Muic co-op advertising in the lodging industry

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The program is designed as a co-op, but rather than duplicate (and possibly compete with) destination oriented co-ops, the concept focuses on reaching potential guests through their special interests or types of trips they take, with an emphasis on the leisure segment. Consumer Advertising Consumer Advertising program program

description

 

Transcript of Muic co-op advertising in the lodging industry

Page 1: Muic co-op advertising in the lodging industry

The program is designed as a co-op, but rather than duplicate (and

possibly compete with) destination oriented co-ops, the concept focuses on reaching potential guests through their special interests or types of trips

they take, with an emphasis on the leisure segment.

Consumer Advertising programConsumer Advertising program

Page 2: Muic co-op advertising in the lodging industry

          beaches           familytravel

                   

                   

golf              

      

pet friendly

                   

                   

 

                   

reunions               

     romance

                   

                   

spa/wellness

 

wedding               

                    

      

   

BeachesBeaches

Pet friendlyPet friendly

ReunionsReunions

GolfGolf

Family TravelFamily Travel

RomanceRomance

Spa/WellnessSpa/Wellness

Page 3: Muic co-op advertising in the lodging industry

To create a larger market impact, only full page ads, with compelling images and copy are used. The number of hotels per ad is limited to just four. 

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Member Benefits:

1. Presence in attention-getting full page ads at a fraction of regular cost.

2. Year-long listing and link on our consumer website

3. Various Value-Addeds, depending on magazine, such as reader response listings and links from publication websites.

4. One cost for each ad position covers everything, including space, creative, website listing

5. No assessment or minimum or maximum buy-in; buy one ad position or buy 20.

Page 9: Muic co-op advertising in the lodging industry

Participating in the program is as easy as 1, 2, 3:

1. Complete the Registration form and survey, which provides your contact

information and an idea of the markets/themes in which

you are interested.

2. Review the advertising offers they are listed on this site by

publication name, theme/target market and

geographically (both distribution and editorial

localizations are indicated).

3. Complete the insertion order and send it with your

payment per instructions on the order form.