2012.04.18 - IBM SmartCloud Managed Backup - SmartCloud Services

© 2011 IBM Corporation

IBM SmartCloud Managed BackupHelp protect your data with a cloud-based, managed backup solution

BUP03054-USEN-01


IBM Global Technology Services

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Executive summary

Currently, organizations face increasing global complexity, heightened risk of disruption, financial uncertainties and complex regulatory requirements. You need to respond faster to protect your information and reduce costly downtime. You need a solution that helps you quickly back up, restore and maintain access to critical business data.

IBM SmartCloud Managed Backup is a cloud-based service that enables security-rich, managed protection of your data. Our service provides onsite or offsite data backup in a redundant infrastructure managed by IBM, to help you reduce operational risk and total cost of ownership.

With more than 40 years of experience in business resilience and information protection, IBM has approximately 1,600 professionals in resiliency centers around the world, offering a range of cloud-based, onsite, offsite or hybrid data protection solutions and the choice of custom or standard services.



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The world is riskier than it used to be.

Expanding risk exposures

Increased global and regional interdependencies

Supply chain disruption

Exponential data growth

Global complexityGlobal complexity

Changing industry and regulatory standards

Geographic dispersal requirements

Varying regulations per country

Increase in e-discovery requirements

Complex regulationsComplex regulations

Greater financial implications of downtime

Brand vulnerabilities

Data integrity requirements

Need for anytime, anywhere access to information

Impact of business disruption Impact of business disruption

Loss of critical personnel

Loss of key knowledge

Reduction in attention to significance of risk

Reduction in testing recovery plans

Coping with financial turmoilCoping with financial turmoil



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Data protection can be expensive, time-consuming and complex.

In an environment where business success depends on “anytime, anywhere” access to information, IT support is challenged to ensure around-the-clock availability of critical business data.

Increasing volumes of critical business information—which was once secured in the data center—are distributed across the desktops and laptops of a mobile workforce.

You need to ensure that data is consistently and reliably backed up and that it can be quickly and easily recovered.



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Enterprises continue to seek faster data recovery, better reporting capabilities, improved service levels and predictable costs.

Source: ESG Brief, Top Considerations for Selecting Technology to Power Backup and Recovery SaaS, April 2010

Which of the following factors were most responsible for your organization’s decision to utilizean online backup service? (Percent of respondents, N=75, multiple responses accepted)

37%

32%

29%

27%

25%

24%

17%

17%

16%

28%

0% 5% 10% 15% 20% 25% 30% 35% 40%

Ability to store data remotely for disaster recovery

Better management / reporting capabilities

Improved Service levels

Predictable costs (i.e.., simpler budgeting)

Improved support for remote office/branch office locations

More cost – effective than in-house solutions and process

Service allows us to take advantage of advanced technology

Ability to eliminate on-site backup hardware and software

Facilitates chargeback to internal business units

Source : Enterprise Strategy Group, 2010

Offload regulatory compliance requirements to a service provider



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Cost depends on many factors– Business size– Industry– Competitive pressure– Customer relationships

Recovery time is defined using recovery time objectives (RTOs) and recovery point objectives (RPOs)

Without a comprehensive data backup solution, even minor disruptions can impact your overall performance.

As recovery time increases so does the cost of recovery and the requirement for higher investment

in data protection.

Source: “A new approach to data recovery” by Ferenc Gyurcsan in Disaster Recovery Journal, Spring 2010

Loss of life

Lost reputation

Lost customers

Lost opportunity

Litigation

Penalties

Idle laborIdle resources

Transaction lossC

ost

of

ou

tag

e

Recovery time

Cost

Downtime costs versus recovery time

Restoration cost

RTO: Minutes

RPO: Last transaction



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How do you:

Protect critical business data to enable continuous availability of business processes?

Control costs associated with data and application protection, backup, continuity and restore?

Comply with government and industry regulations and legal requirements?

Protect data

Controlcosts

Manage regulations

DATA

Reducing recovery time objectives and recovery point objectives to improve your information protection presents key challenges.



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Business Continuity and Resiliency Services from IBM can help ensure resiliency across all layers of your business.

Enable security-rich, automated protection of critical business data onsite or offsite for increased availability

Provide predictable operating expenses, reduce capital expense requirements and potentially reduce total cost of ownership.

Ease management of compliance with general and industry-specific regulatory requirements

IBM Managed Resiliency Services

IBM Infrastructure

Recovery Services

IBM Resiliency Consulting Services

IBM SmartCloud Resilience

Business Continuity

andResiliency Services

Business Continuity and Resiliency Services from IBM can help:



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Our information protection services help:

Speed recovery with data access from just about anywhere, around the clock

Reduce business and operational risk by avoiding data, system and site loss and downtime

Reduce total cost of ownership

IBM SmartCloud Resilience helps you to quickly back up, restore, archive and maintain access to critical data.

IBM SmartCloud Resilience

IBM SmartCloud Managed BackupIBM SmartCloud Managed Backup

IBM SmartCloud Email Management Express


IBM SmartCloud Virtualized Server

Recovery

IBM SmartCloud Virtualized Server

Recovery



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IBM SmartCloud Managed Backup

Remote data protection

Remote data protection

IBM SmartCloud Managed Backup helps protect your critical business data with cloud-based, managed solutions.

We can provide:

Ability to back up and restore data and applications on demand, using public or private cloud

Choice of onsite or offsite data protection in a scalable, security-rich, redundant infrastructure managed by IBM

Self monitoring via portals and dashboards into service levels, management details, reporting and analytics

Onsite data protection

Onsite data protection Fastprotect onlineFastprotect online Data protection

analysisData protection

analysis



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We provide features that enable you to back up and gain access to data anywhere, anytime.

Fea

ture

Flexible support for your heterogeneous IT environment

Comprehensive, cross-platform data protectionComprehensive, cross-platform data protection

Self-monitoring via portals and dashboardsSelf-monitoring via portals and dashboards

Ability to save time and expense and to manage service level agreements

Ability to combine with other associated offerings

Ability to combine with other associated offerings

Faster access to and recovery of your business environment with minimal disruption

Provide hardware and software neededProvide hardware and software needed

End-to-end backup service helps ensure nearly 100 percent utilization rate as you pay only for what you back up, without up-front capital investments

IBM

Sm

artC

loud

Man

aged

Bac

kup

IBM

Sm

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Man

aged

Bac

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Ben

efit



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IBM data center or on-premise solution Public or private cloud

Rapid provisioning of new services

Around-the-clock, always on availability of critical business data

Enterprise-level security addressing your concerns

Customized to your requirements Flexibility to adapt to different workloads Portability of data and workloads Reduced vendor lock-in

We help you meet your data backup needs with scalable, rapidly deployed solutions on a pay-as-you-go basis.

Our cloud-based, managed data backup solutions are based on five value drivers.

Flexibility of delivery model

Availability

Choice

Value drivers Benefit

Security and privacy

Agility



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IBM SmartCloud Managed Backup is designed to deliver security-rich, cloud-based data backup services.

IT benefits An efficient, time-tested

methodology Centralized visibility, reporting

and analytics Faster recovery with around-the-

clock access to data Improved backup success rates

Overall benefits End-to-end, cloud-based data

protection for enhanced resiliency Time-tested, security-rich,

affordable data protection for improved productivity

Financial benefits Predictable operating expenses

and lower capital expense requirements

Reduced total cost of ownership

Operational benefits Better data protection than a do-it-

yourself (DIY) option Frees up IT staff for core

business projects

With managed

backup services, you gain:



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IBM SmartCloud Managed Backup – onsite data protection can include managed backup services with hardware, software and installation.

Our onsite services are designed to:Our onsite services are designed to:

Provide managed backup and restore services hosted in IBM data centers or on your premises

Offer flexible service options to meet your needs

Enrich data security with a variety of encryption options and dedicated tape media

Support flexible recovery point and recovery time options to address your needs

Facilitate offsite vaulting for long-term archiving

Provide managed backup and restore services hosted in IBM data centers or on your premises

Offer flexible service options to meet your needs

Enrich data security with a variety of encryption options and dedicated tape media

Support flexible recovery point and recovery time options to address your needs

Facilitate offsite vaulting for long-term archiving

Your site or at an IBM resiliency center

IBM hardware, software and support



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IBM SmartCloud Managed Backup – remote data protection can provide services for servers, personal computers and laptops.

Designed to provide: Automatic data protection and

nonintrusive, scalable backups

Support for security with Advanced Encryption Standard (AES-128)

Flexible retention policies and long-term archiving

Easier Compliance management

Faster backups and recovery with no tapes

Comprehensive platform support

Designed to provide: Automatic data protection and

nonintrusive, scalable backups

Support for security with Advanced Encryption Standard (AES-128)

Flexible retention policies and long-term archiving

Easier Compliance management

Faster backups and recovery with no tapes

Comprehensive platform support

IBM’s remote data

protectionservice

platforms

Offsite data protection

Customer personal computers and servers

Wide area network (WAN)


This subscription service backs up your information on our platform. This subscription service backs up your information on our platform.



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IBM SmartCloud Managed Backup – fastprotect online offers a cloud-based backup and recovery service for desktops and laptops.

Designed to help:

Ensure critical data integrity through automatic data backup with simplified, reliable recovery

Support affordable, optimized data protection with “pay-as-you-grow” pricing

Provide a security-rich encrypted solution that supports recovery of lost data without help desk or IT involvement

Designed to help:

Ensure critical data integrity through automatic data backup with simplified, reliable recovery

Support affordable, optimized data protection with “pay-as-you-grow” pricing

Provide a security-rich encrypted solution that supports recovery of lost data without help desk or IT involvement

IBM SmartCloud Managed Backup – fastprotect online

Laptops and desktops

IBM resiliency center



Leverages cloud computing to help recover lost data virtually anytime, anywhere, without IT involvement.

Leverages cloud computing to help recover lost data virtually anytime, anywhere, without IT involvement.



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IBM SmartCloud Managed Backup – data protection analysis reviews your current backup and restore environment.

Designed to help:

Identify gaps in your backup and restore environment through a comprehensive, objective review

Reduce risk of data loss and noncompliance through increased visibility

Optimize your spending and IT efficiency by providing tailored recommendations for cloud-based backup

Designed to help:

Identify gaps in your backup and restore environment through a comprehensive, objective review

Reduce risk of data loss and noncompliance through increased visibility

Optimize your spending and IT efficiency by providing tailored recommendations for cloud-based backup

Laptops and desktops

IBM’s nonintrusivedata collection center



For backup and restore operations with an unbiased analysis.For backup and restore operations with an unbiased analysis.

IBM SmartCloud Managed Backup – data protection analysis



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Comprehensive portal and reporting can provide:

Web-based, multilingual reporting

Provisioning and support

Graphical or tabular reports

Alert notifications

Monthly reporting

To further support your information protection, we provide comprehensive portal and reporting capabilities.



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Typical deal sizes for components of IBM SmartCloud Managed Backup are provided here.

Average deal size: – US$25,000 for fastprotect online– US$70,000 for remote data protection– US$800,000 for onsite data protection– US$15,000 for data protection analysis

Average term of 36 months

Minimum term of 12 months

Note: Pricing may differ by country and is subject to change without notice. Please contact your local IBM representative for detailed pricing information.

Pricing strategy and term varies depending on the nature of the service component:



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Consider these servicesConsider these services

IBM provides a broad portfolio of associated offerings to support your business resiliency goals.

If you need help to …If you need help to …

Design a resiliency plan with optimum cost-risk balance

Create a cost-effective, scalable, flexible and resilient server infrastructure

Support business applications using industry-leading practices based on IBM experience and intellectual capital

Protect your critical data with a cloud-based, managed backup solution

IBM Resiliency Consulting Services

IBM Infrastructure Recovery Services

IBM Managed Resiliency Services

IBM Email management express

IBM Resiliency Consulting Services – assessment

IBM Resiliency Consulting Services – planning and design



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If you’re looking for a trusted resource and innovative IT leader to help deliver more effective information protection, consider IBM.

Our capabilities include:

More than 40 years of business continuityand disaster recovery experience

An end-to-end, cloud-based, managed data backup service with our own hardware and software solutions—a single vendor for your backup needs

Experience gained from managing more than 24 petabytes of data from approximately 3,400 customers

Ability to correlate and filter events to anticipate and react more quickly to events



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Why IBM: we provide broad solution capabilities and expertise rooted in industry-leading technology research.

We have:

More than 150 global resiliency centers in 55 countries, designed for multivendor environments

Knowledge of local, regional and global regulations

More than 1,600 professionalsdedicated to business continuity

Time-tested business process and technology expertise to help you design and implement the right solution for your business



A major sports nonprofit in the United States and Mexico protects its mission-critical data and email with IBM Information

Protection Services.

Business challenge:

This client needed a low-cost and simple backup solution to protect over 500 gigabytes of business critical information. With email also being mission critical for the client’s 1.2 million members, the solution needed to not only prevent data loss, but provide continuous end-user access to email, including remote users.

Solution:

More than 150,000 emails sent per day and a half terabyte of data are protected via the IBM cloud using remote data protection and

email management express services.

Benefits: Maintains the availability and resiliency of its core

business functions Enables recovery within 24 hours

Provides the peace of mind that comes with knowing its business and brand are protected

Solution components: IBM SmartCloud Managed

Backup remote data protection




Trademarks and notes

IBM Corporation 2011

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Other company, product and service names may be trademarks or service marks of others.

References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates.

2012.04.18 - IBM SmartCloud Managed Backup - SmartCloud Services

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