Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.

Permission marketing

• Permission marketing is

the privilege (not the right)

of delivering anticipated,

personal and relevant

messages to people who

actually want to get them.

Permission marketing

• It recognizes the new power

of the best consumers to

ignore marketing. It realizes

that treating people with

respect is the best way to

earn their attention.

Permission marketing

• Pay attention is a key phrase

here, because permission

marketers understand that

when someone chooses to

pay attention they are

actually paying you with

something precious.

Permission marketing

• And there's no way they

can get their attention back

if they change their mind.

Attention becomes an

important asset, something

to be valued, not wasted.

Permission marketing

• Real permission is different

from presumed or legalistic

permission. Just because

you somehow get my email

address doesn't mean you

have permission.

Permission marketing

• Just because I don't

complain doesn't mean you

have permission. Just

because it's in the fine print

of your privacy policy

doesn't mean it's

permission either.

Permission marketing

• Real permission works like

this: if you stop showing

up, people complain, they

ask where you went.