1. 1. Permission Based Services
   
2. 2. O2 Priority Moments
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3. 3. O2 Priority Moments is a revolutionary service for o2 mobile subscribers who can opt-in to receive mobile discount codes for a wide range of popular brands straight from their mobile phone.
   The offers provided consist of a combination of exclusive deals for O2 customers signed up by O2 Media and aggregated vouchers / deals from external databases / affiliates. The offers can be volume and/or time based.
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4. 4. Genesis
   O2 has adjusted their proposition to be a connected service business
   They have relationships with both their users and the brands their users like to consume
   O2 has extensive analytics on their users demographic profiles
   The brain child was to bring the user and the brand together and create a loyalty program beyond their PAYGO Top up Surprises
   O2 Priority Moments concept was born to develop a platform that leveraged users locations and preferences so that relevant and priority moments could be brought to the user from their favorite brands.
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   Birth of the concept
   
5. 5.
   • Biggest campaign to fully tap location based features
   • 6. Precision targeting through combination of customers profiles and current location
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   Whats new?
   
6. 7. Show local offers depending on location
   Show local offers available around the location of the user
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7. 8. Chose categories
   And customise the order in which they are displayed (e.g. Food, Beauty, Entertainment, Sport) etc)
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8. 9. Display map/directions to the partners location
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9. 10. Save favorite vouchers
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10. 11. Share with friends
    Facebook
    Twitter
    Google+ (soon to come)
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    Social Sharing through:
    
11. 12. Display and redeem voucher in store
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12. 13. Link directly to partner
    A link to the partners mobile websites and websites makes it easy to redeem the voucher
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13. 14. When no local offers are available location unspecific offers can be displayed
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14. 15. Push notifications to keep users engaged
    Operators have the unique opportunity to approach customers proactively
    Precision Targeting by combining customer profiles and their current location
    + their current location
    + one-off opt-in
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15. 16. The Result
    The successes so far
    200,000 downloads in the first couple of days
    Since July the app has been downloaded 1,2 Million times
    Have had ???? Redeemed with an average redemption of ??? Per day
    It is 121 in the Apple store
    Average rating 4 stars
    The top vouchers are:
    
    • Dominos Pizza
    • 17. O2 Retail
    • 18. Pizza Hut
    • 19. Holiday Inn
    • 20. Toni and Guy
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16. 21. Summary and Learning's
    Creating a service that will utilise the users data take a lot more thinking
    It would help if there was more rigid boundaries around what can and cannot be done
    O2 had a particularly complex job as they need to ensure they retain their users and the service did not damage user perception
    Needing to take in to account so many Merchants requirements
    Dont take a project like this on lightly .
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