting the $31 billion specialty equipment industry. Each update contains current topics that provide SEMA members with new research or information sources to better understand changes in the industry.

Financial Benchmarking Report The monthly SEMA Financial Benchmarking Program allows participants to measure the performance of their company against industry benchmarks in areas such as gross margin, marketing expenses, inventory turns, product returns and more.

SEMA Consumer Demand Index This monthly report measures specialty equipment purchase intentions of consumers [both enthusiast and mainstream] in the coming quarter.

Consumer Research Reports Consumer research reports covering a variety of industry issues are available for download. Examples of consumer research available include vehicle owner reports [i.e. pickups] and enthusiast lifestyle reports.

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As a member benefit, SEMA conducts research on the $31 billion specialty equipment market. SEMA market research projects help members understand sales trends, consumer needs and the influence of economic and auto industry changes. The majority of SEMA Market Research reports are available for download to SEMA members at no charge.

Other research reports available for download:

2013 SEMA Annual Market Report · 2013 SEMA Annual Market Report 1 Three years of positive results...

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