2010 Marketing Committee Report

Chuck Ludmer

Chairman

Introduction Nexia Strategic Plan – Marketing Objectives 2010 Activity:• Mobile Application• Marketing Collateral• P.R.• Website

Marketing Committee Chuck Ludmer (Chairman) J.H. Cohn Xavier Echeverria Laudis Consultor Ann Monks Smith &Williamson Ian Stone Nexia Court & Co Henry Tan Nexia TS Larry Zeifman Zeifmans Donal Watkin Nexia International Steve Smith (PR Advisor) Thirdperson

Nexia Strategic Plan

• Launching in November 2010

• Commitment to providing a marketing-led approach to supporting the international focus of Members

Strategic Objective 1

“Encourage Members to develop an international focus to their practice and provide them with appropriate resources to apply a consistent Nexia approach to cross border engagements”

Delivery

• Develop a global marketing plan• Guidance to Members on enhancing international

dimension of their practice• Ensure consistent approach by Members to

branding Nexia• Develop a portfolio of Nexia marketing resources,

templates and guidelines for members

Delivery

• Maintain a global PR approach• Provide marketing collateral that emphasises Nexia’s

competitive positioning• Monitor Nexia business flows to identify and exploit

business development & collaboration opportunities• Optimise the website and use online media to

improve internal/external communication

2010 Activity Report

• Mobile application – Nexia Directory

• Marketing Collateral• P.R.• Website

Mobile Application – Nexia Directory

Mobile Application

• Launch of mobile application in December 2010

• Application available on Blackberry, Android and iPhone devices

• Provides latest member contact data

Mobile Application

• Users able to perform search by:

• Contact • Firm • Country• Functional expertise

Mobile Application

Contact identified:

• Initiate email/phone call

• Import contact details into address book

• Email contact details to third party

• Display location using Google map format

Marketing Collateral: Corporate Brochure

• Communicates Nexia’s competitve position:

• Global reach• Seamless advice• Proven track record• Cost effective services• Consistent quality and

service

Corporate International supplement

• Supplement circulated to readership of over 70,000 in April

• Included Nexia features + profiles of over 70 member firms

• Readership includes large/mid-market businesses, venture capitalists & banks

2009 Annual Review

• Provided insight into financial performance

• Illustrated member collaboration

• Highlighted training/knowledge sharing initiatives

Thought Leadership publication

• Communicate Nexia’s global reach and expertise

• Targeting international clients

• E-shot format• Launch January 2011

P.R: Special Reports

• “What next for Global

Capital Markets”• “Listing in London”• Circulated to Members

and press contacts• Used to generate article

placement

P.R: Article Placement

• Re-working and placement of Member content, such as:

• Technical content of “Tax Link”

• Tax “World Cup” article collaboration between UK, France, Italy, Spain & Portugal

P.R: Press Releases

• IFRS for SMEs – European survey

• Gateway to International Trade conference

• Introduction of new U.S. Member GTM Group

Editorial Board

• Being established to identify potential PR opportunities throughout the network

• Utilise key marketing contacts in each region• Consider and evaluate future opportunities in

more systematic manner

Website

• Redevelopment of Nexia website

• Provide more dynamic and user-friendly public area

• Extend Member’s Area functionality

• Launch: April 2011

Website branding – Member Compliance

• Continue to monitor compliance with website branding best practice:

Use of Nexia logo Reference to Nexia Link to Nexia site English language section

Summary

Continuing commitment to:• Enhancing the Nexia brand• Developing resources to support the international

business focus of Members• Improving communication within the network:

Member to Member and Nexia to Member

Thank you!

Chuck LudmerChief Marketing Officer - International Contact Partner

J.H. Cohn LLP

(cludmer@jhcohn.com)