2012 eCommerce Salary Survey Results

1

Table of Contents

Key Findings ......................................................................................................................... 2

Who’s Working Where? ........................................................................................................ 3

Company and Job Characteristics ..................................................................................... 3

Age, Gender & Education .................................................................................................. 5

Who’s Making What? ............................................................................................................ 9

Salary Makeup and Trends ................................................................................................ 9

Job Stability and Satisfaction Guaranteed? ......................................................................... 14

Job security and sentiment .............................................................................................. 14

Mobile Commerce ............................................................................................................... 17

Organizational Preparation for Mobile Commerce ........................................................ 17

Influence of Mobile Commerce over Salary and Work Environment ............................. 18

Tweet What You Learned! .................................................................................................. 19

About ClickTale ................................................................................................................... 19

2

Key Findings

Survey results are based on 731 responses collected from eCommerce professionals

worldwide. Salary figures that appear in this survey reflect annual compensation for each

respondent, including bonuses. All survey results are presented in U.S. dollars.

This survey allows you to compare your compensation to industry peers, better understand

what drives compensation in this market, and learn how to increase your value.

Some of what was learned from this year’s survey:

Almost half of the respondents earn between $50-125,000 a year; 24.9% receive more

than $125,000 a year.

Salaries in certain fields tend to be higher, including: hardware/home improvement,

office supplies and small user experience consulting companies

Salaries tend to be relatively higher in Central America and North America.

Salaries are higher in larger companies. However, job satisfaction tends to be higher in

smaller companies.

In general, salary levels rise with increased experience within an organization.

Specifically, most changes to salary take place after four years and again after eight

years within the same organization.

Women’s salaries are slightly higher than men’s salaries.

There is a correlation between increased salary and age, until the age of 60. At this

point, salaries begin to drop.

In general, salary levels rise corresponding to levels of education.

Slightly more than half of the respondents believe that mobile commerce will affect

their salaries and/or their work environments.

A third of the companies are not prepared for mobile commerce. The remainder of

companies is prepared for mobile commerce, primarily via their websites (45%); only a

small number are prepared for mobile commerce via mobile applications (18%).

eCommerce professionals seem to have mixed reports regarding their feelings of job security and their levels of compensation:

Approximately two thirds of respondents feel secure in their place of work (68.9%).

Less than 10% feel a lack of job security.

At the same time, 34.5% of respondents feel that it is highly likely that they will change

their places of work in the upcoming year, and an additional 42.8% believe that this is

a possibility.

Levels of job security are relatively higher in Africa and Central America and relatively

low in Europe and Asia.

In general, salary levels rise in relationship to the degree of job security felt by the

respondents.

3

Apparel/Accessories 25%

Computers/Electronics

10%

Software/Downloads 9%

Mass Merchant 7%

Houseware/Home 6%

Health/Beauty 6%

Specialty/Non-Apparel

6%

Finance 4%

Sporting Goods 4%

User experience consulting firm (1-4

employees) 4%

Books/Music/Video 3%

Automotive Parts/Accessories

3%

Furnishing 3%

Hardware/Home Improvement

2%

Jewelry 2%

Toys/Hobbies 2%

Office Supplies

2%

Insurance 2%

Flowers/Gifts 1%

Who’s Working Where?

Company and Job Characteristics

Company Industry

Respondents represent a wide range of industries aside from a relatively large number of

respondents who work in the fashion industry (18%).

4

Company Location

The majority of respondents are from North America (44%) and Europe (45%) and 5% are

from Oceania.

Company Size (Number of Employees)

A third of the companies (31.1%) employ up to 50 employees and 19.4% employ between

51 and 200 employees. The remainder of the data, representing about half of the

respondents, is equally divided between companies that employ between 201 and 500

employees (10.5%), between 501 and 2000 employees (13.0%), between 2001 and 10,000

employees (11.1%) and large companies with over 10,000 employees (14.8%).

1% 2% 3% 5%

44%

45%

Central America

Africa

South America

Asia

Oceania

North America

Europe

12.9%

18.3% 19.4%

10.5%

13.0%

11.1%

14.8%

.0%

5.0%

10.0%

15.0%

20.0%

25.0%

1-10 11-50 51-200 201-500 501-2,000 2,001-10,001 10,000+

5

Company Revenue

Approximately a third of the companies in the diagram earn less than $10 million per year,

and 23.8 earn between $10 million and $100 million per year. More than half of the

companies in the diagram earn less than $100 million per year.1

Age, Gender & Education

Male vs. Female Ratio

More than two thirds of the respondents are male (69%).2

.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

<@10M $10-100M $100-500M $500M-1B $1-5B $5-10B <$10B

Female 30%

Male 70%

6

Age Groups

Slightly more than half of the respondents are under the age of 35 (52.3%). More than 85%

of the respondents are between the ages of 18 and 45.3

Education Level

The vast majority of the respondents have had academic education. Close to two thirds have

a Bachelor’s degree, and a quarter of the respondents have a Master’s degree or more.

.0%

5.0%

10.0%

15.0%

20.0%

25.0%

18-24 25-30 31-35 36-40 41-45 46-50 51-55 56-60 61-65 65 orolder

0.5%

3.4%

11.6%

20.0%

35.2%

29.3%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

12th grade orless

Graduatedhigh school or

equivalent

Some college,no degree

Associatedegree

Bachelorsdegree

Post-graduatedegree

7

Position at Work

Practically all of the respondents (94%) work full-time. 5% of the respondents are external

(and work as freelancers or for subcontractors).

Company Department

More than half of the respondents work in the Marketing Department (45%) or the Sales

Department (12%). Approximately 11% of the respondents work in the Information

Technology Department and an additional 5% work in departments that are responsible for

data analysis.

Contractor / Freelance / Solo

consultant 5%

Full-time employee (30 or more hours per

week) 94%

Part-time employee (less

than 30 hours per week)

1%

Student 0%

Unemployed 0%

other 3%

Marketing 45%

Other 16%

Sales 12%

IT 11% Product

7%

Analytics 5%

Design 3%

R&D 1%

Finance 0% Other

4%

8

Seniority Level

The vast majority of respondents (75.9%) are mid-level managers. The rest of the

respondents are mostly senior-level managers.

Tenure in the Organization

Most of the respondents (70.3%) have been working in their respective organizations for less

than 5 years.

.1% .3% 1.1%

5.6%

36.8%

18.2%

20.9%

7.4% 4.8%

3.0% 1.8%

.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

16.6%

31.5%

21.2%

13.5%

4.1% 2.5%

9.2%

1.5%

.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

Less thanone year

1-2 Years 3-4 Years 5-6 Years 7-8 Years 9-10 Years More than10 Years

System

9

.0%

5.0%

10.0%

15.0%

20.0%

25.0%

Less than$25,000

$25,000 to$34,999

$35,000 to$49,999

$50,000 to$74,999

$75,000 to$99,999

$100,000 to$124,999

$125,000 to$149,999

$150,000 ormore

$82,189.2

$91,357.3 $87,834.2

$122,983.1

$109,059.0

$118,707.8

$134,292.4

$75,000.0

$100,000.0

$125,000.0

$150,000.0

Less than oneyear

1-2 Years 3-4 Years 5-6 Years 7-8 Years 9-10 Years More than 10Years

Who’s Making What?

Salary Makeup and Trends

Annual Salary

Slightly less than half of the participants in the sampling earn between $50,000 and

$125,000 a year (47.4%). Slightly more than a quarter of the respondents earn less than

$50,000 a year (27.8%). The rest of the respondents (24.9%) earn more than $125,000 a

year.

It is noteworthy that most salary changes take place after four years in a position, with an

additional jump taking place after eight years within the organization.

10

$-

$20

$40

$60

$80

$100

$120

$140

$160

$145,000.0

$117,154.5 $105,592.1

$85,800.8

$73,044.0

$61,354.0

$46,055.0

$0.0

$20,000.0

$40,000.0

$60,000.0

$80,000.0

$100,000.0

$120,000.0

$140,000.0

$160,000.0

CentralAmerica

NorthAmerica

Oceania Europe Africa SouthAmerica

Asia

Salary By Industry

Salary levels are relatively high in the following industries: hardware/home improvement,

office supplies and small user experience consulting companies.

Salary levels are relatively low in the following industries: jewelry, houseware/home,

flowers/gifts and toys/hobbies.

Salary by Company Location

Salaries tend to be higher in Central America and North America.

Salaries are relatively low in South America and Asia.

11

$55,182.6

$82,717.6

$97,983.5 $91,008.2

$98,549.1

$131,193.2 $137,775.5

$0.0

$20,000.0

$40,000.0

$60,000.0

$80,000.0

$100,000.0

$120,000.0

$140,000.0

$160,000.0

1-10 11-50 51-200 201-500 501-2,000 2,001-10,001 10,000+

Salary by Company Size

In general, the larger the company (number of employees), the higher the salaries.

Salary by Company Revenue

Salary levels rise as the profitability of the company rises.

Salary levels are relatively low among respondents who work for companies that are making

less than $10 million in profit.

$69,392.5

$92,549.1 $101,747.4

$107,494.4 $118,405.9

$140,769.4 $148,046.8

$0.0

$20,000.0

$40,000.0

$60,000.0

$80,000.0

$100,000.0

$120,000.0

$140,000.0

$160,000.0

<@10M $10-100M $100-500M $500M-1B $1-5B $5-10B <$10B

12

Salary by Gender

Women’s salaries are slightly higher than men’s salaries.

Salary by Age

On average, salaries rise with age, reaching a high point at age 56-60. For individuals over

the age of 60, salaries begin to drop.

Salary by Seniority

On average, individuals with more senior positions in the company tend to have higher

salaries.

The exception to this is the status of owners, who probably represent owners of smaller

businesses.

$100,847.7

$97,464.0

$90,000.0

$100,000.0

$110,000.0

Female Male

$0$25,000$50,000$75,000

$100,000$125,000$150,000$175,000$200,000$225,000

18-24 25-30 31-35 36-40 41-45 46-50 51-55 56-60 61-65 65 orolder

$8,100.0 $9,684.0

$55,204.4 $34,328.4

$68,286.9

$95,932.4

$137,665.4

$195,549.6

$72,212.9

$188,147.1

$- $25,000.0 $50,000.0 $75,000.0

$100,000.0 $125,000.0 $150,000.0 $175,000.0 $200,000.0 $225,000.0

Unpaid Training Partner Entry Manager Senior Director VP Owner C-Level

13

Salary by Education

In general, salary levels rise corresponding to levels of education.

It is surprising that the salaries earned by individuals with lower levels of education are

higher than the salaries earned by individuals with higher levels of education. However, this

probably reflects the low number of respondents (4 respondents) and it is likely that it is a

minor deviation and does not reflect a general trend.

Annual Bonus

Approximately half of the respondents (49.7%) receive an annual bonus.4

$78,686.3

$62,753.5

$82,583.2 $91,870.6

$97,652.2

$116,196.1

$-

$25,000.0

$50,000.0

$75,000.0

$100,000.0

$125,000.0

12th grade orless

Graduated highschool or

equivalent

Some college,no degree

Associatedegree

Bachelorsdegree

Post-graduatedegree

48.6%

49.7%

48.0%

48.2%

48.4%

48.6%

48.8%

49.0%

49.2%

49.4%

49.6%

49.8%

No Yes

14

Job Stability and Satisfaction Guaranteed?

Job security and sentiment

Job Satisfaction

Most of the respondents are satisfied with their jobs (68.5%). Approximately 10% of the

respondents report dissatisfaction with work.5

Salary Earnings and Job Satisfaction

In general, salary levels of individuals with high levels of job satisfaction are higher than the

rest of the respondents.

2.3%

7.3%

20.8%

50.8%

17.8%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

Very Dissatisfied Dissatisfied Neutral Satisfied Very Satisfied

$88,621.8 $85,162.2 $84,717.1 $94,403.4

$132,335.9

$0.0

$20,000.0

$40,000.0

$60,000.0

$80,000.0

$100,000.0

$120,000.0

$140,000.0

Very Dissatisfied Dissatisfied Neutral Satisfied Very Satisfied

15

Possibility of Looking for a Job Next Year

34.5% of respondents feel that it is highly likely that they will change their places of work in

the upcoming year, and an additional 42.8% believe that this is a possibility.6

It is clear that the decision to look for a new job is connected to the salary level of the

employee. Employees with relatively high salaries do not intend to look for new jobs in the

upcoming year.

Individuals who indicated that they are looking for a new job this year (to a greater or lesser

extent) tend to have significantly lower salaries than the first group of respondents.

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

Not likely Maybe Very likely

$112,474.6

$94,415.1 $95,104.4

$85,000.0

$90,000.0

$95,000.0

$100,000.0

$105,000.0

$110,000.0

$115,000.0

Not likely Maybe Very likely

16

Job Security

Approximately two thirds of the respondents feel a sense of job security (68.9%), and less

than 10% of the respondents report a lack of job security.7

Job Security by Salary

In general, salary levels rise in relationship to the degree of job security felt by the

respondents.

It is interesting to note that the salary levels of individuals, who feel insecure about their jobs,

tend to be relatively lower.

7.1%

21.1%

49.7%

19.3%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

Very Insecure Neutral Secure Very secure

$79,883.5

$98,233.5 $96,861.7

$111,056.8

$0.0

$20,000.0

$40,000.0

$60,000.0

$80,000.0

$100,000.0

$120,000.0

Very Insecure Neutral Secure Very secure

17

Job Security by Location

Levels of job security are relatively higher in Africa and Central America and relatively low in

Europe and Asia.

Mobile Commerce

Organizational Preparation for Mobile Commerce

A third of the companies are not prepared for mobile commerce.

The remainder of companies is prepared for mobile commerce, primarily via their websites

(45% of the diagram); only a small number are prepared for mobile commerce via mobile

applications (18%).8

7.0 7.0 6.7 6.6 6.4 6.2 5.9

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

Africa CentralAmerica

NorthAmerica

SouthAmerica

Europe Oceania Asia

No 36%

Yes, with a mobile app

18%

Yes, with a mobile website

46%

No

Yes, with a mobile app

Yes, with a mobile website

18

Influence of Mobile Commerce over Salary and Work Environment

Slightly more than half of the respondents believe that mobile commerce will affect their

salaries and/or their work environments.9

A negligible percentage of survey respondents did not participate in the following sections: 1

Company Revenue (2.2%), 2 Male vs. Female (1%) ,

3 Age Groups (1.2 %),

4 Annual Bonus (1.7%),

5 Job

Satisfaction (1.1%) , 6 Possibility of looking for a job next year (1.4%) ,

7 Job security (2.9%),

8 Organizational

Preparation for Mobile Commerce (1%), 9 Influence of Mobile Commerce over Salary and Work Environment

(1%)

No 49% Yes

51%

No

Yes

19

Tweet What You Learned!

Education can increase your eCommerce salary by 87% with a graduate school degree earning $62K and post-grad earning $116K

Women working in eCommerce earn higher salaries than men

1/3 of eCommerce companies are not prepared for mobile commerce

Hardware and home improvement website professionals are the highest paid eCommerce professionals in the world

eCommerce professionals in their late 50s make double the salary of those in their 30s

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