2011-06-14 Krispy Kreme - Presentation at AGM

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    Annual Meeting of Shareholders

    Tuesday, June 14, 2011

    V55v5

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    Agenda Call to Order Director Introductions

    Management Introductions

    Report on Notice of Meeting, Appointment

    of Inspector of Election and Quorum Election of Directors

    Advisory Vote on Executive Compensation

    Advisory Vote on the Frequency of Future Advisory

    Votes on Executive Compensation Ratification of Appointment of Independent Registered

    Public Accounting Firm

    Report on the Business

    Report on Results of Voting Adjournment

    Question and Answer Period

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    Agenda Call to Order Director Introductions

    Management Introductions

    Report on Notice of Meeting, Appointment

    of Inspector of Election and Quorum Election of Directors

    Advisory Vote on Executive Compensation

    Advisory Vote on the Frequency of Future Advisory

    Votes on Executive Compensation Ratification of Appointment of Independent Registered

    Public Accounting Firm

    Report on the Business

    Report on Results of Voting Adjournment

    Question and Answer Period

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    Board of Directors

    Robert S. McCoy, Jr., Lead Independent Director

    Charles A. Blixt

    Lynn Crump-Caine

    C. Stephen Lynn

    Andrew J. Schindler

    Michael H. Sutton

    Lizanne Thomas

    Togo D. West, Jr.

    James H. Morgan, Chairman

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    Agenda

    Call to Order

    Director Introductions

    Management Introductions

    Election of Directors Advisory Vote on Executive Compensation

    Advisory Vote on the Frequency of Future AdvisoryVotes on Executive Compensation

    Ratification of Appointment of Independent RegisteredPublic Accounting Firm

    Report on the Business

    Report on Results of Voting

    Adjournment

    Question and Answer Period

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    Senior Management Group

    Jim Morgan President & CEO

    Doug Muir EVP & Chief Financial Officer

    Cindy Bay SVP Company Store Operations

    Dwayne Chambers SVP & Chief Marketing Officer

    Ken Hudson SVP Human Resources

    Steve Lineberger SVP Corporate Strategy &

    President US Franchise

    Operations

    Darryl Marsch SVP & General Counsel

    Brad Wall SVP Supply Chain & Off-PremisesOperations

    Jeff Welch SVP & President International

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    Agenda Call to Order Director Introductions

    Management Introductions

    Report on Notice of Meeting, Appointment

    of Inspector of Election and Quorum Election of Directors

    Advisory Vote on Executive Compensation

    Advisory Vote on the Frequency of Future Advisory

    Votes on Executive Compensation Ratification of Appointment of Independent Registered

    Public Accounting Firm

    Report on the Business

    Report on Results of Voting Adjournment

    Question and Answer Period

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    Voting Rules

    Shareholders who have already sent in proxies, andwho do not wish to change their votes, do NOTneed to vote by ballot today.

    If you are voting by proxy for someone else, and didnot turn in your proxy at the registration desk,please hand it to one of the ushers at this time.

    If any shareholder or proxy wishes to vote in person,please raise your hand at this time and an usher willbring you a ballot.

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    Agenda Call to Order Director Introductions

    Management Introductions

    Report on Notice of Meeting, Appointment

    of Inspector of Election and Quorum Election of Directors

    Advisory Vote on Executive Compensation

    Advisory Vote on the Frequency of Future Advisory

    Votes on Executive Compensation Ratification of Appointment of Independent Registered

    Public Accounting Firm

    Report on the Business

    Report on Results of Voting Adjournment

    Question and Answer Period

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    Election of Directors

    TermClass Nominees To Expire

    Class III Stephen Lynn 2014

    Class III Michael H. Sutton 2014

    Class III Lizanne Thomas 2014

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    Agenda Call to Order Director Introductions

    Management Introductions

    Report on Notice of Meeting, Appointment

    of Inspector of Election and Quorum Election of Directors

    Advisory Vote on the Executive Compensation

    Advisory Vote on the Frequency of Future Advisory

    Votes on Executive Compensation Ratification of Appointment of Independent Registered

    Public Accounting Firm

    Report on the Business

    Report on Results of Voting Adjournment

    Question and Answer Period

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    Agenda Call to Order Director Introductions

    Management Introductions

    Report on Notice of Meeting, Appointment

    of Inspector of Election and Quorum Election of Directors

    Advisory Vote on the Executive Compensation

    Advisory Vote on the Frequency of Future Advisory

    Votes on Executive Compensation Ratification of Appointment of Independent Registered

    Public Accounting Firm

    Report on the Business

    Report on Results of Voting Adjournment

    Question and Answer Period

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    Agenda Call to Order Director Introductions

    Management Introductions

    Report on Notice of Meeting, Appointment

    of Inspector of Election and Quorum Election of Directors

    Advisory Vote on Executive Compensation

    Advisory Vote on the Frequency of Future Advisory

    Votes on Executive Compensation Ratification of Appointment of Independent Registered

    Public Accounting Firm

    Report on the Business

    Report on Results of Voting Adjournment

    Question and Answer Period

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    Agenda Call to Order Director Introductions

    Management Introductions

    Report on Notice of Meeting, Appointment

    of Inspector of Election and Quorum Election of Directors

    Advisory Vote on Executive Compensation

    Advisory Vote on the Frequency of Future Advisory

    Votes on Executive Compensation Ratification of Appointment of Independent Registered

    Public Accounting Firm

    Report on the Business

    Report on Results of Voting Adjournment

    Question and Answer Period

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    Forward-Looking Statements

    Some of the information in this presentation represents forward-lookingstatements that are protected under the Private Securities LitigationReform Act of 1995. Such statements may reflect our expectations orbeliefs about the future, including, without limitation, expectations or

    beliefs regarding our financial performance. We cannot assure you thatwe will achieve or realize these expectations. Like any such statements,they are subject to a number of factors, risks and uncertainties that couldcause actual results to differ materially from our expectations or beliefs.These factors include items discussed in our SEC filings, including our

    annual report on Form 10-K for the year ended January 30, 2011. Newfactors emerge from time to time, and it is not possible for us to predictall such factors or assess the impact of each such factor on KrispyKreme. If we do make forward-looking statements, we undertake noobligation to update those statements in the future in light of subsequent

    events. Please note that all of our SEC filings, along with othershareholder relevant information, can be found on the IR portion of ourwebsite at www.krispykreme.com.

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    Our Mission and Vision

    Mission:

    To touch and enhance lives through the

    joy that is Krispy Kreme

    Vision:

    To be the worldwide leader in sharing

    delicious tastes and creating joyful memories

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    Fiscal 2011 Highlights

    Revenue decline reversed

    First gain since fiscal 2005

    Domestic business growing again

    First year over year store growth gain since fiscal 2005

    International growth continues

    Net income of $7.6 million First profit since 2004

    Refinancing of credit facilities andsignificantly lowered interest rate

    Set the stage for continued progress in FY12

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    Going Forward

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    Strategic Initiatives Refine small shop format Improve shop operations and execution

    Continue renovation of older locations

    Develop and deploy new products

    Improve off-premises economics through

    new products and better management andmarketing

    Increase franchisee support and reduce

    logistics costs Continue building domestic and

    international new store pipeline

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    Company-owned Small Shop Potential

    Opportunity to build over 65 Company-owned small shops in currentlytargeted Southeast markets

    Development pipeline includes:

    Raleigh

    Charlotte Louisville

    Columbia

    Nashville Virginia Beach

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    Small Hot Shop Example

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    Small Factory Shop Example

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    Fiscal 2012 Development Plans

    Ongoing new small shop expansion 5 to 10Company stores in the Southeast

    5 to 15 new domestic franchise stores

    More than new 30 international franchisestores

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    Expand Our Worldwide PresenceAustralia - 29 Philippines - 21

    Bahrain - 7 Puerto Rico - 4

    Canada - 5 Qatar - 6

    China - 1 Saudi Arabia- 83

    Dominican Republic - 1 South Korea - 44

    Indonesia - 10 Thailand - 2

    Japan - 26 Turkey - 13

    Kuwait - 26 UAE - 21

    Lebanon - 10 United Kingdom - 48

    Malaysia - 5 United States - 231

    Mexico - 59 652 stores in 21 countries

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    Continue Building Domestic and International Pipeline

    Dominican Republic

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    Develop and Deploy New Products

    Limited Time Offerings -currently featuring KrispyKreme Cookies & Kreme

    Doughnut

    Krispy Kreme BakedCreations

    Kool Kreme

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    Financial Review

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    Fiscal 2011 Highlights

    Systemwide sales in constant dollars +9.1%

    Company same store sales +4.0%

    Added a net 64 Krispy Kreme stores

    Net income of $7.6 million was a dramaticimprovement from net loss in fiscal 2010

    Reduced debt

    Q1 FY12 C i d P

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    Q1 FY12 Continued Progress

    Revenues increased +14% to $105 MM

    Operating income rose + 62% to $10 MM

    Net income of $9.2 MM vs. $4.5 MM EPS of $0.13

    T t l St t P i d E d

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    Total Stores at Period End

    207

    127

    68

    FY06 Q1 FY12

    DomesticFranchise

    Domestic

    Franchise

    InternationalFranchise

    InternationalFranchise

    CompanyOwned

    CompanyOwned

    402 Stores

    68% Franchised652 Stores

    87% Franchised

    145

    86421

    402 Stores

    68% Franchised652 Stores

    87% Franchised

    D ti St

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    334

    272

    245225 224 229 231

    245

    FY06 FY07 FY08 FY09 FY10 FY11 Q1 FY12 FY12E

    Domestic Stores

    Domestic Growth Beginning Anew

    Domestic Stores

    I t ti l St

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    International Stores

    68

    123

    204

    298

    358

    417 421435

    FY06 FY07 FY08 FY09 FY10 FY11 Q1 FY12 FY12E

    Continue to Build the Global Franchise Network

    R

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    Revenues

    $543

    $461

    $430$386

    $347$362

    $92 $105

    FY06 FY07 FY08 FY09 FY10 FY11 Q1 FY11 Q1 FY12

    ($ in millions)

    Operating Income

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    Operating Income

    ($117)

    ($28)

    ($43)

    $5 $12

    $15

    $6 $10

    $23

    FY06 FY07 FY08 FY09 FY10 FY11 Q1 FY11 Q1 FY12 FY12E

    ($ in millions)

    Interest Expense

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    Interest Expense

    $20.2 $20.3

    $9.8$10.7 $10.7

    $6.4

    $1.9

    $0.5$2.0

    FY06 FY07 FY08 FY09 FY10 FY11 Q1 FY11 Q1 FY12 FY12E

    ($ in millions)

    Net Income

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    Net Income

    ($136)

    ($42)

    ($67)

    ($4)

    $0

    $8 $5$9

    $19

    FY06 FY07 FY08 FY09 FY10 FY11 Q1 FY11 Q1 FY12 FY12E

    ($ in millions)

    FY12E excludes estimated after tax gain of $4.4 MM on sale of 30% interest in KK Mexico.

    Assumes achievement of midpoint of estimated operating income ex. impairment charges

    and lease termination costs of $22-24 MM.

    Total Debt & Contingent Liabilities

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    Total Debt & Contingent Liabilities

    $123

    $108$77

    $75

    $43 $35 $28

    $30

    $23

    $18$9

    $4 $3$3

    FY06 FY07 FY08 FY09 FY10 FY11 Today

    ($ in millions)

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    $12

    $25

    $33

    $17

    Liquidity Capital Expenditures

    Revolving Credit Availabi lity Cash on Hand Free Cash Flow

    Sources of Funding for Business Development

    ($ in millions)

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    Conclusion

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    Conclusion

    Continued progress on strategic initiatives

    Positioned for accelerated growth in both

    revenue and earnings over the long-term Small store development and economics will

    be a driving force behind success

    Strong cash flow Low debt

    Our Mission and Vision

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    Our Mission and Vision

    Mission:To touch and enhance lives through the

    joy that is Krispy Kreme

    Vision:

    To be the worldwide leader in sharing

    delicious tastes and creating joyful memories

    What Our Brand Means

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    What Our Brand Means

    The Joy that is Krispy Kreme

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    The Joy that is Krispy Kreme

    The Joy that is Krispy Kreme

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    The Joy that is Krispy Kreme

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    Agenda

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    Agenda

    Call to Order Director Introductions

    Management Introductions

    Report on Notice of Meeting, Appointment

    of Inspector of Election and Quorum Election of Directors

    Advisory Vote on Executive Compensation

    Advisory Vote on the Frequency of Future Advisory

    Votes on Executive Compensation Ratification of Appointment of Independent Registered

    Public Accounting Firm

    Report on the Business

    Report on Results of Voting

    Adjournment

    Question and Answer Period

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    Questions

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    Please approach the microphone attendant located in the aisle. Once you are in line to ask a question, the microphone attendant will give

    you a card to fill out, so we can introduce you.

    On the card, please print your name, and state whether you are ashareholder or a proxy holder.

    If you are a proxy holder, please also identify the shareholder whom you arerepresenting.

    When your turn comes, please hand the attendant the card and theattendant will announce you.

    As a courtesy to everyone present, we ask that shareholders limit theirquestions to no more than two minutes each.

    Once you have asked your question and have received an answer, the nextshareholder in line will be given a chance to ask a question. If you have afollow-up question or a new question, please return to the end of the line.

    When everyone else has had a chance to speak, and if we still have time,you may have another turn at the microphone.

    Quest o s

    Our Mission and Vision

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    Mission:To touch and enhance lives through the

    joy that is Krispy Kreme

    Vision:

    To be the worldwide leader in sharing

    delicious tastes and creating joyful memories