Putting the Fun in Functional (Amy Jo Kim, Startonomics SF 2008)
2011 Thump Putting the Fun Back into Exercise
22
Get your free copy of the notes at www.slideshare.net/JTActiveMgmt @JTActiveMgm t Putting the F.U.N. back into exercise!
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19-Oct-2014 -
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Exercise adherence programs are short term incentive programs to encourage your members and clients to train regularly. This informative session will explore what makes a program entertaining and exciting, so that your members want to participate. You will learn key components of a program and most importantly you will receive templates of programs that work. This session is ideal for anyone who wants to improve their retention in their business.
Transcript of 2011 Thump Putting the Fun Back into Exercise
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Putting the F.U.N. back into
exercise!
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@JTActiveMgmt
Get your free copy of the notes at www.slideshare.net/JTActiveMgmt
@JTActiveMgmt
Today’s session includes:• F.U.N. in exercise
• What are exercise adherence programs
• Components of exercise adherence
programs
• Examples for you
• A plan for your business
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What do you think of when
you see?
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@JTActiveMgmtWhat do your
cleints and potential clients
think of when they see?
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@JTActiveMgmt
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Torture!Pain!Argh!
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Let’s Put Some F.U.N. (back) into exercise?
Familiarity with your equipment & services
Uniqueness for your business
Novelty – create a theme
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10
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What is an exercise
adherence program?
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12
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The important components• Determine the target market for the program• Planning – don’t do too many• Set the goals for the program
• Team buy in• Have them help design the program• Have them do the program 4 weeks prior• Make any changes/improvements
• Maintain the enthusiasm during the program• Follow up• Feedback from the clients
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Sample Adherence Programs
• Tour de France
• Row The Murray River
• Step the Empire State
Building
• Bike Bonanza
• Run the New York
Marathon
• Theme: using equipment
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Sample Adherence Programs
• Group Training
Passport
• Triathlon
• Olympics
• Theme: variety in
program
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Sample Adherence Programs
• Run for a Cause
• Theme: Linking with
a charity
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Sample Adherence Programs
• Biggest Loser
• Silly Season
• Commit To Get Fit
• Theme: Results
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Sample Adherence Programs
• Lotto
• Footy Tipping
• Theme: usage
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The Time Line• Within a week – results announced • 4 week program• Enrolments close after the first 5 days• 3 weeks prior start marketing• 4 weeks prior the Team version starts• 6 weeks prior finalise the program• 12 weeks prior seek sponsors• NOW . . Plan 2012
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20
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Justin TamsettB.Ed (Phys & Health Education)
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"What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others."
Pericles
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