2011/12 Co-Op Advertising...

2011/12 CO-OP ADVERTISING GUIDELINES

PAGE 4 BANNERS

PAGE 5 FIXTURES AND ACCESSORIES

PAGE 8 SPORT BAGS

PAGE 9 RUSSELL APPAREL

PAGE 10 SPORT ACCESSORIES

PAGE 12 SIGNAGE

PAGE 13 COLLEGE STORE SIGNAGE

PAGE 15 COLLEGE STORE ORDER FORM

PAGE 16 PUBLICATION REQUEST

PAGE 17 PRIOR APPROVAL FORM

PAGE 18 ADVERTISING CLAIM FORM

PAGE 19 ORDER FORM

©2011 RUSSELL ATHLETIC A DIVISION of Russell Brands, LLC

RUSSELL ATHLETIC | 1

2011/12 CO-OP ADVERTISING GUIDELINES

Oualification Requirements:

•Activeaccountsthatstock,displayandadvertisefirstqualityRussellAthletic®productareeligibleforthisprogram.

•CO-OPfor2011/12is: -prioryearnetpurchases(2010)for2011CO-OP -prioryearnetpurchases(2011)for2012CO-OP

•CloseoutpurchasesdonotearnCO-OPfunds.•AccountsoncreditholdloseCO-OPfunds.•Allpaymentsaremadebycreditmemo.Charge-backsordeductionsfrominvoicesarenotallowed.

•UseoftheRussellBrands,LLCtrademarksinanyadmustfollowtheseguidelinestobeeligibleforreimbursement.

Guidelines:

•RussellBrands,LLCwillreimburseonapro-ratedbasisforadspacededicatedtoRussellAthletic®products.Forexample,if25%ofaparticularadisdedicatedtoRussellAthletic®products,then25%oftheeligiblecostofsuchadwillbesubjecttoreimbursementinaccordancewiththeseguidelines.

•For2011alladvertisingmustappearinthecalendaryear2011tobeeligibleforreimbursement.

•For2012alladvertisingmustappearinthecalendaryear2012tobeeligibleforreimbursement.

•OnlyuseofapprovedRussellAthletic®marksqualify.•Allclaimsmustbefiledwithin60daysofthedateofadvertisingoreventtoreceivereimbursement.Forexample,allDecember2011advertisingclaimsmustbereceivedbyMarch1,2012toqualify.Afterthatdate,claimswillbedenied(page18).

•ThePriorApprovalFormismandatoryonalleventsorpromotionaladvertisingtobeeligibleforreimbursement(page17).

•EligibleCO-OPfundsexpireonDecember31ofeachyear.Unusedfundswillnotbetransferabletoanotherperiod.

2 | RUSSELL ATHLETIC

NewspaperReimbursement Level 50% Maximum

All general interest newspapers qualify provided they serve your primary trading area and they have published rates and circulation figures that can be verified through independent audit.

• Photograph of specific Russell Athletic® Product.

• Russell Athletic marks must be used.

• Russell Athletic must be in bold type in either the headline or sub-headline.

• Use correct PMS Logo colors on color ads.

• Full tearsheet (that includes name of publication and date advertised).

• Itemized invoice.

• Color ads must use only the approved color Russell Athletic® mark.

• Reimbursement is prorated on actual space of advertising devoted to Russell Athletic®.

InsertsReimbursement Level 50% Maximum • Promotional piece must be newspaper inserted

exclusively.


• Complete copy of newspaper insert.

• Printer’s invoice.

•Newspaper’s invoice detailing quantities inserted and cost of insertion.

CatalogsReimbursement Level 50% Maximum

• Flyers

• Circulars

• Consumer Catalogs

•Direct Mailers

•Magazines

• Postcards (email Emily Petty for order form)

•Must be printed on glossy or coated stock, bound and distributed by a mailing exclusive of other material.

•Must contain photos of specific Russell Athletic® products.

• Russell Athletic name and logo must be used.


• Complete copy of catalog.

• Printer’s invoice.

• Post office mailing receipts or other acceptable proof of distribution.

• Invoice detailing catalog source and date.

Outdoor BillboardsReimbursement Level 50% Maximum

• Bus Board

• Transit Advertising

•Outdoor Billboards

• Sketch/layout of billboard must be sent to Russell Athletic® for prior approval.

• Billboard ad must include Russell Athletic®

marks and picture of product on 50% of space - other 50% for store use.

• Photo of board.

• Invoice detailing location and date.


APPROVED MEDIA REQUIREMENTS DOCUMENTATIONApproved Media & Requirements

Interactive MediaReimbursement Level 50% Maximum

• Banner ads

•Other online advertising

• Proof of ad must be sent to Russell Athletic® for approval.

• Russell Athletic® marks must be used.

• Reimbursment is based on actual amount of space devoted to Russell Athletic®.

•Notification of dates the ad will run.

• Itemized invoice

• If available, click through rate and number of clicks

• Pay Per Click/Google AdWords will not be considered for reimbursement.


BroadcastReimbursement Level 100% Maximum

• Russell Athletic® TV Ad 100% for airtime.

• FCC and Cable TV

• Radio

• Russell Athletic®produced TV ad spot dealer tag will qualify for 100% airtime reimbursement.

• Store-produced commercials shall be approved by sending copies of storyboard and script to Russell Athletic® before production.

• Russell Athletic® produced radio scripts qualify for 50% reimbursement.

• Store produced copy must mention/show the Russell Athletic® marks 4 times in 60 sec., 3 in 30 sec., 1 in 10 sec. spot, or reimbursement will be prorated.

• Russell Athletic Merchandise must be equal or primary products mentioned/shown in commercial. Reimbursement is prorated when ad uses/mentions other manufacturers.

• Copy of script must bear broadcast approved certification, ANA/TVB television, ANA/CATV Cable.

• ANA/RAB radio.

• Station invoice identifies brand, number, length of each spot and cost per announcement.


• VHS, CD, DVD or 3/4” tape of finished commercial.

•Only media time costs qualify for reimbursement. No production costs or agency fees will be reimbursed.

Alternate Media Reimbursement Level 50% Maximum

Ads run in high school, college, and university and campus publications (i.e. ads in programs, papers, newsletters, etc.).

• Prior approval is required.

• Reimbursement is prorated on actual space of advertising devoted to Russell Athletic.


• Full tearsheet (1) that includes name of publication and date advertised.


•Media invoice.

APPROVED MEDIA REQUIREMENTS DOCUMENTATIONApproved Media & Requirements

Store FixturingReimbursement Level 100% Maximum

Contact Co-op support at 270-746-0600 Ext. 4355 for fixture request

• Special custom-made fixturing by store - 50% reimbursement and shall have prior approval.

• All Russell Athletic® fixturing - 100% reimbursement.

• Pictures of actual fixturing display.

• Copy of Russell Athletic® order form.

• Copy of invoice for production of custom fixturing display.

Promotional Programs• Russell Athletic® product must be handled

through CO-OP department and your Russell Athletic Sales Representative.

• All Promotions require Prior Approval Request Form to be submitted to the CO-OP department.

• All promotions shall be set with CO-OP manager. Contact CO-OP department for details.

POS SignageReimbursement Levels - 100% Maximum

Russell Athletic Produced: 100%Store produced: 50%Consult Your Account Manager

• All signage displays ordered from Russell Athletic Brochure - 100% reimbursement.

• Special custom-made signage by store 50% reimbursement and shall have prior approval.

• Picture of actual signage display.

• Copy of Russell Athletic® order form.

• Copy of invoice form production of custom signage display.


F17Russell Outside Banner

6’ x 4’

$20

F18Bike Outside Banner

6’ x 3’

$20

Banners For Outside Use

Banners For Inside Use

F12Banner Stand

24”W x 52-92”H

$50

F12bCustomizedBanner

24”W x 52-92”H

$90


Fixtures and Accessories

F48 shelfadjustable table32”W x 48”L x 62”H

$725

F13Cube Fixture

$1000

F16College StoreSports Display

$150

F4bUniversal Fixture

4-way/8-way/Round/Pegged$425

F15College Store

Tee Tower$825

F23Football Pad

Fixture$225

Ships with onefree customized oval sticker.Additional customized oval stickers are $20 each



F5bTABLE TOPPER

$75

F19“R” Russell Plastic

Shopping BAgs$115/box of 500

F2blightbox

$80

®

F20Spider Rack

88”h x 88”w x 11”d$360

F14Fixture

Info Card Holder(8/box)

$70/box

F21College Stand

62”h x 88”w x 11”d$300

College Stand Collapsed

College Stand Case



F22RA Product Garment Bag45”h x 26”w

$85

F6mannequins

$75/each

F7half torso

$40

F10pant hanger

$40/100

F9shirt hanger

$40/100

F7whalf torso

$20

F1Russell Tablecloth

fits 6’ x 8.25’ table

$70

F8Dri-POWERShirt Rack

$35F11

Metal Mannequin Stand$20


Sport Bags

RATB50Triple Play Bag

$34

RABP50Triple Play

Deluxe Back Pack$20

RAJW503-Wheeled Gear Bag

$60

RATT50Russell Tech Tote

$32

RABS50Russell Team Back Sack

$3


Russell Athletic® Apparel Promotional items are 100% deductible from Co-op funds if ordered through Co-op. Russell reserves the right to

substitute items if featured items are not available.

64030MK - NUBLEND™ T-SHIRT(AVAILABLE COLORS)

$3.30

629DPM0 - 100% POLYESTER SHORT SLEEVE TEE(AVAILABLE COLORS)

$9.35

695HBM1 - 50/50 FLEECE PULLOVERWITH HOODIE

(AVAILABLE COLORS)$13.70

698HBM1 - 50/50 CREWNECK SWEATSHIRT(AVAILABLE COLORS)

$9.90

841GHMK - MEN’S GAME DAY POLO(AVAILABLE COLORS)

$23.50

841GHXK - WOMEN’S GAME DAY POLO(AVAILABLE COLORS)

$23.50


Q11258Clipboard

$4.25

Q11267Padfolio

$10

Q11259Tumbler

$5.50

Q11263Metal Water Bottle

$6Q11268

Card Holder$1

Sport Accessories

Q11260Lanyard

$1

Q11262Rollerball

$1

Q11261Pen$2


RAWB10Russell® Wrist Band

$3.50

RAPS10Russell® Performance

Wrist Strap$3.25

RAWB15Russell® Wrist Band

$4

RAEB10Russell® Elbow Band

$3

RAHB10Russell® 2” Headband

$4.50


Advertisements - FREE

1011006 - Baseball Ad 1011008 - Football Ad

1011010 - Basketball Ad

1011007 - Softball Ad

1011001 - Russell Poster22”x28”

Free

1011002 - Window Cling2” x 2”Free

DRI-POWER®

WICKS MOISTURE AWAYFROM YOUR BODY TOKEEP YOU COOL AND DRY.||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||

RA-FA09-A3

1011004 - Topper Insert11” x 7”Free

1011009 - W Basketball Ad 1011011 - Vollyball Ad * All black colored product must remain black and heather colored items must remain a heathered color.

Signage


Image Selection ( The image will be customized to your school )

Ex

am

ple

AFTERBEFORE

6409 6460 6518* 6528 6553

6809 6826 6851 6929*

1 2 1 2

1

2

3

4

5

61 2 3

1 2

2

11

1

1

* All black colored product must remain black and heather colored items must remain a heathered color.

College Store Signage


7272 7314

7572

7606 7663

7196*

7022

7227*

7383*

7081 7124 7127 7136 7177

1 21 2

1

2

1 2

1 2

3 4

6

8

1

2

3

4

1 2 1

75

9


11

1

1

11

1. Pick your photo image, concept(s), and garment color(s) as indicated by number bubbles. Grey colored bubbles are for bottoms only.

2. Choose poster size, single or double sided, and quantity of each.

3. Fill in shipment information and fax to: (256)500-9690 or mail to: Russell Athletic Co-op Support One Fruit of the Loom Drive P.O. Box 90015 Bowling Green, KY 42102-9015

College Store Signage



Header:

Body:

Ship to: ATTN:

Sales Rep:

In-Hand Date:Allow TEN(10) business days for processing AFTER approval from Co-op Dept.

Fax Order Form to Co-op Dept @ (256) 500-9690For Questions Contact: (270)746-0600 x.4355

Account #:

CustomerPhone #:

Today’s Date:

IMAGE # CONCEPT # GARMENT COLOR POSTER SIZ CUSTOM SIZE QTY Dbl Single SUBTOTAL $ (BY MODEL #) (BY MODEL #) (11X14)(22X28) (WxH) Sided Sided

7383 1) QU3S 1) Navy 22x28 - 2 3 $ 170 2) QU4S 2) True Red 3) RD7S 3) Oxford 4) VTS79 4) Navy 5) QT9S 5) White

TOTAL $

SINGLE DBL11X14 $25 $4522X28 $45 $85

Custom: call for quote

School name:

Check here if only digital artwork is requested (fill out “Publication request” on next page)

COLLEGE STORES POP ORDER FORM

CUSTOM COPY

SHIPMENT INFORMATION


PUBLICATION REQUEST

Sales Rep: Customer Phone #:

Dimensions (width” x height”):

-Trim size:

-Bleed:

-Live area:

(Full Color) or (B&W)

File format: PDF JPG TIFF PSD EPS

Delivery information (E-mail, mailing address):

File submission date:

Allow TEN(10) business days for processing AFTER approval from Co-op Dept.

If reimbursement is needed for signage or publication, please refer to reimbursement requirements/documentations according to co-op guidelines.


PRIOR APPROVAL FORMPlease fill out the information requested below:

Today’s date: Your Russell Athletic Account # Account Name Telephone Address City State Zip

1. Check all boxes that apply: q In Store promotion q Russell Athletic product (Style # _____________) q Store Signs (order form on page 12)

q Newspaper q Staff Uniforms (Style # _____________) q Store Fixtures (order form on page 19)

q Promotion q Internet Home Page q Yellow Page Ad q Radio q Promotional and Specialty items (order form on page12) q Co-Branded Ad q Billboard q Television q Apparel/Accessories Name of Event: Date of Event: Method of disbursement:

2. Please complete the following information if this is an In Store Promotion:

Name of event and description Date(s) of event (if more than one day) Support Material needed from Russell Athletic: Date materials are needed:

3. For print media, please complete the following:

Name and description of publication: Date of mailing or distribution: Type of paper stock: Number of pages: Page size: (total square inches)

Print color: q Black/white q 2-color q 3-color q 4-color Print and distribution cost: $ Russell Athletic Space % Reimbursement requested from Russell Athletic: $

Mail or fax signed completed request to (256) 500-9690 - Attention: Sandy Strong

Russell Athletic Co-op Support One Fruit of the Loom Drive P.O. Box 90015 Bowling Green, KY 42102-9015 Phone: (270) 746-0600 - Ext: 4355

Authorized Signature: Approved: Name Date Name

Type or Print Name

Title Date


ADVERTISING CLAIM FORM

REQUIRED DOCUMENTATION

ITEMIZATION OF CLAIM CONTENT Ad Media Name Ad Russell Rate Cost Russell % Amount Date Size Portion Share Claimed

(If additional space is required, list on separate sheet) Total Total Amount Cost Claimed

Authorized Signature: Date:

•See Pages 2-3 for required documentation

Name:

Telephone:

Contact Name:

Russell Athletic Account #:

Dealer Claim #:

Date Submitted:

INSTRUCTIONS:1. Complete and sign Advertising Claim Form.2. Attach required documentation.4. Mail claim form and required documentation to: Russell Athletic Co-op Support One Fruit of the Loom Drive P.O. Box 90015 Bowling Green, KY 42102-9015

Co-op support: (270)746-0600 ext.4355


Item # Description Per Item Size Color Qty Total64030MK Nublend™ T-shirt $3.30629DPM0 100% Polyester Short Sleeve Tee $9.35698HBM1 50/50 Crewneck Sweatshirt $9.90 695HBM1 50/50 Fleece Pullover with Hoodie $13.70 841GHMK Men’s Game Day Polo $23.50 841GHXK Women’s Game Day Polo $23.50

Russell Athletic Apparel (see page 9)

Total $

ORDER FORM Fixtures & Accessories, Signs & APPARELPlease Complete:

Requested Ship Date:___________ Email Address:___________________________ Sales Rep’s Name:___________________

Today’s Date:___________ Contact Name:__________________________________________________________________

Russell Athletic Account #

Account Name Telephone

Address City State Zip

Fixtures & Accessories (see page 5-7)

Item Price # Description Per Item Qty Total F1 Tablecloth 6’ x 8.25’ $70 F2b Lightbox $80 F4 8 Shelf Adjustable Table $725 F4b Universal Fixture (4-way/8-way/round/pegged) $425 F5b Table Topper $75 F6 Mannequins (Male/Female) circle one $75/each F7 Male Half Torso $40 F7w Women Half Torso $20 F8 Dri-POWER® Shirt Rack $35 F9 Shirt Hanger (100) $40 F10 Pant Hanger (100) $40 F11 Metal Mannequin Stand $20 F13 Cube Fixture $1000 F14 Fixture Info Card Holder (8) $70 F15 College Store Tee Tower $825 F16 College Store Sports Display $150 F19 Plastic Shopping Bags $115/box 500 F20 Spider Rack $360 F21 College Stand $300 F22 Garment Bag $85 F23 Football Pad Fixture $225

Total $

Item # Description Per Item Qty1011001 Russell Poster 22” x 28” Free1011002 Window Cling 2” x 2” Free 1011004 Topper Insert 11” x 7” Free 1011006 Baseball Advertisement Free 1011007 Softball Advertisement Free1011008 Football Advertisement Free1011009 W Basketball Advertisement Free1011010 Basketball Advertisement Free1011011 Volleyball Advertisement Free

Signage (see page 12)

Total $

Submit to Co-op via fax at 256-500-9690 or email at [email protected].


ORDER FORM Sport Accessories, Banners & Bags Please Complete:

Requested Ship Date:___________ Email Address:___________________________ Sales Rep’s Name:___________________

Today’s Date:___________ Contact Name:__________________________________________________________________

Russell Athletic Account #

Account Name Telephone

Address City State Zip

Item # Description Per Item Qty TotalQ11258 Clipboard $4.25 Q11259 Tumbler $5.50 Q11260 Lanyard $1Q11261 Pen $2 Q11262 Rollerball $1Q11263 Metal Water Bottle $6Q11267 Padfolio $10Q11268 Card Holder $1RAWB10 Russell® 2” Wrist Band $3.50RAWB15 Russell® 3” Wrist Band $4.00RAPS10 Russell® 2” Performance Strap $3.25RAEB10 Russell® 2” Elbow Band $3.00RAHB10 Russell® 2” Head Band $4.50

Sports Accessories (see page 10)

Total $

Submit to Co-op via fax at 256-500-9690 or email at [email protected].

Item # Description Per Item Qty TotalF17 Russell Athletic Outside Banner 6’ x 4’ $20F18 Bike Outside Banner 6’ x 3’ $20 F12 Banner Stand 24”w x 52-92”h $50F12b Customized Banner 24”w x 52-92”h $90

Banners, Tablecloths (see page 4)

Total $

Bags (see page 8) Item# Decription Price per item Items/box Qty TotalRABS50 Russell Team Back Sack $3 200RABP50 Triple Play Deluxe Back Pack $20 12 RATB50 Triple Play Bag $34 12RATT50 Russell Team Tech Tote $32 12RAJW50 Russell 3-Wheeled Gear Bag $60 4

Total $


The Russell Athletic Co-Op Advertising Program is administered by Russell Brands, LLC in its sole discretion. Determinations of benefit eligibility by Russell Brands, LLC as outlined in these Guidelines will be final and binding.

2011/12 Co-Op Advertising...

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