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2013: Rich Millington (FeverBee) - How to Master and Manipulate Social Science To Build Bigger,...
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How to use social sciences to manipulate communities Richard Millington www.feverbee.com [email protected] @RichMillington
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If you look at discussions about communities, you will usually see a discussion rooted in technology. What platform is best? What features should a platform contain? How will Facebook’s new feature affect communities? These are the wrong questions. Technology has a limited impact upon the success of a community. If you want a thriving community, it’s not technology you need to master – it’s social sciences. If you can master social sciences, you can manipulate basic principles to build any number of successful communities. You can use proven sociological, psychological, and, sometimes, anthropological triggers to influence members to join, participate, and do almost anything you want in a community. This talk will explain how you can do that. It will break down a few proven principles from social sciences and showcase how we (and others) have applied them to build thriving communities.
Transcript of 2013: Rich Millington (FeverBee) - How to Master and Manipulate Social Science To Build Bigger,...
How to use social sciences to manipulate communities
Richard Millingtonwww.feverbee.com
[email protected]@RichMillington
The big migration
Technology is not the only tool in the community professional’s toolkit
The blueprint
Emotional connection
Fulfilmentof needsInfluenceMembership
Sense of community
Membership
Raise the boundary to being an accepted member
Encourage more personal investments
Rituals/traditions
Use common symbols throughout the community
Action Points
Influence
Provide opportunities for members to have influence
Amplify the influence members do have
Action Points
Satisfying Needs
Emotional connection
Initiate and highlight the most ‘hardcore’ discussions
Encourage self-disclosure discussions
Allow non-essential/off-topic discussions
Action Points
www.en.wikipedia.org/wiki/talk:Star_Trek_Into_Darkness
People join a community for one reason, but they participate for another
Information Needs
Social Needs
Ego
Validation
Efficacy
Self-esteem
Making Friends
Shift the balance towards
self-disclosure discussions
When people join your community,
socialise them
Social Identity TheoryPeople participate more in
groups that appear successful
www.course.feverbee.com.au
Sign up for our community management course in Australia with Quiip
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